Tim Berry – 3 Weeks to Startup Miami – Growth 2.

0 - 2010

3 Weeks to Startup

Tim Berry
Miami 2010

Seriously … 3 Weeks?

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

http://www.bplans.com 1
Tim Berry – 3 Weeks to Startup Miami – Growth 2.0 - 2010

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

http://www.bplans.com 2
Tim Berry – 3 Weeks to Startup Miami – Growth 2.0 - 2010

Funding Reality

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

Or Maybe
Not

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

http://www.bplans.com 3
Tim Berry – 3 Weeks to Startup Miami – Growth 2.0 - 2010

$10,000

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

Reality on Failure Rates

Week One
Main idea
Talk to co-founders
Get it in writing
Name it
Initial sales forecast
Initial expense budget

Estimate starting costs

Make the first sale

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

http://www.bplans.com 4
Tim Berry – 3 Weeks to Startup Miami – Growth 2.0 - 2010

Define Success

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

Ideas ≠ Opportunities

Needs

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Tim Berry – 3 Weeks to Startup Miami – Growth 2.0 - 2010

Really: Needs and Wants

What’s the Need Here?

What’s the Need Here?

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Tim Berry – 3 Weeks to Startup Miami – Growth 2.0 - 2010

What’s the Need Here?

What’s the Need Here?

Names and Legal Names

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Tim Berry – 3 Weeks to Startup Miami – Growth 2.0 - 2010

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

Beware of Sweat Equity

Write it Down

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Tim Berry – 3 Weeks to Startup Miami – Growth 2.0 - 2010

Sign
It

Week Two
Marketing strategy
Look and feel
Onto the web
Merchant account
Insurance
Initial expense budget

Recruiting

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

Marketing = Focus

Early Adopters Opinion Leaders Laggards

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

http://www.bplans.com 9
Tim Berry – 3 Weeks to Startup Miami – Growth 2.0 - 2010

Marketing = Pricing

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

Marketing = Focus

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

Displacement

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

http://www.bplans.com 10
Tim Berry – 3 Weeks to Startup Miami – Growth 2.0 - 2010

Knobs You Can Turn

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

Week Three
Location
Set up bookkeeping
Make it legal
Initial hiring
Settle the financing
Make the sale

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

Names and Legal Names

http://www.bplans.com 11
Tim Berry – 3 Weeks to Startup Miami – Growth 2.0 - 2010

Lawyers & Legal Entities

Find a Business Lawyer

Your Business Location

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Tim Berry – 3 Weeks to Startup Miami – Growth 2.0 - 2010

Your Business Location

Your Business Location

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

Find a CPA

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Tim Berry – 3 Weeks to Startup Miami – Growth 2.0 - 2010

Plan for Cash Flow

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

Beyond 3 Weeks
Make the sale
Pay your taxes
Customer service
Marketing
Employer policies, systems

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

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Tim Berry – 3 Weeks to Startup Miami – Growth 2.0 - 2010

10: Unrealistic Forecasts

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

9. Incomplete Teams

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

8. Misunderstanding Equity

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

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Tim Berry – 3 Weeks to Startup Miami – Growth 2.0 - 2010

7. Investment or bust

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

6. Ideas ≠ Opportunities

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

5. Trying to do Everything

Early Adopters Opinion Leaders Laggards

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

http://www.bplans.com 16
Tim Berry – 3 Weeks to Startup Miami – Growth 2.0 - 2010

4. Pricing too Low

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

3. Failing to Plan
You want to
go here

You are
here now

not planning
©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

2. Not Enough Cash

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

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Tim Berry – 3 Weeks to Startup Miami – Growth 2.0 - 2010

1. No Real Need

©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

My Blogs

http://timberry.bplans.com

http://upandrunning.entrepreneur.com
©2 0 1 0 Ti mo thy J . Be rry . Al l ri gh ts re se rve d.

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