Presented By:- Group 11

Yash Chheda-19BSP3312
Aastha Sood-19BSP0034
Himanshu Dewani-19BSP1089
 Introduction
• The bank was established in 1994 by the
Industrial Credit and Investment Corporation of
India, an Indian financial institution as a wholly
owned subsidiary
• The parent company was formed in 1995 as a
joint venture of the world bank, India’s public-
sector banks and public-sector insurance
companies to provide project financing to the
Indian industry.
• In 2000, ICICI bank became the first Indian bank
to list on the New York stock exchange and is
listed on BSE and NSE
• ICICI bank is one of the  big four banks of India.
 PROFILE
Organization Type : Public
Industry : Banking, Financial services and Insurance (BFSI)
Headquarters: Mumbai, India
Presence: 17 Countries
Top Management: Girish Chandra Chaturvedi (Chairman)
Sandeep Bakhshi (MD and CEO)
Revenue: ₹149,786.10 crore (US$21 billion)
Number of Employees: 84,922 (2019)
Website: www.icicibank.com
 Vision, Mission &Values
Vision: To be the leading provider of financial services in
India and a major global bank.

 Mission: ICICI will leverage our people, technology, speed

and financial capital to: be the banker of the first choice for
our customers by delivering high quality, world-class
products, and services

Values : The Basic of all human needs is the need to

understand and to be understood. The best way to understand
your customer is to listen to him. We continue to listen….
DISCUSSION ON 7 P’s Of
ICICI Bank
 Product
Credit Card
Debit card
Fixed Deposits
Equities
Mutual funds
Insurance
 Place
The place part of Marketing Mix is where the customer receives the product or service. Place in
case of service determine where is the product going to be located. The services to the
customers are rendered through Branches, ATM’s, Phone Banking, Net Banking.
 Price
The price of the product depend upon the services provided by the bank on the respective product to
customers.
Detailed Pricing changes from time to time and the same can be found on the website of ICICI Bank.
 Promotion
Strategies to make the customer aware of the existence of a product or service.
ICICI deals in both traditional as well as modern approach for the promotions.
 People
People is one of the element of Service Marketing Mix, in banking sector employees in the
branch and their behaviour towards customers defines us. There are approx. 85,000 employee
who are always present to listen and to help the customers with a smile. And organization also
organizes different events for development and entertainment of its employees.
 Process
Service process is the way in which a service is delivered to end customer. Reducing the paper work,
Standardization of process, Customer Involvement in Money Matters.
Generation of Service Request Number and when the SR is not closed in time the customer ha a right to
lodge a complain in the company’s website.
 Physical Evidence
ICICI has positioned it as a bank which gives higher standard of services through product
innovation. Satisfies the diverse needs of individual and corporate clients. And to provide a good
experience the organisation works upon Feedbacks of Customer and Net Promotion Score