COMPLETE NAME: NHIEL BRYAN D.

BERSAMINA
SUBJECT: CONSUMER BEHAVOIR
YEAR AND COURSE: BSBA-2 (FINALS)

L4A-1: LET’S TRY

Note: All essay type questions must be written in any clean sheet of paper.

Question: What is effective marketing communication?

Effective Communication is supplementary to marketing. It makes marketing campaign

memorable and develops an emotional link between the marketer and target audience. When a
piece of communication is to the point, relevant, worthwhile, and compelling, it moves audience
— prospect — to consumer.