DRILL

I. Directions: Determine the statements. Write TRUE if the statement is correct and

write FALSE if it is incorrect. Write your best answer in the space provided before
the item number.
____1. Informative advertising raises brand, product, service, and concept awareness.
____2. Advertising is any form of sponsored communication from a well-known sponsor or
source that draws attention to ideas, commodities, services, or the sponsor themselves.
____3. Feedback is an essential component of both interpersonal and impersonal
communication.
____4. The message can be verbal or nonverbal, or a combination of two.
____5. Reminder Advertising aims to remind customers of the necessity for a product or
service, as well as the benefits and advantages they will obtain if they purchase it right
immediately.

Instructions: Read the statement carefully. Identify whether communication strategy,

media strategy and message strategy that best describes in each statement. Write CS for
communication strategy, MS for media strategy and MSS for message strategy. Write
your answer on the space provided.

1. Mr. Morgan Young has determined the methods for engaging stakeholders
and partners. 2. One of his methods he planned was to give a participatory
stakeholder workshop where program personnel and stakeholders would jointly
develop through the sharing of ideas, interviews, and conferences.

2. Shienna, secretary of food development, focused on the review of

the audience share, the situation of manufacturing and its program and policies,
and she believed that these inclusions would create a programmatic and sound
communication environment.
3. To set a good strategy, the analysis should include a thorough mapping of
the media environment, a review of existing media, and identifying the
communication channels which are most likely to reach each target audience or
audience segment.
4. He said, one of the simplest ways to create a company’s social identity is to
ask yourself the following: why do you want to be on social media? Who is your
target audience? What are you going to share?
5. Coherent messages must integrate in the advertisement to reach the target
audience and persuade the consumer to decide to purchase the product.

Question: What do you think are the challenges of persuasive advertisement?

Note: All essay type questions must be written in any clean sheet of paper.
Rubric
Organization of thought 5pts
Content- 10pts
Relevance- 5pts
TOTAL 20pts

Prepared by:

MC KINLY R. JARA
Instructor