B IG CH IM P PR IV A T E LIM IT E D

MARKETING PROPOSAL
FOR
MAA MAHALAXMI
FURNITURE INDUSTRY
2 N D OCTOBER, 2 0 2 3

P R E SENTED BY :
ADITYA PRATAP NAYAK www.bigchimp.in
B I G CHIMP PRIV A T E L I M I T E D

AGENDA...
01 BRADNING

02 MARKET ANALYSIS

03 CATALOGUE

04 PRODUCT POSITIONING

05 QUALITY & OPERATION

06 B2B & B2C

07 AUDIT AND AUTOMATION

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HAVE OWN START BEGIN

ONE ONE OFF-LINE SEO
BRAND WEBSITE PROMOTIONS SMM
& & VIA AFFILIATE MARKETING
DESIGN CREATE ATL TO
ONE DIGITAL & BUILD
LOGO PRESENCE BTL LOYAL CUSTOMERS

BRANDING
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MARKET ANALYSIS
1. Market Size & Growth
2. Consumer Trends
3. Competitive Landscape
4. Supply Chain Analysis
5. Technological Trends
6. Regulotory Environments
7. Sustainability
8. Distribution Channels
9. Consumer Behaviour
10. Emerging Markets

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PRODUCT CATALOG
A product catalog is like a guidebook for your customers, and in the furniture
industry, it serves several crucial purposes. Firstly, it showcases the variety
and style of your furniture offerings. Imagine walking into a furniture store
with no labels or organization—you wouldn't know where to start!

A well-organized product catalog helps customers navigate through your

offerings efficiently. It allows them to see the range of products you have,
compare different styles, and find exactly what they're looking for.

Additionally, a catalog provides detailed information about each piece of

furniture. This could include dimensions, materials used, care instructions, and
pricing. This kind of information is vital for customers making informed decisions,
especially when it comes to furniture, where factors like size and material can
significantly impact a purchase.

So, in essence, a product catalog is like a window into your furniture world,
making it easier for customers to explore, understand, and ultimately choose the
pieces that best fit their needs and style preferences.

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Material Selection

OPERATION Craftsmanship
Design and Innovation
& Customization

QUALITY... Efficient Production Processes

Supply Chain Management
Quality Control

Durability and Safety

Sustainable Practices
Customer Service
Market Research
Logistics and Distribution:
Cost Management
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Business-to-business (B2B) markets in the furniture industry can

encompass various players, each serving a specific role in the
supply chain. Here are some key stakeholders:

Wholesalers/Distributors
Retailers
Interior Designers
Hospitality Industry
Office Furniture Suppliers
Event Planners
Real Estate Developers
E-commerce Platforms
Contract Furniture Suppliers

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Business-to-customer (B2C) markets in the furniture industry can

encompass through various methods, each serving a specific role
in the supply chain. Here are some key Methods:

Own Online B2C Platform

Retail Points (Showrooms)
Pushing online platforms (Flipcarts, Amazon, Paperfry, Urban
Ladder etc.)
Participating in Furniture Events
By Building a marketing team

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AUDIT...

01 02 03 04

WEEKLY MONTHLY QUATERLY ANNUAL AUDIT

MEETINGS REVIEW TARGETS Every year, with SWOT
Weekly Task Meetings Monthly Marketing Quarterly Target analysis. We will do
with each heads and Meetings. Target will meetings will be set. followings:-
Target is set. Where set. Road Map will Target will set. Road 1. SWOT Analysis
they failed and how mapped. What to Map will mapped. What 2. ROI (Investment VS Return)
they can achive the achieve and how to to achieve and how to 3. Targets
designed Target. achieve. achieve. 4. New Launch and Markets

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AUTOMATION

To automate the selling and To integrate and automate

To automate the sales and marketing processes and to all the processes. HRM,
followup processes. increase the brand name Production, Store, Sales,
and value. Purchase, CRM etc.

E-COMMERCE
CRM ERP
WEBSITES

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WHY US...
WE MAKE CUSTOMISATION WE WORK BEYOND CONSULTANCY
We understand the business and customise the system We are not only do business consulting but also work for
as per the business need. the client to make their business an established one.

WE ARE TECHNOLOGY PARTNERS WE ARE MARKETING PARTNERS

We care about our clients. We always think the project is We work closely with our clients. Take all decisions on
our onw project and work accordingly. behalf our clients with the interest of client’s growth.

WE ARE LOCAL SERVICE

We are locals. We understand markets and available on We provide premium service. We always try to justify our
time when we are needed for our clients. work according to the business requirements

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LOOKING FOR A LONG TERM BUSINESS

RELATIONSHIP...

OFFICE PHONE
1st Lane, Chandan Nagar, Lanjipalli, +91 99232 78615
Berhampur - 760008, Ganjam, Odisha. +91 90909 72227

E-MAIL WEB
thebigchimpcompany@gmail.com www.bigchimp.in
THANK YOU