www.olejarz.com/arted/digitalvideo/interviewrubric.

pdf
Subject
• is interesting
• is educational
• is relevant to audience
• provides insight into topic
• is discussed thoroughly
• is entertaining
Concept Score ______ out of 30

Content
• Presents interesting information
• Language is used properly and effectively
• Images and/ or graphics relate well to content
• Student(s) behave professionally on camera
• Student(s) demonstrate thoughtful approach to subject

Content Score ______ out of 25

Technical Aspects
• Camera is stable, smooth movements and pans
• Subject is framed well, images are well composed
• Subject is lit and clearly visible
• Sound is clear and understandable
• Video is edited effectively, flows well
• Titles are used effectively
• Transitions are used effectively
• Project was completed in a timely manner

Content Score ______ out of 40

http://www.nuuanu.k12.hi.us/chun/course/vidrubric.html
Evaluation Rubric for Video Production
Below Standard
Dimensions of
Performance
Score: 1
Students need help to research
and write a script. The
storyboard does not match the
Planning
final production. Some group
members have roles and some
Research,
perform very few tasks. Some
Storyboarding,
video vocabulary and floor
and Rehearsal
language is used during
rehearsals. Students need to be
reminded to stay on task
The project has a focus but
may stray from it at times.
There is an organizational
structure, though it may not be
carried through in a consistent
Content manner. There may be factual
errors or inconsistencies, but
they are relatively minor. Less
than adequate evidence of
student learning and efforts are
reflected in student's project.
Layout/ Either lack of preparation or
Levels of Performance
Satisfactory Accomplished Excellent
Score: 2 Score: 3 Score: 4
Students need help to
research and write a Students research
Students research and write
script. There is a independently and write a
a compelling and creative
storyboard that is adhered compelling and creative
script. The storyboard is
to during production. script. The storyboard is
drawn carefully with shot
Most group members drawn carefully with set
compositions included. All
have roles and use some design and shot compositions
group members have their
video vocabulary and included. All group members
and use video vocabulary
floor language during define their roles and use
and floor language during
rehearsals. Students need video vocabulary and floor
rehearsals.
to be reminded to stay on language during rehearsals.
task.
The project has a clear focus
There is focus that is The project has a clear focus
related to the chosen topic
maintained throughout related to the chosen topic
and one or more of the
the project. The project and one or more of the
following elements; reflects
presents information in a following elements; reflects
broad research and
accurate and organized broad research and
application of critical
manner that can be application of critical
thinking skills; shows
understood by the thinking skills; shows notable
notable insight or
intended audience. insight or understanding of
understanding of the topic.
Adequate evidenced of the topic. Excellent evidence
Excellent evidence of
student learning and of student learning and
student learning and efforts
efforts are reflected in efforts are reflected in
are reflected in student's
student's project. student's project.
project.
Adequate preparation and Sequence of project Organization of presentation

sequence is shown.
illogical sequence. Transitions
Transitions are adequate.
are choppy or distract the
Titles are present. If
Design viewer. Titles are not present or
storyboard is present, it
distract from the overall video.
shows the project in a
  Does not have a storyboard.
broad outline.
The camera work is choppy The camera work may be
and the scenes are blurry or choppy or panning is too
panning is too fast. Sound and fast. Sound and visual
visual files contain significant files may have some
Technical
distortion. Transitions are distortion but it doesn't
awkward between scenes. distract the viewer. There
Elements
Titles are illegible. Technical are some technical
difficulties seriously interfere problems, but the viewer
with the viewer's ability to see, is able to follow the
hear, or understand content. presentation.
Presentation a result of a
group effort, but only
some members
Obvious that the presentation
contributed
was created by one person 
Students select group
Collaboration Students make poor choices for
members according to
group members. The group is
social desires. Some
unable to complete the video in
students in the group
a timely fashion
participate actively. Few
students excel in the
activities
components is clear and
is excellent. Transitions add
evident. Transitions provide
to the viewer's understanding
easy movement from one
of the topic. Titles are added
scene to another. Titles are
to enhance understanding.
used and add to the video's
Storyboard shows
flow. Storyboard shows
progression.
general outline.
The camera work is The camera work is smooth
generally smooth and the and the focus is crisp. Sound
focus is usually crisp. Sound and visual files are distortion
and visual files are mostly free. Transitions are timed for
distortion free. Transitions smooth movement between
provide a smooth movement scenes. Titles are legible.
between scenes. Titles are There are few technical
mostly legible. There are problems, and none of a
few technical problems. serious nature.
Effective teamwork. The
final product represents
Students worked together something that would have
and were assigned different been impossible to
roles accomplish working alone.
Students select group Students select group
members based on good members based on good
working relationships. All working relationships. All
students in the group students in the group
participate actively 100% of participate actively 100% of
the time. Most students excel the time. Each student excels
in the activities in every activity
 http://edtech.guhsd.net/video/Assess.htm
  1 Point Beginning
Doesn’t explain the
The Pitch project focus or represent
the final outcome.
Does not represent the
sequence of shots in the
video. Storyboard
Storyboard descriptions are vague or
PREPARATIO incomplete.
N notes.
Includes more than 10
grammatical errors,
Script misspellings, punctuation
errors, etc.
Very minimal comments
Work Log about few activities on the
work log.
PRODUCT Message is unclear.
Includes little essential
Overall Content information and one or two
facts.
Technical:Little or no enhancements
add interest to the video, or
Digital excessive use of random
Enhancements enhancements detracts from
or Effects the video.
Cooperative Cannot work with others.  Works with others, but has
Group Work Cannot share decisions or
responsibilities.
2 Points Developing
Explains only a general plan
for the video project.
Sketches are in a logical
sequence, but do not give
adequate descriptions of the
video scenes, audio
background, or dialogue
Includes 5 - 10 grammatical
errors, misspellings,
punctuation errors, etc.
General comments on daily
activities.
Message is vaguely
Message is clearly
communicated. Includes some
essential information with
communicated. Includes
essential information.
few facts.
Digital enhancements
accompany video, but there is
little sign of reinforcement.
Some tendency toward
randomness with effects.
difficulty sharing decisions
and responsibilities.
3 Points Proficient 4 Points Exemplary Points
Shows the details of the Persuasively written;
project, including all addresses all necessary
requested components. components in detail.
Includes sketches of each Demonstrates detailed
video scene and includes planning on the video shot
some planned sequence, scene
descriptions, audio notes, descriptions, audio and
effects notes, and dialog effects notes, and dialog
for every scene. for every scene.
Includes 1 – 4 Grammar, spelling,
grammatical errors, punctuation, capitalization
misspellings, punctuation are correct. No errors in
errors, etc. the text.
Thorough listing of daily Includes descriptive detail
activities, but no and reflections on daily
reflections. activities
Strong message. Covers
topic completely and in
depth. Includes complete
information.
Any digital enhancements Digital enhancements are
that are used combine planned and purposeful,
smoothly and effectively adding impact to the story  
with the video. line or focus.
Works well with others. Works well with others.  
Takes part in most Assumes a clear role and
decisions and contributes related responsibilities.
fair share to group. Motivates others.
 There are no citations or are
no references to copyright
Copyright information for photos,
graphics, and music created
by others.
Citations are given, but some
multimedia sources are not
identified with references, and
permission to reproduce is
missing.
Citations are given, sources Citations give proper credit.  
of multimedia are Every photo, graphic or
identified, but permission to sound file is either original
reproduce is missing. or permission for its use by
the owner is documented.

www.cheney268.com/Learning/.../VideoPresentationRubric.doc

Video Presentation Rubric

Beginning Developing Accomplished Distinguished
1 – 12 13 - 24 25 - 37 38 - 50

Content & Not organized. Portions may be Fairly well Program shows a
Organization – poorly documented documented and continuous
Difficult to follow. and/or organized. organized. Format progression of ideas
Is your project Poor quality shows Hard to follow the is easy to follow. and tells a
organized and poor effort. progressions of the Good explanation complete, easily
documented? story. Explanation shows good effort. followed story. Well
shows some effort. documented and
organized.
Excellent, well
thought out
explanation shows
superior effort.

Usefulness – Project’s usefulness Project Project is focused Project is focused

is in question. Does demonstrated and informative; and very
Does your video not inform; does not development of promotes the use of informative;
stay focused on an stay focused on the computer computer promotes the use of
informative topic? topic. technology; has technology to create computer
Does it promote the problems staying the video to deliver technology to create
use of technology to focused on topic. information. the video and makes
inform the audience others want to use
about the topic? the same type of
format in delivering
information to an
audience.

Creativity & Use of elements Minimal use of Good use of Excellent sense of
Elements of Design detracts from video. design elements. graphics and/or design. Effective
– Is your video Too many or too No transitions. other design camera techniques
interesting? Did gaudy graphics; Sound is lacking or elements. Some used for the video
your choice of transitions, too inappropriate or transitions are and pictures. Video
elements such as many clips, scratchy. Some inappropriately and pictures are I
film clips, pictures, backgrounds and/or pictures or video placed. Sound focus and of good
backgrounds, and sounds detract from clips may be out of quality is OK. Video quality. Smooth
transitions enhance content. Pictures or focus or “shaky”. clips or pictures are transitions are
the project? video clips may be clear and in focus. appropriate and aid
out of focus or in delivery of the
“shaky”. presentation.

Mechanics – Did Includes five or Includes 3 – 4 Includes 2 – 3 Grammar, spelling,

you check your mare grammatical grammatical errors, grammatical errors, punctuation,
grammar and errors, misspellings, misspellings, misspellings, capitalization are
usage? Have you punctuation errors; punctuation errors; punctuation errors; correct; sources are
correctly sources are not some sources are sources are documented
documented documented. documented but not documented and correctly and
sources and obeyed correctly. correctly and copyright law has
copyright rules? copyright law has been followed.
been followed.

Oral Presentations Great difficulty Some difficulty Fairly fluid delivery. Well-rehearsed.
Skills – Did you communicating communicating Communicates ideas Voice, eye contact
respond to the ideas. Poor voice ideas. Poor voice with proper voice and pacing hold
questions by the projection; no eye projections; some projection; perhaps interest and
 students and contact; no eye contact; no one mispronounced attentions of
instructor with introduction; introduction; work; made eye audience;
ease? mispronounced mispronounced a contact; introduced introduced self and
words; stopped or few words; long self and project. project. Responded
had long pauses; pauses; somewhat Respond to easily to questions.
confused. confused. questions.

lambenglishmontana.wikispaces.com/file/view/RubricVideo.doc

Task Description: Students will work together in assigned teams to create a video project that details a specific aspect of the
course. The presentation should include appropriate photographs, video, music, graphs, and other visual aids. The final project
should be uploaded to the Class YouTube Page.

ACTIVITY Exemplary Proficient Partially Proficient Incomplete POINTS

Concept 15-20 points 10-14 points 5-9 points 0-4 points

Has a clear picture of what they
are trying to achieve. Adequate
description of what they are
trying to do and generally how
his/her work will contribute to the
final project.
Has a fairly clear picture of what
they are trying to achieve. Can
describe what they are trying to do
overall but has trouble describing
how his/her work will contribute to
the final project.
Has brainstormed their
concept, but no clear focus
has emerged. Goals/final
product not clearly defined.
Little effort has been spent on
brainstorming and refining a
concept. Unclear on the goals
and how the project objectives
will be met.

Script/ 12-15 points 8-11 points 4-7 points 0-3 points

Storyboard

The storyboard illustrates the The storyboard includes thumbnail The thumbnail sketches on There is no evidence of a
video presentation structure with sketches of each video scene and the storyboard are not in storyboard or script.
thumbnail sketches of each includes text for each segment of logical sequence and do not
 scene. Notes of proposed
transition, special effects, sound
and title tracks incl: text, color,
placement, graphics, etc. Notes
about proposed dialogue/
narration text are included.
Content/ 15-20 points
Organization
The content includes a clear
statement of purpose or theme
and is creative, compelling and
clearly written. A rich variety of
supporting information in the
video contributes to the
understanding of the project’s
main idea. Events and messages
are presented in a logical order.
Includes properly cited sources.
Quality 12-15 points
Movie was completed and had all
required elements. The video
was well edited and moves
smoothly from scene to scene
with proper use of transitions.
Audio and other enhancements
were well used.
the presentation, descriptions of
background audio for each scene,
and notes about proposed shots
and dialogue.
10-14 points
Information is presented as a
connected theme with accurate,
current supporting information that
contributes to understanding the
project’s main idea. Details are
logical and persuasive information
is effectively used. The content
includes a clear point of view with a
progression of ideas and
supporting information. Includes
properly cited sources.
8-11 points
Movie was completed and
contained all required items.
Editing was not done as well as it
should have been. Some poor
shots remain. Movie is still
somewhat choppy. Audio and other
enhancements were utilized, but
provide complete
descriptions of the video
scenes, audio background,
or notes about the dialogue.
5-9 points
The content does not
present a clearly stated
theme, is vague, and some
of the supporting information
does not seem to fit the
main idea or appears as a
disconnected series of
scenes with no unifying main
idea. Includes few citations
and few facts.
4-7 points
Movie was made, but had
very little if any editing.
Many poor shots remain.
Video was very fragmented
and choppy with little to no
audio reinforcement.
0-4 points
Content lacks a central theme,
clear point of view and logical
sequence of information. Much of
the supporting information is
irrelevant to the overall message.
The viewer is unsure what the
message is because there is little
persuasive information and only
one or two facts about the topic
are articulated. Information is
incorrect, out of date, or
incomplete. No citations
included.
0-3 points
There was no movie, or tape was
totally unedited with no
transitions or audio support of
any kind.

Teamwork 12-15 points
Student met and had discussions
regularly. All students on the
team contributed to the
discussion and were part of the
final project. Team members
showed respect with each other.
Timeliness 12-15 points
All project deadlines were met.
Final Score
- theory integration (praxis)
http://www.jordan.pausd.org/department/public/art~mmedia/vrubric.html
not for maximum effect.
8-11 points
Students met and had discussions
regularly. Most of the students on
the team contributed to the
discussion and were part of the
final project. Team members
mostly showed respect with each
other.
8-11 points
Most project deadlines were met.
Those that were late did not have
significant impact on the finished
project.
4-7 points 0-3 points
Only a couple of team Meetings were not held and/or
meetings were held. Most of some of the team members did
the students on the team not contribute at all to the project.
contributed at some level, Low levels of respect were
but a majority of the work evident within the team.
was done by one or two.
4-7 points 0-3 points
Many project deadlines were Deadlines were regularly missed,
not met, resulting in some having a significant impact on the
impact on the finished final project.
project.
 Evaluation Rubric for Video Production
Levels of Performance
Dimensions of Below Standard Satisfactory Score: Accomplished
ExcellentScore: 5
Performance Score: 1-2 3 Score: 4

Students need help

to research and Students need help
Students research Students research
write a script. The to research and
and write a independently and
storyboard does write a script. There
compelling and write a compelling
not match the final is a storyboard that
creative script. The and creative script.
production. Some is adhered to during
storyboard is The storyboard is
group members production. Most
Planning drawn carefully drawn carefully with
have roles and group members
Research, with shot set design and shot
some perform very have roles and use
Storyboarding, compositions compositions
few tasks. Some some video
and Rehearsal included. All group included. All group
video vocabulary vocabulary and
members have members define
and floor language floor language
their and use video their roles and use
is used during during rehearsals.
vocabulary and video vocabulary and
rehearsals. Students need to be
floor language floor language during
Students need to reminded to stay on
during rehearsals. rehearsals.
be reminded to task.
stay on task

Production The final The final production The final The final production
The technical production has has some technical production is free is free of technical
use of video technical errors. errors. Few of technical errors. errors. All students
equipment, One student knows students know floor Some students use know and use floor
floor language, floor language, only language, only one floor language and language and how to
set design, and one operates the operates the some operate operate camera and
shot camera. Equipment camera. Equipment camera and mic. mic. Equipment is
composition is not cared for is not always cared Equipment is used carefully cared for,
 effectively and respected, and
properly. It looks for properly. The set
usually stored always stored
like no thought is design and shot
properly. The set properly. The set
put into set design composition
design and shot design and shot
or shot somewhat enhance
composition composition enhance
composition. the topic
enhance the topic. the topic.

Video uses factual,

Video uses factual
Video is confusing but confusing Video uses factual
information that is
and difficult to information. It gives information that is
compelling to watch
Content understand. Art an understanding of compelling to
and presented in a
Topic of the and/or artist is the art and artist watch. Dialogue
creative manner.
presentation discussed but not but is not gives a clear
Dialogue gives a clear
at all compelling to necessarily targeted understanding of
understanding of the
watch. for the classroom the art and artist.
art and artist.
audience.

Students select
Students select
Students select group members
group members
Students make group members based on good
based on good
poor choices for according to social working
working
Participation group members. desires. Some relationships. All
relationships. All
Individual and The group is unable students in the students in the
students in the group
groups work to complete the group participate group participate
participate actively
video in a timely actively. Few actively 100% of
100% of the time.
fashion students excel in the time. Most
Each student excels
the activities students excel in
in every activity
the activities