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  • Excel Test PPC Exec - Updated

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    Goverdhan Sharma
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    Here are the formulas I would use to answer the questions: 1) Add a column and label it CTR (%). Add a formula to calculate the CTR for each keyword. CTR (%) = Clicks/Impr. I would insert a new column to the left of the "Clicks" column and label it "CTR (%)". Then in the second row I would enter the formula =B2/C2 and drag it down to autofill for each row. 2) Add a column and label it Avg CPC($). Add a formula to calculate the Avg CPC for each keyword Avg CPC($) = Cost/Clicks I would insert a new column to

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    Here are the formulas I would use to answer the questions: 1) Add a column and label it CTR (%). Add a formula to calculate the CTR for each keyword. CTR (%) = Clicks/Impr. I would insert a new column to the left of the "Clicks" column and label it "CTR (%)". Then in the second row I would enter the formula =B2/C2 and drag it down to autofill for each row. 2) Add a column and label it Avg CPC($). Add a formula to calculate the Avg CPC for each keyword Avg CPC($) = Cost/Clicks I would insert a new column to

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    12 views7 pages

    Excel Test PPC Exec - Updated

    Uploaded by

    Goverdhan Sharma
    Here are the formulas I would use to answer the questions: 1) Add a column and label it CTR (%). Add a formula to calculate the CTR for each keyword. CTR (%) = Clicks/Impr. I would insert a new column to the left of the "Clicks" column and label it "CTR (%)". Then in the second row I would enter the formula =B2/C2 and drag it down to autofill for each row. 2) Add a column and label it Avg CPC($). Add a formula to calculate the Avg CPC for each keyword Avg CPC($) = Cost/Clicks I would insert a new column to

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    of 7

    Month Keyword Campaign

    Feb-20 [time tracking] UK | Core - Time Tracking | NB | Search | Exact


    Jan-20 [time tracking] UK | Core - Time Tracking | NB | Search | Exact
    Feb-20 [time tracking software] CDN | Core - Time Tracking Software | NB | Search | Exact
    Jan-20 [time tracking software] CDN | Core - Time Tracking Software | NB | Search | Exact
    Feb-20 [time tracking software] USA | Core - Time Tracking Software | NB | Search | Exact
    Jan-20 [time tracking software] USA | Core - Time Tracking Software | NB | Search | Exact
    Feb-20 [time and attendance] CDN | TimeAttend | NB | Search | Exact
    Jan-20 [time and attendance] CDN | TimeAttend | NB | Search | Exact
    Feb-20 [time and billing software] USA | Professional Services | NB | Search | Exact
    Jan-20 [time and billing software] USA | Professional Services | NB | Search | Exact
    Feb-20 [time tracking] CDN | Core - Time Tracking | NB | Search | Exact
    Jan-20 [time tracking] CDN | Core - Time Tracking | NB | Search | Exact
    Jan-20 [time tracking software] UK | Core - Time Tracking Software | NB | Search | Exact
    Feb-20 [time tracking software] UK | Core - Time Tracking Software | NB | Search | Exact
    Feb-20 [time and attendance] UK | TimeAttend | NB | Search | Exact
    Jan-20 [time and attendance] UK | TimeAttend | NB | Search | Exact
    Feb-20 [time and attendance] USA | TimeAttend | NB | Search | Exact
    Jan-20 [time and attendance] USA | TimeAttend | NB | Search | Exact
    Jan-20 [time and billing software] UK | Professional Services | NB | Search | Exact
    Feb-20 [time and billing software] UK | Professional Services | NB | Search | Exact
    Feb-20 [time tracking] USA | Core - Time Tracking | NB | Search | Exact
    Jan-20 [time tracking] USA | Core - Time Tracking | NB | Search | Exact
    Feb-20 [time and billing software] CDN | Professional Services | NB | Search | Exact
    Jan-20 [time and billing software] CDN | Professional Services | NB | Search | Exact
    Dec-20 [time and billing software] USA | Professional Services | NB | Search | Exact
    Dec-20 [time tracking] USA | Core - Time Tracking | NB | Search | Exact
    Dec-20 [time and attendance] USA | TimeAttend | NB | Search | Exact
    Dec-20 [time and attendance] UK | TimeAttend | NB | Search | Exact
    Dec-20 [time tracking software] UK | Core - Time Tracking Software | NB | Search | Exact
    Dec-20 [time tracking software] USA | Core - Time Tracking Software | NB | Search | Exact
    Dec-20 [time and billing software] CDN | Professional Services | NB | Search | Exact
    Dec-20 [time tracking software] CDN | Core - Time Tracking Software | NB | Search | Exact
    Dec-20 [time and attendance] CDN | TimeAttend | NB | Search | Exact
    Dec-20 [time tracking] CDN | Core - Time Tracking | NB | Search | Exact
    Dec-20 [time tracking] UK | Core - Time Tracking | NB | Search | Exact
    Ad group Clicks Impr. Conversions Cost Category
    time tracking 12 697 0 67.93 Core
    time tracking 12 613 0 63.55 Core
    time tracking software 6 496 1 221.32 Core
    time tracking software 8 359 0 87.53 Core
    time tracking software 68 1864 2 967.34 Core
    time tracking software 64 2768 4 837.96 Core
    Generic | Time and Attendance 25 311 0 189.24 Attendance
    Generic | Time and Attendance 23 277 0 175.30 Attendance
    Time Billing 1 83 0 15.58 Time and Billin
    Time Billing 3 113 1 16.67 Time and Billin
    time tracking 12 629 0 113.75 Core
    time tracking 19 883 1 122.85 Core
    time tracking software 11 382 0 112.83 Core
    time tracking software 15 375 0 137.24 Core
    Generic | Time and Attendance 10 263 0 57.00 Attendance
    Generic | Time and Attendance 13 351 0 84.50 Attendance
    Generic | Time and Attendance 54 1487 0 235.09 Attendance
    Generic | Time and Attendance 81 1914 1 338.01 Attendance
    Time Billing 1 6 0 16.25 Time and Billin
    Time Billing 1 3 0 19.75 Time and Billin
    time tracking 47 2943 1 340.49 Core
    time tracking 46 3688 0 348.18 Core
    Time Billing 2 13 0 16.28 Time and Billin
    Time Billing 1 27 0 21.96 Time and Billin
    Time Billing 5 82 0 30.35 Time and Billin
    time tracking 39 3279 1 300.87 Core
    Generic | Time and Attendance 55 1674 1 215.47 Attendance
    Generic | Time and Attendance 18 285 0 88.81 Attendance
    time tracking software 4 252 0 32.73 Core
    time tracking software 42 1858 1 606.68 Core
    Time Billing 1 10 0 4.21 Time and Billin
    time tracking software 4 278 1 40.34 Core
    Generic | Time and Attendance 16 298 0 137.99 Attendance
    time tracking 11 676 0 68.72 Core
    time tracking 9 517 0 51.10 Core
    Region
    UK
    UK
    Canada
    Canada
    USA
    USA
    Canada
    Canada
    USA
    USA
    Canada
    Canada
    UK
    UK
    UK
    UK
    USA
    USA
    UK
    UK
    USA
    USA
    Canada
    Canada
    USA
    USA
    USA
    UK
    UK
    USA
    Canada
    Canada
    Canada
    Canada
    UK
    The purpose of this test is to evaluate your MS Excel skills. Please use formulas and show your work when answerin

    1) Add a column and label it CTR (%). Add a formula to calculate the CTR for each keyword.
    Ans :- Don't Know Answer
    2) Add a column and label it Avg CPC($). Add a formula to calculate the Avg CPC for each keyword
    Ans :- Don't Know Answer
    3) Calculate the total spend for each month and round to nearest dollar
    Dec:
    Jan:
    Feb:
    Ans :- Don't Know Answer
    4) Calculate how much total spend there is for each of the regions
    USA:
    Canada:
    UK:
    Ans :- Don't Know Answer
    5) Complete the report on next tab
    Ans :- Don't Know Answer
    w your work when answering the questions
    The purpose of this test is to evaluate your MS Excel skills. Please use formulas and show your work when answerin

    1) Complete the following data table using data in the "Test Raw Data" tab

    PPC Spend Report


    Category Country Dec Jan Feb Total
    Core Canada
    UK
    USA
    Attendance Canada
    UK
    USA
    Time and Billing Canada
    UK
    USA
    Totals Canada
    UK
    USA
    Grand Totals
    d show your work when answering the questions

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