1.

International Strategy (Export strategy)

Firms pursuing an international strategy are neither concerned about costs nor
adapting to the local cultural conditions. Enterprises usually pursue international
business strategies by exporting their products to foreign markets, effectively
exploiting their core competencies in foreign markets where competitors in that
market do not have or have weak capabilities, these core competencies are normally
difficult to imitate. This is also often the initial strategy that businesses choose when
initially entering the international market. These firms tend to concentrate their
research and development and product manufacturing functions in the country and
establish distribution and marketing systems in the country in which they do business
or rely on existing systems to distribute the product. However, with modern
technology nowadays, only after a period of time, competitors will soon emerge,
therefore moving toward 3 other strategies has become essential to retain or expand
market share.
Example: Rolex, Starbuck, ...
Advantages: Transfer and exploit core competencies to foreign markets
Disadvantages: Lack of regional responsiveness
Unable to exploit the EC and ES