COURSE CURRICULUM STRUCTURE AND SYLLABUS

FOR MBA PROGRAMME

EFFECTIVE FROM ACADEMIC SESSION (2021-22)

INSTITUTE OF BUSINESS & COMPUTER STUDIES

(FACULTY OF MANAGEMENT SCIENCES)
SIKSHA ‘O’ ANUSANDHAN DEEMED TO BE UNIVERSITY
(A Deemed University Declared U/S 3 of UGC Act, 1956)
Khandagiri Square, Bhubaneswar-751030
 COURSE CURRICULUM STRUCTURE
SEMESTER I

No. of classes per week

Code Subject Credit (Each class is of 1 hr
duration)
MSC-101 Economics for Managers 4 4
MSC-102 Quantitative Techniques 4 4
Principles and Practices of Marketing
MSC-103 4 4
Management
MSC-104 Financial Reporting ,Statements & Analysis 4 4
MSC-105 Organisational Behaviour 4 4
MSC-106 Communication and Soft Skill Development 4 4
MSC-107 Management Information System & ERP 4 4
MSC-108 Management Principles & Practices 4 4
MSC-109 Innovation Management 1 1
MS access and Excelling MS Excel (VBA
MSC-110 1 1
PROGRAMMING)
TOTAL CREDIT POINTS 34

SEMESTER II

No. of classes per week

Code Subject Credit (Each class is of 1 hr
duration)
MSC-201 Strategic Management 4 4
MSC-202 Business Research 4 4
MSC-203 Operations Research 4 4
MSC-204 Human Resource Management 4 4
MSC-205 Business Law 4 4
MSC-206 Operations Management 4 4
MSC-207 Business Analytics 4 4
MSC-208 Corporate Finance 4 4
MSC-209 Cost And Management Accounting 4 4
MSC-210 Marketing Strategy and Decision 4 4
TOTAL CREDIT POINTS 40

Summer Internship Programme

Summer Internship Programme (MSP- 301) Credit

Duration of Eight weeks/Two months after completion of 2nd 4

semester and before commencement of 3rd Semester

(Tentatively May 15th to July 15th )

A student has to complete two compulsory courses in 3rd semester (Given below)

In 3rd and 4th Semester a student can choose elective courses (Each of 4 credits) from not more than two
areas of specialization. A student will have to take 6 electives in each of 3 rd and 4th semester having dual
specialization. A student has to take three elective papers each from two specialized areas in 3 rd and 4th
Semester.

(Note: Minimum 10 students are required for offering an elective paper in a semester.)

Semester –III

No. of classes per week

Code Subject Credit (Each class is of 1 hr
duration)
Social Entrepreneurship and Corporate
MSC-301 4 4
Social Responsibility
MSC-302 Ethos, Ethics and Corporate Governance 4 4
TOTAL CREDIT POINTS 8

(Electives-Marketing Management)
• MSM 301 Consumer Behaviour
• MSM 302 Integrated Marketing Communication
• MSM 303 Sales and Distribution Management
• MSM 304 Rural Marketing
• MSM 305 Customer Relationship Management
• MSM 306 International Marketing Management

(Electives-Finance Management)
• MSF 301 Investment Management
 • MSF 302 Financial Market & Services
• MSF 303 Behavioral Finance
• MSF 304 Bank Management
• MSF 305 Business Valuation Management
• MSF 306 Tax Management & Practices

(Electives-Human Resource Management)

• MSH 301 Human Resource Planning
• MSH 302 Industrial Relations & Labour Legislations
• MSH 303 International HRM
• MSH 304 Design of Organisation
• MSH 305 Leadership Theory & Practices
• MSH 306 HRM in Service Industry

(Electives- Business Analytics)

 MSB 301 Data Visualization for Managers

 MSB 302 Business Forecasting

 MSB 303 Data science Using R

 MSB 304 Basics of Financial Analytics

(Electives-Information System Management)

• MSI 301 E-Commerce
• MSI 302 Relational Data Base Management Systems.
• MSI 303 Information System Analysis and Design
• MSI 304 Object Oriented Programming using Java
• MSI 305 Information System Control and Audit
• MSI 306 Internet of Things

(Electives-Operations Management)
• MSO 301 Supply Chain Management
 • MSO 302 Project Management
• MSO 303 Total Quality Management
• MSO 304 Forecasting Methods
• MSO 305 Production Planning and Control System
• MSO 306 Materials Management

Semester -IV

(Electives-Marketing Management)
 MSM 401 Service Marketing

 MSM 402 Digital Marketing

 MSC 403 Retail Management

 MSM 404 Product and Brand Management

 MSM 405 Agri Marketing

 MSM 406 B2B Marketing

(Electives-Finance Management)
 MSF 401 Financial Derivatives

 MSF 402 International Finance

 MSF 403 Corporate Restructuring

 MSF 404 Advances in Cost Management

 MSF 405 Financial Engineering

 MSF 406 Infrastructure and Project Finance

(Electives- Business Analytics)

 MSB 401 Business Data mining

 MSB 402 Marketing analytics

 MSB 403 Supply Chain Analytics

 MSB 404 Financial Analytics with Applications

(Electives-Human Resource Management)

  MSH 401 Performance Management

 MSH 402 Compensation & Reward management

 MSH 403 Organisational Change & Development

 MSH 404 Human Resource Development

 MSH 405 Strategic Human Resource Management

 MSH 406 Management of Self and Others

(Electives-Information System Management)

 MSI 401 Business Process Reengineering & Enterprise Resource Planning

 MSI 402 Decision Support Systems

 MSI 403 Information Technology and E-governance.

 MSI 404 Information Security in Business

 MSI 405 Cloud Computing.

 MSI 406 Mobile Computing with Android

(Electives-Operations Management)
 MSO 401 Service Operations Management

 MSO 402 Entrepreneurial Decision Making

 MSO 403 Strategic Sourcing

 MSO 404 Technology Management

 MSO 405 Infrastructure Management

 MSO 406 World Class Manufacturing

A student has to undergo a Dissertation Project work (MSP- 401) and appear in Comprehensive Viva-
Voce carrying 4 & 2 credit points respectively.

Code Subject Credit

MSP-401 Dissertation Project 4

MSP-402 Comprehensive Viva Voce 2

TOTAL CREDIT POINTS 6

TOTAL CREDIT POINTS: 140

SYLLABUS
SEMESTER I
MSC - 101 ECONOMICS FOR MANAGERS
Course Objectives
 To familiarize the students with basic theories and tools of analysis for understanding the behavior of
various economic agents.
 To provide the students with a basic knowledge of essential macro-economic theories and policies so
as to understand the national and global business environments for the purpose of decision making.

Module I Decision Making in the Household & Firm (10Hrs)

Basic Problems of an Economy; Business Decisions and Economic Analysis; Cardinal and Ordinal Utility
Approach of Consumer Behavior; Demand and Supply Analysis; Elasticity of Demand
Short Run and Long Run Production Function Analysis; Law of Variable Proportions; Returns to Scale;
Cobb-Douglas and CES Production Functions; Economic Region of Production; Optimal Input
Combination; Cost Concepts; Short Run and Long Run Cost Functions; Economies and Diseconomies of
Scale. Self Study - Applications of Break-Even Analysis
Module II Forms of Market Structure (7 Hrs)
Degree of Competition and characteristics of different market forms; Equilibrium of the Firm and Industry
under Perfect Competition; Consumer and Producer Surplus; Price-output decision in perfect competition,
monopoly market, monopolistic market, Self Study - oligopoly market.
Module III Macroeconomic Variables &Business Environment (10Hrs)
Macro-Economic Issues and Concepts; Classical, Keynesian and Post Keynesian Theories; the Circular
Flow Models of Economy; National Income: Concepts of Real and Nominal GNP, GDP; Methods of
Measurement, Consumption, Saving and Investment Functions; Aggregate Demand & Aggregate Supply
Analysis.Indian Business Environment: Political Environment, Legal Environment; Economic
Environment, Basic Economic Systems and Planning; Social and Cultural Environments, Technological
Environment, Self Study - Problems and Prospects of Technology in relation to Business.
Module – IV Business Cycle and Price Stability (7 Hrs)
Features of the Business Cycle; Determinants and effects of Business Cycle; Policy Measures to Control
Business Cycle; Macro-Economic Policies: Monetary and Fiscal Policies in India, Unemployment:
Nature, Causes and Policies in India.Inflation: Concept, Types & Economic Impact; Price Indexes; The
Phillips Curve; Self Study - Policy framework in India.
Module – V The Open Economy (6 Hrs)
International vs. Domestic Trade; The Balance of Payments: BOP Disequilibrium, Types, Causes and
Measures; Concepts of FDI and BPO; Globalisation, Commercial Policy and WTO, Self Study - WTO
and India.

Text Books:
 Dornbusch R, Fischer S; Macroeconomics, Tata McGraw Hill
 DuttRuddar, Indian Economy, S Chand & Co
 A. Koutsoyiannis., Modern Microeconomics, Palgrave Macmillan
 N. Gregory Mankiw, Principles of Micro Economics, MHE
 Bernheim, B Douglas &Whinston, Michael D., Microeconomics, Tata McGraw Hill

Reference Books:
 Ahuja, H. L., Microeconomics: Theory and Policy, S Chand & Company Ltd
 Paul Justin, Business Environment – Text and Cases. Tata McGraw Hill
 Mishra S.K., Puri V.K. – Indian Economy, HPH
 Rao S., Business Environment, HPH
 Thomas, Christopher R & Maurice, S Charles, Managerial Economics: Concepts and Applications, Tata McGraw Hill

MSC - 102 QUANTITATIVE TECHNIQUES

Course Objectives
 To familiarize students with the quantitative methods essential for management decision making.
 To equip the students with quantitative techniques for complex problem solving in business.

Module I Mathematical Functions, Matrices and Derivatives (8 Hrs)

Linear function; Solution of linear equation; Quadratic, Logarithmic and Exponential Functions;
Determinants and Matrix Algebra: Introduction, Array Notation, Operations (Addition, Multiplication,
etc.), Inverse of a Square Matrix, Solution of Matrix Equations; Derivatives: Derivative of a function,
Fundamental rules of Differentiation, Self Study- Applications of Differential Calculus – Maxima and
Minima

Module II Fundamentals of Statistics and Probability (8 Hrs)

Importance and Scope of Statistics in Managerial Decision Making; Frequency distribution, Arithmetic
Mean, Median and Mode; Quartiles and Percentiles; Concepts of Range, Mean Deviation and Standard
Deviation, Self Study- Coefficient of Variation

Module III Theory of Probability and its Applications (8 Hrs)

Concept of Probability and its relevance to management decisions; Basic rules, Addition and
Multiplication law of probability, Conditional probability. Bayes’ theorem, Probability distributions:
Discrete- Binomial and Poisson distribution. Continuous-Normal distribution and Self Study- its
applications .

Module IV Statistical Application-I (8 Hrs)

Concept of Hypothesis testing; t-test, z-test, Chi- square test, F-test, Analysis of Variance(ANOVA), Self
Study- Application of MS Excel and other tools in testing hypothesis.

Module V Statistical Application-II (8 Hrs)

Theory of Correlation: Concept, Types, Scatter diagram; Karl Pearson’s coefficient of correlation;
Spearman’s rank correlation; Coefficient of determination; Regression Analysis: Types of regression;
Regression lines; Regression coefficient; Application of simple linear regression; Analysis of regression to
estimate regression parameters: Least Square method, Self Study- Multiple regression and its
applications.

Text Books
 Beri, G.C., Business Statistics, McGraw Hill Education (India)Pvt. Ltd., New Delhi, 3rd Edition, 2013
 Levin, Richard I & Rubin, David S., Statistics for Management, Pearson, New Delhi, 8th Edition, 2014
 Sharma, Anand, Quantitative Techniques for Decision Making, HPH, 3rd Revised edition, 2011
 Raghavachari M, Mathematics for Management: An Introduction, TMH, 29th Reprint 2006.

Reference Books
 Akhilesh, K. B. & Balasubhramanyam, S., Mathematics and Statistics for Management, Vikas
Publishing House, New Delhi, 2nd Edition, 2011
 Vohra. N. D., Quantitative Techniques, Tata McGraw Hill, New Delhi, 5th Edition, 2008

MSC – 103 Principles & Practices of Marketing Management

Course Objectives

 To introduce the basic concepts and practices of modern marketing as applied in various situations
by product and service organization.
 To highlight the fundamentals of marketing mix element decisions.

Module-I- Introduction to Marketing (8Hrs)

Marketing concepts, Scanning the marketing environment, Marketing organization, Marketing Mix,
Segmentation, Targeting, Positioning. Self Study: Marketing process, Marketing Vs Selling

Module-II-Product Strategy (8 Hrs)

Product mix decision, product line management, Product differentiation, New Product Planning and
Development, Product Life Cycle, Branding, Self Study: Packaging decision.

Module-III- Pricing Strategy (8 Hrs)

Objectives of pricing, Factors affecting pricing decisions, Pricing methods, Self Study: Pricing Strategies

Module-IV- Distribution Strategy (8 Hrs)

Introduction to distribution channels, types of intermediaries, Designing and managing marketing

channels, Physical distribution system and logistics management, Self Study: Retailing

Module-V-Promotion Strategy (8 Hrs)

Promotion Mix, Factors influencing choice of promotional tools, Advertising: Objectives, Media decision,
Media Effectiveness, Ad- Budget, Sales promotion, Personal Selling, Self Study: Public Relations

Text Books:

 Kotler,Plilip,Keller,Kelvin Lane, Koshy, Abraham & Jha. Mithileshwar, Marketing Management-

A South Asian Edition,2009, Pearson Education,Delhi.
 Stanton,William J,Pandit,Ajay,Walker,Bruce J. & Etzel, Michael J., Marketing- Concepts and
cases 13th East McGraw Hill publishing company Ltd., New Delhi.
Reference Books:

 Perreault, William D. & McCarthy, Jerome Jr.E, Badic Marketing-A Global Managerial
Approach,14/e publishing company Ltd. New Delhi.
 Ramaswami, V.S. & Namakumari S: Marketing Management- Planning, Implementation &
control.3rd Edition, 2008, made in India Ltd. Delhi.
 Saxena, Rajan, Marketing Management, Third Edition, 2007, Tata Mc Graw Hill publishing
company Ltd., New Delhi.

MSC-104 FINANCIAL REPORTING & ANALYSIS

 Course Objectives
 To acquire the ability to apply specific accounting standards and legislations to different
transactions and events and in preparation and presentation of financial statements of various
business entities.

Module – I Framework for preparation and presentation of financial statements [8Hrs.]

Purpose, scope, users of financial statement, qualitative aspects of financial statements, underlying
assumptions, objectives to prepare financial statements, constraints on relevant and reliable information,
elements of financial statements, recognition of the elements of financial statements; its recognition and
measurements, financial Vs. Physical capital maintenance, Process of formulation of Accounting
Standards including Ind ASs (IFRS converged standards) and IFRSs; convergence vs adoption; objective
and concepts of carve outs. Self Study- Process followed in traditional Accounting Information system

Module – II Ind AS on presentation of items in the financial statements [8Hrs.]

Ind AS 1: Presentation on financial statements, Ind AS 34 : Interim Financial reporting, Ind AS 7:

Statement of cash flows, Ind AS 115: Revenue from contracts with customers,Self study: Differentiate
Ind AS 7 and AS 3

Module – III Ind AS on assets of the financial statements [8Hrs.]

Ind AS 2: Inventories, Ind AS 16: Property, Plant and Equipment, Ind AS 116: Leases, Ind AS 23:
Borrowing Costs, Ind AS 36: Impairment of Assets, Ind AS 38: Intangible Assets, Ind AS 40: Investment
Property, Ind AS 105: Non Current Assets held for Sale and Discontinued operations, Self Study-
Depreciation valuation

Module – IV Ind AS on liabilities of the financial statements [8Hrs.]

Ind AS 19: Employee Benefits, Ind AS 37: Provisions, Contingent Liabilities and Contingent Assets,
Items impacting the financial statements:Ind AS 12: Income Taxes, Self Study-:Ind AS 21: The Effects of
changes in Foreign exchange rates
Module V Analysis of Financial Statements [8Hrs.]
Characteristics of good financial statements, true and fair, relevance, understandability,consistency,
regulatory compliance, universality, best practices: compliance, complete, simple and specific,
transparency, materiality, integration of notes, Analytical tools and techniques: ratio analysis, common
size analysis, comparative analysis, trend analysis, Self Study- financial statement analysis of Indian
manufacturing companies
Text Books:
 Bhattacharya, Asish K. Financial Accounting for Business Managers, 4th edition, PHI learning pvt. ltd-
New Delhi
 Narayanaswami R, Financial Accounting: A Managerial Perspective, PHI Learning Pvt Ltd, New Delhi,
4th Edition, 2011

Reference Books:
 Lal, Jawahar, Accounting for Managers, Himalaya Publishing House, New Delhi, 3rd Edition, 2002
 Shim, J. K, Siegel, Joel G., Financial Accounting, Tata Mc Graw-Hill Publishing, New Delhi, 2nd Edition,
2004
MSC - 105 ORGANISATIONAL BEHAVIOUR
Course Objectives
 To acquaint students with an understanding of the various concepts and complexities of human
behavior in Organizational setup.
 To make students realize the importance of individual behavior in determining managerial
effectiveness in particular and Organizational effectiveness in general.
Module-1 Understanding Organisational Behaviour (8 hrs)
Concept of OB, Foundations of Individual Behaviour, Management Functions, the Managers Job,
Management Roles, Management Skills, Contributing Disciplines to OB: Psychology, Sociology, Social
Psychology, Anthropology, Political Science, Challenges & Opportunities for OB, Responding to
Globalisation, Managing Workforce Diversity, Improving Quality & Productivity, Improving People
Skill, Empowering People, Self Study- OB Models.

Module-2 Attitude, Personality, Perception and Learning (8 hrs)

Attitude, Job Satisfaction, Values; Personality: Concept, Determinants, Theories of Personality,
Personality Traits; Perception: Definition, Factors influencing perception, Perceptual Process, Errors in
Perception, Application of Perception in OB; Learning: Definition, Principles, Theories of Learning, Self
Study- Learning & OB.
Module-3 Motivation, Communication and Leadership (8 hrs)
Definition, Motivation Process, Early Theories of Motivation, Contemporary Theories of Motivation,
Applications; Communication: Concept, Process, Direction, Networks, Inter-personal Communication,
Barriers to Communication.
Leadership: Concept, Leader & Manager, Leadership Styles, Theories of Leadership: Trait, Behavioral,
Contingency, Implications, Self Study- Contemporary Issues in Leadership.
Module-4 Group Dynamics. (8 hrs)
Group: Concept, Types & Functions, Stages of Group Development, Group Properties, Group Decision
Making, Pitfalls of Group; Work Teams: Difference between teams & groups, Types of Team, Creating
effective Teams, Team Process, Converting individuals into Team Players. Team Building & team based
group; Conflict: Concept, Views, Conflict Process, Levels of Conflict: Intra individual, Inter individual,
Intra group, Inter group, Conflict Resolution Techniques; Stress Management: Concept, Sources of Stress,
Consequences of Stress, Self Study- Coping Strategy, Stress & Performance.

Module-5 Power Dynamics & Political Behaviour (8 hrs)

Power Concept, Difference between Authority & Power, Bases of Power, Power Dynamics, Power
Tactics; Politics: Concept, Essence, Types, Factors, Contributing to Political behavior, Self Study-
Response to Organisational Politics.

Text Books
 Robbins, Stephen P and Judge Timothy A, (2009) Organizational Behavior, Pearson Prentice Hall, 15th
Edition, New Delhi,
 Daft, Richard L, (2007), Organization Theory and Design, Thomson South Western, 8 th Edition, New Delhi.
Reference Books
 Luthans, F.(2002), Organizational Behaviour, 9th Edition, Mcgraw Hill.
 Aswathappa, K.(2008), Organizational Behaviour, 8th Revised edition, Himalaya Publishing House.
 Mcshane, S.L., Glinow, M.A.V. & Sharma, R.R. (2008), Organizational Behaviour, 4th Edition, Tata
Mcgrawhill.

MSC - 106 COMMUNICATION AND SOFT SKILL DEVELOPMENT

Course Objectives:

 To acquire the basic written, oral and interpersonal communication skills in order to thrive in a
competitive corporate world.
 To inculcate the basic soft skills needed for a manager to succeed at workplace.

Module I Basic Communication Skills (9 Hrs)

Role of communication for managers, Purpose and process of communication; myths and realities
of communication, Basics of writing: grammar and punctuation, plain and bias free English,
Developing a paragraphby using 7 C’s of communication, Effective Reading: skimming, scanning,
inferential reading, Introduction to public speaking: accent and pronunciation; Effective speaking
guidelines, Self Study- Effective listening: types of listening; Empathy

Module II Business Writing (9Hrs)

Writing Business Reports and Proposals: types and formats of reports, types and formats of
proposals, Effective Business Letters: enquiry, reply, placing an order, complaint letters, collection
letters, good news messages, badnews messages,etc, Persuasive writing techniques: writing
brochures, captions, ad-copies, sales letters, direct mails, slogans,etc, Self Study- Curriculum
Vitae: types of CVs, covering letter

Module III Presentation Skill (8Hrs)

Presentation skill: prerequisites of effective presentation, Format of presentation, Incorporation of
visual aids, Self Study- Making a Business Presentation

Module IV Oral Communication Skills for Managers (8Hrs)

Group Discussion Strategies: stages of GD; cracking a GD during campus recruitment, Facing Job
Interviews: types of interview questions; body language during interviews, Self Study- Business
News Analysis: current business news and its analysis
Module V Soft Skills for Managers (6Hrs)
Team work and interpersonal skills, Lateral thinking and creativity, Self Study- Corporate
Etiquettes: tips on grooming and dining

Text Books:

 Bovee, C. L., and Thill, J. V. (2013). Business Communication Today, 12th Edition. Prentice Hall
 Raman, M., and Singh, P. (2012). Business Communication. New Delhi: OxfordUniversity Press.
 Mitra, B. K. (2011). Personality Development and Soft Skills. New Delhi: OxfordUniversity Press.

Reference Books:
 Carnegie, D. (1986). The Quick and Easy Way to Effective Speaking. New York: Pocket Books.
 De Bono, E. (1990). Lateral Thinking for Management. London: Penguin Books.

MSC-107 MANAGEMENT INFORMATION SYSTEM AND ERP

Course Objectives:
 Understand the leadership role of Management Information Systems in achieving business
competitive advantage through informed decision making.
 Analyze and synthesize business information and systems to facilitate evaluation of strategic
alternatives.
 Effectively communicate strategic alternatives to facilitate decision making.
 Identify the important business functions provided by typical business software such as enterprise
resource planning.
 Describe basic concepts of ERP systems for manufacturing or service companies.

Module – 1 Foundation of Information System in Business & Competing with IT [8 Hors]

Introduction to MIS, System Concepts: Definition of System, Feedback and Control, Information system
(IS) and its role in Business, Purpose and Components of IS, Types of IS and its Trends, Managerial
Challenges of Information Technology.
Concept of MIS: Characteristics of MIS, MIS and Other Sub Systems, Application of IT for Strategic
Advantages, Reengineering Business Process.

Module – 2 Information Technologies [8 Hours]

Telecommunication Network: Types of Network, Network Architectures and Protocols
Enterprise Business Systems: Business Intelligence, Enterprise Application Integration (EAI), Customer
Relationship Management (CRM), Supply Chain Management (SCM).
E-Commerce: Categories of E-commerce, application and issues, E-payment Mechanisms, Cloud
Computing

Module – 3 Business Applications [8 Hours]

Cross Functional system: Transaction Processing System, (TPS) its Types and applications, MIS and its
application in Business, Decision Support System (DSS) in business, DSS and its Components.
Management Support System: Executive Information System (EIS) and its features, Knowledge
Management System, Expert system and its components

Module – 4 Developing Business / IT Solution & Management Challenges [8 Hours]

Systems planning and Development: Systems development Life Cycle Planning Information Systems,
Implementing Business Systems, System Conversion Strategy
Security and Ethical Challenges: Computer Crime, Privacy Issues
Security Management and IT: Tools of Security management, security measures, System Control and
Audits.

Module – 5 Enterprise Resource Planning [8 Hours]

Introduction: Basics of ERP Need for ERP, Advantages and Growth of ERP.
Overview of Business Functions and Processes: Business Functions in an Organization, Core Processes,
Administrative Processes, Need of Integrated Processes, Business Modules in ERP
ERP Implementation Life Cycles: Evaluation and Selection of ERP Package, Project Planning,
Implementation Team Training & Testing, End User Training & Going Live, Post Evaluation &
Maintenance.

Text Books
1. Laudon & Laudon, “Management Information System”, Prentice Hall of India, New Delhi,2 nd
Edition, 2010
2. O’Brien, J,Marakas G & Behl R “Management Information System”, McGraw Hill, New Delhi,
10th Edition,2013
3. Enterprise Resource Planning, Alexis Leon, Tata McGraw-Hill Education, 2008.
Reference Books
1. Enterprise Resource Planning, Veena Bansal, Pearson India, 2013.
2. Murdick R G, Ross E J ,”Information System for Modern Management”, New Delhi,3rd Edition,
PHI,2000
3. Murthy C. S. V , Management Information System , Himalaya Publication,3rd Ed, New Delhi,2010
4. Dash, M.R, Laha, J., “ Managerial Computing”, Brinda Publication, New Delhi, 1st Edition, 2010

MSC-108 MANAGEMENT PRINCIPLES AND PRACTICES

Objectives:
1. To explain the various concepts of management.
2. To make the students understand the contemporary management practices
3. To highlight professional challenges that managers face in various organization
4. To enable the students to appreciate the emerging ideas and practices in the field of management.

Module-I: Introduction to Principles of Management [9 hr]

Concept, functions and levels of Management, Skills and Roles of a Manager; School of Management
thoughts – Pre-Scientific, Classical, Behavioural and Modern; Contributions in the field of Management –
by Peter F. Drucker, Michael Porter, Self Study-C.K. Prahalad, Barnand, McGregor, Rensis Likert and
McKinsey

Module-II: Organisation [9 hr]

Formal and Informal, Line and Staff Relationship, Centralisation Vs. Decentralisation, Basic issues in
Organising, Work Specialisation, Chain of Command, Delegation, Span of Management, Organisation
Structure for Departmentalization. Organizational Culture: Self Study- Culture Diversity, Multi Ethnic
Workforce, Organizing Knowledge Resource.

Module-III Planning [8 hr]

Nature & Elements of Planning, Planning Types and Models, Planning in Learning Organisations, Types,
Steps, MBO, MBE, Planning Premises. Decision Making: Risk and Uncertainty, Decision making
process, Self Study-Increasing Participation in Decision making, Creativity in decision making.

Module-IV Staffing & Directing [8 hr]

Concept & Importance of Staffing, Factors affecting Staffing, HRP and its importance concept,
Importance & Principles of Direction, Direction and Supervision, Self Study- Directives and Human
Factor

Module-V Controlling [6 hr]

Process, Standards and Bench Marking – Co-ordination- Principles of Co-ordination-Inter-Dependence,
Self Study-Change Management.

Text Books:
 Management, Robbins, Coulter & Vohra, Pearson
 Management: Text and Cases-VSP Rao, Excel Books
 Management Theory & Practice- Chandan J. S, Vikas Publishing House
 Management Theory & Practice Text & Cases- Subba Rao P & Hima Bindu, HPH
 MSC-109 INNOVATION MANAGEMENT

Course Objectives
 To apprise on value of innovation and to impart skills of innovation
 To enable students think and act on innovation and conceptual and application clarity on
innovation.

Module-I Exploring Innovation [2 Hours]

Concept of innovation, typology of innovations, innovation process, Macroeconomic view of innovation
approaches to innovations, Assumptions and barriers to innovations, Self Study-Innovation sources, i.e.
science and R&D, technology transfer, push and pull approaches.

Module-II Application of Innovation [2 Hours]

Organizational aspects of innovation, Soft methods and techniques of innovation management, Systemic
and analytical methods and techniques of innovation management, Economic aspects of innovations
encompassing sources of innovation financing. Self Study-Creative approaches.

Module-III Marketing Innovation Products [2 Hours]

Strategic considerations on innovations, innovation platforms that incorporate new product development,
process innovations, service innovation, service design innovation, multiple product options, Self Study-
portfolios and standards.

Module-IV Evaluation of Innovation [2 Hours]

Effectiveness evaluation, integration of risks, factors influencing economic effectiveness, Post
implementation analysis of innovation projects, Intellectual property of innovations, Self Study-legal
aspects of innovations.

Module-V Innovation in Reality [2 Hours]

Mindset, out of box approach, creativity, innovation for problem solving, Self Study-lateral thinking.

Text Books
1. CK Prahalad and MK Krishnan : The new age of innovation, McGraw Hill
2. Paul Traut: Innovation Management and New product Development ,Pearson
3. Khandwalla: Corporate Creativity, McGraw hill

Reference Books
 MSC-110 MS ACCESS AND EXCELLING MS-EXCEL (VBA PROGRAMMING)

Course Objectives
 To handle more volume of data in effective manner, improve their analytical skills and presenting
data in structured way to arrive at business decision.
 To make them understand about the role of data in a business and to do online and offline Projects
based on the tools in excel and access.

Module-I (2 Hours)
EXCEL: Customer feedback analysis using Google Docs - Macros Functions in Excel -
Hyperlinks - Protecting Worksheets - Duplication removing; Self Study- Project - 1

Module-II (2 Hours)
INTRODUCTION TO ACCESS: Overview of Access - What is Access used for - Access Basics
(New, Open, Close, Save)

Module-III (2 Hours)
DATA COMPILING IN ACCESS: Importing& exporting the data to access - Creating Tables -
Using the Wizards in Access

Module-IV (2 Hours)
QUERIES IN ACCESS: Join Function - Make Table query - Append Query – Update query -
Cross tab query Forms & Reports in Access: Designing forms - Using Queries in forms – Using
Macros in forms - Generating report using forms Self Study-Project - 2

Module-V (2 Hours)
Introduction to SPSS.

Reference Books
1. Lokesh Lalwani ,”All in One: Master the new features of Excel 2019/Office 365”, BPB
Publications,2019
2. Excel 2019 – 3 in 1 Beginners Guide + Formulas and Functions + Advanced Methods to Learn
Excel by Cane, Alexander, 2019.
3. Mike Mc Grath , “Excel VBA in Easy Steps “, BPB Publications, 2017.
SEMESTER II

MSC - 201 STRATEGIC MANAGEMENT

Course Objectives
 To impart knowledge for solving complex business problems and developing innovative strategies for
exploring new avenues.
 To develop strategic skill for shouldering responsibilities for future corporate leaders.

Module I Understanding Strategic Management Process (8 Hrs)

A Conceptual Framework of Strategic Management Course- Its objective, Scope and Recent Trends:
Strategic Intent Vision, Mission, Objectives and Goals. Balance Score Card. Self Study: Balanced
Scorecard Practices

Module II Analysis of external & Internal Environment (9 Hrs)

SWOT Analysis: Environmental Analysis and Corporate Appraisals, Preparation of ETOP and SAP.
Industry and Competitor Analysis, Organizational Analysis and Competitive advantage Self Study: Value
Chain Analysis

Module III Strategy Analysis & Alternatives (8 Hrs)

Designing Strategic Alternatives: Stability, Growth and Retrenchment Strategies, Expansion,

Diversification, Vertical Integration, Merger / Acquisition and Takeover Strategies, Joint Venture,
Strategic alliance, Turnaround, Divestment and Divestment Liquidation Strategies,Strategic choice ,BCG,
GE, Hoffer Analysis and Directoral Policy Matrix Models . Self Study: Portfolio Analysis

Module IV Strategy Implementation & Evaluation (8 Hrs)

Strategy Implementation: Concept, Factorscausing unsuccessful implementation of strategy, Activating
Strategy:Structural implementation, Functional implementation and Behavioral implementation, Resource
Mobilisation and Allocation,McKinsey 7 S Framework and Change Management. Self Study: Functional
and Operational Implementation

Module V Strategic Evaluation and Control (7 Hrs)

Strategic Evaluation and Control: Concept, Role and Barriers,Control Process,Techniques of Strategic
Evaluation and Control. Self Study: Strategic Audit

Text Books

 Kazmi, Azahar, Strategic Management and Business Policy, Tata Mc Graw Hill, 2010
 Prasad, L. M., Business Policy and Strategy, Sultan Chand& Sons, 2009
Reference Books
 Wheelen, Thomas L. & Hunger David J., Strategic Management and Business Policy, Pearson, 2009
 Hamel, G. &Prahalad, C. K., Competing for Future, HBS Press, 2008
 Porter, M., Competitive Advantage, Free Press, 2010
 MSC-202 BUSINESS RESEARCH

Course Objectives
 To equip the students with fundamentals of research methods
 To provide an insight into the application of modern analytical tools and techniques for the purpose of
business decision making.

Module I Business Research: An Introduction (8 Hours)

Research in Business; the Language of Research; the Research Process: An Overview; Types of Research;
Defining the Research Problem and Developing an Approach; Generalization in Research; Research
Design: An Overview, Exploratory Studies, Self Study: Descriptive Studies (Observation Method &
Surveys)

Module-2 (6 Hours)
Causal Studies (Concept, Overview of Experimentation, Classification of Experimental Design), Need of
qualitative research, The quantification of qualitative research, Self Study: Mixed type research design.

Module 3 Plan of Data Collection and Data Presentation (8 Hours)

Levels and Formats of Measurement Scales; Different Types of Rating Scales; Designing and Refining
Questionnaires; Sampling (Design, Methods, Determining Sample Size); Data Editing and Coding;
Displaying Data; Self Study: Cross-Tabulation.

Module 4 Tests of Research Hypotheses & its Applications (8 Hours)

Parametric Tests of Research Hypotheses with its Managerial Applications; Analysis of Variance (One
and Two Way); Non-Parametric Tests: Application of Chi Square Test, Run Test, Sign Test, U test, Self
Study: Kruskal-Wallis Test.

Module 5 Data Analysis through SPSS & Report Preparation (10 Hours)
Use of SPSS in Business Research; Variables Specification and Data Entry; Multiple Regression and
Modeling through SPSS; Concept of Cluster Analysis and MDS Technique; Types of Business Research
Report; Research Report Components; Writing Research Report; Self Study: Factor Analysis in SPSS.

Text Books
1. Cooper, R. Donald & Schindler, S. Pamela, Business Research Methods, Tata McGraw Hill, 9 th
Edition, 2006
2. Chawla, D & Sondhi, N, Research Methodology: Concepts and Cases, Vikas Publishing House
Pvt. Ltd., 1st Edition, 2011

Reference Books
 Nargundkar, Rajendra, Marketing Research: Text and Cases, Tata McGraw Hill, 3rd Edition, 2008
 Malhotra, N. K., Marketing Research: An Applied Orientation, Pearson, 4th Edition, 2005
 MSC - 203 OPERATIONS RESEARCH
Course Objectives
 To familiarize the students with the knowledge of formulating mathematical models for solving
managerial problems through effective utilization of available resources
 To imparts skills in the use of various Operations Research Models in solving real problems in
industry

Module I Introduction to Operations Research ( 9 Hrs)

Evolution of Operations Research, Operations Research approach and definitions, Models in Operations
Research, Self Study-Scope of Operations Research in management

Linear Programming
Model Formulation, Graphical Methods, Simplex Method, Big M Method, Degeneracy in L.P.P.
Sensitivity Analysis, Applied to Linear Programming Problems. Duality in Linear Programming

Module II Transportation Problems (8 Hrs)

Concepts, Formulation of Transportation Problem, Balanced and Unbalanced Problems,
North -West Corner Rule, Least Cost Cell Method, Vogel’s Approximation Method (VAM), MODI
Method, Degeneracy.

Assignment Problems
Concepts, Mathematical Formulation of an Assignment Problem, Hungarian Assignment Method (HAM),
Balanced and Unbalanced Assignment Problems, Self Study-Travelling Salesman Problem as an
Assignment Problem

Module III Replacement Models (9 Hrs)

Individuals replacement Models (With and without time value of money) – Group Replacement Models,
Replacement of assets that deteriorate with time, Self Study-replacement of assets which fail suddenly.
Queuing Theory
Characteristics of M/M/I Queue model, Applications of Queue model for better service to the customers.

Module IV Decision Theory and Game Theory (8 Hrs)

Decision Theory: Basic Terminologies, Types of Decision making environment; Decision making under
risk and uncertainty: Maximin Criterion, Minmin Criterion, Minimin loss criterion, Laplace criterion,
Minimax regret criterion, Self Study-Hurwitz criterion; Decision Tree analysis.

Module V Game Theory (6 Hrs)

Introduction, Definitions of terms in Game theory, Types of games, Rules of the games, Matrix for the
games, Self Study- Rules of Dominance and Saddle points

Text Books
1. Panneersalvam, R., Operations Research, Prentice Hall of India, New Delhi, Fourth Print, 2010
2. Taha, H. A., Operations Research - An Introduction, PHI, New Delhi, 7th Edition, 2004
3. Vohra. N. D., Quantitative Techniques, Tata McGraw Hill, New Delhi, 5th Edition, 2010

Reference Books
1. Sharma Anand., Quantitative Techniques for Decision Making, HPH, New Delhi, Reprint, 2011
2. Kalavathy S, Operations Research, Second Edition, Vikas Publishing House, 2004.
 MSC - 204 HUMAN RESOURCE MANAGEMENT

Course Objectives
 To sensitize the students to the various facets of human recourse management, to create an
understanding of the intricacies of HR policies and its benefits.
 To facilitate the learning of various concepts and skills required for utilization and development of
human resource.

Module I Introduction to HRM & Employee Resourcing (8 hrs)

HRM: Concept, Changing Environment of HRM, The New HR Manager, Job Analysis, Human Resource
Planning, Recruitment: Concept & Sources, Selection: Concept, Process, Test & Interviews, Induction,
Promotion & Transfer, Self Study- Contemporary Issues in HRM.
Module II Employee Development (8 hrs)
Training & Development: Concept, Training Needs Assessment, Methods, Executive Development,
Performance Appraisal: Concept, Methods, Problems in Appraising Performance, Self Study- Potential
Appraisal.
Module III Employee Compensation (8 hrs)
Concept, Components of Pay Structure, Factors influencing Compensation, Establishing pay rates,
Choices in Designing a Compensation Systems, Wage & Salary Administration, Bonus, Self Study-
Wage Policy in India.
Module IV Industrial Relations (8 hrs)
Industrial Relation: Concept, Trade Unionism: Concept & Functions, Industrial Dispute: Forms, Causes,
Settlement, Collective Bargaining: Concept, Types & Issues. Basics of Labour Laws: Self Study- current
issues in industry.

Module V Human Resource Accounting and Information System (8 hrs)

Concept, Approaches, HRIS, Personnel Records, HR Audit, Personnel Research, Self Study- Current use
of HRIS.

Text Books
 Dessler, Gary, Human Recourse Management, Pearson Prentice Hall, New Delhi, 10th Edition,
2008
 Kapoor, N.D. –Industrial Laws, Sultan Chand & Sons, New Delhi, 12th edition, 2009
 Gomez Mejia, Luis R, Balkin David B and Cardy Robert L, Managing Human Resources, Prentice-
Hall of India, New Delhi, 2006.

Reference Books
1. Mallik, P.L. – Handbook of Industrial Law, Eastern Book
2. York, Kenneth M., Applied Human Recourse Management, SAGE Publication, New Delhi, 1st
edition, 2011.
 Rao, Subha, Essentials of Human Resource Management, Himalaya Publications, Kolkata, 5th
Edition, 2009
 Cascio, W. F., Managing Human Resources, Tata McGraw - Hill, 5th Edition, 2008
 MSC - 205 BUSINESS LAW
Course Objectives
 To provide students with good exposure to the legal aspects of business to enable them to face
business world.
 To familiarize the students with various corporate laws and make them conversant with the legal
dimension of business.

Module I Law of Contract (11 Hrs)

Contract Act, Offer and Acceptance, Consideration, Free consent, Legality of object, Performance and
Discharge of contract, quasi contract, Self Study- Contract of Agency

Module II Sale of Goods Act (8 Hrs)

Sale and Agreement to sell, Conditions and Warrantees, Transfer of property, Finder of goods,
Performance of contract of sale, Rights of an unpaid seller, Self Study- auction sale.

Module III Intellectual Property Rights (5 Hrs)

Intellectual Property Rights, Introduction, Objectives, Types- Patents, Copyright and Self Study-
Trademark Protection

Module IV Foreign Exchange Management Act (8 Hrs)

Objects, Definition, Regulation and Management of Foreign Exchange, Authorized Person,
Contraventions and Penalties
Competition Act 2002- Definition, Prohibition and regulation of combinations, Duties, Powers and Self
Study- Functions of Competition Commission, Penalties

Module V Indian Company Law (8 Hrs)

Objectives, Classification and Formation of Companies, Memorandum and Articles of Association,
Prospectus, Company Administration, Doctrine of Indoor management, Self Study- Winding up of
Companies

Text Books
 Kapoor, N. D., Elements of Mercantile Law, Sultan Chand & Sons, New Delhi, 31 st
Edition, 2009
 Bulchandani, K. R., Business Law for Management, Himalaya Publishing House, New Delhi, 5 th
Edition, 2008

Reference Books
 Kuchhal, M. C., Business Law, Vikas Publishing House Pvt. Ltd, New Delhi, 5th Edition, 2009
 Pathak. A., Legal Aspects of Business, Tata Mc Graw Hill Co. Ltd, 3rd Edition, 5th Reprint, 2008
 Rao, Palle Krishna, WTO Text & Cases, Excel Books, New Delhi, 1st Edition, 2005
 MSC - 206 OPERATIONS MANAGEMENT

Course Objectives
 To acquaint the students with decision making in planning, scheduling and control of production
and operations functions.
 To familiarize the students in manufacturing and service organizations and its improvement
through quality management.

Module I Introduction to Operations Management (9 Hrs)

Nature & Scope of Operations Management, The world of operations management in 2020, OM: A
critical responsibility of every manager, Relationship with other functional areas, Transformation process,
Difference between service and goods, OM in organization chart, operation as service, Types of
Production System, Self Study- Recent trends in OM.

Product Design
Concept of a product; the product design process; the product development process; Designing for the
customer: Quality Function Deployment (QFD), Value Analysis (VA)/Value Engineering (VE)

Module II Process Selection & Design (7 Hrs)

Process analysis, Types of process, Measuring process performance; Process throughput time reduction;
Process Selection: process flow structure, product process matrix, Assembly line balancing; Job design;
Work measurement; Service Process Selection & Design: Nature of Services, Self Study-Operational
classification of service and Service strategy.

Module III Production Planning & Design (10 Hrs)

Facility location: Issues, Methods (Factor rating, Transportation, Center of Gravity, Break-even), Facility
layout: Basic formats, Systematic Layout Planning (SLP), Aggregate Planning Techniques; Forecasting:
Types, Techniques in forecasting; Self Study-Operation Scheduling; Inventory Control: Basics, Inventory
Models, EOQ and ABC Analysis.

Module IV Quality Management (7 Hrs)

Concept of quality, Total Quality Management, Self Study-Developing quality specification, cost of
quality, Statistical Quality Control (SQC)

Module V Project Management (7 Hrs)

Project - Basics, Types, Work Breakdown structure, Planning Models (CPM & PERT), Self Study-Time-
Cost Model.

Text Books
 Chase, B Richard, Jacobs, F Robert, Aquilano, J Nicholas & Agarwal, K. Nitin, Operations
Management,Tata McGraw Hill, New Delhi,11th Edition, 2008
 Adam, E. Everett, Ebert J. Ronal Jr., Productions and Operations Management, Prentice Hall of
India, New Delhi, 5th Edition, 2005

Reference Books
 Charry, S. N., Production and Operation Management, Tata McGraw Hill, New Delhi, 3rd Edition,
2008
 Hill, Terry, The Essences of Operations Management, Prentice Hall of India, New Delhi, 4th
Reprint, 2003
 Aswathappa, K. & Bhat K. S., Production and Operations Management, Himalaya Publishing
House,3rd Edition, 2011
 MSC-207 BUSINESS ANALYTICS

Course Objectives
 Understand the conceptual framework of business enterprise organization in order to enhance the
application of OLAP, OLTP and data models in day-to-day business activities where students
would use after completing their course.
 Predict the data modeling techniques and distinguish between descriptive, predictive and
prescriptive analysis and solve the real time analytical problems through excel and other statistical
tools.

Module-1 [8 Hours]
Business Enterprise Organization: Functions and Process – Use of IT in Business – Types of Digital
Data - OLTP and OLAP – Architectures, Data Models – Self Study-Role of OLAP in Business
Intelligence Architecture.

Module-2 [8 Hours]
Business Analytics : Introduction to Business analytics , Descriptive, predictive and prescriptive
analytics and its techniques, Big data Analytics ,Web and social media analytics, Machine Learning
algorithms , Framework for Data driven decision making. Self Study-Roadmap for analytics capacity
building

Module-3 [8 Hours]
Business Intelligence: Introduction, Evolution, Value Chain – Component Framework – Users –
Applications Roles and Responsibilities – Tools.
Warehouse, Data Integration: Data Integration Technologies – Self Study-Data Quality and Profiling

Module-4 [8 Hours]
Enterprise Reporting: Balanced Scorecard - Dashboards – Business Intelligence and Mobility, Cloud
Computing, Self Study-Business Intelligence for ERP Systems

Module-5 [8 Hours]
Introduction to R programs - Running R programs - Mastering Fundamental R concepts - How to
diagnose and correct syntax errors - Getting familiar with R data sets, Creating R data sets - Reading raw
data files (column input/formatted input) -Assigning variable attributes - Changing variable attributes -
Self Study-Reading MS spread sheets in R

Text Books
 Prasad, R. N. and Seema Acharya (2011). Business Analytics, 1/e; New Delhi: Wiley
 Evans R. Joel (2014). Business Analytics, 1/e; New Delhi: Pearson Education

Reference Books
 Christian S. Albright and Wayne L. Winston (2015). Business Analytics & Decision Making, 5/e;
New Delhi: Cengage Learning
 MSC-208 CORPORATE FINANCE
Course Objective:

 To provide an in-depth examination of how a sound capital structure simultaneously minimizes the
firm's cost of capital and maximizes the value to shareholders. And to acquaint the students with
the various sources and application of finance

 To provide insight into the considerations in the formulation of dividend policy and acquaint with
contemporary corporate finance practice and market trends evolving in different countries.

Module – I Indian Financial System: An Overview (7 Hours)

Finance Functions, Agency Problems: Managers versus Shareholders Goals, Indian Financial System.
Time Value of Money. Self Study – Financial Decision Making

Module – II Costs of Capital&Capital Structure Theory & Policy (8 Hours)

Cost of debt, Cost of preference capital, Cost of equity capital, WACC, WMCC, CAPM Basics.

Relevance & Irrelevance Concept of Capital Structure Self Study – Leverage

Module – III Long Term Investment Decisions (10 Hours)

Long term sources of finance, Techniques of Capital Budgeting: Traditional & Time Adjusted Methods,
Risk Analysis Self Study – Capital Rationing

Module – IV Working Capital Management (10 Hours)

Short term sources of finance, Working Capital Cycle, Estimation of Working Capital, Management of
Current Assets-Cash, Receivable, Inventory Self Study – Working Capital Estimation

Module – V Dividend policy (5 Hours)

Dividend Relevance & Irrelevance, Forms of Dividends, Share Split, Share Repurchase, Self Study –
Rights Issue

Text Books:

 Pandey, I. M., Financial Management, Vikas Publication, New Delhi.

 Ross, Westerfield, Jaffe;Corporate Finance; McGraw-Hill Publications;Sixth Edition
Reference Books
 Khan, M. Y. & Jain, P. K., Financial Management, Tata McGraw Hill, New Delhi.
 Chandra, P., Financial Management, Tata McGraw Hill, New Delhi.
 James, C. Vanhorne, Financial Management and Policy, Prentice Hall of India Pvt. Ltd., New
Delhi.
 MSC – 209 COST AND MANAGEMENT ACCOUNTING
Course Objectives

 To acquaint the students with the cost and management accounting system for effective discharge of
managerial activity in the changing business environment.
 To familiar the students with tools and techniques used in financial analysis, understand the
implications of financial indicators.
Module I Introduction to Cost Accounting (8 Hrs)
Meaning, Definition, Scope and Objectives of Cost Accounting. Cost Concepts, Elements of Cost, Cost
Centre, Cost Unit, Classification of Cost. Relationship between Financial Accounting and Cost
Accounting. Self Study: Role of Cost Accounting in decision making.
Module II Accounting and Control of Cost Elements. (8 Hrs)
Accounting and Control of Material cost, Accounting and Control of Labour Cost, Accounting and
Control of Overheads Self Study: Techniques of controlling overheads.
Module III Cost Control Techniques (8 Hrs)
a) Traditional Techniques: Marginal Costing and Cost Profit Volume Analysis
 Budget, Budgeting and Budgetary Control
 Standard Costing and Variance Analysis
b) Contemporary Techniques:
 Activity Based Costing
 Target Costing
 Quality Costing – Total Quality Management
 Life Cycle Costing – Just in Time Management
 The Theory of Constraints
Self Study- Application of Activity based Costing to Control Overheads
Module IV Introduction to Management Accounting (8 Hrs)
Meaning, Nature, Objectives, Scope, Relationship between Financial Accounting, Cost Accounting and
Management Accounting. Tools and Techniques of Management Accounting, Changing Roles of
Management Accountants Advantages and Limitations of Management Accounting Self Study-The Roles
and Skills required for Management Accountants within the organisation
Module V Analysis and Interpretation of Financial Statements (8 Hrs)
Financial analysis process, financial Statement Analysis Framework, Analytical Tools and Techniques,
Ratio Analysis, Common Size Analysis, Cross Sectional analysis, Trend Analysis Self Study-Du-Pont
Analysis, Distress Analysis, Credit Analysis
Text Books

 Jain and Narang, Cost Accounting ,Pearson Publication, New Delhi, 2018
 Khan and Jain, Management Accounting, TMH, Sixth Edition2018
 ICAI, Cost Accounting and Financial Management,-Study material, New Delhi, 2020
Reference Books

 Horngren,Datar,Foster Cost Accounting ,Kalayani Publisher, New Delhi, , Reprint ,2018

 MSC-210 MARKEING STRATEGY AND DECISIONS

Course Objectives:

 To learn how to develop effective marketing strategies to achieve organizational objectives

assessing marketing opportunities.
 To understand the key concept of consumer psychology forming the basis of marketing strategy
formulation.
Module I Value creation and Strategic marketing (8 Hrs)
Creating customer value, Value delivery Process Self Study: Traditional value Vs Modern value
Module II Marketing Strategy (8 Hrs)
Strategic marketing planning process, competitors analysis and defining the competitive marketing
strategy. Self Study: SWOT Analysis
Module III Consumer Behaviours (8 Hrs)
Introduction to CB, Factors influencing consumer behavior, consumer decision making process,
marketing implications. Self Study: Consumer Roles
Module IV Marketing Research (8 Hrs)
Key issues of marketing research, marketing research process, managerial implications of
marketing research, Self- Study: Marketing Information System
Module V Market Analysis (8 Hrs)
Market potential analysis, Market Demand Analysis. Self- Study: Sales Forecasting
Text Books:

 Kotler,Plilip,Keller,Kelvin Lane, Koshy, Abraham & Jha. Mithileshwar, Marketing Management-

A South Asian Edition,2009, Pearson Education, Delhi.
 Stanton,William J,Pandit,Ajay,Walker,Bruce J. & Etzel, Michael J., Marketing- Concepts and
cases 13th East McGraw Hill publishing company Ltd., New Delhi.

Reference Books:

 Perreault, William D. & McCarthy, Jerome Jr.E, Badic Marketing-A Global Managerial
Approach,14/e publishing company Ltd. New Delhi.
 Ramaswami, V.S. & Namakumari S: Marketing Management- Planning, Implementation &
control.3rd Edition, 2008, Made India Ltd., Delhi.
 Saxena, Rajan, Marketing Management, Third Edition, 2007, Tata Mc Graw Hill publishing
company Ltd., New Delhi.
Semester –III
MSC-301 SOCIAL ENTREPRENEURSHIP AND CORPORATE SOCIAL RESPONSIBILITY

Course Objectives
 Enable the students to understand field of social entrepreneurship and key traits of social
entrepreneurs.
 To synthesize the present theories and concepts of social entrepreneurship into strategic
recommendations for organizations.
 To introduce the background and history of corporate social responsibility and its impact on social
welfare
 Familiarize the students with the international framework of CSR and the legislations that are
currently in force to ensure compliance-CSR practices by Indian companies and foreign MNC’s
Module I Introduction to Social Entrepreneurship [8 Hours]
The Meaning of Social Entrepreneurship; field of social entrepreneurship; business structures used by
social entrepreneurs; Self Study-the mechanics, tensions, and realities of starting or managing a social
enterprise

Module II Social Entrepreneurship Differentiation [8 Hours]

The not-for-profit, hybrid and for-profit social enterprises, Governments and Social entrepreneurship (Self
Study).

Module III Performance of Social Enterprise [7 Hours]

Measuring and Managing Performance, Capital/Funding/Financing, Marketing in Social Ventures, Self
Study-Legal Issues

Module IV Introduction to CSR [9 Hours]

Meaning & Definition of CSR, History & evolution of CSR. Concept of Charity, Corporate philanthropy,
Corporate Citizenship, CSR–an overlapping concept. CSR through triple bottom line and Sustainable
Business; environmental aspect of CSR; Chronological evolution of CSR in India; models of CSR in
India, Carroll's model; drivers of CSR; major codes on CSR; Self Study-Initiatives in India.

Module V International Frame work and Legislation of CSR in India [8 Hours]

International framework for corporate social Responsibility, Millennium Development goals, Sustainable
development goals, United Nations (UN) Global Compact 2011. UN guiding principles on business and
human rights. ILO tri– partite declaration of principles on multinational enterprises and social policy;

CSR–Legislation In India & the world. Section 135 of Companies Act 2013.Scope for CSR Activities
under Schedule VII, Appointment of Independent Directors on the Board, and Computation of Net Profit‘s
Implementing Process in India, Self Study-The Drivers of CSR in India.

Text Books

 Shukla, Madhukar, Social Entrepreneurship ,SAGE Publication, New Delhi, , 2020

 Chatterji, Madhumita, Corporate Social Responsibility, OXFORD University Press, 2019

Reference Books
 Praszkier, R., and Nowak A., Social Entrepreneurship- Theory and Practices, Cambridge press, 2017.
 Mitra, Nayan, CSR in India-Case and Development after the Legal Mandate , Springer Books, 1 st edition,
2017
 MSC -302 ETHOS, ETHICS and CORPORATE GOVERNANCE

Course Objectives

 To acquaint the students with the subject along with its relevance to managerial decision making.
 To improve the ability of students to understand and apply the essence of Indian ethos, ethics and
corporate governance..

Module I Indian Ethos (8 Hrs)

Principles of Management in the ancient Indian context, Quality of Work life and Work Ethics, Essential
features of Indian ethos and insight, Self Study-Indian Wisdom and Modern management.

Module II Values in Management (8 Hrs)

Values–the Wealth of Character, Dharma of organization/Management, Ethical Values VS Skills, Self

Study-Value and Quality of Work.

Module III TQM and Management in Future (8 Hrs)

TQM and Human Values, Three aspects of TQM, HRD interventions in TQM, Self Study-Value based
Holistic management.

Module IV Business Ethics (8 Hrs)

Business Ethics, Nature, objectives and scope of business ethics, Self Study-Key Ethics theories.

Module V Corporate Governance (8 Hrs)

Concept, scope and nature of Corporate Governance, Stake Holders Expectations, Board of Directors,
Role of Auditors and Audit committee, SEBI and Government, Self Study-Corporate Social
Responsibility.

Text Books:

• Sherlekar S.A : Ethics in Management, Himalaya Publishing House, 2005

• Murthy C.S.V : Business Ethics, Himalaya Publishing House, 2010

Reference Books:
Electives-Marketing Management

MSM -301 CONSUMER BEHAVIOUR

Course Objectives
 To understand the strategic implications of consumer influences and decisions for product, advertising,
pricing, and distribution strategies.
 To analyze consumers behaviour and personal & environmental factors that influence consumer
decisions which helps in designing marketing strategies

Module I Introduction to Consumer Behavior (8Hrs)

Overview of Consumer Behaviour, Black box Model, Different roles of Consumers, Types of Buying
Behviour, Consumer Decision Making Process-Need Recognition, Information search, Evaluation of
alternatives, purchase decision, post purchase behavior, Self Study: Marketing implications of consumer
behaviour

Module II Individual Determinants (10Hrs)

Effect of individual Personality, Perception, Learning, Motivation and Attitude upon Consumer
Behaviour, Self Study: Projective techniques of motivation

Module III Environmental Determinants (10 Hrs)

The influence of Culture & Sub Culture, Characteristics of Culture, The Measurement of Culture,
Consumer buying decision in the markets of different religion, languages, economies etc, Social Class:
The Measurement of Social Class and its impact on Consumer Behaviour, Reference Group, Study of
Lifestyle Profiles (AIO & VALS), Opinion Leadership Process: Measurement of Opinion Leadership, Self
Study: Family life cycle

Module IV Comprehensive Models of Consumer Decision Making (6 Hrs)

Howard-Sheth Model, Engel-Kollat-Blackwell Model, Sheth’s Family Decision Making Model, Self
Study: Marketing application of consumer behavior model
Module V Diffusion of Innovation (6 Hrs)
Diffusion of Innovations: The Diffusion and Adoption Process, Categories of Adopters, Consumer
Research, Self Study: Consumerism, consumer protection Ac
Text Books

 Leon, G. Schiffman& Leslie, Lazar Kanuk, Consumer Behavior, Pearson/PHI, New Delhi, 9 th
Edition, 2007
 Loudon, D & Della, Bitta A., Consumer Behavior, Tata McGraw Hill, New Delhi, 4 th Edition,
2009
Reference Books
 Hawkins, D., Best R &Concy, K, Consumer Behaviour, TMH, New Delhi, 9th Edition, 2007
 Nair, S, Consumer Behaviour in Indian Perspective , HPH, New Delhi, 1st Edition, 2001
 Batra, S &Kazmi, S, Consumer Behavior Text & Cases , Excel Books, New Delhi, 2nd Edition,2008
 MSM- 302 INTEGRATED MARKETING COMMUNICATION

Course Objectives
 To enable students to build a sound theoretical and practical understanding of the formulation of
promotional strategy and the management of the marketing communication process.
 To develop an understanding of the economic and creative justifications for marketing
communications and to be sensitive to legal and ethical considerations in the formulation and the
implementation of marketing communications strategy.

Module I Introduction to Integrated Marketing Communication (8 Hrs)

The Promotional –Mix, Role of Marketing Communications in Marketing, Evolution and Importance of
Integrated Marketing Communication, Developing a Theoretical understanding of Marketing
Communications: Behavioral Aspects of Marketing Communication, Consumer response to persuasive
Communications. Different models like Response Hierarchy Models, Cognitive Processing Models, Self
study: Communication Process,

Module II Planning and organizing the IMC Processes (8 Hrs)

Concepts of STP, Identification of the target audience, Establishment of Marketing Communications
objectives, Setting Marketing Communication Budget, Organizing for Marketing Communications : Role
of Ad Agencies and other Marketing Communication organizations, Client Agency Relationship Media
Issues: Print Media, Broadcast Media, Display Media, Internet and Interactive Media, Support Media,
Media Planning and Strategy Media Plan, Media objectives. Self study: Implementation and Evaluation
of Media strategies

Module III Message Strategy (8 Hrs)

Creativity, The Creative Process, Copy Platform, The Big Idea, Creative Strategy, Implementation and
Evaluation Other elements in Marketing Communications Strategy: Below the line Communications,
Sales Promotion, Public Relation, Event management, Publicity, Corporate Advertising, Direct Marketing.
Self study: Personal Selling

Module IV Planning for marketing communication (Marcom) (8 Hrs)

Establishing marcom Objectives and Budgeting for Promotional Programme-Setting communication
objectives, Sales as marcom objective, DAGMAR approach for setting ad objectives. Budgeting for
marcom-Factors influencing budget, Theoretical approach to budgeting viz. Marginal analysis and Sales
response curve. Self study: Method to determine marcom budget

Module V Evaluation and Control of IMC Strategy (8 Hrs)

Measurement process for Advertising, Measuring the Effectiveness of other Marketing Communication
elements, International Marketing Communication: Role of international marketing communication in
international marketing, Cultural and other differences, Global Vs. localized marketing communications,
organizing for international marketing communication. Regulation of Advertising and Promotion – Self
and State regulation. Self study: Social, Ethical and economic aspects of Marketing Communication
Text Books
 Aaker, David A., Advertising Management, Prentice Hall India, 5th Edition, 2008
 Chunawalla, Sethia, Advertising: Theory and Practice, Himalaya Publication House, 7th Edition, 2008
Reference Books

 Belch, G. E., Belch, M. A., Advertising and Promotion, Tata Mc Graw Hill, 7th Edition, 2010
 Parameswaran, M. G., FCB Ulka Brand Building Advertising Concepts and Cases, Tata Mc Graw
Hill, 1st Edition, 2001
 Rossiter, John R., Percy, Larry, Advertising and Promotion Management, Mc Graw Hill, 2008

MSM- 303 SALES AND DISTRIBUTION MANAGEMENT

Course Objectives

 To provide an understanding of the concepts, attitudes, techniques and approaches required for
effective decision making in the areas of Sales.
 To develop skills for generating, evaluating and selecting distribution strategies.

Module I Personal Selling & Management of Sales Force (8Hrs)

Conceptual framework of Sales Management; Roles, skills, types of sales manager; Personal Selling
Process and Salesmanship, Size & Design of the Sales Force, Recruiting the sales force, Selection,
Developing and delivering sales Training program, Self study: Sales Organization structure

Module II Planning, Directing & Evaluating Sales Force (8Hrs)

Sales Budget, Sales Quotas, Designing Sales Territories, Motivating a sales force & Sales Force
Compensation, Controlling the Sales Force, Self study: Evaluation of sales persons’ performance
Module III Channel Management (8Hrs)
Marketing channel structure and functions, Channel Design Decision, Identifying and Resolving channel
conflict. Self study: Channel Management Decision

Module IV Physical Distribution Management (8Hrs)

Transportation Management, Types and modes of transport, Warehousing & Storage, order processing,
Emerging Trends in Distribution: Logistics & Supply Chain Management, Self study: Marketing forces
affecting physical distribution

Module V Channel Implementation and Performance Measurement (8Hrs)

Channel Implementation issues regarding Distribution intensity and Vertical restrains, Strategic alliances
in Distribution, Legal constraints on marketing channel policies, Distribution control- Stages of control
Process, Internal and External performance measurement. Self study: Gap analysis
Text Books
 Stanton, W. & Spiro, R., Management of Sales Force, Mc Graw Hill, Singapore, 10th Edition, 2010
 Havaldar, K. &Cavale V., Sales and Distribution Management: Text and Cases, Tata McGraw Hill,
New Delhi, 7th Edition, 2009
Reference Books
 Still, R., Cundiff, E. &Govoni, N., Sales Management: Decision Strategies & Cases, Pearson/PHI,
New Delhi, 5th Edition, 2004
 Panda, T. &Sahadev, S., Sales & Distribution Management, Oxford University Press, New Delhi, 1 st
Edition, 2007
 Gupta, S. L., Sales and Distribution management, Excel Books, New Delhi, 1st Edition, 2009
 Kapoor, S &Kanshal, P., Basics of Distribution Management, PHI, New Delhi, 4th Edition, 2007
 Coughlan, A., Anderson, E., Stern, L &Ansary, A., Marketing channel, Pearson, Delhi, 6th Edition,
2010

MSM- 304 RURAL MARKETING

Course Objectives

 To explore the students to Rural Marketing environment so that they can understand consumer's and
marketing characteristics of the same for understanding and contributing to the emerging challenges in
the upcoming economic scenario.
 To identify the problems associated with rural marketing and also the strategies that can be
successfully adopted.

Module I Introduction (6 Hrs)

Rural Marketing: Definition, Consumers, Marketing Environment, Economy, Consumer Behavior,
Financial Services, Future of Rural Marketing, Challenges in Indian Marketing Self Study: Innovations
in Rural Markets

Module II Planning and Strategy Formulation (9 Hrs)

Segmentation: Need, Pre-requisites for Effective Segmentation, Basis of Segmentation and
Approaches to Rural Segmentation, Multi attribute Segmentation
Targeting: Evaluation and Selection of Segments, Coverage of Segments
Positioning: Identifying the positioning Concept, Selecting the positioning Concept, Developing the
Concept, Communicating the Concept, Self Study: Marketing Mix Challenges

Module III Product and Price Mix (9 Hrs)

Product- Marketing Mix Challenges, Product Concepts & Classification, Rural Product categories, New
Product Development Process, Product Life Cycle, Rural Packaging,
Price- Internal Influences, Pricing Objectives, External Influences, Pricing Strategies, Self Study:
Branding in Rural India

Module IV Distribution Mix (8 Hrs)

Accessing Rural Markets, Coverage Status in Rural Markets, Channels of Distribution, Evolution of Rural
Distribution Systems-Wholesaling, Rural Retail System, Distribution Models of - FMCG, Durables, Fake
products and Agricultural products, Self Study: ITC’s Distribution Model
Module V Promotion Mix (8 Hrs)

Promotion- Developing Effective Communication, Creating Advertisement for Rural Audiences, Media
Model, Influence of Consumer Behavior on Communication Strategies

Self –Study: Challenges in Rural Communication

Text Books
 Kashyap, Pradeep & Raut Siddhartha, Rural Marketing, Biztantra Publishers, 2008
 Krishnamacharyulu, C. G. & Ramakrishnan Lalitha, Rural Marketing, Pearson Education, New Delhi,
2010

Reference Books
 Mathur, U. C., Rural Marketing, Excel Books, New Delhi, 1st Edition, 2009
 Velayudhan, Sanal Kumar, Rural Marketing, Response, SAGE Publication, 2nd Edition
 Gopalaswamy, T. P., Rural Marketing Environment, Problems and Strategies, Vikas Publishing House
Pvt. Ltd., New Delhi, 2010

MSM- 305 CUSTOMER RELATIONSHIP MANAGEMENT

Course Objectives
 To make the students gain an understanding of key concepts, technologies and best practices of CRM
& develop a CRM plan for the implementation of a personal CRM strategy.
 To familiarize the students with different CRM technology solutions & CRM strategies in Sales,
Marketing and Customer Service contexts.

Module I Introduction & Significance of CRM (8 Hrs)

Transaction Marketing Vs. Relationship, CRM Emerging Concepts, Need of CRM, CRM Model,
Relationship Building Strategies, Building Customer Relationship Management by Customer Retention,
Stages of Retention, customer retention strategy, Sequences in Retention Process, Understanding
Strategies to Prevent Defection and Recover, Self study: Customer interaction management (CIM)

Module II CRM Process (8Hrs)

Objectives and benefits of CRM Process, E- CRM/ online CRM, requirements of e-CRM, Key e-CRM
features, The CRM cycle ,Modules in CRM, 4C’s (Elements) of CRM Process, CRM Process for
Marketing Organization, Self study: CRM Affiliation in Retail Sector

Module III Understanding Customers (8 Hrs)

Customer Life time value, customer profitability, Selection of Profitable customer segments customer
recall management, Consumer Brand relationship management, Self study: customer experience
management

Module IV CRM Implementation (8Hrs)

Implementing CRM: a Step-by-Step Process: Five Phases of CRM Projects, Development of
Customizations, Beta Test and Data Import, Train and Retain, Roll out and System Hand-off, Support,
System Optimization and Follow-up, Self study: CRM solutions

Module V CRM Application in B2B and B2C market (8Hrs)

Client/Server CRM Model Use of CRM in Call Centers using Computer Telephony Integration (CTI), CTI
Functionality, Integration of CRM with ERP System, Self study: CRM in B2B market

Text Books
 Mohammed, H. Peeru&Sagadevan, A., Customer Relationship Management, Vikash Publishing
House, New Delhi, 3rd Edition,2009
 Zikmund, G. William, Mc Leod, R & Gilbert, W., Customer Relationships Management, Willey
Publication, 2nd Edition, 2005

Reference Books
 Greenberge, P., CRM-Essential Customer Strategies for the 21st Century, Tata Mc Graw Hill, 3rd
Edition, 2004
 Berson, A., Smith, S. &Thearling. K, Building Data Mining Applications for CRM, Tata Mc Graw
Hill, New Delhi, 2nd Edition, 2008
 Seybold, B. P., Kramer, L. M. &Munneer, M., Capitalizing Customers, Vikash Publishing House,
New Delhi, 1st Edition, 2005

MSM -306 INTERNATIONAL MARKETING MANAGEMENT

Objectives:
 To get knowledge subject of International Marketing to gain utmost importance in recent times.
 To provide an exposure to the area of Marketing in the International perspective.

Module I (6Hrs)

Introduction to International Marketing, Nature, scope and different complexities of International

Marketing, International Marketing Environment, International Trade, India and World Trade. Self
Study: Foreign trade in India
Module II (6Hrs)
Balance of Trade, Balance of Payments and Instruments of Trade Policy, Devaluation, Revaluation,
Appreciation & Depreciation, Export documents and procedure. Self Study: Documentation in
International trade

Module III (8 Hrs)

Concept of Free Trade and Regional Economic Groupings, Selection of Global Markets, Segmentation
and Positioning, Product Planning, International PLC, Developing international Pricing Policies and
Strategies for Export. Self Study: Few reputed companies pricing policies in domestic market

Module IV (10Hrs)
Market Entry and overseas distribution system, International Channels of Distribution–Retailing in
International Scenario, International Physical Distribution –Technological Influences in international
Marketing – Current trends in international Marketing, Overseas Market Research, Marketing Plan for
Exports Multinationals and their role in International Marketing. Self Study: International brands demand
Module V (10Hrs)
International Marketing Mix Developing an International Product Line, Foreign Product Diversification,
International Branding Decisions, International Packaging, International Warranties and Services.
International Pricing Strategy –International Promotion Strategies– Promotion Mix – International Sales
Negotiations – Patterns of Global Advertising, Global Advertising Regulations, Advertising Media.
Self Study: Major joint venture companies

Text Books:
1. Global Marketing, Third Edition, by Warren J. Keegan and Mark C. Green, Prentice Hall,
2. Philip .R. Cateora, John.L.Graham. PrasanthSalwan. International Marketing, Tata Mcgraw Hill, 13 th
edition, (2008)
3. Onkvisit, Sak., and John J.Shaw., International Marketing, Prentice Hall of India, New Delhi, 1997.
4. Ashok Korwar, Creating Markets across the Globe, Tata McGraw Hill, New Delhi, 1997
5. The Lexus and the Olive Tree: Understanding Globalization by Thomas L. Friedman

Reference books
ELECTIVES-FINANCE MANAGEMENT

MSF - 301 INVESTMENT MANAGEMENT

Course Objectives
 To develop an understanding of market equilibrium and portfolio theory that will serve as a powerful
tool successful investing.
 To develop an understanding of market efficiency and portfolio evaluation.
Module I Concept of Investment (8Hrs)
Introduction to investment environment; Mechanism of security trading; Index: Concept and Calculation;
Risk and Return of Securities. Self Study – Calculation of beta
Module II Security Analysis (10Hrs)
Fundamental Analysis: Economic, Industry and Company Analysis; Dow Theory; predicting price and
market movement through Technical Analysis. Self Study – Determination of Buying and Selling Signal
Module III Portfolio Theory and Management (10Hrs)
Risk and Return of Portfolio: Markowitz’s Model and Single Index Model, (Excel Usage); Selection of
Optimal Portfolio; Portfolio Performance Evaluation and Revision. Self Study – Selection of Optimal
Portfolio
Module IV Asset Pricing Models (6 Hrs)
Capital Asset Pricing Model; Arbitrage Pricing Theory. Self Study – Determination of Fair Price of a
Security
Module V Market Efficiency (6 Hrs)
Efficient Market Hypothesis: Forms and Tests for Efficiency; Market Anomalies. Self Study – Adaptive
Market Hypothesis
Text Books
 Donald E. F, Ronald J. J, Security Analysis and Portfolio Management, Pearson Publication, New
Delhi, 6th Edition, 2019
 Herbert, B. Mayo, Investments: An Introduction, Thomson, 9th Edition, 2019
Reference Books
 Chandra, P, Investment Analysis and Portfolio Management, Tata Mc Graw Hill Publication, New
Delhi, 2nd Edition, 2019
 Bodie, Z, Kane, A, Marcus, A J &Mohanty, P, Investments, Mc Graw Hill Publication, New Delhi, 8 th
Edition, 2019
 Sharpe, Alexender, Investments, Wiley, New Delhi, 7th Edition, 2019
 MSF - 302 FINANCIAL MARKET & SERVICES
Course Objectives
 To familiarize the students with the dynamics of financial market, financial instruments and financial
services.
 To provide the students the basic operational practices of financial markets and services

Module I Financial System & Money Market (8Hrs)

Introduction to Indian Financial System: Concept and Characteristics. Financial Markets- Classification,
Money Market and Capital Market, Development of Financial system in India, Self Study-weaknesses of
Indian financial system

Money Market : Features, Importance of Money Market, Composition of Money Market: Call Money
Market, Commercial Papers, Certificate of Deposits, Treasury Bills; Commercial Bills, GILT-edged
Securities, Self Study - Inter-Bank participation Certificate.

Module II Capital Market (8Hrs)

New Issue Market: Functions of new issue market, SEBI guidelines for IPO, Secondary Market:
Functions, Listing Procedure. Brokers: Registration, Kinds of Brokers, Methods of trading in a stock
exchange – Online trading, BSE-BOLT System, Mobile Trading, Self Study - NSE-NEAT System.

Module III Mutual Fund and Credit Rating (8Hrs)

Mutual Funds: Introduction; Classification of funds; Advantages; Management of Mutual Funds in India;
Functions of AMC; Performance Evaluation of Mutual Funds, Money Market Mutual Funds.
Credit Rating: Meaning, Objectives, Types, Agencies, Credit Rating process, Credit rating Methodology,
Self Study - Credit Rating Symbols.

Module IV Merchant Banking & Venture Capital (8Hrs)

Merchant Banking: Services of Merchant Banks; Categories; Regulatory Framework.
Venture Capital: Meaning; Stages of Venture Capital Financing; Criteria for Analyzing Venture Capital
Proposals; Styles of Venture Financing; SEBI guidelines; Self Study - Venture Capital Funds in India.

Module IV Leasing, Hire Purchase & Consumer Finance (8 Hrs)

Lease financing: Concept and Classification; Significance and Limitations; Financial Evaluation of
Leasing. Hire Purchasing: Conceptual Framework; Financial Evaluation of Hire Purchase; Lease
financing Vs. Hire Purchase Financing. Consumer finance: Meaning; Types; Sources; Self Study -
Consumer Finance Practices in India.

Text Books
 Gordon, E. and Natarajan, K., Financial Markets and Services, Himalaya Publication, Mumbai, 2018
 Saunders, A. and Cornett, M. M., Financial Markets and Institutions, Tata McGraw-Hill Publication,
New Delhi, 2018.

Reference Books
 Madura, J., Financial Institutions and Markets, Thomson Publication, New Delhi, 2019
 Bhole, L. M. &Mahakud, J., Financial Institutions and Markets, Tata McGraw-Hill Publication, New
Delhi, 2019.
 Avadhani, V. A., Marketing of Financial Services, Himalaya Publication, Mumbai, 2018
 MSF 303 BEHAVIOURAL FINANCE

Course Objectives
 To identify the behavioral factors that systematically influences financial markets and corporations.
 To determine the properties and characteristics of empirical data pointing to the presence of behavioral
phenomena.

Module I Introduction to Behavioural Finance (9Hrs)

Concept of Behavioural Finance, Standard Finance to Behavioral Finance, Are Financial Markets
Efficient, Limits to Arbitrage, Fundamental Risk, Noise Trader Risk, Implementation Cost, Model Risk,
Self Study - Evidence of Limits to Arbitrage

Module II Taxonomy of Biases (7 Hrs)

Self-Deception, Cognitive Biases, Beliefs and Heuristics-Preferences, Self Study - Errors in Preference:
Framing Effects
,
Module III Psychology of Investor Behavior (6Hrs)
Endowment Effect, Disposition Effect, Reference Price Effect, Herd Behavior, Hindsight, Winners’
Curse, Familiarity Bias, Status Quo Bias, Law of Small Numbers, Self Study - Information Overload

Module IV Financial Anomalies (9 Hrs)

The Aggregate Stock Market: Equity Premium Puzzle. Loss Aversion, The Volatility Puzzle-Beliefs,
Preferences, The Cross Section of Average Returns-Size Premium, Long Term Reversals, Predictive
Power of Scaled Price Ratios, Momentum, Self Study - Event Studies.

Module V Behavioural Investing (9 Hrs)

The Closed End Funds & Co Movement, Investor Behavior (Savings And Investment), Insufficient
Diversification, Naïve Diversification, Excessive Trading, The Selling & Buying Decision, Security
Issuance, Capital Structure & Investment, Dividends, Self Study - Managerial Irrationality

Text Books
 Shefrin, Hersh, Understanding Behavioral Finance and the Psychology of Investing, Harvard Business
School Press, 2019.
 Baker, Malcolm &Wurgler, Jeffrey, Market Timing and Capital Structure, Journal of Finance, 2018

Reference Books
 Rau, P.R., Patel, A., Osobov, I., Khorana, A., Cooper, M.J.,The Game of the Name: Value Changes
Accompanying Dot.com Additions and Deletions, 2018.
 Marshall, John F & Bansal, Vipul K, Financial Engineering, PHI, New Delhi, 2019
 Neftci, Salih N., Principles of Financial Engineering, Academic Press, ELSEVIER, London, 2019

Journals
 The Journal of Behavioural Finance,The Institute of Behavioral Finance, Jersey City
 International Journal of Behavioural Accounting and Finance, Inderscience Publishers, Aston, UK
 MSF-304 BANK MANAGEMENT
Course Objectives
 To provide operational knowledge on various aspects of Commercial Banking functions in India.
 To impart practical knowledge on credit appraisal system of commercial banks.
Module I Emerging Banking Scenario and Commercial Banking (8Hrs)
Emerging Banking Trends, Financial Sector Reforms, Changing Role of Commercial Banks in India,
Wholesale and Retail Banking, International Banking, Self study: Banking system in India
Module II Efficiency of Banking System (8 Hrs)
Asset Liability Management, Regulatory and Supervisory framework, Basel Committee
Recommendations, CRR & SLR , Investment in Government Securities, Monitoring of Internal
Performance, Self study: Analysis of assets and liabilities of commercial banks
Module III Risk Management (8Hrs)
Overall Risk, RBI guidelines, Interest Rate Risk, Liquidity Risk, Credit Risk, Foreign Currency Risk, Off
Balance Sheet Exposure, Self study: Measurement of risk through CAMELs rating
Module IV Credit Policy & Bank Advances (8Hrs)
Principles of Lending, Types of Loans and Advances, Various Credit Facilities, Various Charges,
Contingent Liabilities, Credit Appraisal Techniques, Financial Statement Analysis, Credit Delivery,
Credit Management, Follow up and Supervision, NPA Management, Self study: Credit appraisal
procedure of banks in India
Module V Corporate restructuring of Indian Banks (8 Hrs)
Emerging trends in Indian banking scenario, types of corporate restructuring strategies developed by
Indian banks, analysis of commercial bank performances after their restructuring, Self study: Impact of
merger of banks on Indian economy

Text Books
 Iyengar, V., Introduction to Banking, Excel Books ,New Delhi, 2012
 Varshneney, P N., Banking Law and Practice, S Chand& Sons, 2012
Reference Books
 Jonshon, Frank P. &Jonshon, Richard D., Commercial Bank Management, Dryden Press, 2008
 Khubchandani, B. S., Practice and Law of Banking, Mc Milan, 2011
 Rose, Peter S., Commercial Bank Management, McGraw-Hill Higher Education, 2002
 MSF - 305 BUSINESS VALUATION MANAGEMENT
Course Objectives
 To enable the students to understand the basics of valuation of business.
 The main emphasis of this course will be on approaches on valuation models which is highly essential
for crucial financial decisions. It will make the students realize how the appropriate valuation of assets,
liabilities and business itself has positive impact on reconstruction of business structure and form.
Module I Basics of Business Valuation: (9 Hrs)
Meaning of valuation, Distinction between Price and Value, Business Valuation, Purposes of Valuation,
Approaches to Business Valuation Discounted cash flow valuation, Relative Valuation, Self Study -
contingent claim valuation.
Module II Principles of Valuation (9Hrs)
Principles of Valuation, Misconceptions about Valuation, Five Standards of Value: Fair Market Value,
Investment Value, Intrinsic Value, Fair Value, Market Value; Role of Valuation, Self Study -Steps in
Business Valuation.
Module III Valuation Models / Methodologies (9Hrs)
Introduction, Three Approaches to Valuation Models: Asset based approach, Income based approach,
Market based approach; Self Study -Factors affecting business valuation.
Module IV Valuation of Assets & Liabilities (6 Hrs)
Valuation of Fixed Assets, Valuation of Inventories, Self Study– Valuation Models
Module V Valuation of Intangibles (7Hrs)
Valuation of Intangibles: Intellectual Capital, Brand, Human Resource, Self Study- Goodwill Valuation.

Text Books
 The Institute of Cost Accountants of India- Financial Analysis and Business Valuation, Group
IV Final Course,
 Reilly R.F, Schweihs R.P - The Handbook of Advanced Business Valuation, McGraw Hill.

Reference Books
 Domodaran A, Investment Valuation – Tools and Techniques for Determining the value of any
asset., John Wiley & Sons Inc.
 Copeland T.E – Valuation: Measuring and Managing the Value of Companies, Wiley.
 Palupu K.G, Healy P.M & Bernard V.L – Business Analysis and Valuation: Using Financial
Statements Text and Cases, Soth-Western Pub.
 MSF – 306 TAX MANAGEMENT & PRACTICES

Course Objectives

 To familiarize the students with prevailing Income Tax Law and GST Act in India.
 To provide an inside into practical aspects of Direct Taxes, GST, Customs and Tax Planning

Module-I Direct Taxation: Income tax (8 Hrs)

Basic Concepts, Residential Status and its effect on tax incidence, Heads of Income: Salaries, Income
from Hose Property, Profits and Gains of Business or Profession, Capital gains, Income from Other
Sources, Self Study: Aggregation of Income

Module-II Computation of Taxable Income and Tax payable (8 Hrs)

Set off & carry forward of losses, permissible deductions from gross income. Computation of Taxable
Income of Individual, Hindu undivided family, Firms and AOP Company, Self Study: Assessment of
Individual

Module-III Direct Tax Management (8 Hrs)

Filing of Income tax return, E-Filing, Tax Deduction and collection at source, Tax Planning, Self study:
Tax planning of a company

Module-IV Indirect Taxation (8 Hrs)

GST in India – An Introduction, Supply under GST, Charge of GST, Exemptions from GST, Place of
Supply, Time of supply, Value of supply, Self Study: Levy and collection of GST

Module-V Management of GST and customs law (8 Hrs)

Registration, Input tax credit, Tax Invoice, Credit and Debit Notes, Returns under GST, GST Assessment,
Customers Law, Types of Customs Duty, Computation of Customers Duty, Self Study: Computation of
customs duty and Integrated Tax payable

Text Books

 Dr.V.K.Singhania&Dr.MonikaSinghania, “Students guide to Income tax including GST(AY

2020-21), Taxman, 20th Edition 2020.
 Dr.V.K.Singhania, “Students guide to GST & Customs law, Taxman, 5th Edition, 2020.

Reference Books
 Dr.K.M.Bansal, “Fundamentals of GST & Customs Law, Taxman, 1st edition 2020.
 Dr.V.K.Singhania, Corporate Tax Planning and Management, Taxman, Edition-2020
ELECTIVES-HUMAN RESOURCE MANAGEMENT

MSH - 301 HUMAN RESOURCE PLANNING

Course Objectives

 To develop the analytical abilities for understanding the implications changes in the manpower
situation of the company and the availability of human resource within the organization and
outside
 To impart knowledge in manpower planning and development activities.

Module-I Human Resource Planning at Macro Level (8 Hrs)

Dimensions of Human Resource Planning, Approaches – Social Demand Approach, Rate of Return
Approach and Manpower Requirement Approach, Self Study- Concept, importance, objectives, Types of
HR plan.
Module-II Human Resource Information System (8 Hrs)
Types of information, sources of information, Method of Data collection, Procedure of maintaining HRIS,
Human Resource Reporting, and Self Study- Computerized HRIS.

Module-III Human Resource Planning Process (8 Hrs)

Managing surplus and shortage, Evaluating Human Resource Planning Effectiveness, Self Study- Methods
of Demand Forecasting and supply forecasting at micro level.

Module-IV Manpower Utilization and Improvement (8 Hrs)

Career Planning vs. Succession Planning, Process of career planning and career development, Human
Resource Evaluation – Human Resources Audit and Human Resource Accounting, HR Metrics, Balanced
Score Card, Recent Trends in HR Planning, Self Study- Career planning – Concept, objectives, career
planning vs. Human resource Planning.

Module-V Emerging Trends & Issues in HRP (8 Hrs)

HR’s Role As A Strategic Partner, Balance Score card, Hr Scorecard Approach, HR Score and Key
Benefits, Successful Execution, Self Study- New HR Roles and Competencies.

Text Books:

 Stainer Gareth – Manpower Planning, William Heinemann Ltd, London( UK),2001

 Bhattacharya Deepak Kumar-Human Resource Planning, Excel Books, New Delhi,2006

Reference Books
 Paranjpe Vivek – Strategic Human Resource Planning, Allied Publisher, New Delhi,1997
 Patnaik Biswajeet – Human Resources Management , Prentice Hall of India(PHI),New Delhi,2005
 Human Resource Planning, (MS-21)IGNOU
 MSH - 302 INDUSTRIAL RELATIONS AND LABOUR LEGISLATIONS
Course Objectives
 To impart knowledge of the contents of the industrial relations and labour laws, and expose the
students to the interpretations.
 To stimulate the thinking on rationale behind the laws and their enforcement problems.
Module I Participants of Industrial Relations (8 Hrs)
Industrial Relations: Various approaches to IR, The Systems model, Values in IR, Role of State in
Industrial Relations in India, Trade Unionism: Theories, History and Growth of Trade Unionism in India,
Problems of Trade Union, Trade Union recognition and registration, White Collar unionism, Trade
Unionism in unorganized sector. Self Study- Management and Employers’ Organizations

Module II Industrial Harmony (8 Hrs)

Grievance Management: Concept, Sources & Grievance Procedure; Managing Discipline: Concept, Approaches
Disciplinary Action; Collective Bargaining: Process of Bargaining, Levels of Bargaining and Agreeme
Productivity bargaining, Theories of Collective Bargaining, Tripartism: ILO, ILC,SLC; Workers Participation
Management: Concept, Scope, and forms, Origin and growth of workers participation forums in India, Self Stu
Workers participation in other countries: Co - determination in Germany and Quality circle in Japan.
Module-III Working Conditions Legislations (8 Hrs)
Factories Act, 1948, Mines Act, 1952, Contract, Labour (Regulation & Abolition) Act, Self Study- Child
Labour (Prohibition & Regulation) Act-1986.

Module-IV Industrial Relations Legislations (8 Hrs)

Indian Trade Union Act 1926, Industrial Employment Standing Order Act 1946, Self Study- Industrial
Dispute Act 1947.

Module-V IR: Modern & International Scenario (8 Hrs)

Industrial Relations and Technological Change, India & ILO, Self Study- IR Systems in UK & USA

Text Books:

 Sinha, P.R.N., Sinha, I., and Shekhar S.P., Industrial Relations, Trade Unions, and Labour Legislation,
Pearson education, 4th Edition, 2009, NewDelhi.
 Kapoor N.D. –Industrial Laws, Sultan Chand.
 Mallik P.L. – Handbook of Industrial Law, Eastern Book
 Mamoria C.B. – Dynamics of Labour Legislations, Himalaya Publication.
Reference Books
 Sharma A.M. – Industrial Jurisprudence & Labour Legislations, Himalaya Publication.
 Srivastava S.C. – Industrial Relation and Labour Laws, Vikash Publishers.
 Malhotra O.P. – The law of Industrial Disputs – Vol –I and II,
 Venkatratnam, C. S., Industrial Relations, Oxford University Press, New Delhi, 1st Edition, 2006
 Monappa, Arun, Industrial Relations, TMH, New Delhi, 1st Edition, 1985
 MSH - 303 INTERNATIONAL HUMAN RESOURCE MANAGEMENT
Course Objectives
 To explore international dimensions of the core aspects of human resource management.
 To understand the dynamics of national culture and international environment affecting business.

Module-I The Multinational context (8 hrs)

Context of IHRM- Concept, Difference between Domestic & IHRM, its moderating variables, Forces for
change, impacts on multinational management.
Organisational context – Concept, path to global status, central mechanism, mode of operation, IHRM:
Sustaining international business operations – approaches to staffing, transfer, roles of expatriate, roles of
Non-expatriate, Self Study- Role of corporate HR functions.

Module – II Cultural Dimensions of IHRM (8 hrs)

Understanding Culture, Determinants of Culture, Importance of Cultural Sensitivity, Cross-cultural
theories, Cross-culture communication, Cross-cultural negotiations, National Culture & Organization
Culture, Cross-cultural Organization, Self Study- Transferability across Culture, Potential Cross-cultural
Problems.
Module – III Managing & Supporting International Assignments (8 hrs)
Recruitment & Selection - Issues in staff selection, factors moderating performance, Selection criteria,
Dual-career couples.
Training & Development - The role of Expatriate Training, Components & Effectiveness of pre-departure
training programme, Developing staff through international assignments.
Compensation - Key components of an international compensation program, Approaches to international
compensation.
Re-entry & Career Issues - Self Study- The repatriation process, Individual reactions to re-entry,
Multinational responses, Designing a repatriation program.

Module – IV Global HR Issues (8 hrs)

HRM in Host country – Standardisation & adaptation of work practices, retaining, developing &
retrenching staff, HR implications of language standardization, monitoring HR practices.
Industrial relations – Key issues, trade union and its response to multinationals, regional integration.
Performance Management – Multinational performance management, PM of international employees, PM
& PA of international employees, Appraisal of HCN employees, International Business ethics & HRM,
mode of operations & IHRM, ownership issues, research issues and theoretical development.
Self Study- HRM in cross border merger & acquisitions – Nature, motives & extent, HR interventions.

Module – V National Context of HRM: The Case of Seven Major Economics (8 hrs)
Learning – outcomes, Introduction, Major economies and their HRM practices – Japan, USA, UK,
Turkey, Arab Middle East, Self Study- India & China
Text Books:
 Dowling, P.J & Welch, D.E; International Human Resource Management 2008, 4 th Edn.
CENGAGE Learning, New Delhi.
 Aswathappa, K & Dash, S; International Human Resource Management, 2008, Tata McGraw-Hill
Publishing Company Ltd.
 Rao, P L, International Human Resource Management, Excel Book, 2008, 1st Edition, New Delhi.
Reference Books:
1. Tayeb, Monir H, International Human Resource Management, Oxford University Press, 2009, 1st
Edition, New Delhi.

MSH - 304 DESIGN OF ORGANISATION

Course Objectives:
 To understand the dynamics of organization through specific design
 To familiarize the students with inter-organisational relationships and its application

Module I Organizational Purpose and Structural Design (8 Hrs)

Strategy, Organization Design, and Effectiveness, Self Study- Fundamentals of Organization Structure.
Module II Open System Design Elements (8 Hrs)
The External Environment, Inter-organizational relationships, Self Study- Designing Organizations for
the International Environment.

Module III Internal Design Elements (8 Hrs)

Manufacturing and Service technologies, Information Technology and Control, Organization Size, Self
Study- Life Cycle and Decline.

Module IV Managing Dynamic Processes - I (8 Hrs)

Organizational Culture and ethical Values, Innovation and Self Study- Change, Decision Making
Processes, Conflict, power & Politics

Module V Managing Dynamic Processes - II (8 Hrs)

Decision-Making Process, Conflict Self Study- Power and Politics

Text Books
 Daft, Richard L, (2007), Organization Theory and Design, Thomson South Western, 8th Edition,
New Delhi.

Reference Books
 Stonner, Freeman, Gilbert; Management - 6th Edition, 2006, Prentice Hall of India, New Delhi.
 Prasad, LM; Principle and Practices of Management- 8th Edition, 2012, Sultan Chand and Sons,
New Delhi.
 MSH - 305 LEADERSHIP THEORY & PRACTICES

Course Objectives
 To familiarize the students with various leadership styles and prepare them to lead effectively in the
new millennium.
 To develop the students to be effective corporate leaders.

Module I Process of Leadership (8 Hrs)

Concept, leadership myth, Interactional Framework, Leader development – AOR Model, Role of
perception, Self Study- Reflection and leadership development.

Module II Focus on the Leader (8 Hrs)

Leadership Ethics & Values, Leadership attributes, traits, types, Intelligence and leadership, Emotional
intelligence and leadership, Leadership Behaviour – studies, Self Study- leadership pipeline, community
leadership.

Module III Leadership, Theories and Styles (9 Hrs)

Leader Member Exchange, Normative Decision Model, situational leadership, Contingency Model, Path
Goal theory, Self Study- Transactional and Transformational leadership, Charismatic leadership

Module IV Focus on the Followers (8 Hrs)

Understanding and influencing follower motivation, Influencing follower satisfaction, leadership in teams,
Leadership Prescriptions of team leadership model, Team building for work teams, Self Study- Rocket
Model, Ginnett’s Model.

Module V Focus on the Situation (7 Hrs)

Situational engineering, Expanded Leader – Follower- Situation Model, Task, Organisational & The
Environment, Self Study- Leading across Societal culture, Situational Characteristics.

Text Books
 Hughes, Ginnett, Murphy - Leadership: Enhancing the lessons of Experience, Mc Graw Hill, 7th
Edition, New Delhi
 MSH - 306 HRM IN SERVICE INDUSTRY
Course Objectives

 To enhance participants’ understanding of the nature of service work from product manufacturing
work.
 To understand HRM strategy, policies, and practices supporting the services management and work.

Module-I Services and Human Resource Management: A Macro Perspective (8 Hrs)

Nature of Services Work, Critical Perspectives, and Organization of Services Work. Implications of
Services Management for Human Resource Management Policies of Hiring, Development, Performance
Management, Self Study- Compensation and Rewards.

Module – II Strategic Human Resource Management approaches in Services (8 Hrs)

Strategic HRM approaches in Services: Best Practices (Universalistic Approach) versus Best Fit
(Contingency Approach) issues. Strategic Segmentation in Frontline Services.
Strategic Human Resource Management in Dynamic Environments –Flexibility and Real Options View,
Strategic Human Resource Management approaches in Services – Resource Based View, Self Study-
Development of Service Culture and Human Resource Management
Module-III Services and Human Resource Management: A Micro Perspective (8 Hrs)
Employee Empowerment: Needs and Means to Empower, Managing and Coping with “Frontline
Employee’s” Emotions and Emotional Labor, Employee Relations in Services: Self Study- Trade Unions
in Services and Non-Union Human Resource Management System.

Module-IV Human Resource Management of Front line Employees in Few Industries (8 Hrs)
Human Resource Management in BPOs, Human Resource Management in Healthcare, Human Resource
Management in Professional Services, Managing Stars: Self Study- Case of knowledge workers.

Module-V Cases (8 Hrs)

Case Analysis of Logistics, IT industry, Hotel, Self Study- Bank & Insurance

Text Books
 Stogdill, Ralph Melvin, Handbook of Leadership: A Survey of Theory & Research, Free Press,
California, 4th Edition, 2008
 Korczynski, M. (2002). Human Resource Management in Services Work. Palgrave Publishing:
N.Y.
Reference Books
 Gronroos,C. (1990). Services Marketing and Management, Maxwell Macmillan International
edition.
 Glynn, W.J. & Barnes, J.G. (2006). Understanding Services Management: Integrating Marketing,
Organizational Behavior, Operations, and Human resource Management. PHI: India.
 Boxall, P. & Purcell, J. (2008). Strategy and Human Resource Management. (2nded.) Palgrave
Publishing.
 Hochschild, A. (1983). The Managed Heart: Commercialization of Human Feelings. Berkely:
University of California Press.
ELECTIVES- BUSINESS ANALYTICS

MSB – 301 DATA VISUALIZATION FOR MANAGERS

Course Objectives
 The student will understand the following concepts required for visualization, integrating complex
data analytics with decision making.
 Real time data visualization, Challenges in Visualization and management of them.

Module I (8 Hrs)
The Visualization Imperative – Visual Perception – Grammar of Graphics – Self Study-Message to
Charts.

Module II (8 Hrs)
Visualizing Basic Statistical Data– Applications – Visualization Design for different types of Data –
Design of Tables and Graphs using Data Visualization tools – Self Study-Microsoft Power BI

Module III (8 Hrs)

Story telling using visualization – Data Dashboards – Using tools – Tableue – Self Study-Excel
Dashboards

Module IV (8 Hrs)
Using R for visualizing Data Mining patterns– Self Study-Understanding decision making using
visualizations – Applications

Module V (8 Hrs)
Visualizing complex Data – Network Data – Big Data Visualization – Self Study-advanced tools for
visualizations.

Text Books
1. Atmajitsinh Gohil, R Data Visulaization Cookbook. Packt Publishing , 2015.
2. Andy Kirk, Data Visualization: A Handbook for Data Driven Design, Sage Publication, 2016.
3. Brett Powell, Microsoft Power BI Cookbook: Creating Business Intelligence Solutions, Packt
Publishing, 2017.

Reference Books
1. Arshad Khan, Jumpstart Tableau: A Step–By–Step Guide to Better Data Visualization A, Press
publication, 2016.
 MSB – 302 BUSINESS FORECASTING

Course Objectives
 Become acquainted with the theoretical and practical elements of forecasting techniques and their
applications.
 Acquire experience in analyzing a business problem using appropriate model for forecasting.
 Develop the skills to use the model for a problem solution and interpret for decision making.

Module I (8 Hrs)
Overview of forecasting process – Deriving Value from forecasts – Applications – Self Study-Basic
concepts

Module II (8 Hrs)
Exploratory Data Analytics – Basic metrics– Correlation analysis– Visualizing Data – Principal
Component Analysis for underlying trends – Self Study-Analysis of seasonal and other variations.

Module III (8 Hrs)

Time Series Modeling using Regression– Logistic Regression– Self Study-Forecasting using models–
Applications

Module IV (8 Hrs)
Life time Value models– Segmenting – Self Study-Loss Forecasting Models – Applications

Module V (8 Hrs)
Credit Scoring models – Managing Forecasting function – Imperatives – Self Study-Measuring and
organizing forecasting function

Text Books
1. Michael Gilliland, Len Tashman, Udo Sglavo, Business Forecasting: Practical Problems and
Solutions, Wiley 2015.
2. Render, Quantitative Analysis For Management, Pearson Education,2008,
3. John E. Hanke, Arthur G. Reitsch, Dean W. Wichern. Business Forecasting, Prentice Hall, 2001.

Reference Books
 Michael K. Evans (2002), Practical Business Forecasting, John Willey & Sons
 MSB – 303 DATA SCIENCE USING ‘R

Course Objectives
 Become acquainted with the use of R tool for Data Science applications.
 Acquire experiences in analyzing data using R.
 Develop the skills to use the software for pre–analytic phase data handling operations.

Module I (8 Hrs)
Introduction to Data Science – Basic concepts – Data – Nature – Process for Data Science – Self Study-
Handling Data

Module II (8 Hrs)
R software – core and optional packages – Data science packages – Exploratory Analytics using R – Self
Study-Visualizing Data– Applications

Module III (8 Hrs)

Pre–processing Data with R – Scrapping– sampling – munging – cleaning – data from multiple sources –
Self Study-extraction from data bases

Module IV (8 Hrs)
Handling Big Data in R – Hadoop and R – New frameworks – Mapreduce with R – Self Study-
Organizing Data Sources

Module V (8 Hrs)
Automation of Data Analytics – considerations – organizing for Data Science – Self Study-Interpreting
and Decision making

Text Books
 Hadley Wickham, Garrett Grolemund, R for Data Science: Import, Tidy, Transform, Visualize, and
Model Data, Oreilly, 2016.
 Dan Toomey, R for Data Science, Packt Publishers, 2014
 Thomas Mailund, Beginning Data Science in R: Data Analysis, Visualization, and Modeling for the
Data Scientist, A press, 2017

Reference Books
 Manas A. Pathak, Beginning Data Science with R, Springer, 2014
 MSB – 304 BASICS OF FINANCIAL ANALYTICS
Course Objectives
 To help the student to answer all business questions in financial decision making in a scientific
way.
 To forecast the future of business finance trend.

Module I Essentials of Financial Analytics [8 Hrs]

Introduction: Meaning-Importance of Financial Analytics uses-Features, Concept and
PracticesProfitability. Data science and its application - Language features: functions, Assignment,
Arguments and types. Self Study - Documents used in Financial Analytics

Module II Financial Statistics [8 Hrs]

Concept and mathematical expectation - Probability - Mean; SD andVariance - Skewness and Kurtosis -
Covariance and correlation, Self Study - Capital Asset Pricing model.

Module III Financial Securities & Analytics [8 Hrs]

Financial Securities: Bond and Stock investments - Housing and Euro crisis – Securities Datasets and
Visualization, Self Study - Plotting multiple series.

Module IV Time Series Analytics [8 Hrs]

Time Series and Sharpe ratio, Examining and Stationary - Auto Regressive and integratedmoving average
Processes. Time periods and Annualizing - Ranking investment candidates, Self Study - SharpeRatio for
Income Statement growth.

Module V Optimization Techniques [8 Hrs]

Markowitz means - variance optimization - Optimal Portfolio of two risky assets – Datamining, Self
Study - Portfolio optimization.

Text Books
 Business Analytics for Managers - GEAT H.N.LAURSEN JESPER THORLUND, P.No: 1-16-
UnitIII, P.No:93-136-Unit V
 Financial Analytics with R. Mark J. Bennets, Cambridge University Press.

Reference Books
 Fundamentals of Business Analytics - R N Prasad Seema Achavya, Cengage Learning, New Delhi,
P.No: 87-100, P.No:115-125
ELECTIVES-INFORMATION SYSTEM MANAGEMENT

MSI – 301 E-COMMERCE

Course Objectives
 To introduce students to the new technologies, applications, services and business models of E-
Commerce.
 To familiarize the students with EDI, EPS & various security aspects pertaining to E-Commerce.

Module I Introduction to E-Commerce (8 Hrs)

Introduction to E-Commerce, History of E-Commerce, Features of E-Commerce, Drivers of E-Commerce
and Internet Growth, Advantages and Disadvantage of E-Commerce Applications, E-Commerce and its
types, Promise and Threats in E-Commerce, Future of E-Commerce, M-Commerce vs. E-Commerce-
Commerce and Knowledge Management, E-Commerce and Environment, Issues in E-Commerce, Self
Study - Cross Border E-Commerce

Module II Network Infrastructure for E-Commerce (8 Hrs)

Intranet, Extranet, & Internet, Internet Backbone in India, ISP and services in India, OSI Model, Standards
& Overview of TCP/IP, Internet Security, Self Study - e-commerce & Internet.

Module III Electronic Data Interchange (8 Hrs)

Electronic Data Interchange (EDI), Benefits and Drawbacks of EDI, How EDI process Works, EDI
Software, EDI Standards, EDI Requirements, EDI Message Standards, Self Study - Future of EDI.

Module IV Electronic Payment System (8 Hrs)

Introduction to Payment Systems, On-Line Payment Systems, Pre-Paid e-Payment System, Post-Paid e-
Payment System, Requirements Metrics of a Payment System. CRM: CRM, what is e-CRM, it’s
Applications, The e-CRM Marketing in India, Major Trends, Global Scenario for e-CRM, Self Study -
CRM utility in India

Module V Security in E-Commerce (8 Hrs)

Securing the Business on Internet- Security Policy, Procedures and Practices, Transaction Security,
Cryptology, Digital Signatures, Security Protocols for Web Commerce, Secure Electronic Transaction,
Self Study - Digital Signature

Text Books
 Jeffrey, F. Rayport & Bernard, J. Jaworski, Introduction to E-commerce, TMH, 2003.
 Pradhan, B. B & Dash, M. R., E-Commerce, Vrinda Publication, New Delhi, 1st Edition, 2010.

Reference Books
 David, Whiteley, E-Commerce- Strategy Technologies and Applications, Tata Mc Graw Hill, New
Delhi, 2000
 Murthy, C. S. V., E-Commerce-Concepts, Models & Strategies, Himalaya Publishing House, Mumbai,
2003
 Bharat, Bhaskar, Electronic Commerce, Tata Mc Graw Hill, New Delhi, 2003
 MSI – 302 RELATIONAL DATABASE MANAGEMENT SYSTEMS

Course Objectives
 The basic objective of the course is to make conversant with the large databases, customized
creation and storage of data in databases.
 Optimization in the process of data retrieval through customized query processes, the various
concepts and models used in the database applications and the various types of high-end databases
applications like Oracle operations for storage & retrieval of data.

Module I Introduction (8 Hrs)

Purpose, Advantages and Disadvantages of DBMS, Data Models, Schemas and Instances, DBMS
Architecture and Data Independence, Types of DBMS – Hierarchical, Network, Relational, Object-
oriented and Object relational, E-R Model: Basic concepts, Design issues, Mapping constraints, Keys, E-R
Diagram, Design of an E-R Database schema, Self Study - Reduction of E-R schema to tables

Module II Database Structure & Normalization (8 Hrs)

Structure of relational databases, Relational algebra, tuple calculus, relational calculus, Functional
dependencies, Normal forms NF1, NF2, NF3 and BCNF, multi valued dependencies and fourth normal
form, join dependencies and fifth normal form, Self Study - Domain key normal form.

Module III SQL (8 Hrs)

Background, Basic structure, Set operations, Aggregate functions, Null values, Nested sub queries,
Derived relations, Views, Modification of database, Joined relations, Data definition language, Domain
constraints, Referential Integrity, Assertion, Triggers, Self Study - Functional Dependencies.

Module IV Oracle (8 Hrs)

Basic architecture, Data definition, Data manipulation (LIKE operator, string commands, numeric
function, date function, translate and decode function), Self Study - Introduction to PL/SQL (conditional,
logic, loops, go to statements, exceptional handling, triggers, procedures, functions, cursor, LOB’s,
snapshots, sequences).

Module V Transaction Management & Concurrency Control (8 Hrs)

Transaction management: ACID properties, serializability and concurrency control, Lock based
concurrency control (2PL, Deadlocks), Time stamping methods, optimistic methods, Self Study -
database recovery management.

Text Books
 Desai, C. Bipin, Introduction to Database Management System, Galgotia Publication, New Delhi, 3rd
Edition, 2005
 Elmsari, R. & Navathe S. D., Fundamentals of Database Systems, Addison Wesley, New Delhi 3rd
Edition, 2007

Reference Books
 Koch, G. & Loney K., Oracle 8: The Complete Reference” TMH, New Delhi, 1st edition.
 Silberschatz, H. F. & Korth, S. Sudarshan, Database System Concepts, McGraw Hill , 2nd Edition.
 Date, J., An introduction to Database Systems, Narosa Publications, 2010
 MSI - 303 INFORMATION SYSTEMS ANALYSIS & DESIGN
Course Objectives
 To teach techniques and approaches to students so that they may analyze and develop business
systems more effectively and efficiently.
 The objective of the course is to familiarize the students with the various concepts of system analysis,
design and planning.

Module I System Concepts & Information Systems Environment (8 Hrs)

The System Concept: Definition, Characteristics of Systems, Elements of a System, Systems Development
Life Cycle (SDLC), Life cycle models (Waterfall model, Prototyping model, Incremental model, Spiral
model, RAD model) , Self Study - Categories of Information of Systems

Module II System Development Life Cycle & Systems Planning (8 Hrs)

Recognition of needs, Impetus for System Change, Feasibility Study, Analysis, Design, Implementation,
Post implementation & Maintenance. The Role of the Systems Analyst .Systems Planning : Strategies for
Determining Information Requirement, Problem Definition & Project initiation, Background Analysis,
Fact Analysis, Review of Written Documents, Onsite Observations, Interviews & Questionnaires, Fact
Analysis, Performance Analysis, Efficiency Analysis, Self Study - Service Analysis.

Module III Information Gathering & Feasibility Study (8 Hrs)

Kinds of Information do we need? Information about the firms, Information gathering tools, the art of
Interviewing, Interviews and review, The Structured and Unstructured Alternatives, Tools of Structured
Analysis: Dataflow Diagram (DFD), Data Dictionary, Decision Trees and Structured English. System
performance, Economic Feasibility, Technical Feasibility, Behavioral Feasibility, Steps in Feasibility
Analysis, Input/output and Designs, H/W / S/W Selection and Maintenance, Major Phases in Selection
Process, Self Study - The Used Computer and Computer Contract.

Module-IV System testing (8 Hrs)

System Testing and Quality Assurance; Audit Trail; implementation and Software Maintenance,
Hardware and Software selection; Security, Disaster/Recovery & Self Study - ethics in Systems
Development

Module-V Object oriented Analysis and Design (8 Hrs)

Object-Oriented Analysis and Design, and Testing: Object Concepts, Introduction to the Unified
Modeling Language, Use Case Diagrams, Sequence Diagrams, Class Diagrams, Self Study - State chart
Diagrams

Text Books
 Elias, M. Awad, Systems Analysis & Design, Galgotia Publication, New Delhi, 3rd Edition, 2002
 Senn, Analysis & Design of Information Systems, McGraw Hill International, New Delhi
Reference Books
 Dennis, Alan and Barbara H. Wixom, Systems Analysis and Design: An Applied Approach, John
Wiley & Sons.,3rd Edition, 2002
 Roger, S. Pressman, Software Engineering: A Practitioner’s Approach, TMH, 5th Edition, 2010
 Sandra, D. Dewitz, System Analysis and Design and the Transition to Objects, McGraw-Hill., 2002
 MSI - 304 OBJECT ORIENTED PROGRAMMING USING JAVA

Course Objectives
 To introduce the students to the basic concepts of Java Language and helps students to improve their
programming skills in order to develop a complete Java application.
 To familiarize the students with the programming with JAVA and its applications.

Module I Overview of Object Oriented Programming (8 Hrs)

Object Oriented Programming: Structured Language and object oriented languages, Features of Object
oriented programming, JAVA as Object Oriented Programming Language, Introduction to JAVA: Java
AS A PROGRAMMING TOOL, Features of Java , Two control statement, using blocks of code, Lexical
Issues, The java class Libraries, Data Types, Variables & Arrays: the primitive types, integers, floating-
point types, Characters, Booleans, Arrays operators and arithmetic operators, the bitwise operators,
relational operators, Boolean logical operators, the assignment operators, operator precedence, using
parentheses, control statements: java’s selection statements, iteration statements, Self Study - jump
statements

Module II Classes & Inheritance (8 Hrs)

Class Fundaments, Declaring Objects, Assigning Object Reference Variables, introducing methods,
constructors, the finalize() Method, A stack class, overloading methods, using objects as parameters,
argument passing, returning objects, recursion, introducing access control, understanding static,
introducing final, Arrays revisited, introducing nested & inner classes, exploring the string class, using
command-line arguments, Inheritance: Inheritance basics, using super, creating a multilevel Hierarchy,
when constructors are called, method overriding, dynamic method dispatch, using abstract classes, Self
Study - using final with inheritance

Module III Java Packages (6 Hrs)

Packages, Access Protection, Importing Packages, Interface, Exception Handling: Exception types,
Uncaught Exceptions, using try & catch, Multiple catch clauses, Nested try statements, throw, java’s
Built-in Exceptions, creating exception subclasses, Self Study - chained exceptions,

Module III Java Interfaces (8 Hrs)

Multithreaded programming: Java i thread model, Main thread, creating a thread, creating multiple
threads, thread priorities, Synchronization Strings: string constructors, string length, special string
operations, Character extraction, string buffer, Java I/O and serialization: I/O basics, reading console
input, writing console output, Exploring java.io: the java I/O Classes and interfaces, file, the stream
classes, Using stream I/O, Self Study - Serialization

Module IV Java Applets (10 Hrs)

The applet class: Applet architecture, simple applet display methods, The HTML APPLET Tag, Passing
parameters to Applets, get Document Base and get Code Base, Applet Context and show Document, The
audio clip Interface, Event HANDLING: Two event handling Mechanisms, The Delegation Event Model,
Event Classes, Sources of events, Adapter classes, Inner classes. AWT Components: AWT Classes,,
Working with frame Windows, creating a windowed program, working with graphics, Managing text
output using Front Metrics, Handing events by extending AWT Components, Self Study - Swing & its
features.

Text Books
 Schildt, Herbert, The Complete Reference JAVA, J2SE , TMH, 6th Edition, 2010
 Balaguruswamy, E., Programming with Java, TMH, 4th Edition, 2010

Reference Books
 Thomas, W. C, Introduction to Object Oriented Programming with Java, TMH, 2010
 Bhave, M. P. & Patekar, S. A., Programming With Java, Pearson Education, 2010
 Timothy, Budo, An Introduction to Object Oriented Programming With Java, Pearson Education,
2010

MSI – 305 INFORMATION SYSTEM CONTROL AND AUDIT

Course Objectives
 It enables the student understand the concepts of Information System and Control.
 The student understands the audit standards, Audit Process, Computer assistance Audit tools,
Managing Audit tools and Strategy and Standards for Auditing

Module I Overview of Audit and IT (8 Hrs)

Audit and review the role of Information Technology-Audit standards-Importance of audit standard
independence- AICPA pro announcement- The need for IT audit function- role of the IT auditor-Legal
implications, Self Study - Cases.

Module II Audit Process in IT (8 Hrs)

Audit process in a information Technology Environment-Risk Assessment-Audit budget- Objectives and
Context-preliminary review-Field-work and implementation audit Methodology-Documenting results,
Self Study - Cases.

Module III Computer Assistance Audit Tools (8 Hrs)

Computer Assistance Audit tools- Auditor productivity tools-Flowcharting Techniques-Flowcharting an
Analytical tool- Defining critical data-Flowcharting technique-Generalizing audit software-Computer
forensic, Self Study - Cases.

Module IV Managing IT Audits (8 Hrs)

Managing IT audits- Establish a career development and planning-Evaluating IT audit quality- criteria for
IT audit quality-IT auditing in new millennium-code of ethics and professional standards-Private industry-
Management consultancy, Self Study - Cases.

Module V IT Standards for Auditing (8 Hrs)

Strategy and standards for Auditing- Strategic planning- communication- demand management-
Architecture and standards- Business architecture- application and information architecture-Architecture
functions, Self Study - Cases.
Text Books
 Sandra Senft & Fredrick “Information Technology Control and Audit “ CRC Press, 2012.
Reference Books
 D P Dube, V P Gulati, Information System Audit and Assurance – Includes case studies and
chelists from the banking industry, TMH, 2008.
 Nina Godbole & Sunit Belapure “ Cyber Security” Wiley india 2012.
 Jawadekar, MIS Text and Cases, TMH, 2012.

MSI – 306 INTERNET OF THINGS

Course Objectives
 Understand the concepts of Internet of Things
 Analyze basic protocols in wireless sensor network
 Design IoT applications in different domain and be able to analyze their performance
 Implement basic IoT applications on embedded platform

Module 1: IoT (8 Hrs)

Introduction to IoT Defining IoT, Characteristics of IoT, Physical design of IoT, Logical design of IoT,
Functional blocks of IoT, Communication models & APIs. Machine to Machine, Difference between IoT
and M2M, Software define Network

Module 2: Communication (8 Hrs)

Network & Communication aspects Wireless medium access issues, MAC protocol survey, Survey
routing protocols, Sensor deployment & Node discovery, Self Study - Data aggregation & dissemination

Module 3: Challenges (8 Hrs)

Challenges in IoT Design challenges, Development challenges, Security challenges, Self Study - Other
challenges

Module 4: Applications (8 Hrs)

Domain specific applications of IoT Home automation, Industry applications, Surveillance applications,
Vehicle Automation, Business Automation, Self Study - Other IoT applications

Module 5: Developments (8 Hrs)

Developing IoTs Introduction to Python, Introduction to different IoT tools, Developing applications
through IoT tools, Developing sensor based application through embedded system platform, Self Study -
Implementing IoT concepts with python

Text Books
 Vijay Madisetti, Arshdeep Bahga, “Internet of Things: A Hands-On Approach”
 Waltenegus Dargie, Christian Poellabauer, “Fundamentals of Wireless Sensor Networks: Theory
and Practice

Reference Books
 Kamal, Raj, “Internet of Things: Architecture and Design Principles”, McGraw Hill Publication.
 Srinivasa, K.G, Siddesh, G.M, & Hanumantha, R. R., “Internet of Things”, Cengage Publication.
ELECTIVES-OPERATIONS MANAGEMENT
MSO – 301 SUPPLY CHAIN MANAGEMENT
Course Objectives
 To enable the students to appreciate the significance of supply chain management in highly
competitive global economy and to introduce various principles, concepts.
 To envisage that students would gain a conceptual understanding of the subject and relate them to
practical applications in real life situation

Module I Introduction to the Supply Chain Management (8 Hrs)

Concept, Objectives of a Supply Chain, Value Chain for Supply Chain Management, Integrated Supply
Chain, Drivers of Supply Chain Management, Strategic SCM: Growth of Supply Chain, Major trends in
SCM, Strategic Decision in Supply Chain, Customer Focus in SCM: Customer Service survey, Customer
Centric supply chain, Self Study - Case Study.

Module II Management of Supply Sources (8 Hrs)

Management of Supply Sources: Buyers and Suppliers perspectives to Supply Chain Management, Buyer
– Supplier Relations: Types of Relationship, Stages of development in Supplier relationship, Vendor
managed inventories. Models of collaboration in Supply Chain: Supplier relations in managing faster
supply chain partnership model, Supplier evaluation problem - AHP based multiple criteria decision
making model. Model for vendor development and evaluation, Self Study - Vendor development and
relationship management

Module III Planning and Managing Inventory on Supply Chain (8 Hrs)

Management of Inventory in the supply chain: Inventory related costs, Types of inventory, Tools and
Techniques in Inventory Management- ABC Analysis, Forecasting Model, Inventory Model, and
Performance Measures. Transportation in the Supply Chain: Transportation interfaces, Choice of transport
selection, Carrier Selection, Role of Warehousing in Logistics System-Type of Warehousing, Principles of
warehousing design. Self Study - Warehousing Activities

Module IV Managing Cross Functional Drivers in A Supply Chain (8 Hrs)

Reengineering the Supply Chain: SCM & BPR, BPR Model, Decision Support System for SCM.IT
Enabled Supply chain-EDI, E-Commerce, Data warehouse and Data mining. Performance Measurement
System for Managing the Supply Chain- Drivers of Performance, Self Study - Performance Measurement
System,

Module V Best Practices (8 Hrs)

Best Practices and Bench Marking for Supply Chain: Benchmarking, Steps in Bench Marking. Stragtegies
for Green Supply Chain and Self Study - World Class SCM

Text Books
 Mohanty, R. P. & Deshmukh, S. G., Essentials of Supply Chain Management, Jaico, Mumbai, 1 st
Edition, 2004
 Chopra, S., Meindi, P. & Kalra, D. V., Supply Chain Management -Strategy, Planning and Operation,
Pearson/PHI, 3rd Edition, 2009
Reference Books
 Mohanty, R. P & Deshmukh S. G., Supply Chain Management: Theories and Practice, 1st edition,
Dream Tech Press, 2012.
 Mohanty, R. P & Deshmukh S. G., Supply Chain Management - Indian Case Studies, Willey India
Publication, New Delhi.
 Donald, J. Bowersox, Dand, J., Closs, M. Coluper, Supply Chain Logistics Management, TMH, 2 nd
Edition, 2008.
MSO – 302 PROJECT MANAGEMENT

Course Objectives
 To acquaint students with planning, effective implementation, execution and closure of the project.
 To achieve management of time, cost and performance of the project.

Module I Projects in Contemporary Organizations & Project Selection (6 Hrs)

Concept and characteristics of a project, Why project management?, The project Life cycles, Project
selection Criteria and Models, Risk consideration in project selection, The project portfolio process(PPP),
Project Bids and Request for proposals(RFPs), Self Study - Tax planning for project Investment Decisions

Module II Project in the Organizational Structure (9Hrs)

Project in a functional organization, Project in a projectized organization, Project in a matrixed
organization, Project in composite organizational structure, selecting a project form, The project
management office(PMO), Self Study - Human factors and the project team.

Module III Budgeting: Estimation Cost & Risks (9 Hrs)

Estimating project budgets, improving the process of cost estimating, Risk estimation, Risk analysis using
simulation with crystal Ball Project Execution and Monitoring Project execution, the planning -
monitoring- controlling cycle, Information needs & reporting, Self Study - Earned value Analysis

Module IV Project Control and Project Auditing (6 Hrs)

The fundamental purpose of control, types of control process, Design of control systems, The project
audit, Project audit life cycle. Essentials of an Audit/ Evaluation, Post Project Evaluation (Post Audit),
Self Study - Agencies for Project Audit (Indian Scenario)

Module – V International Projects and Project Closure (10 Hrs)

International Projects, Environmental Factors, Project Site Selection, Cross Cultural Consideration, Major
deliverable for project closure, Types of project closure, Wrap –up closure activities, Creating the final
report, Self Study - Post implementation evaluation.

Text Books
 Meredith, Jack R., Samuel J. Mantel Jr., Project management: A Managerial Approach, John Wiley &
Sons, Chennai, 8th Edition, 2012.
 Nagarajan, K., Project management, New Age International(P) Limited, New Delhi, 3rd Edition, 2007.

Reference Books
 Project Management Institute (PMI) Handbook, 2012.
 Clifford F Gray, Erik W Larson, Project Management-The Managerial Process, Tata Mc Graw-Hill
Publishing Co. Ltd.
 John, M Nicholas, Project Management For Business And Technology, Prentice Hall of India Pvt. Ltd.
 MSO – 303 TOTAL QUALITY MANAGEMENT

Course Objectives
 To understand the Total Quality Management concept and principles and the various tools
available to achieve Total Quality Management.
 To create awareness about IT applications in Quality and the ISO certification process & its need
for the industries.

Module I Introduction to TQM (8 Hrs)

Introduction to TQM; Quality Defined; TQM Models; Characteristics of TQM; Potential benefits of
TQM; Evolution of TQM Philosophy; TQM: Concept and Philosophy; TQM and Traditional
management; Acceptability of TQM: TQM in JAPAN, USA, EUROPE and in Developed Nations. Self
Study - Contribution from International Authorities: Joseph M Juran, Philip B Crossby, Massaki Imai,
Kaoru Ishikawa.

Module II TQM Principles (8 Hrs)

Customer and Quality; TQM Leadership; Leadership and TQM; Quality Policy & Mission Statement;
Organizational Culture; Training for TQM; Cost of Quality; Quality Circles; Employee Involvement;
Training for TQM; Concept of Productivity; factor affecting quality and productivity; Supplier
Management & Relationship Development; Self Study - Performance Measures, Strategy and
Performance Measure.

Module III Tools for Quality Improvement & Quality Measurement (8 Hrs)
Introduction to TQC & TQM; SPC & SQC; Tally sheet; Graph; Block Diagram; Scatter Diagram; Control
Chart; Process Capability; Pareto Diagram; Brain Storming; Affinity Diagram; Cause Effect Diagram;
Arrow Diagram; Tree Diagram; Matrix Diagram; Decision Analysis; Force Field Analysis; Spider
Diagram; Quality Measurement: Identification of Quality Parameters; Self Study - Concept of six sigma, .

Module IV IT for TQM & ISO 9000 Series (8 Hrs)

Information Technology for TQM, ISO: Need for ISO 9000, ISO 9000 series of standards, ISO 9000
series, ISO 9000 certification, 20 elements of an ISO 9000 quality of system, ISO 9004. ISO 14000:
Concept, Self Study - Requirements and Benefits.

Module V TQM Implementation (8 Hrs)

Factors for TQM, TQM Implementation: Strategic Framework for Implementing TQM, Road Blocks in
Implementation of TQM, Implementation of TQM in Businesses, Innovation, Diffusion and Adoption of
TQM, Self Study - Cases of TQM Successful and failure Implementation

Text Books
 Mohanty, R. P & Lakhe, R. R., Handbook on Total Quality Management, Jaico Publishing, 11 th
Edition, Mumbai, 2010
 Mohanty, R. P & Lakhe, R. R., TQM in the Service Sector, Jaico Publishing, Mumbai, 5th Edition,
2011

Reference Books
 Dale, H. Besterfiled, Total Quality Management, Pearson Education, 2003
 Evans, R. James & William, M. Lidsay, The Management and Control of Quality, South-Western
Thomson Learning, 5th Edition, 2002
 Gryna, F. M., Chua, Richard & Defeo, Joseph, Quality Planning & Analysis for Enterprise quality,
TMH, New Delhi, 5th Edition, 2007
MSO – 304 FORECASTING METHODS

Course Objectives
 Introduce the students to the basics of quantitative methods and their application to real business
situations as well as the use of current software available for forecasting
 To enable the students to apply different forecasting techniques to empirically test economic
theories, conduct business policy analysis and professionally present the results of their analysis

Module I Basic Concepts of Forecasting (8 Hrs)

An overview of forecasting, basic steps in forecasting, Types of forecasting (Qualitative & Quantitative),
forecasting tools: time series and cross-sectional data, graphical and numerical summaries, prediction
interval, transformation and adjustment. Self Study - Demand forecasting.

Module II Time Series Decomposition (9 Hrs)

Principles of decomposition, moving averages, classical decomposition, census bureau method,
forecasting and decomposition, smoothing methods: averaging method, exponential smoothing methods,
Comparisons of methods, general aspects of smoothing methods. Linear regression, Self Study - Seasonal
Time series method-CMA.

Module III Technology Forecasting (9 Hrs)

Meaning and need, alternatives to forecasting, stages of innovation, Delphi: procedure, conducting a
Delphi based study, forecasting technology, Growth curves, substitution curve, Pearl curve, Gompertz
curve, Selection of proper growth curve, Self Study - estimation of upper limit.

Module IV Evaluation of Forecasting (8 Hrs)

Cost of forecasting, forecasting accuracy, Mean absolute deviation (MAD), Tracking Signals, Self Study -
Use of Software packages for forecasting.

Module V Monitoring and Controlling (6 Hrs)

Web based forecasting: Collaborative planning, forecasting and Replenishment (CPFR), Monitoring and
Controlling Forecast, Self Study - Forecasting in Service Sector.

Text Books
 Chase, B Richard, Jacobs, F Robert, Aquilano, J Nicholas & Agarwal, K. Nitin, Operations
Management,Tata McGraw Hill, New Delhi,11th Edition, 2008
 Hanke, John E., Dean W. Wichern and Arthur G. Reitsch: Business Forecasting, 7th Edition, Prentice
Hall, 2001

Reference Books
 Bedi, Kanishka., Production and Operation Management, OXFORD University Press, New Delhi, 2nd
Edition, 2007
 Evans, Michael K.: Practical Business Forecasting, Blackwell Publishing Co., 2003
 MSO – 305 PRODUCTION PLANNING & CONTROL SYSTEM

Course Objectives
 To familiarize students about the various components and functions of production planning.
 To acquaint the students with the control system, product planning, process planning and
production scheduling.

Module I Production Planning & Process Planning (8 Hrs)

Nature, Objectives and Benefits of Production Planning, Classification of production Planning Function,
Factors determining Production Planning, Production Planning System, Objective and Scope of
Production Planning, Levels Of Production Planning, Self Study - Capacity Planning.

Module II Production Planning System (8 Hrs)

Push System, Pull System, Focusing on Bottlenecks; Bottleneck operations, Optimized Production
Technology. Process Planning and Routing, Pre Requisite Information Needed for Process Planning, Steps
in Process Planning, Organisation of Production Planning and Self Study - Control Department.

Module III Production Control (8 Hrs)

Meaning, Importance of Production Control, Nature of Production Control, Component of Production
Control, Self Study - Techniques of Production Control.

Module IV Production Scheduling (8 Hrs)

Production Schedule, Master Production Schedule (MPS), Manufacturing schedule, Loading, Dispatching;
Progress reporting and expediting, Manufacturing Lead time, Follow up of Production Programme, Self
Study - Corrective Measures.

Module V Production Control Systems (8 Hrs)

Concept, Model of Production Control systems, Functions of Production Control, Planning and Control
Mechanism for intermittent System, Continuous System, Production Control Mechanism in Continuous
System, Comparison of Various manufacturing Systems, The Group Technology, Assembly Line
balancing, Self Study - Assembly Line balancing Techniques.

Text Books
 Eilon, Samuel, Elements of Production Planning and Control, Universal Publishing Corporation,
Mumbai, 2007
 Jacobs, F. R., Berry, W.L., Whybark, D.C., and Vollmann, T.E., Manufacturing Planning and Control
for Supply Chain Management, McGraw-Hill/Irwin, Sixth Edition, 2011.

Reference Books
 Chary, S. N., Theory and Problems in Production & Operations Management, Tata Mc Graw Hill,
New Delhi, 2nd Edition, 1995.
 Dilworth, James B., Operations Management - Design, Planning and Control for Manufacturing and
Services, Mc Graw Hill International Edition, 1992
 Kachru, Upendra, Production and Operations Management - Text and Cases, Excel Books, New Delhi,
1st Edition, 2007

MSO - 306 MATERIALS MANAGEMENT

Course Objectives
 To familiarize students about the efficient and effective management of materials to achieve higher
productivity in manufacturing organizations.
 To acquaint the students with the physical distribution system of materials and its evaluation.

Module I Introduction to materials management (8 Hrs)

Evolution of materials management, Importance of materials in manufacturing organization, Challenges of
materials management, Operating Environment, Material Flow, Self Study-Modern trends in materials
management.

Module II Materials Requirement Planning and Budgeting (8 Hrs)

Material Planning, Factors affecting material planning, Bills of Material, Material Planning Process
(MPP), Materials Budgeting, Materials Control, Self Study- Just In-Time System.

Module III Purchasing Management (8 Hrs)

Functions of Purchasing Departments, Purchasing policy and Procedure, Price Determination, Impact of
MRP on Purchasing, Purchasing Management Process, Self Study- Global sourcing.

Module IV Physical Distribution (8 Hrs)

Physical Distribution System, Interfaces, Transportation, Legal Types of Carriage, Transportation cost
element, Self Study-, Warehousing, Packaging, Materials handling.

Module V Evaluation of Materials Management (8 Hrs)

Introduction to Evaluation of Materials Management, Organization for evaluation of materials
management: Problems in evaluation, Criteria for evaluation, Process of Evaluation, Self Study- Forms of
Evaluation,

Text Books
 Arnold, J. R. Tony., Chapman, N. Stephen & Ramakrishnan, R. V., Introduction to Materials
Management, Pearson Education, Delhi, 2nd Edition, 2008
 Bhat, K. S, Materials Management, Himalaya Publishing House, Mumbai, 1st Edition, 2011

Reference Books
 Datta, A.K., Materials Management, Prentice Hall of India, New Delhi, 2nd Edition, 2003.
 Gopalkrishnan, P. & Sundersan, M., Materials Management - An Integrated Approach, Prentice Hall
of India, New Delhi, 9th Reprint, 2001
 Ahuja, K. K., Materials Management, CBS Publishers & Distributors, New Delhi, 1999
Semester -IV

ELECTIVES-MARKETING MANAGEMENT

MSM 401 SERVICE MARKETING

Course Objectives
 To have an in-depth knowledge about emerging trends in service sector and the strategies adopted
in the management of services.
 To study different types of marketing strategies in service sector for the survival in the
competition.

Module-I Understanding Service Products, Consumers and Markets (6Hrs)

Creating Value in the Service economy, Understanding Service Consumers, Positioning Services in
Competitive Markets, Self Study: Why study Services?
Module-II Applying the 4 Ps of Marketing to Services (9 Hrs)
Developing Service Products and Brands, Distributing Services through Physical and Electronic Channels,
Service Pricing and Revenue Management, Service Marketing Communications, Self-Study: Distributing
Services Internationally
Module-III Managing the Customer Interface (9 Hrs)
Designing Service Processes, Balancing Demand and Capacity, Crafting the Service Environment,
Managing People for Service Advantage, Self Study: Service Culture, Climate and Leadership
Module-IV Developing Customer Relationships (8 Hrs.)
Managing Relationships and Building Loyalty, Complaint Handling and Service Recovery, Self-Study:
Service Guarantees
Module-V Striving for Service Excellence (8 Hrs.)
Improving Service Quality and Productivity, Building a World-Class Service Organization, Self-Study:
Customer Satisfaction and Corporate Performance,
Text Books
 Lovelock, Writz, Chew, Essentials of Services Marketing, Pearson Education, New Delhi,3rd Edition,
2018
 Zeithaml, V. A and Bitner, M. J. Services Marketing. New York, McGraw Hill,4th Edition 2008

Reference Books
 Nargundkar Rajendra , Services Marketing, Tata Mcgraw Hill, 2nd Edition,2006
 Srinivasan P., Services Marketing. PHI,2004
 Jha S. M.,Service Marketing, Himalaya Publication,6th Edition 2009

MSM 402 DIGITAL MARKETING

Course Objectives

 To examine timely concerns at the intersection of marketing and internet technology

 To have an idea about increasing customer value through digital media

Module I Digital Marketing Campaign Planning (8 Hrs)

Role of digital marketing within the marketing mix, Principles of digital marketing campaigns, Supporting
hardware platforms available and the implications of technological advancements in digital marketing
campaign, Digital media channels and techniques: Search marketing, Email marketing, Online & display
advertising. Self study: Viral Marketing

Module II Understanding Digital Media Channels (8 Hrs)

Digital marketing communication mix, Marketing implications of Banner Ads and Mobile Ads, Online
public relation activities, Affiliate sites & networks. Self study: Online social customer service
Module III Social Media Marketing (8 Hrs)
Introduction to social media marketing ,Benefits of using SMM, Search engine optimization(SEO) ,
SEO vs SEM, Impact of Social Media on SEO, Face book Marketing, Self study: Measurement tools
for social media marketing
Module IV Monitoring Digital Marketing Activities (8Hrs)

Role of marketing research in monitoring digital marketing, Measurement of digital influence, Evaluating
customer satisfaction and involvement in digital media, Tracking studies, Web analytics tools, Monitoring
visitor and content interactions. Self study: customer satisfaction survey
Module V E-Marketing Strategy & Issues (8 Hrs)

Determining target markets, E-branding, Retailing Vs. E-tailing, B2B E-commerce, Social & Ethical
issues related to E-commerce. Self study: Analyzing trends of internet marketing in India
Text Books
 Kenneth C. Laudon and Carol GuercioTraver, (2011), E-Commerce: Business, Technology,
Society, 7th edition, Pearson/Prentice Hall.
 Judy Strauss and Raymond Frost, (2012), E-Marketing, 6th edition, Pearson.
Reference Books
 Jaiswal S (2012), Doing Business on the Internet E-Commerce: Electronic Communication for
Business, Galgotia Publications Pvt. Ltd.
 P.T. Joseph S.J. (2012), E-Commerce: An Indian prospective, 4th Edition, PHI
 MSM 403 RETAIL MANAGEMENT
Course Objectives
 To enable the students to learn the basics in retailing, evolution and trends in retailing.
 To have an understanding of the features of retailing, an analysis of the retail environment and
exposures to issues and developments in the industry.
Module I Introduction to retailing (8 Hrs)
Definition, Functions of retailing, Types of retailers, Retail Theories, Multichannel Retailing, Customer
Buying Behavior, Retail Branding, Self Study: Customer Buying Behavior and Fashion

Module II Retailing Strategy (8 Hrs)

Retail Market Strategy, Financial Strategy, Retail Locations- Trading Area Analysis & Site Selection,
Retail Organization and HRM, Supply Chain Management, CRM, Self Study: CRM practices with Indian
Retailers

Module III Merchandise Management (8 Hrs)

Managing Merchandise Assortments, Merchandise Planning Systems, Buying Merchandise, Retail
Pricing, Retail Communication Mix, Self Study: Implementing Retail Advertising Programs

Module IV Store Management (8 Hrs)

Managing the Store, Store Layout, Design and Visual Merchandising, Customer Service, Self Study:
Starting your own Retail Business, Starting a Franchise Business

Module V Advances in Retail Management (8 Hrs)

Legal and Security Issues in Retail, Social Responsibilities of Retailers, Ethical Dimensions, Technology
in Retailing, Globalization of the Retail Industry, Self Study: India’s presence in International Retailing

Text Books

 Levy, Michael, Weitz Barton A. & Pandit, Ajay, Retail Management, Tata McGraw-Hill, 6 th Edition,
2009, New Delhi
 Berman, Barry, Evans Joel R., Retail Management – A Strategic Approach, Prentice Hall of India, 10 th
Edition, 2009, New Delhi
Reference Books

 Gilbert, David, Retail Marketing Management, Pearson Education Limited, New Delhi, 2nd Edition,
2007
 Bajaj, Chetan, Tuli Rajnish & Srivastava, Nidhi V, Retail Management, Oxford University Press, 8 th
Edition, 2007
 Pradhan, Swapna, Retail Management, Tata McGraw-Hill, 2nd Edition, 2007
 MSM 404 PRODUCT AND BRAND MANAGEMENT

OBJECTIVES
 To strategize product offers over its life cycle stages
 To forecast market and sales potential and to learn new product development process

Module - I (8 Hrs)
Product management basics - what is a product - levels of product – classification - industrial and
consumer – product system - product mix - product line – stretching - defining competitive set - category
attractiveness analysis - market factors - category factors - environment factors, competitor analysis,
customer analysis - elements of product strategy over the life cycle. Self study: Product mix of different
companies
Module - II (8 Hrs)
Brands versus products - can anything be branded - branding challenges and opportunities - strategic
brand management process - brand elements (Criteria and Option) brand names – logos – symbols –
slogans – packaging – customer based brand equity - building a strong brand - identifying and establishing
brand positioning - types of positioning. Self study: Strategy behind Logo and Slogans of different
companies
Module - III (8 Hrs)
Designing marketing programs - product strategy - pricing strategy - channel strategy – direct -indirect
channels - web strategies - integrated marketing communications and program to build brand equity –
advertising – promotion - event marketing - public relations - personal selling - secondary brand
associations. Self study: Strategy of different companies’ event marketing
Module - IV (8 Hrs)
Brand value chain - brand equity management system - measuring sources of brand equity -qualitative -
projective techniques - brand personality - experiential techniques - quantitative techniques for measuring
brand equity - brand architecture - the brand product matrix - brand hierarchy - designing a brand strategy
- corporate branding. Self study: Brand equity of different reputed companies of India
Module - V (8 Hrs)
New product development - line extension - product testing - brand extensions - managing brands - over
time - reinforcing brands - revitalizing brands - rebranding-retiring brands - adjustments to brand
portfolios - global brand strategy – standardization – customization. Self study: Strategy behind
rebranding

REFERENCES
 Kevin Lane Keller, ‘Strategic Brand Management' 3rd edition, Pearson.
 A.K. Chital, Ravi Gupta,' Product Policy and Brand Management-Text and cases', 3rd edition, PHI.
 Kevin Lane Keller, 'Best Practice Cases in Branding: Lessons from the World’s StrongestBrands', 3rd
edition, Pearson.
 Donald R.Lehmann& Russell S. Winer'Product Management, 4th edition McGrawHill Seriesin
Marketing.
 Kapeferer,'Strategic Brand Management'4th edition, Paperback.
 David Asker, 'Building Strong Brands' Free Press.

MSM 405 AGRI MARKETING

Objective:

 To give the students an understanding of concept, various policies, strategies

 To take decisions relating to marketing that can be developed by agribusiness firms.

Module I (8 Hrs)

Meaning and scope, agricultural marketing and economic development; Agricultural market structure –
meaning, components and dynamics of market structure; marketing strategy – meaning & significance,
formulation of marketing strategy; agribusiness marketing environment, design of marketing mix, market
segmentation and targeting, determinants of consumer’s behaviour. Self Study: Factors affecting farmer
Behaviour

Module II (8 Hrs)

Agricultural Marketing Risks Marketing agencies, Marketable surplus, Characteristics of Scientific

Marketing,Risks involved in marketing, Types of risks, Measures to minimizerisks, Contract Marketing
(Farmer – Processor linkage), Distress sales. Self Study: Farmer and distributor linkage

Module III (8 Hrs)

Product management - product management process and decisions, new product development –
significance and classification of new product, stages and estimation of demand of new product; product
life cycle. Self Study: Agriculture technology life cycle

Module IV (8 Hrs)

Pricing policies and practice for agribusiness - determinants of price, objectives of pricing policies and
pricing methods. Promotional management - advertising planning and execution; sales promotion; grading
and standardization. Self Study: Fixation of output price by government

MODULE V (8 Hrs)

Distribution management - storage and warehousing and transportation management for agricultural
products; marketing agencies/intermediaries – roles and functions; distribution channels involved in
agribusiness, APMC Act. Self Study: Retail behavior in rural

Suggested Readings

 Acharya, S. S. and Agarwal, N. L., Agricultural Marketing in India. 4th Ed. Oxford and IBH.

 Kohls, R. L.andUhj, J. N.,Marketing of Agricultural Products. 9th Ed. Prentice Hall.

 Kotler, P., Marketing Management - Analysis, Planning, Implementation and Control. Pearson Edu.
 Krishnamacharyulu, C.andRamakrishan, L., Rural Marketing. Pearson Edu.

 Ramaswamy, V. S. and Nanakumari, S., Marketing Management. 2nd Ed. Mac Millan India.

MSM 406 B2B MARKETING

Course Objectives
 To familiarize students with the concept of B2B and analyze how companies operate in business-to-
business markets.
 To identify critical elements of value offerings in business markets and apply models and methods for
design of marketing strategies in a business-to-business context.

Module I Introduction to B2B (8 Hrs)

Introduction to Industrial Marketing, Industrial versus Consumer Marketing, Economics of Industrial
Demand, Classification of Industrial Customers, Classification of Industrial Products and Services,
Environmental Analysis in Industrial Marketing Self Study: Industrial Vs Consumer Marketing

Module II Industrial Buying & Buying Behavior (8 Hrs)

Purchasing Objectives, Purchasing Activities, Buying Situations, Buying Centre, Buying Behavior
Models, Buyer – Seller Relationship, Industrial Marketing Intelligence and Marketing Research, Self
Study: Contemporary Purchasing Activities

Module III B to B Marketing Analysis and Strategy (8 Hrs)

Industrial Market Segmentation, Targeting and Positioning, Product Life Cycle, New product
Development, Self Study: Marketing of Industrial Services

Module IV Industrial Distribution Channels and Communication (8 Hrs)

Nature of Industrial Channels, Channel Design, Managing Channel Members, Marketing Logistics
/Physical Distribution, Managing Personal Selling Function, Industrial Communication: Advertising,
Sales Promotion, Publicity, Direct Marketing, Self Study: Trends in Industrial Marketing Channels

Module V Industrial Pricing & Strategic Planning (8 Hrs)

Factors influencing Pricing Decision, Pricing Strategies & Policies, Role of Leasing, Strategic Planning
Process, Role of Marketing in Strategic Planning, Implementing and Controlling Marketing Plans, Self
Study: B to B marketing through E-Commerce

Text Books
 Dwyer, F. R, Tanner F J, Business Marketing – Connecting Strategy, relationships & Learning, Tata
Mc-Graw Hill Publishing Company Ltd.,- New Delhi, 3rd Edition, 2008
 Havaldar, K. S, Industrial Marketing, Tata Mc-Graw Hill Publishing Company Ltd.,- New Delhi, 2nd
Edition reprint, 2003

Reference Books
 Reeder, R. R., Brierty, E. G & Betty, R. H., Industrial Marketing, Prentice Hall of India, New
Delhi Pvt Ltd, 2nd Edition, 1998
 Hill, R. M., Alexender, R. S & Cross, J. S, Industrial Marketing, AITB Publishers and Distributors,
New Delhi, 2003
 Hunter, V & Tietyen, D., Business To Business Marketing - Creating a Community of Customers,
NTC Business Books, 1997
ELECTIVES-FINANCE MANAGEMENT

MSF - 401 FINANCIAL DERIVATIVES

Course Objectives

 To acquaint the students with the principles & practices of derivative instruments and their use in
treasury and portfolio risk management.
 To develop the skill of students for managing risk through derivative instruments.

Module I Introduction to Financial Derivatives (8Hrs)

Definition of financial derivatives, Features, Types of derivatives, Basic financial derivatives, History of
derivatives markets, Uses of derivatives, Traders in derivatives market, Factors contributing to the growth
of derivatives, Self Study - Financial derivatives market in India.

Module II Forwards & Futures Market (8Hrs)

Forwards contract: Features, Classification of Forward Contracts, Valuation of Forward contracts. Self
Study – Benefits of Forward Contracts
Module III Forwards & Futures Market (8Hrs)

Introduction to Financial futures: Features of financial future contracts, Types of financial futures,
contracts, Evolution of financial futures market in India, Operators / Traders in future market, Functions
of futures market, Future market trading mechanism, Theories of future prices, Forward prices Vs Future
prices. Hedging concepts: Long Hedge, Short Hedge, Cross Hedge, Computation of optimal Hedge ratio,
Self Study - Hedge effectiveness
Module IV Financial Options Market (8Hrs)

Introduction to financial Options: Concept, Types, Distinction between option and futures contract, Option
valuation: Determinants of option pricing, Binomial option pricing model, Black-Scholes Option pricing
model, Trading with options, Self Study - Hedging with options.

Module V Financial Swaps (8Hrs)

Financial swaps: Introductory concepts, nature, evolution, features, types of swaps, uses of swap,
valuation of swap contracts, The swap market, Self Study - Economic motives for swaps.
Text Books

 Swain, P. K., Fundamentals of Financial Derivatives, Himalaya Publishing House, 1st Edition, 2012.
 Gupta, S. L., Financial Derivatives, PHI Publication, 2018.

Reference Books

 Hull, John C., Options Futures and other Derivatives, PHI Publication, 2018.
 Dubofsky, David A., Derivatives valuation and risk Management, Oxford University Press, 2018.
 Watsham, Terry J., Futures and options in risk Management, Cengage Publication, 2019.

MSF - 402 INTERNATIONAL FINANCE

Course Objectives

 To gain knowledge of the basics of foreign exchange markets, exchange rate determination and the
exchange rate risk management techniques.
 To understand the relevant issues surrounding cross border investments.

Module I International Financial Environment (8 Hrs)

Globalisation and the Multinational Firm, Domestic & International Financial Management, Self Study -
Evolution of the International Monetary System, Balance of Payments.

Module II Exchange Rate Mechanism (8 Hrs)

Exchange Rate Quotations,Nominal, Real & Effective Exchange Rates, Determination of Exchange Rate,
Self Study - Fundamental Factors Affecting Currency Fluctuations,Forward Premium & Forward
Discount (Appreciation & Depreciation of Currency); Swap Points.

Module III Theories of International Parity Conditions (8 Hrs)

Interest Rate Parity, Purchasing Power Parity, Self Study - International Fisher Effect, Pure Expectation
Theory

Module IV Foreign Exchange Exposure and Management (8 Hrs)

Self Study - Concept, Types of Exposure, Need for hedging, Hedging of Transaction, Translation and
Economic Exposure.

Module V International Investment Decision (8 Hrs)

Self Study - Foreign Direct Investment, Foreign Portfolio Investment, International Capital Budgeting,
Multinational Cash Management

Text Books

 Shapiro, Alan C., Multinational Financial Management, Wiley India, 9th Edition, 2010
 Eun, Cheol S & Resnick, Bruce G., International Financial Management, TMH, 5th Edition, 2008

Reference Books
 Apte, Prakash G., International Financial Management, TMH, 5th Edition, 2008
 Vij, Madhu, International Financial Management, Excel Books, 2nd Edition, 2005
 Sharan, V., International Financial Management, PHI Publication, 5th Edition, 2010

MSF - 403 CORPORATE RESTRUCTURING

Course Objectives

 To enable the students to deal with the valuation principles and acquaint them with nitty gritty of
corporate valuation.
 To sensitize students to deal with the most current subject in-depth and to inter-link the subject of
finance with the major strategic decisions of a proactive firm on restructuring.

Module I Takeovers, Mergers and Acquisition (8 Hrs)

Nature & Objective, Forms of Corporate restructuring, Types of Merger, Reasons for Merger, Takeover
and Acquisitions, Common Takeover Tactics and Defenses, Legal and Procedural Aspects, Tax
Implication, Cross-border Acquisitions and International Acquisitions, Ethical Issues of Merger and Take-
over, Regulatory Considerations, Self study: Discuss why do merger and acquisitions quite often fail ?

Module II Valuation (8 Hrs)

Financial Methodology, DCF Valuation, Principle of Valuation, Increasing Value of the Organization,
Calculating Growth Rate, Pricing of Mergers (Pricing the Competitive Bid for Take-over), Self study:
Identify the most critical financial ratios used in financial statement analysis phase of business valuation

Module III Restructuring (8 Hrs)

Merger and Divestitures, Theory of Mergers, Tender Offer, Empirical Test of Alternative Theory,
Divestment and Abandonment, Self study: Discuss the impact of Merger and Acquisitions on various
group of stakeholders

Module IV M & A Strategies (8 Hrs)

Joint Venture, ESOPS and Management Buy-outs, Use and Advantage of Management Leveraged Buy-
outs, Operations & Norms for Financing Leveraged Buy-outs, Bank Finance and LBO in India, Reasons
for International Mergers, Share Repurchase, Managing Post-Merger Issues, Self study: Discuss the
various tax issues of ESOPs for employees and companies

Module V Managing risks in Merger and Acquisition (8 Hrs)

Introduction, why are merger and acquisition risky? Identifying the synergies, arriving at the premium, the
method of financing the deal, integration, strategic issues in merger and acquisition, prevention measures,
Self study: Identify the various cultural issues to consider in merger and acquisition

Test Books

 Shiva, R., Strategic Alliances, Response Books, 2008

 Weston, C. H, Mergers, Restructuring & Corporate Control, PHI, 2010

Reference Books

 Sudarshanam, S., Mergers & Acquisition, PHI, 2010

 Weston, S., Takeovers, Restructuring and Corporate Governance, Pearson, 2011
 Galpin, Timothy J. & Herndon, Mark, The Complet Guide to Mergers & Acquisition, Jossey-Bass, 2nd
Edition, 2007

MSF – 404 ADVANCES IN COST MANAGEMENT

Course Objectives

 To equip the students in taking potential concrete managerial decisions by using appropriate cost
management techniques.
 To enable the students to understand the practical use of innovative cost management techniques in
the changing era of economic environment for improving productivity and profitability.

Module I- Marginal Costing and Decision making (8 Hrs)

Cost Volume Profit Analysis, Break Even Charts, Profit Volume Charts, Relevant Costing,
Variable Costing, Absorption Costing. Self Study: Application of Marginal Costing
techniques in decision making.

Module II- Standard Costing (8 Hrs)

Material Cost Variance, Labor Cost Variance, Fixed Overhead Variance, Sales Variances,
Reconciling Budgeted Profit with Actual Profit. Self Study: Investigation of Variances and
Ratios in Standard Costing. Interpretation of variances.

Module III- Budgetary Control (8 Hrs)

Process of Budgeting, Types of Budgets, Performance Budgeting, Zero Base Budgeting,

Self Study: Flexible Budgeting

Module IV- Strategic Cost Management-I (8 Hrs)

Activity Based Costing; Difference between Activity Based Costing System and
Traditional Costing System, Customer Costing, Pricing strategy, Self Study: Target
Costing

Module V- Strategic Cost Management-II (8 Hrs)

Life Cycle Costing, Balanced Scorecard, Benchmarking, Quality Costing, JIT, Backflush
Costing, Kaizen Costing. Self Study: Total Quality Management

Reference Books:

1. Dr. J. B. Gupta, “Advanced Management Accounting (Cost Management)”, Taxman, 2nd Edition,
2019.
 2. S.P. Jain and K.L. Narang, “Advanced Cost Management Accounting”, Kalyani Publishers, 15th
Edition, 2019.
3. S.N. Maheshwari, “Cost and Management Accounting”, Sultan Chand and Sons, 9th Edition, 2016.
4. Robert S. Kaplan & Anthony A. Atkison, “Advanced Management Accounting, PHI”, 4th Edition,
2018.

MSF – 405 FINANCIAL ENGINEERING

Course Objectives
 To impart knowledge about Financial Innovations in Indian Financial System, Risk management and
investment decision making.
 To improving skills in investment analysis and developing new financial instruments.

Module I Overview (8 Hrs)

Introduction to financial engineering, Tools; Financial Engineering Vs Financial Analysis; Self-Study:
Overview, Scope, Factors contributing to the growth of financial engineering

Module II Conceptual tools (8 Hrs)

Risk & Return; Mathematics of Portfolio Analysis; Interest Rates & Exchange Rates; Self-Study:
Speculation; Arbitrage & Market Efficiency

Module III Physical tools (10 Hrs)

Product Development; Model for new product development: Directions, Design, Testing, Instrument
preview, Debt market innovation; Derivatives, Self-Study: Equity related instruments; Swaps; Hybrid
instruments

Module IV Technical Analysis (7 Hrs)

Value-at-Risk – Models and Estimation Techniques, , Option Pricing Fundamentals, Option Pricing
Models: Black Scholes Model, Binomial Option Pricing Model, Forecasting Volatility and Correlations,
Self-Study: Applications of Value-at-Risk

Module V Process & Strategies (7 Hrs)

Hedging & Risk Management Techniques; Arbitrage & Synthetic Instruments; Tax Driven Deals; Self-
Study:Legal Protections for innovative financial products

Text Books
 Marshall, John F. & Bansal, Vipul K, Financial Engineering, PHI, New Delhi, 2010
 Neftci, Salih N., Principles of Financial Engineering, Academic Press, ELSEVIER, London, 2010

Reference Books
 Neftci, Salih N., An Introduction to the Mathematics of Financial Derivatives, Academic Press, 2 nd
Edition, 2000
 Wilmott, Paul, Derivatives: The Theory & Practices of Financial Engineering, Wiley, 1st Edition, 1998
 Shreve, Steven, Stochastic Calculus for Finance, Springer, 2004

Journals
 International Journal of Financial Engineering & Risk Management, Inderscience Publishers, UK
 Journal of Financial Engineering, Social Science Research Network, UK
 The Arithmetic of Financial Engineering, Wiley, USA
 MSF - 406 INFRASTRUCTURE AND PROJECT FINANCE
Course Objectives:
 To acquaint the students with the concept of project finance and Infrastructure projects.
 To impart practical knowledge on managing various risks associated with infrastructure and project
finance.

Module I Introduction of Infrastructure Finance (8Hrs)

Overview of Infrastructure Finance, Difference between Infrastructure, , Outlook for Infrastructure
projects in India-Demand and Supply condition, Issues and challenges in Infrastructure projects as
compared to other, projects, Discussion of the World Bank’s latest report on Indian infrastructure, Self-
Study: Finance and other Project Finance, Structural Finance, Risk Participation Assistance, Types of
Guarantees, contemporary products, pricing of issues- current scenario in India

Module II Financial Institutions for Infrastructure Projects in India (9Hrs)

Infrastructure Finance business and major players, emerging trends in Infrastructure Project financing,
Product types, Role of FIs and Banks; Process Flow chart of Infrastructure Projects; Role of Independent
Regulations, Self-Study: Financial Institutions and their approach towards financing the various projects
with special reference to PFC, IIFCL, IDFC

Module III Commercialization of Infrastructure Projects in India (9Hrs)

Evolution of Private participation and commercialization of Infrastructure projects in India; BOOT,
BOLT, BOT, BOO types of projects; PPP-issues and challenges; India’s financial need for Power Projects
in near future. Self-Study: Infrastructure project appraisals- Political, environmental, social, technical and
financial appraisal; Social Cost Benefit Analysis

Module IV Risk Associated with Infrastructure Projects (7Hrs)

Risks in Infrastructure Projects, Types and Sources of Risks, Preparation of Detailed Project Report
(DPR) of an Infrastructure Projects, Self-Study: Risk analysis and its management

Module V Project Control and Project Auditing (7Hrs)

The project audit, Project audit life cycle. Essentials of an Audit/ Evaluation, Post Project Evaluation (Post
Audit), Agencies for Project Audit (Indian Scenario, Self-Study: The fundamental purpose of control,
types of control process, Design of control systems

Text Books

 Morris, S., Indian Infrastructure Report, OxfordUniversity Press

 Raghuram, S., Jain, R., Sinha, S. Pangotra, P., and Morris, S., Infrastructure Development and
Financing, Macmillan Publication

Reference Books
 John, D. Finnerty, Project Financing: Asset-Based Financial Engineering, Wiley Finance
 Yescombe, E. R., Principles of Project Finance, Academic Press

ELECTIVES- BUSINESS ANALYTICS

MSB – 401 BUSINESS DATA MINING

Course Objectives
 Understand the data mining algorithms and their operations
 Application of these algorithms for different business decisions

MODULE I (8 Hrs)
Business Data Mining – Applications of Data Mining – Basic concepts of algorithms – Selection of
algorithms– Self Study- Applications

MODULE II (8 Hrs)
Data exploration with R – Basic statistics– Principal Component Analysis– Self Study- Correlational
analysis– Visualizing Data with R– Applications

MODULE III (8 Hrs)

Predictive Modeling using Rattle– Decision Trees– ANN – Clustering– Regression– Logistic Regression–
Self Study- Applications

MODULE IV (8 Hrs)
Market Basket Analysis – Association rule mining – Naïve Bayes Analysis – Big Data Analysis – Self
Study- Applications

MODULE V (8 Hrs)
Text Mining – Web Mining – Best Practices in Data Analysis and Self Study- BI

Text Books

 Anil Maheshwari, Data Analytics. McGraw Hill, 2017.

 Eric Siegel, Thomas H. Davenport, ―Predictive Analytics: The Power to Predict Who Will Click,
Buy, Lie, or Die, Willey, 2013
 Anasse Bari, Mohamed Chaouchi and Tommy Jung ,Predictive Analytics , , Willey, 2015

Reference Books

 Alberto Cordoba, ―Understanding the Predictive Analytics Lifecycle, Wiley, 2014.

 Dean Abbott, Applied Predictive Analytics, Willey, 2014.

MSB – 402 MARKETING ANALYTICS

Course Objectives
 At the end of the course, the student will be able to understand the benefits and objectives of
marketing analytics.
 Learn how to apply quantitative techniques to drive marketing results obtain hands–on experience
through application of spreadsheet–based models

Module I (8 Hrs)
Product Management – Marketing product selection – market insight – market sizing – Self Study-
strategic decision models

Module II (8 Hrs)
Product and service analytics – conjoint analysis – forecasting – inflection point – decision trees – Self
Study- product mix allocation

Module III (8 Hrs)

Metrics– BSC – Dashboards, Self Study- strategic metrics – pricing analytics – web analytics

Module IV (8 Hrs)
Distribution analytics– sales analytics – Promotion analytics, Self Study- allocating marketing budget

Module V (8 Hrs)
Customer Management– Digital Marketing – concepts and Self Study- applications

Text Books
 Wayne L. Winston, Marketing Analytics: Data–Driven Techniques with Microsoft Excel, Wiley, 2014
 Sorger, Stephan. ―Marketing Analytics: Strategic Models and Metrics.‖ Admiral Press/ Create Space,
2013
 Venkatesan, R., Farris, P., & Wilcox, R. T. Cutting–edge marketing analytics: real world cases and
data sets for hands on learning. Pearson Education, 2014.

Reference Books

 Grigsby, M., Marketing Analytics: A Practical Guide to Real Marketing Science. Kogan Page
Publishers, 2015.
 MSB – 403 SUPPLY CHAIN ANALYTICS

Course Objectives
 To provide fundamental knowledge on Supply Chain Management and its metrics
 To expose the students to various Integrated Supply Chain and Resource Planning Models
 To offer the knowledge on Quality Planning and Control aspects of Supply Chain Management
 To train the students on supply chain analytics for optimizing all the Process across Supply Chain and
designing automated Dashboards

Module I Introduction to Supply Chain Management (8 Hrs)

Overview on Supply Chain–Requirements of Manufacturing, Supply Chain Management, Purchasing in
Supply Chain, E–Commerce, Types of Supply Chain, Supply Chain Metrics, Self Study- Relationship
between Supply Chain Metrics and Financial Metrics

Module II Integrated Supply Chain Models (8 Hrs)

Location and Distribution Decisions in Supply Chain–Modeling with Binary Variables –Capital
Budgeting, Fixed Charge, Set covering, Continuous Location Models–Single Facility, Gravity and
Minimax methods, Production Planning Decisions–Graphical Approach, Linear Programming,
Transportation Problem, Dynamic Programming, Production Control Decisions–Sequencing and
Scheduling, JIT and Self Study- Theory of Constraints. Numerical Examples

Module III Resource Planning Models (8 Hrs)

Cycle Inventory Models–Continuous Demand Instantaneous Replenishment Model, Backordering,
Inventory Model with Discount, Multiple Item Inventory Models, Self Study- Production Consumption
Model, Lot Sizing Time Varying Demands, Numerical Examples

Module IV Quality Planning and Control (8 Hrs)

Overview on applications of SQC, SPC, Self Study- TQM and TPM for quality planning and control,
application of experimental design and analysis, Numerical Examples.

Module V Analyses for Optimizing all the Process across Supply Chain and designing
automated Dashboards (8 Hrs)
Application of OR Tools for resource optimization, Self Study- Application of OR Tools for Distribution
System Optimization, For the above KPIs for understanding the deviations from the Optimum along with
root causes, and Designing Dashboards. Numerical Examples and Case Studies

Text Books
 A Ravi Ravindran, Donald P.Warshing, ―Supply Chain Engineering, Models and Applications, CRC Press,
Taylor and Francis Group, New York,2013
 G. Srinivasan, ―Quantitate Models in Operations and Supply Chain Management, PHI Learning Pvt. Limited,
New Delhi, 2010
 Muthu Mathirajan, ―Analytics in Operations/Supply Chain Management, I.K International Publishing House
Private Ltd, New Delhi

Reference Books
 Donald Bowersox, ―Logistical Management, The Integrated Supply Chain Process, Tata McGraw Hill
Education Private Limited, New Delhi, 2010
 Benjamin S.Blanchard, ―Logistics Engineering and Management, PHI Pvt. Limited, New Delhi, 2005

MSB – 404 FINANCIAL ANALYTICS WITH APPLICATION

Course Objectives

 To make the students acquire analytic skill with application.

 To enhance the financial decision making ability of students practically.
Module I Cluster Analysis [7 Hrs]

K -means Clustering and Algorithm, Covariance and Precision matrices, Regression, Self Study - Usage
of Regression.

Module II Market Sentiment Analysis [8 Hrs]

Ganging the market Sentiment: Markov Regime Switching model - Bayesian reasoning - Beta
distribution. Self Study – Importance of Beta in market sentiment analysis

Module III Market Simulation [8 Hrs]

Stimulating Trading Strategies: Foreign exchange markets - Chart analytics - Initialization andfinalization
- Bayesian Reasoning within Positions. Self Study – Market Simulation A[plications

Module IV Volatility Analysis [7Hrs]

Black - Scholes model and option - Implied volatility: Black - Scholes model: Concept and applications -
Derivation – Algorithm, Self Study- Implied volatility.

Module V Prediction Models [10 Hrs]

Prediction using fundamentals and binomial model for options: Best income statement, Portfolio -
obtaining Price Statistics - combining the income statement with Price statistics - Prediction using
classification trees and Recursive Partitioning. Applying Computational finance -risk Neutral Pricing and
No Arbitrage - Self Study - High Risk - Free Rate Environment.

Text Books
 Business Analytics for Managers - GEAT H.N.LAURSEN JESPER THORLUND, P.No: 1-16-
UnitIII, P.No:93-136-Unit V
 Financial Analytics with R. Mark J. Bennets, Cambridge University Press.
Reference Books
 Fundamentals of Business Analytics - R N Prasad Seema Achavya, Cengage Learning, New Delhi,
P.No: 87-100, P.No:115-125
ELECTIVES-HUMAN RESOURCE MANAGEMENT

MSH - 401 PERFORMANCE MANAGEMENT

Course Objectives

 To equip students with comprehensive knowledge of performance management.

 To improve the ability and practical skills of students for managing performance of the employees
in their future organizations.
Module-I Performance Management-Conceptual Framework: (8Hrs)
Introduction to Performance Management, Dimensions of Performance Management, Role of Appraisals
in Performance Management, Benefits of Performance Management, Performance Planning, Role Clarity,
Self Study- Evaluating Performance Management.

Module – II Performance Appraisal and Potential Appraisal: (8Hrs)

Meaning of performance Appraisal, Objectives of Performance Appraisal, Methods of Performance
Appraisal, Issues and Problems in Performance Appraisal , Designing Appraisal for better Results,
Performance Appraisal Interview, Self Study- Potential Appraisal.

Module-III Performance Management Application & Improvement: (8Hrs)

Performance Management and Development, Performance Management and pay, Performance
Management for Teams, Performance Management in Practice, Self Study- Analyzing Performance
Problems.

Module-IV Performance Management Systems: (8Hrs)

Competency Mapping, 360 feedback, Assessment Centers, Performance Reviews, Coaching and
Counseling, Performance Self Study- Management in Manufacturing and Service Sector.

Module-V The Reality of Performance Management : (8Hrs)

Overall findings, Best Practice, Views about Performance Management, Problems and issues, Key issues
and Self Study- keys to success

Text Books

 Armstrong, Michel & Baron, Angela, Performance Management, Jaico Pub. House, Ahmedabad,
1st edition, 2006.
  Kandula, Srinivas R, Performance Management: Strategies, Interventions, Drivers, PHI, New
Delhi,1st Edition, 2007.
Reference Books

 Cardy,Robert L, Performance Management, PHI, New Delhi,1st Edition, 2008.

 Sahu,R.K, Performance Management System,Excel Books, New Delhi,1st Edition, 2007
 Rao,T.V, Performance Management and Appraisal Systems, Response Books,New Delhi,1st
Edition, 2004
MSH - 402 COMPENSATION & REWARD MANAGEMENT

Course Objective:

 To promote understanding of issues relating to the compensation or rewarding human resources in

organizations .
 To create an understanding of the various policies and practices of human relations management.
Module-I Introduction to Compensation Management (8 Hrs)

Concept, Forms of Pay, Compensation Dimensions: A Pay Model, Strategic Perspective: Steps in
developing a total compensation strategy, sources of competitive advantage, “Best Fit” versus “Best
Practices”.
Performance Based Pay, Market based pay, Competitive pay policy alternatives, broad banding.
Laws Related to Remunerations
Module-II Employee Benefits (8 hrs)
The benefits determination process, Growth in employee benefits, value of employee benefits, key issues,
Components & Administrating the benefit program. Benefit Options

Legally required benefits, Retirement and saving plan, life Insurance, Miscellaneous benefits, Medical &
medically related payment, Laws Related to Social Securities.

Module-III Managerial Remuneration: - (8 Hours)

Elements, Benefits for executives, strategies for managerial compensation, Innovative approaches to
compensation & rewards, why should managers be paid more,

Module-IV International Compensation (8 hrs)

Managing variations, culture, comparing cost, strategic market, mindset, Expatriate pay, elements of
expatriate pay, balance sheet approach.

Module-V External Competitiveness: Determining the Pay Level (8 hrs)

Defining Competitiveness, Compensation Strategy, Labour Market Factors, Modifications to the Demand
and Supply side, Organisational Factors, Self Study- Competitive pay policy consequences.

Text Books:-
  Milkovich & Newman, “Compensation’, 8th edition, 2005, Tata McGraw Hill, New Delhi
 Singh B. D Compensation & Reward Management First edition,2007 Excel Books, New Delhi

Reference Books:

 Dessler Gary, Human Resource Management, 10th edition, 2008, Pearson Prentice Hall, New
Delhi.
 Rao.V.S.P, Human Resource Management, 2nd edition, 2008, Excel books, New Delhi.
MSH - 403 ORGANISATIONAL CHANGE & DEVELOPMENT
Course Objectives:
 To provide the basic foundation in managing and driving organisation change & Development in
various organisations.
 To enable students to diagnose organisational system issues, understand change requirements, and
apply appropriate change and developmental interventions..
Module-I Organisational Change: An introduction & Models. (8 hrs.)
Concept, Importance, Imperative, Forces of Change, Factors determining organisational change, Types of
change. Model of change, Systems Model, Lewin Fore Field Analysis Model, The Continuous change
Process Model, Change & Transition Management, Self Study- Organisational Growth.

Module – II Change and its Impact (8 hrs.)

Change affecting people, Resistance to change, Overcoming Resistance to change, Minimising Resistance
to change, Change and the Person, Change and the Manager.

Corporate Culture- Concept, Organisation Culture and dealing with Change, Self Study- A Systematic
Approach to making change.

Module – III Organisation Development: An Introduction (8 hrs.)

Concept, Characteristics, evoluation of OD, Assumptions of OD, Model of OD, Diagnostic Strategies and
Skill- Concept, Process, Models, Skills, The Change Agent, Self Study- Client Consultant relations in
OD.

Module – IV Organisation Development Interventions (8 hrs.)

Concept, Selection of OD interventions, classification of OD interventions – Interpersonal interventions,
Team development interventions, Intergroup development interventions, Self Study- Total Organisation
System.

Module – V Managing Change in Knowledge era (8 hrs.)

Knowledge Management, Knowledge creation, KM & Steps in implementation of Knowledge
Management, Knowledge Management initiatives in Tata Steel, Self Study- Learning Organisation

Text Books:
 Singh Kavita, Organisation change and development, Excel Books, First Education, 2005, New
Delhi.
  French Wendell L & Bell Cecil H Jr, Organisation Development, Prentice Hall of India, 6th Edn,
2004, New Delhi.
Reference Books:
 Harigopal K, Management of organisational change, Sage Publication, Second Edn, 2009, New
Delhi.
 Sengupta Nilanjan, Bhattacharya Mousumi S & Sengupta R.N, Managing change in organisation,
Prentice Hall of India, 2006, New Delhi.
MSH - 404 HUMAN RESOURCE DEVELOPMENT

Course Objectives
 The objective of this paper is to provide an in-depth knowledge of the concepts, principles,
methods and strategies of HRD.
 To provide practical understanding of the process of Human Resource Development in
Organizations.

Module-I Evolution and Concept of HRD: (8 Hrs)

Concept of HRD, Role of HRD Professionals, HRD Climate and its element, HRD Matrix, HRD
Function, HRD Process, Self Study- Role of Line Managers and supervisors in HRD.

Module-II Assessing Organizational HRD Needs: (8 Hrs)

Assessing HRD Needs, Task Analysis, Person Analysis, Organizational Analysis, HRD Process Model,
Training Vs HRD, HRD Interventions, Self Study- Designing and Implementing HRD program.

Module-III Implementing HRD Program: (8 Hrs)

On the Job, JIT, Job Designing, Job Rotation, Job Enrichment, Job Enlargement, Coaching, Mentoring
and Empowerment, Creating HRD Environment, Evaluation Framework, Collecting Data for Evaluation,
Self Study- Ethical issues concerning evaluation, Assessing impact of HRD.

Module-IV Employment and HRD (8 Hrs)

Organizational Culture and HRD, Workforce Diversity and HRD, Labor Market Changes, Equal
Employment Opportunity, Adopting demographic Changes and gender issues, Self Study- HRD
experiences in Indian Corporate Sector.

Module-V HRD in Government Systems (8 Hrs)

HRD in Government Systems, HRD in Education, HRD needs for Employment oriented education, Self
Study- HRD Role of HRD Ministry

Text Books
  Werner M. Jon and Desimone L. Randy- Human Resource Development, Cengage, South
Western,6th Edition,2012.
 Harris, D M and Desimone, L. Randy, Human resource Development, Thomson Learning, 1993.
Reference Books
 Pareek ,U and.Rao, T.V Designing and Managing HR System-Oxford IBH,3rd Edfition,2010
 Rao T.V, Readings in HRD, Oxford and IBH Publishing, New Delhi, 1991
 Ghose, B, Human Resource Development and Management, Vikas Publishing. New Delhi. 2000
 Kandula Srinivas R, Strategic Human Resource Development.PHI Learning New Delhi, 2006.
MSH - 405 STRATEGIC HUMAN RESOURCE MANAGEMENT
Course Objectives
 To provide linkages of Business Strategy to HR Strategies, Policies & Systems
 To equip the student with the tools & techniques essential as a strategic contribution of HRM to
organizational success.

Module I Introduction to SHRM (8 Hrs)

Changing Environment, Changing Business Environment, Strategic Responses of Organizations to
Changing Environment, Introduction, Traditional vs. Strategic HR, Portfolio Related Strategic Responses,
Self Study- Structure Related Strategic Responses.

Module II HRD: A Strategic Perspective (8 Hrs)

Introduction, Significance of HRD, Human Resources for Competitive advantage, Business Strategy and
HRD, HR and Business Policy Linkages, HRD and Life Cycle of Organization, HRD and Organizational
Performance, Self Study- Strategic HRD Practices, Strategic HRD Facilitators

Module III Strategic Responses of Organizations and SHRD System (8 Hrs)

Introduction, Profile of Study Organization, Strategic Responses of Study Organizations, SHRD system in
Study Organization, Relationship Between SHRD Practices and SHRD Facilitator, Alignment between
Strategic Responses of Organization and SHRD System. Self Study- Knowledge management & Human
Resource

Module IV Strategic Responses of Organizations and SHRD System (8 Hrs)

Blocks and Solutions, Major Findings of the Study, Blocks of Alignment, Solutions for Alignment,
Challenges in SHRM, Self Study- Global Human Resource Management
Module V (8 Hrs)
Cases of Strategic HRM relating to different industries, Self Study- SHRM of TCS & Reliance industries

Text Books
 Kandula, Srinivas R., Strategic Human Resource Development, PHI, New Delhi, 1st Edition, 2001
  Mello, Jeffrey A., Strategic Human Resource Management, Centage Learning India Private
Limited, New Delhi, 2nd Edition, 2008
Reference Books
 Regis, Richard, Strategic Human Resource Management & Development; Excel Books, New
Delhi, 1st Edition, 2008.
 Viswanathan, Rajeesh, Strategic HRM, Himalaya Publishing House, Mumbai, 1st Edition, 2010
 Dessler, Gary, Human Resource Management, Pearson Prentice Hall, New Delhi , 10th Edition,
2008
MSH-406 MANAGEMENT OF SELF AND OTHERS

Course Objectives

 To increase self awareness among the future managers for managerial effectiveness.
 To emphasize the interpersonal skills that makes managers to work in the team for organisational
effectiveness.
Module-I Basics of Self Management (8 Hrs)

Concept and practices of Self management: Increasing Self awareness through Psychometric Exercises;
Anger Management; Concept and Techniques; Self Study- Controlling of feelings.

Module-II Interpersonal Effectiveness (8 Hrs)

Enhancing Interpersonal Effectiveness through Transactional Analysis; Sensitivity Training, Assertiveness

Training, Self Study- Managing Boss, Subordinates and Relation with Peers.

Module-III Emotions and Moods (8 Hrs)

The Basic emotions and Moods: Functions and sources, emotional labour, Affective Events theory,
Emotional Intelligence, Applications of Emotions and Moods, Self Study- Rational-Emotive therapy.

Module-IV Anxiety, Defense Mechanism and Counseling (8 Hrs)

Anxiety: Concept, Defense Mechanism, Counseling: Approaches to counseling; Counseling process -

beginning, developing and terminating a counseling relationship and follow up; Assessing client’s
problems; Selecting counseling strategies and interventions; Self Study- Application of counseling to
organizational situations with a focus on performance Counseling.

Module-V Communication & Stress Management (8 Hrs)

Functions of Communication, Process, direction, Organisationsl Communication, Barrers to

Communicational work stress and its Management- Sources, Individual Differences, Consequences of
Stress, Self Study- Managing Stress.

Text Books
 Moursund, J., The process of Counseling and Therapy, 2 nd Edn., Englewood Cliffs, New Jersey,
Prentice Hall Inc., 1990.

 Cormer, L. S. and Hackney, H. The Professional Counselor’s Process Guide to Helping,

Englewood Cliffs, New Jersey, Prentice Hall Inc., Latest Edn.
Reference Books
 Maclennan, Nigel, Councelling for Managers, Aldershot, Grover, 1996.

ELECTIVES-INFORMATION SYSTEM MANAGEMENT

MSI - 401 BUSINESS PROCESS REENGINEERING AND ENTERPRISE RESOURCE

PLANNING
Course Objectives
 To prepare students for the new school of thought which is a shift from efficient to effective,
passive to active, tactical to strategic and automation to optimization.
 To prepare students for a radical rethinking on the way the business is run and bring the best out of
the organization.

Module I Introduction to BPR (8 Hrs)

Nature, significance and rationale of business process reengineering (BPR), Fundamentals of BPR, Major
issues in process Re-design: Business vision and process objectives, Processes to be redesigned,
Measuring existing processes, Role of information technology (IT) and Self Study- identifying IT levers.

Module II Designing & Building a Prototype of the New Process (8 Hrs)

BPR phases, Relationship between BPR phases, Critical Success Factors in BPR. Typical BPR activities
within phases: Change management, Performance management, and programme management. BPR and
continuous improvement: Co-ordination and complementary efforts, IT capabilities and their
organizational impacts, Implementation of BPR, Stages of implementation and Self Study- critical
aspects.

Module III Enterprise Resource Planning (8 Hrs)

Introduction: What is ERP, Need of ERP, Advantages of ERP, Growth of ERP. ERP and Related
Technologies: Business process Reengineering (BPR), Management Information System (MIS), Decision
Support Systems (DSS), Executive Support Systems (ESS), Data Warehousing, Self Study- Data Mining

Module IV Applications of ERP (8 Hrs)

Online Transaction processing (OLTP), Online Analytical Processing (OLAP), Supply Chain
Management (SCM), Customer Relationship Management (CRM). Finance, Production planning, control
& maintenance, Sales & Distribution, Human Resource Management (HRM), Inventory Control System,
Self Study- Quality Management

Module V ERP Modules & Vendors (8 Hrs)

ERP Market. ERP Implementation Life Cycles: Evaluation and selection of ERP package, Project
planning, Implementation team training & testing, End user training & Going Live, Self Study- Post
Evaluation & Maintenance.

Text Books
 Hammer, Michael & Champy, Jim, Reengineering the Corporation: A Manifesto for Business
Revolution, Nicholas Brealey Publishing, 3rd Edition, 2001
 Leon, Alexis, Enterprise Resource Planning, Tata Mc Graw Hill Education, 2nd Edition, 2007.

Reference Books
 Jaiswal, Mahadeo & Ganesh, Vanapalli, Textbook of Enterprise Resource Planning, Macmillan
Publishers India, 2011
 Radhakrishnan, R. & Balasubramanian, S., Buisness Process Reengineering: Text & Cases, PHI,
2008
 Sethi, Vikram & King, William R, Organisational Transformation through Business Process
Reengineering, Pearson Education, 2006.

MSI - 402 DECISION SUPPORT SYSTEMS

Course Objectives
 To introduce concepts, methods, applications of decision modeling to address various business
issues.
 To provide with an understanding of the key technical and managerial issues in the effective
development and use of decision support systems in organizations.

Module I Overview of Information System and its types (8 Hrs)

Introduction to – Concepts of Data, Information, Information Systems & End Users. Systems Concepts:
Open System, Closed System; Information Systems and Systems Concept. Building Information System:
System Analysis and Design – Systems Development Cycle (Identification of Requirements, Feasibility
Study, System Analysis, Design and Implementation), Self Study- Prototyping. Evolution of Information
Systems: TPS, OAS, MIS, DSS, EIS, ES.

Module II Decision Making and Decision Support System (8 Hrs)

Decision Making: Introduction and Definitions, Simons Decision Making Model, How Decisions are
supported, DSS Configurations, DSS Characteristics and Capabilities Components of DSS, DSS
Classifications DSS Modeling-Static and Dynamic Models, Certainty, Uncertainty, and Risk, Sensitivity
Analysis, What-IF, and Goal Seeking, Making Decisions in Groups: Group Decision Support
System(GDSS),Characteristics, Process, Benefits, and Dysfunctions, Supporting Group work with
Computerized Systems, Self Study- Tools for Indirect and Indirect Support of Decision Making, From
GDSS to GSS
Module III Intelligent Decision Support system (8 Hrs)
Knowledge Management System: Definition and types of Knowledge, Frame work for Knowledge
Management, Knowledge Representation Techniques: Rules, Frames, Semantic Networks, Introduction to
Business Intelligence: Origins and Drivers of Business Intelligence, General Process of Intelligence
Creation and Use, Characteristics of Business Intelligence, Towards Competitive Intelligence, Successful
BI Implementation, Structure and Components of BI, Self Study- Future trends.

Module IV Data Warehouse & its Applications (8 Hrs)

Data Warehousing Definitions and Concepts, Types of Data warehouse. Business Analytics -Online
Analytical Processing (OLAP), Reporting and Queries, Multidimensionality Knowledge Discovery in
Databases (KDD), Self Study- framework of KDD.

Module V Concepts of Data Mining (8 Hrs)

Data Mining Concepts and Applications, Framework of data mining, Text Mining, Web Mining Usage,
Benefits, and Self Study- Success of Business Analytics

Text Books
 Efraim Turban and Jay E. Aronson,”Decision Support Systems and Intelligent Systems”, 7th Ed.;
Prentice-Hall, 2005.
 Marakas, George.M. “Decision Support Systems in the 21st century”, Pearson Education

Reference Books
 Mallach, Efrem G.”Decision Support & data Warehouse Systems”, Tata McGraw-Hill
 Laudon, “Managing A Digital Firm?”, Pearson Publishing.
 Keen,Peter G.W.: Decision Support System and Organizational Perspective Addison-Wesley Pub.
 Theierauff, Robert J. Decision Support System for effective planning—Prentice Hall, 1982.
 Krober,Donald W., and Hugh J. Watson Computer Based Information System New York,1984.
 Andrew P Decision Support System Engineering, Sage, John Wiley & Sons, New York, 1991.

MSI – 403 INFORMATION TECHNOLOGY AND E-GOVERNANCE

Course Objectives
 To help students to learn how IT will change the way public administration performs its tasks.
 To equip students to understand how to manage public affairs for the benefit of the citizens by
adopting E-Government technologies in public service delivery.

Module I Introduction (8 Hrs)

Meaning of E-Governance, Concepts of E-Governance, Implementing E-Governance, Overview of E-
Government and E-Governance: Stages of E-Governance, National E-Governance Plan (NeGP), Mission
Mode Projects and their implementation status, Self Study- E-Governance Systems Development
Practices.

Module II Techniques of E-Governance (8 Hrs)

GIS based Management, Citizen Database and Human Development, Video Conferencing. Business
Process Reengineering in Government: E-Governance success stories and implementation challenges, E-
Governance Project Management Practices, Self Study- Models of E-Governance Projects.

Module III Security Threats and Cyber Forensics (8 Hrs)

Symmetric and Asymmetric cryptography (including Credit Card/Electronic data capture), Establishing
security norms in cyberspace [ISO 270001], Cyber security and cyber audit implications for e-
Governance: IT Act 2000 and the related cases in India, Self Study- Change Management Issues.

Module IV E-Governance in India (8 Hrs)

E-Governance Policy, E-Governance Projects in States: Andhra Pradesh and Karnataka, E-Governance in
India. The Challenges of E-Governance: A prerequisite of good Governance, E-Governance in
Democratic set-up, E-Governance Infrastructure, Self Study- Security concerns.

Module V IT Planning & Management (8 Hrs)

Information Technology for e-Government Applications Communications Over the Internet:,
Telecommunications and Internet Protocols Techniques and Tools for Transactions, and Self Study- Data
Exchange GIS Applications, Case Study– Work Flow Analysis

Text Books
 Heeks, Richard, Implementing and Managing E-Government, Sage Publications, New Delhi, 2004
 Bagga, R. K. & Gupta, Piyush (ed.), Transforming Government: e-Governance Initiatives in India,
ICFAI Press, Hyderabad, 2009

Reference Books
 Satyanarayana, J., e-Government: The Science of Possible, Prentice Hall of India, New Delhi,
2004.
 Gupta, M.G. & Tiwari, R. K., Reinventing the Government, IIPA, 1998
 Gupta, M. P, Kumar, Prabhat, & Bhattacharya, Jaijit, Government Online, Tata Mc Graw Hill,
2004.

MSI – 404 INFORMATION SECURITY IN BUSINESS

Course Objectives
 To study the critical need for ensuring Information Security in Organisations.
 To help students understand the basics of Information Security along with the legal, ethical and
professional issues in Information Security.
Module I Introduction (8 Hrs)
History, What is Information Security?, Critical Characteristics of Information, Security Model,
Components of an Information System, Securing the Components, Balancing Security and Access.
Overview of Computer Security: Access Control Matrix, Policy-Security policies, Confidentiality
policies, Self Study- Integrity policies and Hybrid policies.

Module II Security Investigation (8 Hrs)

Need for Security, Business Needs, Threats, Attacks, Legal, Ethical and Professional Issues,
Cryptography: Key management – Session and Interchange keys, Key exchange and generation,
Cryptographic Key Infrastructure, Storing and Revoking Keys, Digital Signatures, Self Study- Cipher
Techniques.

Module III Security Analysis (8 Hrs)

Risk Management: Identifying and Assessing Risk, Assessing and Controlling Risk.
Security Issues: Network Security, System Security, User Security and Program Security.
Systems Design Principles: Representing Identity, Access Control Mechanisms, Self Study-
Information Flow and Confinement Problem.

Module IV Security Design (8 Hrs)

Logical Design: Blueprint for Security, Information Security Policy, Standards and Practices, ISO
17799/BS 7799, NIST Models, VISA International Security Model, Design of Security Architecture,
Planning for Continuity. Physical Design: Security Technology, IDS, Scanning and Analysis Tools,
Cryptography, Access Control Devices, Physical Security, Self Study- Security and Personnel.

Module V Cyber Laws & Forensics (8 Hrs)

Cyber Security Regulations, Roles of International Law, Cyber Security Standards. The INDIAN
Cyberspace, National Cyber Security Policy 2013. Introduction to Cyber Forensics, Investigation
Handling & Controlling, Disk-based analysis, Investigating Information-hiding, Scrutinizing E-mail,
Validating E-mail header information, Tracing Internet access, Self Study- Tracing memory.

Text Books
 Pfleeger, Charles P. & Pfleeger, Shari Lawrence, Security in Computing, TMH, 3rd Edition, 2003
 Whitman, Michael E. & Mattord, Herbert J., Principles of Information Security, Vikas Publishing
House, New Delhi, 2003

Reference Books
 Krause, Micki & Tipton, Harold F., Handbook of Information Security Management, Vol 1-3 CRC
Press LLC, 2004
 Stallings, William, Cryptography and Network Security: Principles and Practices, Pearson
Education, 5th Edition, 2011
 Duggal, Pavan, Textbook on Cyber Law, Universal Law Publishing Company, New Delhi, 2014
 Reddy, Niranjan, Practical Cyber Forensics: An Incident-Based Approach to Forensic
Investigations, Apress, Pune, 2019
 MSI – 405 CLOUD COMPUTING

Course Objectives
 To introduce the students to the basic concepts of cloud computing and different cloud computing
models.
 To familiarize the students with the development of cloud application s in solving real world
problems.

Module I Overview of Cloud Computing and Environment (8 Hrs)

Defining a Cloud ,Cloud Computing Reference Model, Characteristics and Benefits, Historical
Developments, Building Cloud Computing Environments, Application Development-Infrastructure and
System Development ,Computing Platforms and Technologies -Amazon Web Services (AWS),Google
AppEngine, Microsoft Azure,Hadoop,Force.com and Self Study- Salesforce.com,

Module II Virtualization and Cloud Computing Architecture (8 Hrs)

Introduction, Characteristics of Virtualized Environments, Taxonomy of Virtualization Techniques,
Execution Virtualization. Virtualization and Cloud Computing. Cloud Computing Architecture
-Introduction, Cloud Reference Model, Architecture, Infrastructure / Hardware as a Service, Platform as a
Service, Software as a Service, Types of Clouds-Public Clouds, Private Clouds, Hybrid Clouds, Self
Study- Community Clouds.

Module III Aneka:Cloud Application Platform and Data Intensive Computing(10 Hrs)
Framework Overview ,Anatomy of the Aneka Container, Platform Abstraction Layer ,Fabric Services ,
Foundation Services, Application Services, Building Aneka Clouds , Infrastructure Organization , Logical
Organization, Private Cloud Deployment Mode, Public Cloud Deployment Mode, Hybrid Cloud
Deployment Mode ,Cloud Programming and Management ,Aneka SDK. Data Intensive Computing: Map-
Reduce Programming: What is Data-Intensive Computing, Characterizing Data-Intensive Computations,
Challenges Ahead, Historical Perspective, Technologies for Data-Intensive Computing ,Storage Systems,
Programming Platforms, Aneka MapReduce Programming , Self Study- Introducing the MapReduce
Programming Model

Module IV Cloud Platforms (6 Hrs)

Amazon Web Services - Compute Services, Storage Services, Communication Services. Google
AppEngine -Architecture and Core Concepts, Application Life-Cycle ,Cost Model, Observations
Microsoft Azure-Azure Core Concepts, Self Study- SQL Azure.

Module V Cloud Computing Applications (8 Hrs)

Applications: Healthcare: ECG Analysis in the Cloud, Biology: Protein Structure Prediction, Biology:
Gene Expression Data Analysis for Cancer Diagnosis, Geoscience: Satellite Image Processing, Business
and Consumer Applications CRM and ERP, Productivity, Social Networking Media Applications. Market
Based Management of Clouds, Self Study- Market-Oriented Cloud Computing
Text Books
 Buyya R, Vecchiola C & Selvi S , “Mastering Cloud Computing” , TMH, New Delhi, 2013
 Jayaswal K & K Jagannath, “Cloud Computing Black Book” ,Wiley India Private Limited , 2014
 Velte Toby, Velte Anthony & Robert E , “Cloud Computing, A Practical Approach “ McGraw
Hill Education (India) Private Limited ,2009

Reference Books
 Jamsa Kris , “Cloud Computing: SaaS, PaaS, IaaS, Virtualization, Business Models, Mobile,
Security and More”,Jones & Bartlett Learning ,2013
 Doss Aravind , “Cloud Computing”, McGraw Hill Education (India) Private Limited; 1st
Edition,2013
 ERI Thomas & Puttini Ricardo, “Cloud Computing : Concepts Technology”, Pearson Education;
1st Edition,2013.

MSI – 406 MOBILE COMPUTING WITH ANDROID

Course Objectives
 To understand the technical aspects of M-computing
 To appreciate impact of M-Computing on Information Technology scenario
 To understand M-Computing applications and initiate new applications.

Module I Introduction: (8 Hrs)

Generations of mobile computing, spectrum allocation, standard bodies, players in wireless space, three-tier
architecture of mobile computing, Mobile computing through internet, Basic cellular system concept, concept of
frequency reuse channels, handoff mechanism and Self Study- cell splitting.

Module II GSM & GPRS (8 Hrs)

GSM features and architecture, Network aspects of GSM,GSMF frequency allocation, Mobility management,
GPRS features and architecture, Data services in GPRS, SMA and Self Study- MMS services,

Module III Emerging Telecommunication Technologies and Security issues in Mobile Computing
(8 Hrs)
Introduction, Bluetooth, EDGE, UMTS, WiMax, Mobile Ip, Java card, WLAN, Sensor Networks, CDMA, WAP
Model. Security Issues: Security techniques, protocols, Security Model and Self Study- Framework for Mobile
environments.

Module IV M-Commerce (8 Hrs)

Introduction to m-commerce, Emerging applications, different players in e-commerce, m-commerce life cycle,
Mobile financial services. Management of mobile commerce services: Content development to hand held devices,
content caching, pricing of mobile commerce services, Self Study- Role of emerging Wireless LAN and 3G and
4G wireless networks.

Module V Mobile Platforms & Applications (8 Hrs)

Mobile Device Operating Systems – Special Constraints & Requirements – Commercial Mobile Operating Systems
– Software Development Kit: iOS, Android, BlackBerry, Windows Phone – M-Commerce – Structure – Pros & Self
Study- Cons – Mobile Payment System – Security Issues
Text Books
 Yavagal R R and Talukder Ashoke , “Mobile Computing (Technology , Applications, and service
Creation), TMH, New Delhi.
 Schiller J, “Mobile Communication:”, Adison Wesley Publication.

Reference Books
 Yi Bing Lin, “Wireless and Mobile Architecture “, Willey Publication.
 Strader J and Brian Mennecke, “Mobile Commerce Technology: Theory and Applications”, Idea Group
Publishing.

ELECTIVES-OPERATIONS MANAGEMENT

MSO – 401 SERVICE OPERATIONS MANAGEMENT

Course Objectives
 To create an understanding of service system and its commonalities and distinctions from a
manufacturing system.
 To understand the various classes of service systems & the operating processes of service systems.

Module I Introduction & Service Design (8 Hrs)

Introduction to service, Importance and role of Services, Nature of services, Difference between goods
and service, Service Strategy and Positioning, New Service Development, Designing the Service delivery
system, Self Study- Managing Service Experience.

Module II Service Quality Analysis & Models (8 Hrs)

Ensuring and Improving Service Quality, Service Gap Model, Measurement of customer expectation and
customer satisfaction, SERVQUAL and its applications, Self Study- SERVPERF Model.

Module III Service Interface and Complain Management (6 Hrs)

Front-office Back-office Interface, Service scope, Implication for Service Design, Service Operating
Models, Complaint management, Service Encounter, Self Study- Service Recovery

Module IV Planning of Service Operation (10 Hrs)

Service operational planning and control, Service Facility Location, Capacity Management in Services,
Managing Waiting Lines, Scheduling and Self Study- Queuing models.

Module V Measurement & Control (8 Hrs)

Service Performance Monitoring System, Productivity and Performance measurement, Data Envelopment
Analysis (DEA), Balanced Scorecard of customer service, Self Study- Benchmarking

Text Books
 James, A. Fitzsimmons & Mona, J. Fitzsimmons, Service Management: Operations, Strategy,
Information Technology; Tata Mc Graw Hill, 4th Edition, 2006
 Hollins, Bill & Shinkins, Shadie, Managing Service Operations: Design and Implementations, Sage
Publications Ltd, 1st Edition, 2006

Reference Books
 Cengiz, Haksever, Barry, Render, Roberta, S. Russell & Rebert, G. Murdick, Service Management
and Operations, Pearson Education, 2nd Edition, 2006.

MSO – 402 ENTREPRENEURIAL DECISION MAKING

Course Objectives
 To understand the decision making processes of the entrepreneurs, the constraints involved in the
decision making process.
 To know the environmental factors influence on the decision making process.

Module I Decision to become Entrepreneur (9 Hrs)

Types of decisions undertaken by the entrepreneurs - Entrepreneurial decision making process - Pros and
Cons of Entrepreneurship – Constraints Mindset of an Entrepreneur – Factors influencing the decision
making process – Self Study- Various sorts of decision taken by an Entrepreneur.

Module II Functional Decisions (8 Hrs)

Factors influencing plant location – Principles and types of plant layout - Self Study- Financial and
marketing decisions.

Module III Team Building (8 Hrs)

Team building for a start-up organization - Selection process of personnel’s for start-up organization –
Self Study- Decisions that have led to success of firms in the Indian subcontinent.

Module IV Evaluation Decisions (8 Hrs)

Evaluation of some decisions made by Famous entrepreneurs at different parts of the world, Decisions that
has failed taken by famous entrepreneurs, Self Study- Ethics and International Entrepreneurship.

Module V Problems in Entrepreneurship (7 Hrs)

Introduction, Internal and external problems of entrepreneurship, Barriers to became an Entrepreneur,
Problems of Women Entrepreneurs in India, Self Study- Government initiative to resolve the problems.

Text Books
 R.J.Mitchellette, Entrepreneurial Decision Making, A Must-read for Every Aspiring Entrepreneur,
Xlibris Corporation, 2008.
 Patrick Alexander Maria Vermeulen Petru Lucian Curseu, Entrepreneurial Strategic Decision-
Making , A Cognitive Perspective: Edward Elgar Publishing, Incorporated 2010.
Reference Books
 Alan L. Carsrud, Understanding the Entrepreneurial Mind, Springer publications, 2009.
 Benjamin V. Chatfield, Impact of Entrepreneurs decision making on start up success, Wiley
Publications, 2008.
 Robert D. Hisrich, Entrepreneurial Decision Making, Tata McGraw Hill Education, 2011.

MSO – 403 STRATEGIC SOURCING

Course Objectives
 To understand the importance of sourcing
 To understand the decision making processes of the entrepreneurs, the constraints involved in the
decision making process.
 To know the environmental factors influence on the decision making process.

Module I Evolution of Sourcing (8 Hrs)

Purchasing a dynamic profession – Origins of Purchasing and transition to supply management – value
adding benefits and strategic focus. Five Major Developments – cross functional teams, supply chain and
supply networks, supply alliances, strategic sourcing, e-procurement, Self Study- Global Sourcing.

Module II Buyer-Supplier Relationships (8 Hrs)

Transformation of buyer-supplier relationships, Three types of buyer supplier relationships, Supplier’s
perspective, Developing and managing collaborative and alliance relationships – joint problem solving,
Self Study- E commerce and the right type of relationship

Module III Supplier Selection Process (8 Hrs)

Supplier selection, evaluation & Certification, The role of power, Portfolio approach, new skills and
attitudes required, information sharing, Green Supplier Selection Process, Criteria required to fulfill by the
green supplier, Benefits of Selecting a green Supplier, Selecting Supplier by using CSR – Self Study-
Purchasing Social Responsibility (PSR)

Module IV Purchase Management and Stores Management (10 Hrs)

Purchasing activity, Determining purchasing quantities, Methods of Buying, Just in Time Purchasing.
Contract & Procedure of Leasing, Concept of Hire-Purchase, Functions and Importance of Stores
Management, Organization of stores, Stores Procedure, Replenishment system, Self Study- Stores
documentation.

Module V Cross-Functional Teams (6 Hrs)

Cross-functional teams and supply management activities, benefits of cross-functional teams, challenges
of cross-functional teams, Self Study- prerequisites to success of cross-functional teams

Text Books
 Burt, Dobbler, Starling, World Class Supply Management -, TMGH, 7th ed. 2003
 Chary, S. N., Production and Operations Management, Tata McGraw Hill Education, 2008

Reference Books
 Bedi, Kanishka., Production and Operation Management, OXFORD University Press, New Delhi, 2nd
Edition, 2007.
 Gryna, F. M., Chua, Richard & Defeo, Joseph, Quality Planning & Analysis for Enterprise quality,
TMH, New Delhi, 5th Edition, 2007.
 Mohanty, R. P & Lakhe, R. R., Handbook on Total Quality Management, Jaico Publishing, 11 th
Edition, Mumbai, 2010.
MSO – 404 TECHNOLOGY MANAGEMENT

Course Objectives
 To acquaint the students with techniques for improving the flexibility and originality of their
thinking and exploring approaches used by managers and organizations to create and sustain high
levels of innovation.
 To make the students familiar with creative and innovative thinking styles.

Module I Introduction (8 Hrs)

Technology and Definition, Classification of technology, Management of Technology, Role of
Technology in the Creation of Wealth, link between science and technology, Technology, Self Study-
Price Market relationship.

Module II Technology Life cycle (8 Hrs)

Technology Life cycle, S-Curve of technological progress, TLC and Market growth, PLC, Technology
and Market Creation, Self Study- Diffusion of technology.

Module III Technological Innovation (8 Hrs)

Technological innovation, Technological innovation process, Self Study- Business strategy and
technology. 

Module IV Technology Planning (8 Hrs)

Technology planning, Forecasting technology, Technology audit, Self Study- Technology audit model.

Module V Technology & Applications (8 hrs)

Acquisition and exploitation of technology, Technology transfer, Self Study- ASSET Approach to
technology.

Text Books
 Khalil, Tarek M., Management of Technology, Mc Graw Hill, New Delhi 2010
 Narayanan, V. K. , Managing Technology and Innovation for Competitive Advantage, Pearson
Education Asia

Reference Books
 Maital, S. & Seshadri, S., Innovation Management, 1st Edition, Sage Publications, 2007
 MSO – 405 INFRASTRUCTURE MANAGEMENT

Course Objectives
 To acquaint the students with the roles and workings of infrastructure.
 To familiarize the students with the analytical tools required to plan and manage infrastructure
systems, issues and methods of analysis.

Module I Basics of infrastructure (6 Hrs)

Overview of Infrastructure, Typical infrastructure planning steps; Planning and appraisal of major
infrastructure projects; Screening of project ideas Infrastructure Systems: Self Study- their components
and technologies.

Module II Demand for Infrastructure (9 Hrs)

Critical inputs to infrastructure planning, understanding user demand and user benefits, demand, utility
theory, Models to estimate consumption levels. Self Study- Issues of demand management (e.g., for
transport, water, and power).

Module III Economic Analysis of Infrastructure (9 Hrs)

Economic Analysis – Concepts and Applications, concepts of price elasticity and consumer surplus,
indifference curves and tradeoffs, Demand curves and price elasticity; Benefit-cost ratio and internal rate
of return; Principles and methodologies for economic analysis of public works, Self Study- Social
welfare function.

Module IV Urban and Rural Infrastructure Management (8 Hrs)

Non-Conventional Methods of Infrastructure Creations, Resourcing for Infrastructure, Urban
Infrastructure Management & Regulation, Infrastructure for Rural & Social Sector and E-Governance,
Social & Self Study- Environmental Issues in Infrastructure Management.

Module V Evaluation of Infrastructure Investments (8 Hrs)

Financial Evaluation - Time value of money, Investment criteria, Project cash flows – elements and basic
principles of estimation, Financial estimates and projections, Cost of capital, Rate of return; Project risk
analysis; Political and Self Study- social perspectives of infrastructure planning.

Text Books
 S. Goodman and M. Hastak, Infrastructure planning handbook: Planning, engineering, and economics,
Tata McGraw-Hill, New York, 2006.
 P. Chandra, Projects: Planning, analysis, selection, financing, implementation, and review, Tata
McGraw-Hill, New Delhi, 2009

Reference Books
 J. Parkin and D. Sharma, Infrastructure planning, Thomas Telford, London, 1999.
 T. J. Webster, Managerial economics: Theory and practices, Elsevier, New Delhi, 2003.

MSO - 406 WORLD CLASS MANUFACTURING

Course Objectives
 To acquaint the students with manufacturing competitiveness across the globe.
 To familiarize the students with the tools used for process improvement in respect of world class
quality management.

Module I Overview of World Class Manufacturing (WCM) (10 Hrs)

History of Manufacturing, Competitiveness and its Dimensions, Meaning of World-Class, Competing in
World markets, Justification of WCM, World Class Suppliers, World Class Customers, Manufacturing
strategy, concepts and domains, Trade-offs in manufacturing, Creating competitive advantages through
manufacturing strategy. Self Study- The process of manufacturing strategy formulation and
implementation .
Module II Quality and Global Competitiveness (8 Hrs)
Concepts, Relationship between quality and competitiveness, global integration and economic trends, Self
Study-Relationship of R&D to technology transfer

Module III System and Tools for World Class Manufacturing (8 Hrs)
Improvement of Product & Process Design : Lean Production , SQC , Six Sigma Philosophy , Poka Yoke ,
5-S , JIT Manufacturing, Product Mix , Optimizing , Total Productive Maintenance (TPM), Self Study-
Procurement & stores practices
Module IV Benchmarking and Toyota Production System (7 Hrs)
Concepts of Benchmarking, Types, Benchmarking Model, Gaining Competitive Edge Through World
Class Manufacturing, Value Added Manufacturing, Self Study-Toyota Production System).

Module V Human Resource Dimensions in WCM (7 Hrs)

Value addition for the organization, Organizational learning, Techniques of removing root cause of
problems, People as problem solvers, New organizational structures, Associates – Facilitators –
Teamsmanship – Motivation and Self Study-reward in the age of continuous improvement

Text Books
 Terry Hill, Manufacturing Strategy, Macmillan Press Limited, London, 2008
 Bhat, K. Shridhara, World Class Manufacturing, Himalaya publishing House, New Delhi, 1st
Edition, 2007

Reference Books
 Mohanty R.P. and Deshmukh S.G., “Advanced Operations Management”, Pearson Education, 2003.
 B.S. Sahay, World Class Manufacturing, Macmillan India Limited, 2009.