EXECUTIVE SUMMARY

Introduction
My Bike Rental will offer road and mountain bike rentals in a strategic location directly
adjacent to an entrance to the ‘Picos de Europa’ Park. Our primary strategy is to develop
My Bike Rental as the most convenient and cost-effective rental alternative for the
thousands of visitors who flock to the area each year.

Once underway we will expand our scope and take advantage of high-margin new
equipment sales and leverage our existing labor force to sell and service those products.
Within three years we intend to create the area's premier destination for cycling
enthusiasts.
The Company
My Bike Rental will be located at the Forest in a location providing extremely high
visibility as well as direct entry and exit from a primary national park access road. The
owner of the company, Mario Pérez, has over twenty years experience in the bicycle
business.
Market Opportunities

● ‘Picos de Europa’ has added a camping and lodging facilities that should
attract an increased number of visitors.
● The Park has opened up additional areas for trail exploration and
construction, ensuring a greater number of single-track options and
therefore a greater number of visitors.

Competitive Advantages
We will overcome that issue by establishing a satellite location in Asturias for
enthusiasts who wish to rent bicycles to use in town or on other local trails.

We will also use online tools to better engage customers, allowing them to reserve and
pay online as well as create individual profiles regarding sizes and preferences.
Financial Projections
We project first-year revenue of 420,000 € and a 5% growth rate for the next two years.
Direct cost of sales is projected to average 40% of gross sales, including 30% for the
purchase of equipment and 10% for the purchase of ancillary items. Net income is
projected to reach 100,000 € in year three as sales increase and operations become
more efficient.