Brand

Persona &
Brand
Elements
Presented by
SONIYA DHAKAL
6429242

01
Brand Persona
"INNOCENT"

Keywords/attributes:
Pure, Trusting, Honest, Happy, Optimistic, Simple.

The logo of the brand is the peacock which signifies purity.

It has been giving trust to customers in case of quality and reasonable price for
the past 74 years.
The owner and the staff have divided the products according to the quality so it is
honest to the customers.
The brand provides and focuses only on traditional products. So, it strives to do
what is right and positive according to the tradition and Vedic scripts.
The brand emphasis on simple and beautiful products.
Brand Elements
Brand Name
Brand Logo & Symbol
Brand Slogan
Brand Color & Font
Brand Name
Memorability
The brand name is "Gangotri" which is a
Sanskrit word and easy to remember for all
people who are familiar with Sanskrit
words.

Meaningfulness Likability
Gangotri in the Sanskrit origin means: The brand name is "Gangotri" sounds
Sacred River Of India interesting.
Name of Glacier from which River Ganges originates
One of many names of Goddess Parvathi.
So, the brand name notifies it's something related to holy things.
Brand Logo & Symbol
Memorability
The symbol of Gangotri denotes a peacock
which is easy to remember. Also, the brand
symbol peacock is designed in a "G" shape
which is the first letter of the brand name.

Meaningfulness Likability
The peacock is the symbol of purity which is also the quality of The logo is visually likeable because of the
the brand persona - INNOCENT beautiful peacock and design.
Brand Slogan
Memorability
The slogan is: "since 1949, Indian ethnic
apparels and accessories".
This slogan is easy and simple to remember.

Meaningfulness Likability
The slogan gives a clear idea about the The slogan is directly related to the types of
established year of the brand and about the products and also to the history of the
products it provides. brand.
Brand Colour & Font
Memorability
The colour is marron and the font is
Marathon Serial ExtraBold. The colour is
dark which is easily memorised and also the
bold font gives a memorable impression.

Meaningfulness Likability
The colour marron signifies passion and The marron colour and the dark bold font
beauty so as the brand. Also, the bold and looks attravtive.
dark font provides a sense of trust and
beauty.
THANK YOU