COMPLETE NAME: NHIEL BRYAN D.

BERSAMINA
YEAR AND COURSE: BSBA-2

 Expound what situational factors such as physical factors, social situations, time
factors, and/or moods have affected your purchasing behavior for different
products.

Store locations influence the behavior of a buyer, that affect how buyers behave—
whether they actually buy your product, so there are different situational factors. First is,
Physical Factor such as a store's buying locations, layout, music, lighting, and even
smells. Companies try to make the physical factors in which consumers shop as favorable
as possible. If they can't, they utilize other tactics such as discounts. Second, is the social
factors, represent another important set of influences on consumer behavior. Specifically,
these are the effects of people and groups influencing one another through culture and
subculture, social class, reference groups, and family. Third, is the Time Factor, presents
time is both and antecedent to and a consequence of purchase. Consumers not only spend
time and money to acquire products and services but also often use time as a substitute
for money and vice versa.

 How does your personality differ from his or her self-concept as a personal factor
affecting purchasing behavior?

All of us have different personality, which we have different uniqueness.

For me in buying products in a mall or in purchasing different valuable things it
must be original even though very high price. Compare to other, when a products
sale with low pricing, may people buy that product not knowing that the products
are fake. So we must be careful what we are selling or buying in the market.

 Explain how buying patterns and purchase decisions may vary by age, gender, and
stage of life.
There are some people following the Trends now days, so we know there are
different situations which every people they have their own choice in buying good or
products. People have different age, gender and stage of life we can differ what we needs to
survive. We have different decision to make what we buy, what clothes we wants, what food
and things we needs. So we must bring our own good in choosing the best of us.
Your personality describes your disposition as other people see it. Market
researchers believe people buy products to enhance how they feel about themselves. Your
gender also affects what you buy and how you shop. Women shop differently than men.
However, there’s some evidence that this is changing. Younger men and women are
beginning to shop more alike. People buy different things based on their ages and life
stages.
 Why are industries or other companies interested in consumers’ cognitive ages and
lifestyle factors?

A person’s cognitive age is how old one feels oneself to be. To further understand
consumers and connect with them, companies have begun looking more closely at their
lifestyles (what they do, how they spend their time, what their priorities and values are, and
how they see the world).

 How do Maslow’s hierarchy of needs and learning affect your buying behavior as a
consumer?
In order to progress to the higher growth needs the lower level basic needs must
first be satisfied. Maslow said that everyone is capable of moving up the hierarchy and
everyone strives to do so. Unfortunately, progress is often disrupted by failure to meet
lower level needs; life changing events such as divorce and loss of job may cause an
individual to fluctuate between levels of the hierarchy. Maslow noted only one in a
hundred people become fully self-actualized because our society rewards motivation
primarily based on esteem, love and other social needs.
At the level contains physiological needs (water, sleep, food). is the need for self-
actualization: striving to realize your full potential through education, travel, hobbies,
engagement with environmental/social causes.

 Why is there a need to consider perception in the buying process?

Perception can have various meanings but in marketing, it is often
described as a process by which a consumer identifies, organizes, and interprets
information to create meaning. A consumer will selectively perceive what they
will ultimately classify as their needs and wants. Customer perception, when
measured, provides a stream of valuable consumer insights. When a brand
conducts deep dive and measures customer perception, It unlocks behind-the-
scenes of how customers look at your brand. You can see how customers engage
with and react to your brand.