INTRODUCTION

Good morning ma’am and sir, I am Ashley Mae Arcilla from Office
Administration together with my groupmates (ALPHABETICALLY). Before we
start our proposal defense I would like to call on Jessica Apilado to lead the opening
prayer.

Our research is entitled “Consumer Perceptions towards Food Panda Among

College Students,” now, let me quickly breakdown the title one by one.

CONSUMER PERCEPTIONS refers to customers awareness, their impressions and

opinions about your business, products and brands.

FOOD PANDA PRODUCTS, foodpanda is a private company associated with food

and beverage industry, thus it embraces the products of its partner companies as its
own.

AMONG COLLEGE STUDENTS is pertaining to the population or respondents of

the study.

SITUATION ANALYSIS
During the first phase of the pandemic, quarantined in our own home with a
limited supply of foods and necessities we can barely go out as the percentage of
COVID-19 victims spike up in number. 

Before the COVID-19 outbreak, Food Panda was already in the Philippines. It
has been operating since 2014, serving Filipinos with their quality service and better
customer service as the demand for delivery service surged after the lockdown.

In todays' generation, advances in technology are so common that it becomes

popular and convenient for everyday use amid this pandemic that humankind
becomes more dependent on technology.

SIGNIFICANCE OF THE STUDY

First, consumers, to enable them to know if using a delivery service is worth
their time and how this platform works, also enables them to understand how their
opinions and reviews are significant to service providers.

Marketers, this will help them interpret the perceptions of the customers about
their products, it will allow them to give the options to improve more and give their
best-performing factors to satisfy consumers.

To those future researchers that may have the same or related study, it will help
them to know that there is existing local research about e-commerce and will allow
them to have a better understanding of customer

For Students and Education, it will give them much comprehensive knowledge
on how do the perceptions and satisfaction of the consumer affects the overall
achievement of the industry
RESEARCH DESIGN
This study will use a quantitative-descriptive research design which allows the
researchers to gain information in a systematic process with the use of numerical data
that involves the collection of data to answer the questions of the study

This study is a cross-sectional survey which means that data will be gathered
and conducted at one specific point in time. With the use of this method, the
researchers can acquire the overall characteristics and frequency of the targeted data
point, at any given time, within the population group that is being studied
MAIN PROBLEM
Their service quality, is the information that the service provider presented
accurate?
Did the consumers product was receive on time or the order was receive correctly? Is
there a satisfaction on the consumers based on the delivery of their products that they
ordered or purchased?

WHY DID YOU CHOOSE YOUR TITLE?

We choose this title because we think that food delivery is making its own name
in the industry. The number of people that is using mobile delivery apps have increase
and the demand for the delivery services spike up as pandemic started. We want to
know the factors that the foodpanda gives to their consumer that they became loyal
that leads to their satisfaction. Likewise, if there is a positive remarks of the
consumers there is also barriers on the app while the users are ordering that can result
to dissatisfaction of the customers.