Professional Documents
Culture Documents
Profitability Analysis
Profitability Measures
• The primary financial analysis of profit ratios
should include only those items of income
arising from normal operations
• Excludes
– Discontinued operations
– Extraordinary items
Net Profit Margin
• Also referred to as return on sales
• Reflects net income dollars generated by each
dollar of sales
• Potential distortion can be caused by “other
income” and “other expense” items from net
income, as these do not relate to net sales
Net Income Before Noncontrolling Interest,
Equity Income, and Nonrecurring Items
Net Profit Margin =
Net Sales
Total Asset Turnover
• Measures the activity of the assets and the
ability of the firm to generate sales through the
use of the assets
• Potential distortion
– Investments
– Construction in progress
– Other assets that do not relate to net sales
Net Sales
Total Asset Turnover =
Average Total Assets
Return on Assets
• Measures the ability to utilize assets to create
profits
• Average total assets
– For internal analysis use month-end amounts
– For external analysis use beginning and ending
amounts
– If necessary, consistent use of end-of-year amounts,
instead of averages
Net Income Before Noncontrolling
Interest and Nonrecurring Items
Return on Assets =
Average Total Assets
DuPont Return on Assets
• DuPont analysis separates return on assets into
net profit margin and total asset turnover
• Separating the ratio into the two elements allows
for improved analysis of the causes for the
change in the percentage of return on assets
Return on Assets = Net Profit Margin Total Asset Turnover
DuPont Return on Assets—
Continued
Net Income Before Net Income Before
Noncontrolling Interest Noncontrolling Interest
and Nonrecurring Items and Nonrecurring Items Net Sales
= ×
Average Total Assets Net sales Average Total Assets
Firm B
Year 1 10% = 4.0% × 2.5
Year 2 8% = 3.2% × 2.5
DuPont Analysis Variation
• Consider only operating assets and income
– Operating assets exclude
• Construction in progress
• Long-term investments
• Intangibles
• ‘Other’ assets
– Operating income includes only
• Net sales less the cost of sales
• Operating expenses
• May give significantly different results
• Reflective of ROA from primary business
Operating Income Margin
• Includes only operating income in the numerator
Operating Income
Operating Income Margin =
Net Sales
Operating Asset Turnover
• Measures the ability of operating assets to
generate sales dollars
Net Sales
Operating Asset Turnover =
Average Operating Assets
Return on Operating Assets
• Measures the ability of operating assets to
generate operating income
Operating Income
Return on Operating assets =
Average Operating Assets
Gross Profit
Gross Profit Margin =
Net Sales
Gross Profit Margin Analysis
• Analysis helps the following ways:
– Managers budget gross profit levels into their
predictions of profitability
– Used in cost control
– Estimate inventory levels for interim financial
statements and insured losses in merchandising
industries
– Used by auditor and Internal Revenue Service to
judge accuracy of accounting systems
Segment Reporting
• Operating segments
– Separate financial information is available
– Evaluated by the chief operating decision maker
– Requires information about
• Countries in which the firm earns revenues and holds assets
• Major customers
Segment Reporting—Continued
• Disclosures
– The way the operating segments are determined
– Products and services by the operating segments
– Differences between the measurements used in
reporting segment and firm’s general-purpose
financial information
• Profitability trends can also be shown as
revenues by major product lines
Gains and Losses from Prior
Period Adjustments
• Charged directly to retained earnings
– Changes in accounting principles
– Realization of income tax benefits of preacquisition
operating loss carryforwards of purchased
subsidiaries
– Changes in accounting entity
– Correction of errors in prior periods
Comprehensive Income
• Items not included in net income
• Reported as a separate component of
shareholders’ equity
– Foreign currency translation adjustments
– Unrealized holding gains and losses from available-
for-sale marketable securities
– Changes to stockholders’ equity resulting from
additional minimum pension liability adjustments
– Unrealized gains and losses from derivative
instruments
Comprehensive Income—
Continued
• Traditional profitability analysis includes items
related to net income
– Items of accumulated other comprehensive income
are excluded from analysis
• Consider supplemental analysis including other
comprehensive income items for
– Return on assets
– Return on investment
– Return on total equity
– Return on common equity
Pro-Forma Financial Information
• It is a hypothetical or projected amount
• Release timed to coincide with release of GAAP
financial results
• Sarbanes-Oxley Act of 2002 requires
– Reconciling of pro forma data to GAAP financial
condition and results of operations
Interim Reports
• Unaudited financial reports covering fiscal
periods of less than one year
– SEC requires limited financial data be provided on
Form 10-Q
– Certain quarterly information is disclosed in notes to
the annual report
– Interim reports are an integral part of the annual
report
• Less reliable than annual reports as contain
more estimates