Professional Documents
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This handbook is available in a large print format. If you would like a large print copy or have
other requirements for the handbook, please contact
Ms Sheeba Trisal,
Student Office Manager
S.Trisal@mdx.ac.ae
Disclaimer
The material in this handbook is as accurate as possible at the date of production. You will be
notified of any minor changes promptly. If there are any major changes to the module you
will be consulted prior to the changes being confirmed. Please check the version number on
the front page of this handbook to ensure that you are using the most accurate information.
Other documents
Your module handbook should be read and used alongside your programme handbook and
the information available to all students on My Learning, including the Academic Regulations
and the Dubai Campus Guide. Your programme handbook can be found on the My Learning
programme page for your course. The Dubai Campus Guide can be found at mdx.ac.ae/life-
at-university/current-students/campus-guide.
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[Strategic Management and IS] [BIS3300]
Table of Contents
1. Welcome ............................................................................................................................. 4
2. The module teaching team ................................................................................................. 4
3. Communication with the teaching team ............................................................................ 4
4. Module overview ................................................................................................................ 5
5. Learning resources .............................................................................................................. 9
6. Expectations of studying this module................................................................................. 9
6.1. Attendance policy ....................................................................................................... 9
6.2. Late policy ................................................................................................................. 10
6.3. Mobile phones........................................................................................................... 10
6.4. Professional behaviour.............................................................................................. 10
6.5. Academic Integrity .................................................................................................... 11
6.6. Extenuating circumstances ....................................................................................... 11
6.7. Recording of Lectures and Other Persons or Activities ............................................ 12
7. Assessment ....................................................................................................................... 13
7.1. Formative assessment:.............................................................................................. 13
7.2. Summative assessment ............................................................................................. 13
7.4 How is your assignment mark agreed? .......................................................................... 15
7.5 Re-assessment (Re-sit) opportunity ............................................................................... 16
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1. Welcome
This module is taught in an interactive environment with you taking an active part in research
and learning. You will be asked to go out and find strategic managers to interview. You will
use the information gathered from them to formulate your own arguments in relation to the
materials. In short you will be expected to think on your feet. Challenge accepted norms and
develop your own perspectives on a range of important information delivery challenges.
The module will take you into territory that is unfamiliar to most of you – the world of strategic
management. It will try to help you to understand what motivates strategic managers and
how to develop a rapport with them. Particularly it will concentrate on the information
resources strategic managers need and how to supply information that is both relevant and
necessary for this challenging environment.
We hope that by the end of this module you will have developed the confidence to enter the
business environment with a degree of certainty that you understand not only the product
you produce, as an IT professional, but also the needs and challenges of your main
customer – the strategic manager. Most of all we hope you will enjoy the module and the
challenges it sets.
You can contact your module coordinator in Dubai in the following ways: Email, Telephone
or Office Visit.
It is not necessary to book an appointment to see your module coordinator during the
above office hours you just need to drop by. In the first instance problems should be dealt
with by talking to your lecturer after the lecture. We will send urgent and/or individual
messages about the module to you by email, so it is important that you read your university
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email. It is critical that you check your account regularly (at least twice a week). Relevant
departments across the University will also use this account to tell you about events (guest
lectures or academic enrichment sessions, for example), social activities and career
opportunities (employability workshops, internships, job offers and so on) that will help
enhance your learning.
4. Module overview
4.1. Aims
1. To provide you with an understanding of the framework within which information assets
are used to enhance organisational decision making. Also to distinguish between
information and knowledge at the organisational level.
Knowledge
On completion of this module, the successful learner will have a knowledge and
understanding of:
Skills
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Contact hours:
• Lecture: 1 hrs
• Laboratory: 2 hrs
The course will consist of approximately 20 lectures and 40 laboratory sessions. Lectures
will be used to formally introduce the concepts of the module's topic and to interactively
teach them to students by showing how to put theory into practice. In laboratory sessions
students have the opportunity to apply all the covered concepts and techniques taught in
the course in real-world settings.
Learning
The module will provide students with the experience of undertaking certain roles within the
various stages of the systems development lifecycle. Students are given the opportunity to
participate in group work within certain organisational contexts of business information
systems development and deployment.
Teaching
Assessment Elements
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Will be a written report of 6,000 words prepared by groups of five students. In addition to the
core report, it is required that each group member includes a written reflective one page
statement, outlining your personal contribution to the report‘s outcome, including teamwork
experience and your individual learning, that could be applied to the “real world”.
Will allow the students to express verbally a clear understanding of the work done for
Coursework element 1 and the knowledge and skills achieved as a result. Groups must be
prepared to answer questions on their report as part of the presentation.
Will involve two students working on a detailed piece of research that addresses the two
strategic managerial processes of Consensus management and Change management. This
report will expand and contextualise the students‘ understanding of the concepts gained
from coursework element 1 as well as addressing the associated learning outcomes.
The coursework pairs will undertake a short viva, typically 10 minutes per student, which is
designed to…
a. Ensure the provenance of any written work supplied in the name of the students.
b. Test the overall knowledge of the students in relation to the researched topics and
learning outcomes 1-8.
Students must expect to be able to justify their assertions with evidence of provenance if
necessary.
As part of the module’s assessment you must get involved in the strategic deployment of
Information Systems (IS). This will consist of the following:
• Facebook – Each group will be given a Facebook page to maintain with weekly
updates for their group project and report. All students must like these pages,
interact with them on a weekly basis, and use them as a research tool in preparation
for the group report.
• LinkedIn – Each student should create an account and connect to the other students
in the module.
• Twitter – Each pair will be given a Twitter account to maintain with weekly updates
on for their pair project and report. All students must follow these tweets, interact
with tem on a weekly basis, and use them as a research tool in preparation for the
pair report.
Formative Assessment
These elements do not count towards your final grade for the module. Formative exercises
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do not contribute to your final mark. However, this does not mean they are not important.
They form a central element to your learning and give you immediate feedback on your
progress and understanding in critical areas of the module. Formative assessment includes
two multiple choice tests:
1. Understanding the role of consensus (released week 8)
2. Understanding the role of change management (released week 16)
Summative Assessment
These elements do count towards your final grade for the module.
1. Group Report 20% (completed by Friday of week 12)
2. Presentations 10% (week 14)
3. Pairs Report 50% (completed by Friday of week 23)
4. Pair viva 20% (week 24)
The study hours for each credit point is 10 hours. For a 30-credit module this equates to 300
hours. Therefore, if a module has time-tabled activities i.e. lecture/seminar/lab, of 3 hours
per week for a 24 week period (total of 72 hours), then the out-of-class study commitment
expected of students is 228 hours in total.
Research Ethics
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such characteristics) who may be less competent or able to refuse to give consent to
participate
6. Researchers have a responsibility to the general public and to their profession; as such
they should balance the anticipated benefits of their research against potential harm,
misuse or abuse which must be avoided
7. Researchers must demonstrate the highest standards of ethical conduct and research
integrity. They must work within the limits of their skills, training and experience, and
refrain from exploitation, dishonesty, plagiarism, infringement of intellectual property
rights and the fabrication of research results. They should declare any actual or potential
conflicts of interest, and where necessary take steps to resolve them.
8. When using human tissues for research, Human Tissue Act and Human Tissue
Authority (HTA) requirements must be met. Please contact the relevant designated
person (DP) in your department or the HTA Designated Individual (DI) (Dr Lucy Ghali -
L.Ghali@mdx.ac.uk). Further information is provided below in the section: "Human Tissue
Authority Information", see 'Governance Structure" document and SOPs etc.
9. Research should not involve any illegal activity, and researchers must comply with all
relevant laws.
• For more information about ethics go to the Middlesex Online Research Ethics
(MORE) system which has information and guidance to help you meet the highest
standards of ethical research using this link: https://MOREform.mdx.ac.uk
• Information and further guidance on how to complete a research ethics application
form (e.g., video guides and templates) can be found on the MORE MyLearning site*:
http://mdx.mrooms.net/enrol/index.php?id=12277 (Log in required)
*Middlesex University Definition of Research document can be located on this site.
5. Learning resources
This module has a variety of learning resources available for you to use to support
your learning. These include module notes, worked examples, solutions to exercises,
feedback, podcasts, and key reading materials. These can be accessed online via
the module page. Please visit the module page regularly to make use of these.
.
You should attend all scheduled classes and prescribed activities. Studies have shown that a
good attendance record has a positive impact on performance and therefore is an important
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factor in helping you to fulfil your academic potential. Generally, you are expected to attend
at least 75% of the scheduled taught sessions.
On-line support material on MyUniHub is provided as a guide to the content of the class but
is no substitute for interaction with your tutor and classmates. In accordance with University
Regulation C2.1 for taught programmes of study, it is the responsibility of students to attend
scheduled classes and prescribed activities for the modules on which they are registered.
If you experience difficulties beyond your control, which prevent you attending, you should
notify your tutor and Student Office who may be able to offer support and guidance. The
University Regulations (C2.1) state every student must attend those teaching sessions
specified in the regulations governing the module/programme. In addition, for those who
are on student visas, Dubai’s regulatory authorities require attendance to be monitored.
Where your attendance fails to meet the minimum required to meet the learning outcomes
of the module (as published in the module/programme handbook) you may be excluded
from the assessment. You may have the opportunity of taking the whole module again with
permission from the Programme Leader, without grade penalty, though you will have to pay
the relevant tuition fee for the module.
You should arrive at your class on time. Students are expected to attend all scheduled
classes and prescribed activities on time. Generally students who arrive more than 10
minutes late may not be permitted to enter the classroom until the next available
opportunity, to ensure classes are not interrupted. Students arriving late will not appear as
attended on the register for the session. If you arrive late for your classes you may not be
allowed to mark attendance for those classes. Please remember that your late arrival
diminishes your own learning experience and disturbs your fellow classmates.
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communication with fellow students, tutors and all relevant staff in a formal and courteous
manner.
You will demonstrate academic integrity by producing your own work, clearly acknowledging
any material that has been included from other sources or through collaboration. Students
must also present their own findings, conclusions or data based on appropriate and ethical
practice.
Academic misconduct is a breach of the values of academic integrity, and can occur when a
student cheats in an assessment, or attempts to deliberately mislead an examiner that the
work presented is their own when it is not. It includes, but is not limited to, plagiarism,
commissioning or buying work from a third party or copying the work of others.
Students who attempt to gain unfair advantage over others through academic misconduct
will be penalised by sanctions, according to the severity of the offence, which can include
exclusion from the University. Links to the relevant University regulations and additional
support resources can be found here:
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https://unihub.mdx.ac.uk/your-study/assessment-and-regulations/extenuating-
circumstances
Sharing any unauthorised content on social media (e.g. defamation, pictures, videos)
without the consent of the recorded person or organisation is punishable by UAE law with a
minimum fine of AED 150,000 up to AED 500,000 and a jail sentence between of 6 to 12
months.
Limited recording may be permitted under exceptional circumstances only (for example, for
an individual student as a “reasonable adjustment”, within the meaning of the UK’s
Equalities Act), upon explicit permission provided by the tutor and, where appropriate, by
everyone else involved. Permission for recording does not imply permission for publication
(e.g. on Facebook, YouTube, or other Social Media), or distribution to others.
Further guidance is available within the University Regulations and via the Quality Office
(qualityoffice@mdx.ac.ae).
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7. Assessment
Formative assessments do not directly contribute to the overall module mark but they do
provide an important opportunity to receive feedback on your learning. They provide an
opportunity to evaluate and reflect on your understanding of what you have learnt. They also
help your tutors identify what further support and guidance can be given to improve your
grade.
In order to pass this module, you need to pass all assessment tasks with a minimum grade of
16 or equivalent.
Before you submit your work for final grading, please ensure that you have accurately
referenced the work. It is your responsibility to check the spelling and grammar. If you have
submitted a formative or draft assessment, you will receive feedback but no grade. The
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comments should inform you about how well you have done or tell you about the areas for
improvement. All assignments should be submitted online unless specified in assessment
briefs.
Groups of five students (6 exceptionally) should be formed. The report must be based on
discussions with real strategic managers and should encompass an analysis of the host
company‘s strategic use of information and information systems, in the area of investigation,
in its strive for competitive advantage; plus the quality of the investigation put forward by the
group and the responses given by the strategic manager, in a discursive format. The topic
chosen by the group and approved by the tutor will represent an important strategic use of
IT/IS within the chosen organisation. Groups must arrange a meeting with an appropriate
strategic manager to discuss the information related issues raised by the topic. Groups
unable to find a suitable company will be required to complete the report based on
secondary researched information.
15 minutes per group and no more than 10 PowerPoint slides (if used) – 10% of module
assessment
Based on the group investigation and report. Groups must be prepared to answer questions
on their investigation and report as part of the presentation.
Pair of students (3 exceptionally) should be formed. Based on a topic, which addresses the
learning outcomes associated with the strategic managerial processes of Consensus
management and Change management and the critical role they play in the delivery of good
information and organisational performance. The report will provide insight into why a shared
understanding of business organisation‘s strategic priorities is a critical element of strategic
business environments and its positive contribution to business organisations‘ performance.
It will also provide insight into change as a constant feature of business
organisations‘ environment in their strive to increase performance and critically why it is
important that the change process is strategically and sensitively managed in light of its
associated risks to achieving performance objectives and competitive advantage.
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Students must expect to able to justify their assertions with evidence of provenance if
necessary.
As part of the module’s assessment you must get involved in the strategic deployment of
Information Systems (IS). This will consist of the following:
• Facebook – The role of this tool is to simulate how organisations deal with Customer
Relationship Management and in particular the provision of information for products
and services. You will need to discuss in your group reports how you have provided
the followers of your pages with information about your progress and work.
Reflection of individual members should also include a review of your interactions
with different group pages.
• LinkedIn – The role of this tool is to simulate the way employee networks work. You
will need to discuss in your group reports how the members of your group reported
on their individual progress. Reflection of individual members should also include a
review of your links with members of your own as well as other groups.
• Twitter – The role of this tool is to simulate how organisations engage in web
marketing by providing frequent and brief updates about products and services. You
will need to discuss in your pair reports how you have used tweets to report on
progress and work.
• Instagram – The role of this tool is to simulate how organisations use repositories for
collecting information. You will need to discuss in our pair report how you have used
your uploads to keep track of change.
• YouTube – The role of this tool is to simulate how organisations collect feedback for
their work. You need to prepare your presentation early on in order to get feedback
from your fellow students in preparation for the final presentation.
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• The first marker grades the work and provides feedback; this could be completed
2 anonymously depending on the assessment type.
• A moderator or second marker reviews a sample of the work to quality assure the
grades and feedback, to ensure they are accurate. A final mark for the work is
3 agreed between the first marker and the moderator or second marker.
• A sample of work is sent to the External Examiner to check that the grading and
feedback is at the right level and in line with external subject benchmarks (this
4 applies to levels 5 & 6 only)
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8. Learning Planner
The module materials will be delivered to you in three related, but not necessarily connected
strands. Materials will be delivered using lectures, seminars and suggested reading.
Largely the three approaches will deal with related topics BUT this need not necessarily be
the case. The only aspect of delivery you can rely on is that all materials will relate to the
module. Assessment success relies on you taking part in all aspects of the delivery strategy
– including the suggested reading.
You will find materials relating to all three delivery approaches on My Learning.
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Lectures
Seminars
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