SUBJECT: MARKETING MANAGEMENT (MM1)

ANSWER SHEETS

ACTIVITY 1

1. Buyer

2. Product Concept

3. Marketing Concept

4. Marketing Department Era

5. Selling Strategy

6. Culture

7. Business Firm and Marketing Mix

8. Products

9. Sales Promotion

10. Monopoly

ACTIVITY 2

1. Products
2. Buyer
3. Recession
4. Price
5. Exchange
6. Perfect competition
7. Mass selling
8. Objective
9. Monopoly
10. Monopolistic Competition

ACTIVITY 3

 Marketing is important because it helps you sell your products or services. The bottom
line of any business is to make money and marketing is an essential channel to reach that
end goal. Marketing is not only for a big business organization but it is also used to any
person in order to gain something, like for example you want to sell something so in this
case, you need to apply a little marketing on it  to get sales. Nowadays, we have so many
 marketing tools to inform audiences such Facebook marketing, tweeter, Instagram,
YouTube and even Tik Tok is also used to market something.

ACTIVITY 4

1. C
2. B
3. A
4. B
5. B
6. D
7. C
8. A
9. D
10. D
11. C
12. A
13. B
14. A
15. D

ACTIVITY 5

1. Organizational markets refer to, businesses or entities that acquire products and
services for use in the production of other services and products, It purchase goods to
use in their ongoing operations and to resell to consumers, Organizations generally
purchase goods in larger volumes than individuals, and are driven by customer
demand and need for manufacturing materials. On the other hand, consumer markets
refer to markets whereby businesses or producers sell their products or services
directly to the final consumers, purchase goods for their personal use.

2. Before, we are going to proposed a product that will be sell to other people, we must
gathered information, just like what are the trends in the community, For example,
trending clothes of teenagers, trending food, trendy shoes, bags, cellphones and etc.
ACTIVITY 6

1. A market is a place where two parties can gather to facilitate the exchange of goods
and services. The parties involved are usually buyers and sellers. The market may be
physical like a retail outlet, where people meet face-to-face, or virtual like an online
market, where there is no direct physical contact between buyers and sellers. It is a
place where buyers and sellers can meet to facilitate the exchange or transaction of
goods and services.
2. Yes, because segmentation helps marketers to be more efficient in terms of time,
money and other resources. Market segmentation allows companies to learn about
their customers. They gain a better understanding of customer's needs and wants and
therefore can tailor campaigns to customer segments most likely to purchase
products.

3.

ACTIVITY 7

1. Market
2. Organizational Market
3. Primary Market
4. Actionable
5. Concentration or Single Segment Strategy
6. Enthusiastic attitude of prospective buyers
7. Family life cycle
8. Lifestyle
9. Market Segmentation
10. Choosing Market Segment
11. Social Class
12. Latent Demand
13. Substantial
14. Family size
15. Accessible

ACTIVITY 8

1. A
2. C
3. C
4. B
5. C
6. D
7. B
8. B
9. C
10. B

EVALUATION
I.
1. Marketing
2. Knowledge
3. Marketing Objective
4. Hostile
5. Reseller Market
6. Organizational Market
7. Culture
8. Buying Critiria
9. Consumer products & Services
10. Marketing Concept

II.
1. i
2. a
3. f
4. a
5. f
6. c
7. d
8. g
9. h
10. j

III.
1. Marketing is the process of getting the right goods or services or ideas to the
right people at the right place, time, and price, using the right promotion
techniques and utilizing the appropriate people to provide the customer
 service associated with those goods, services, or ideas. When developing your
sales strategy, We need to have a strong foundation in our Company and
strong relationship with the workers….
2. The evaluation and selection of suppliers carry utmost importance in the
current scenario of global purchasing. It helps companies in structuring the
supplier base and improving the efficiency of the supply chain. Selecting a
supplier is a critical process within a business. It depends upon a number of
factors such as reliability, reputation, cost, service and value for money.
However, thinking strategically really helps in choosing a right supplier for
your business. Most suitable suppliers are the ones that supply products or any
service according to your business needs and demands. Therefore, before
choosing a supplier it is important to clearly identify your business needs and
what you actually want to buy.
3.