MARKETING MANAGEMENT TASK

TASK!

As a business person, identify a company and propose a market segmentation category which
you consider to be suitable to the company.

 These are the category of Market Segmentation

 I choose Lifestyle or Personality Business in my company which people use
different personality items. A useful application of the lifestyle concept relates to
consumer’s shopping orientation. Different customers approach shopping in very
different ways. They have different attitudes and opinions about shopping and
different levels of interest in shopping. Once people know their alternatives, how
do they evaluate and choose among them? In particular, how do people choose
among brands of a product?