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Explain how strategies are implemented in international business

Strategies are implemented in businesses in many ways, it could be in how businesses price
their products, how businesses make their approach in advertising, how their businesses choose their
suppliers. Strategies are implemented by first planning; you cannot have any strategies if you do not
have any plan, plans would be the basis of what strategies that the business would use.

Example is that, Entity XYZ plans to make their products be recognized internationally and not
just in a specific country, in order for Entity XYZ to have their plan enacted, Entity XYZ strategizes that
in order for their products to gain recognition the products that they offer, IT must be available too
internationally and there must be an advertisement that has an international approach. So, Entity XYZ
made an advertisement that is dubbed in different languages, across different countries, and made their
business available internationally.
Explain when and why a firm (or industry) may need to become more or less global in nature to
compete.

When a firm is built to become global or this firm offers services or goods that is demanded in a
global level then it is needed that this firm to become more global in nature, it would be considered as a
great opportunity if they were to be on demand globally a firm would be able to expand while generating
many profits. A firm may need to become less global in nature if it is the opposite of what was said
beforehand, if a firm offers services or goods that is not on demand internationally then chances are
sales may fall as time passes, then it would be good for this firm to become less global and focus more
on their demographics.
Example#1: Entity A is based on the US and it offers aviation-related services (aircrafts),
globally speaking, some countries do not have or does not offer any aviation services, for example
country A only buy its planes and other parts when needed meaning that aviation services is not their
forte, thus they would rely on other countries, this is where Entity A comes in, it would be a good move
for them to have their business operate in a more global level because that there are countries like
country A that is in need for their service or goods. In situations that the entity is offering goods or
services that has a global demand, it is encouraged for a business to operate at a more global level.
Example#2: Entity B is offering goods in a much more global level, specifically, Entity B is
based on the Philippines and they offer or sell rice to different countries putting up many businesses on
the US, Europe, Japan, Indonesia and other big countries Entity B offers their rice to. The culture of
people who lives in the US and Europe does not often eat that rice (not all, but many does not eat their
meals with rice), thus sales in the US and Europe would start to fall as the business cycle goes by,
because the demand for rice in the US and Europe is not that high, then a rice business set in the US
and Europe is at risk, instead of taking the risk, it would be a good idea for Entity B to operate at a less
global level, they could still sell rice in the US and Europe or other countries that does not demand rice
for international shipping exists, but putting up rice businesses in US and Europe would be a bad move.
On a better note, the businesses put up in Japan and Indonesia are doing fine or smoothly for it is in
the culture of these country to eat their meals with rice.
Explain what is diverse and multicultural work environments
A situation wherein, in one workplace people are “different” in terms of where they grew up,
how they grew up, it reflects to what they are now, in terms of how they speak or act. These how’s and
what’s are what we call “culture” different countries have their own different culture. It is not surprising
that we meet people who has or who grew up in a different culture, in a world where globalization
exists, international travels are easily accessible by everyone. Same goes to the working environment,
it is common that the people you work with in a company, has different kinds of people that who grew
up in a different environment, unless of course, the company you work for only hires specific race or
people.
To explain thoroughly, multicultural environment means that there is a diversity in the
workplace in terms of ethnicity, gender, religious, and other factors relating to the culture that a person
has, thus this would lead to contradicting ideas for it is also possible that the people you work with have
different approaches to time, information, planning, decision-making, relationships, communication
style, power, resolving conflicts, and other practical skills.
Example, Entity A is based in the US and has a workplace containing different employees from
different countries like Filipino, American, and Japanese employees. In this workplace, majority of the
employees are American, and rarely are the Filipino and Japanese workers (because the Entity is put
up in the United States), American’s would start to get bothered being around their “different” co-
workers, because how they speak, how they look intrigues them, or makes them more curious about
their culture, which could lead to them having different assumptions and some may be racist, despite of
the race, there are people who cannot handle seeing different races (for some unknown reason), and
this racism could get worse as time passes in the workplace, which could lead to a more “diverse”
workplace due to different perceptions to different people. Another is that in the same example of Entity
A, the Filipino is often late when it comes to arriving at the required time in the workplace, this culture or
habit is known as “Pinoy time” as Filipino’s are often arrive late than what time was it agreed to meet,
this could also lead to a more diverse environment, the Filipino worker could get shocked at how people
around the working environment arrive earlier than expected, thus due to there being different
languages spoken, language barrier becomes a problem too in the working environment.
It is an exaggeration to say that in an industry that is global, the riskiest possible posture is to remain a
domestic competitor. Do you agree or disagree? Explain and give examples.
I disagree, a business remaining as a domestic competitor is not the riskiest possible posture.
As stated in my previous answers, there are services or goods that an entity offers that may be in
demand only in a domestic setting but not in a global setting. Meaning that, remaining as a domestic
competitor could also be a strategy.
Example#1 Entity A offers or sells barong tagalog clothes, an embroidered long-sleeved formal
shirt for men and a national dress of the Philippines. If Entity A decides to offers its product across
globally then chances are, no one would even bother to buy, because, barong is only commonly used
in the Philippines, for formal events such as presidential meetings, weddings, debuts, and etc. Many
people from other countries would not get the aesthetic of a barong, unlike many Filipinos, so its best
that, Entity A to stay as a domestic competitor rather than going global, it could save them the money
and the risk, thus considered too as a strategy, because for once they have also considered going
global.
One of the dangers of remaining a local competitor is that more aggressive companies will use their
global growth to capture economies of scale and learning.

I agree with the statement, because as a business remaining local, it should face stiff
competition in the market. Globalization will be inevitable in this day of modernization for businesses
will seek globalization in order to increase their prospects and stay current with global trends. This
would enable them to pursue more success than would be possible if they limited themselves to the
local market. Generally speaking, a local competitor going global would have a lot of risk but the reward
would be more. Meanwhile, local competitors will be left behind if they do not attempt to develop
globally, as multinational corporations are expanding in different countries and offering our people
better quality and prospects or substitutes, where local competitors could have an intense time trying to
compete with these global competitors.
Example #1 DBTK (Don’t Blame the Kids Apparel Co.) is a clothing line that offers street wears
and is only based on the Philippines, the competitors that DBTK would face are normally those clothing
lines that offer casual clothes and graphic tees, global competitors such as Uniqlo, H&M, and Zara are
examples of intense competitors that DBTK would face in the local market, if DBTK would not plan to
make their business less local, chances are they would be devoured in the market being surrounded by
companies that offer a better quality and design.
Example#2 Entity A, a local business based on the Philippines offers a dine-in and take-out
fast-food restaurant that is performing very well in their country, having their rivals be local based too.
While Entity B, a global business based in the US, that offers the same type of products that Entity A
produces, decides to put up their business in the Philippines for wider scale of consumers, Entity A only
gathers raw supplies locally while Entity B gathers internationally. As time starts to pass, consumers
start to see that, Entity B offers the same, if not, better food than Entity A. Even if they were to offer the
same quality food, the danger lies more heavily on Entity A. For if, Entity B would start to lose their
sales, its not a big lose, for they still have their businesses put up on other countries and not only the
Philippines, Entity A on the other hand, would start to feel the intensity of the rivalry as time passes,
because they are only available on the local market being have to rivalled with competitors who are
based globally.
The social, cultural, demographic, environmental, political, governmental, legal, technological, and
competitive opportunities and threats that face a multinational corporation are almost limitless.
I agree, if there’s one thing that is ironic is that change is inevitable, changes are the things that
us human does not have any capacity to stop change. Society, culture, demographics, environments,
politics, governments, technologies and etc. are subject, one reason that this change is because people
think it is for the better and good. These variable factors are those threats or challenges that a
corporation face, because it is highly possible that they base the products or services they offer on the
factors said beforehand.
Example, Dunkin Donuts is a company that offers products sweet foods and drinks, but
primarily are coffees and doughnuts, before, many people prefer their coffee hot rather than cold, but
when iced coffee was introduced businesses started to offer iced coffee in their products, iced coffee
was not commonly ordered even if it was available then. Unlike today, in the age of millennial’s and
generation Z’s iced coffee were more preferred rather than hot coffee, because of the change in the
generation, people started to prefer iced coffee more than hot coffee, so the sales of Dunkin Donut’s
iced coffee started to rise, because they offer cheap and fast iced coffee.

Compare and contrast business culture in the United States with many other countries.

The business culture in the United States is predominantly individualistic, with employees
generally driven by their jobs. There is no strong cultural responsibility or devotion to age or business
hierarchies. Individuals are prone to ignore aspects such as company loyalty in exchange for technical
proficiency and staff excellence. Businesses in United States is typically less formal and hierarchal than
other countries’ because many Americans are an advocate of equality. Employees often address to
their superiors to their first name, normally they have greater access to superiors, and have more
comfortable approach to dress and how they communicate in the business.
In Asian countries, business culture is more formal, Asian people are more focused in their
work and does not tend to build relationships within the business, work is their highest priority and how
they dress are more formal because it is a requirement for them to dress professionally at work. They
have a more formal approach to their superiors and they do not normally act comfortable around their
superiors.
Example#1 How relationships are built within the working environment, Americans start to be
more comfortable in their working environment for it is normally encouraged in them to communicate
with their co-workers and have them build a friendly environment, but in Asian countries, it is normal
that they tend to focus on work rather than building relationships, because they are more concerned
about having to fail or disappointing their superiors, in the end, even after working they are exhausted
making them unavailable if ever there are instances that their co-workers would like to go out for dinner
or to drink.
Example#2 Time-awareness of employees, in Asian countries, overtimes are usually made by
the employees for various reason, first is that they tend to be underpaid and second is that they want
more salaries because they are preparing for something else, thus could lead to Asians losing sense of
time being more primarily focused on work, which in the US workplace culture, it is the complete
opposite.
Describe how management style varies globally.
Due to the diversity of organizational structures, managerial philosophies, business cultures,
and behavioral patterns present in multinational enterprises, the way businesses are conducted varies
significantly. It makes no difference how well-prepared a marketer is when confronted with variances in
the interaction level, communication emphasis, tempo, and formality of foreign firms; a certain amount
of cultural shock occurs. Diverse cultures have considerably different ethical norms, as well as rituals
such as sales contacts and negotiations. As said before, people grew up in different kind of cultures,
everyone has a different take on life and thus, this is why management style varies globally, because
everyone has their own style of leadership.
One primary example is that, how the Philippines and other Asian countries handle their
businesses differently, Philippines management style is more welcoming to their workers, making them
at least comfortable in their workplace for a more productive environment, it is because Filipinos are
known for their hospitality and we tend to bring it elsewhere including our own workplace, other Asian
countries specifically Japan, does not have a home or welcoming environment.

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