SUBJECT: E- COMMERCE AND INTERNET MARKETING

TOPIC: Introduction to E- Commerce and Internet Marketing

ANSWER SHEETS

WEEK 1

ACTIVATING PRIOR KNOWLEDGE

1. Yes
2. Yes
3. First is to buy some HD Camera for a better looks of products that we are selling online and be creative
in presenting the products via live selling.

YOU’RE TIME TO SHINE

1.

TRADITIONAL COMMERCE E- COMMERCE

SM MALL SHOPEE
PURE GOLD LAZADA
SARI- SARI STORE FOOD PANDA
MARKET ALIBABA
PANDAYAN FB MARKET PLACE

2. Traditional commerce refers to the commercial transactions or exchange of information, buying or

selling product/services from person to person without use of internet which is a older method of
business style and comes under traditional business.
Now a day’s people do not prefer this as it is time taking and needs physical way of doing business.  
Example: includes physical market/bazaar. Malls, Grocery and Bookstore.

3. E-commerce refers to the commercial transactions or exchange of information, buying or selling

product/services electronically with the help of internet.

E-commerce refers to the commercial transactions or exchange of information, buying or selling

product/services electronically with the help of internet which is a newer concept of business style and
comes under e-business. Now a days people are preferring this as it is less time taking and does not
need physical way of doing business everything can be done with laptop or smartphone and internet.  
Example includes online shopping sites like shopee, lazada, zara, Alibaba and online selling in Facebook

4.
 Technology helps us to communicate with customers.
 Technology also helps a business understand its cash flow needs and preserve such as time and
physical space.
 Technology creates a team dynamic within a business because employees at different locations
have better interactions.
  Technology can be used to protect financial data, confidential executive decisions and other
proprietary information that leads to competitive advantages.
 Technology helps businesses keep their ideas away from their competition.

WEEK 2

TOPIC: History / Timeline of E- commerce

YOU’RE TIME TO SHINE

1. Electronic Transfer is the exchange of money from one account to another,

For example if the buyer asks the seller to pay his/ her items, she or he needs to transfer the money of
any bank account like G-cash, Pay Maya or BDO etc.

2. E-commerce isn’t perfect. It’s all online, which means that customers can’t touch or feel or try on your
products before buying. Example when he or she buys beauty products or clothes.
3. E- Commerce in the future will be the most outstanding commerce in the history which now a days we
don’t know when this pandemic stops. So, I say that Internet marketing is the most modern now days, as
more people using it.

4. Electronic Commerce.

5. – Gcash, Pay pal , BDO ATM machine, PBI, and Pay maya.

6. Benefits of EDI
 Lower operating costs
 Improve business cycle speeds
 Reduce human error and improve record accuracy
 Increase business efficiency
 Enhance transaction security
 Paperless and environmentally friendly

WEEK 3

TOPIC: E- commerce Types

YOU’RE TIME TO SHINE

1. Business –to - Business ( B2B)

2. Consumer –to - Business ( C2B)
3. Business –to - Consumer ( B2C)
4. Consumer –to - Business ( C2B)

WEEK 4
TOPIC: Advantages and Disadvantages of E- Commerce and its purpose

YOU’RE TIME TO SHINE

1. As we can see in the picture, 1st , the buyer order online through internet marketing, online shoppee,
2nd He or she pay thru online bank or credit card, 3rd, when the order is completes. 4th there is an
email in our gmail account that our parcel is departed from the warehouse of the shipping courier. 5th
the shipment has been made, and the delivery rider, deliver the parcel to the owner.

2.  BeautyMNL, Zalora Philippines, Lazada , Shoppee and FaceBook online shopping

3. Strengths: An e-commerce company’s strengths are unique points which show their difference from
their competitors which are competitive advantages can increase a company’s strengths. E-business
salesmen and suppliers gain profits from small operational expenses and 24 hour shopping, unlike
offline shopping business. E-shopping retail business startup costs are more economic because both
kind of new startups have low income at the start. Nowadays, an online business is full of needs
especially with the use of e-mail system and would bring better communications for a company.
 Opportunities: Technology is very important; everything is changing in every moment. Technology
works like a tool to increase effect and productivity of retailers. Improved online shopping cards are a
good example. The new ones are quicker ensuring a more customer-friendly experience. To increase
product sales, a good environment for low cost promotions are social Medias. The ability of a company
to have 24/7 business makes it to be accessible for all days of the week that customers will be able to
order anytime they like even for midnights orders.

4. Here are the top disadvantages and limitations for e Commerce businesses:
 Security: One of the main limitations of eCommerce is security.
 Lack of Privacy: To some extent, the privacy of a customer is compromised in eCommerce. You need
to provide your personal details, such as an address, telephone number, and so on to the seller.
 Tax Issue: In the case of different geographical locations, sales tax becomes an issue. Many a time
sellers have faced problems in the computation of sales tax. 
  Fear: In spite of the popularity, there still resides an element of doubt in the mind of people when it
comes to online shopping. 
 Product Suitability: As already mentioned, it is not possible for people to physically examine
the product in eCommerce.
 Cultural Obstacles: As the process of eCommerce encompasses customers across the globe, the habits,
traditions, and culture differ. 
 High Labour Cost: In order to get the whole eCommerce and delivery process right, a specialized
workforce is required. 
 Legal Issues: A lot of legal compliances and cyber laws need to be taken care of in an eCommerce
business. These regulations may vary from country to country.
  Technical Limitations: eCommerce requires advanced technology platforms for better performance. 
  Huge Technological Cost: Last but not the least; a lot of money needs to be invested to be built up the
technical infrastructure needed to run an e Commerce business.
 Delivery Guarantee: Many people fear that their product might not be shipped or the website might be
a fraud.

5.

ADVANTAGE DISADVANTAGE
Low Financial coast Customers have concerns about privacy
and security

Potential Income Lack of in-store engagement with

customers
24/7 Potential Income The added cost of operating an online store

Sell Internationally Lack of touch or feel of products during

Easy to showcase Bestsellers
Able to process a High Number of orders
online shopping is a drawback.
E-commerce applications are still evolving
and changing rapidly.
Internet access is still not cheaper and is
inconvenient to use for many potential
customers, for example, those living in
remote villages.

WEEK 5

TOPIC: Marketing in E-COMERCE in E - Commerce

YOU’RE TIME TO SHINE

1. Online Marketing is using digital channels such as websites and social media as tools for marketing
communication. If you’re using social media you will be using digital marketing. Traditional marketing
on the other hand involves traditional channels, like billboards and printed media and Newspapers. 

2. Yes, just like Avon Brochure, Personal Brochures, Magazines and Newspapers.

3. Online Marketing
4. Staying ahead of industry changes. Every month, new tools, platforms and theories impact the way
marketing is done. Your agency needs to stay on top of new developments to stay ahead of the game.
But it’s not easy. You need to invest in learning and knowledge sharing to ensure your team stays up to
date on the latest developments.
 5. Advantages
Traditional Marketing
Printed material and ads on larger mediums are
often viewed as more trustworthy.
Traditional marketing may be a better option
for attracting potential customers.
Hard copy marketing materials can be easier to
process and perform better when it comes to
brand recall.
 A brochure may be easier to skim through
than a white paper or a website
Traditional methods of marketing are more
sustainable and leave a longer impression with
your audience. 
 Disadvantages
Traditional Marketing
Lack of time to update message: In traditional
marketing, you will not get time to respond to
the changes you wish to make in the
advertisement as compared to the new modern
online marketing
Expensive compared to online marketing: For
putting ads on newspapers, or distributing any
flyer or pamphlet, you need to pay for it every
time you plan for running a campaign.
Customized Marketing not possible: In traditional
marketing, the specific customer cannot be
targeted; the only specific market can be targeted.
For example, in traditional marketing, an ad is
created for young ladies of a new style of purse or
handbag.
Provide less information: In traditional
marketing, it is difficult to present complex
pricing options and offers for the product. 
Forced on the consumer: Traditional marketing is
Online Marketing
You can use online marketing to establish
and build relationships more effectively.
Gives you many ways to demonstrate and build
expertise.
Online marketing allows you to be
everywhere your clients look.
Online marketing is less expensive to use
You can use online marketing to reach
influencers and “invisible” prospects .
Online Marketing
Online marketing requires a great deal of effort
and hard work.
The net is ever changing. What is in demand
and hot now may not be the same few months
from now so you need to be constantly on the
lookout for anything new for your business to
survive.
Getting the right people to visit your site is as
hard as finding a prospect.
Online marketing is not a get-rich-quickly
scheme as opposed to what many think it is.
People tend to be cautious because of the too
mostly forced on the customer, as it is a part of their many scams in the internet
daily life.
WEEK 6

TOPIC: MICRO and MACRO ENVIRONMENT

YOU’RE TIME TO SHINE

WEEK 5

TOPIC: Marketing in E-COMERCE in E - Commerce

YOU’RE TIME TO SHINE

1. Micro-environment factors functioning revolve around the strengths and weaknesses of an

organization which is internal to it. However, macro-environment factors are concerned about
opportunities and threats in the external market of an organization.
2. Business environment is a marketing term and refers to factors and forces that affect a firm ability to
build and maintain successful customer relationship, Which Micro (External) Environment – small
forces within the company that affects its ability to serve its customers and Macro (External)
Environment – larger societal forces that affect the micro environment.
3.

MICRO MACRO

Micro environment is defined

as the nearby environment
under which the firm operates
COSMIC,i.e. Competitors,
Organization itself, Suppliers, Market
Intermediaries’ and Customers.
Specific
Yes, but to some extent only
Macro environment refers to the
general environment, that can affect
the working of all business enterprises
PESTLE,i.e. Political, Economic,
Socio- Cultural, Technological Legal
and Environmental.
They are business
environment
General

No
Directly and Regularly

indirectly and Distantly