PROMOTIONAL STRATEGIES – MAHINDRA AND MAHINDRA YUVRAJ

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Mahindra Yuvraj 215 NXT was launched purposefully for serving the farmers with small lands. It is the
first compact tractor in republic of India which has 15HP single cylinder engine. Yuvraj 215 NXT has
been built and designed to meet the needs and desire of farmers by incorporating ease of operation
and fuel efficiency. Yuvraj 215 NXT has been designed to accommodate several functional
attachments making it more useful for the farmers.

STRATEGIES

1. Providing demo campaigns which can enable the customers to have a hands on and close experience of
the tractor.
2. Providing easy financing options for hassle free buying of tractors.
3. There are several fairs held in villages frequently, setting up of promotional campaigns where M&M can
provide insightful sessions on the benefits of tractors
4. Perks can be offered with the tractor to attract the customers by providing free agricultural
equipment’s.
5. Creating a close knit after sales services to increase brand loyalty and customer reach.
6. Setting up knowledge camps throughout the panchayat districts and collaborate with the Sarpanch to
help deliver the present and future benefits.