SYNOPSIS

ON
Market Potential and Consumer’s
Perception
Of
ING Vysya Bank

Submitted by
Submitted To
Name: Ajit Kumar Das Prof. Narayan
Prasad
Course-MBA Mobile9481778351
Specialization- Marketing E-mail id:
vnp1410@gmail.com
Section: A
Reg. No-9212400075

Batch- S09

Mobile No: 9590425305

 INTERNATIONAL INSTITUTE OF BUSINESS STUDIES

Introduction

ING Vysya Bank Ltd., is an entity formed with the coming

together of erstwhile, Vysya Bank Ltd, a premier bank in the
Indian Private Sector and a global financial powerhouse, ING of
Dutch origin, during Oct 2002.
The origin of the erstwhile Vysya Bank was pretty humble. It was
in the year 1930 that a team of visionaries came together to
form a bank that would extend a helping hand to those who
weren't privileged enough to enjoy banking services.

It's been a long journey since then and the Bank has grown in
size and stature to encompass every area of present-day
banking activity and has carved a distinct identity of being
India's Premier Private Sector Bank.

In 1980, the Bank completed fifty years of service to the nation

and post 1985; the Bank made rapid strides to reach the
coveted position of being the number one private sector bank. In
1990, the bank completed its Diamond Jubilee year. At the
Diamond Jubilee Celebrations, the then Finance Minister Prof.
Madhu Dandavate, had termed the performance of the bank
‘Stupendous’. The 75th anniversary, the Platinum Jubilee of the
bank was celebrated during 2005

As a Depository Participant Vysya Bank was the first DP in

Karnataka registered under NSDL to provide services to its
customer.However the journey started in the year 1998 and
proved to be a successful DP within a decade.

Problem Identification.
During the short time spent with the organization I found the
below mentioned problem.
Despite having become a Dp, over a period of more than a
decade,ING Vysya Bank fails to attract the attention of
customers as expected earlier.
It has been noticed that last couple of years became a hardship
for the bank to retain its customers.
Customer’s dissatisfaction has become a real trouble for the
enhancement of the organization.
It also fails to keep its reputation in the market due to some new
emerging competitors.

Objective
 • To reveal the brand position as a DP in market.

• To realize the level of customer’s expectation.

• To uncover the shortcomings, lacuna of services

rendering to the customers.

• To identify the solution for the enhancement of the

organization.

Research Methodology:

Research Design-Descriptive

Sampling technique-Convenient sampling

Sampling Size-100

Primary Research

• Direct Interview with consumers

• Questionnaire Methods

Secondary Research.
• Internet.
• Intranet
• Product brochures.
• Company website.

Scope & Limitation Of Research

My research in this particular area will discover the various
solutions to the problems of the organisation.It will identify the
customer needs,their expectations and their perception towards
the services we render to them.As a result it will definitely help
the organisation to retain the customers successfully inspite of
the huge competition in market.At the same time customer will
get better service.It will be also helpful in establishing some
remedial steps for its development and sustainable growth as a
Dp.

However My research is limited to a particular geographical area

near my office located at Bommanahalli, Bangalore.The research
has been conducted within a stipulated period of two month
i.e .from November to January.I have spent Rs 1000 for the
completion of this synopsis.This synopsis is a true attempt to
eradicate the obstacles of the company.

Time & Date Cost

Market Survey 22.12.2010 Rs.700 for
&07.01.2011 transportation
approximately.
10 a.m-7p.m
respectively
Synopsis 09.01.2011
Presentation NO
Hard Copy 09.01.2011 More than Rs 100
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