ENTREPRENEURSHIP

BUSINESS IDEA DEVELOPMENT PRESENTATION (PITCH)

GENERAL INSTRUCTIONS

You are required to come up with a business idea and present it in front of the class based on material
covered in our lecture sessions and point given on the template attached. The purpose of presentation is
to attract the interest of potential investors. It should convince potential investors that your idea is
achievable and worth investing.

SPECIFIC INSTRUCTIONS

Attach your presentation with the cover page that includes;

i Title of Business ldea

i. Group Number

ii.Names and Registration numbers of group members

THE TEMPLATE

Busines Idea:………………………………………

THE OPPORTUNITY

i. What is the ultimate need that you are trying to meet?

ii. What makes you think this is in fact a need?
iii. What could happen to make a need to be no longer a need?
iv. Who has that need?
v. How many such people are there with such need?
vi. How do they satisfy that need today?
vii. What is wrong/imperfect with the way they satisfy that need today
viii. What product/service do they use today to attempt to meet the need?
ix. Who supplies that product/service.
x. How important is this need? Why?
xi. What are the adverse consequences if this need being unmet or being addressed the way it
is today.
xii. Who suffers these adverse effects?

THE PRODUCT/SERVICE

xiii. What would a business actually sell to address the need?

xiv. Describe the product/service

FEASIBILITY ANALYSIS’
xv. What evidence do you have to prove that they will care about your solution to fill the need
xvi. What is your business approach that will give you a sustainable competitive Advantage
xvii. How much will it cost to get a prototype product/ service
xviii. How much will it cost to get actual product to the market