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TAL Syl BusinessSt
ghlj;jpl;lk;
juk; 12> 13
(2017 Mk; Mz;bypUe;J eilKiwg;gLj;jg;gLk;.)
tzpff; fy;tpjJ ; iw
tpQ;Qhd njhopDl;gg; gPlk;
Njrpa fy;tp epWtfk;
kfufk
www.nie.lk
tzpff; fy;tp
juk; - 12> 13w;fhd ghlj;jpl;lk;
tzpff; fy;tpj;Jiw
tpQ;Qhd njhopDl;gg; gPlk;
Njrpa fy;tp epWtfk;
mr;rply;:
cs;slf;fk;
gf;fk;
i
1.0 mwpKfk;
tzpff;fy;tpg; ghlkhdJ kpfg; gpugy;akhd tzpftpay; ghlnkhd;whFk;. mj;Jld; nraw;ghl;L uPjpahd ghlKk; MFk;.
,g;ghl khdJ nghUspay;> Kfhikj;Jtk;> r%f tpQ;Qhdk; Nghd;w ghlq;fspdhy; tYt+l;lg;gl;Ls;sJ. tzpff;fy;tpg; ghlk;
cau;juk; tzpftpay; ghlj;Jiwapd; ghlnkhd;whf ,Ug;gJld;> fiy kw;Wk; njhopyE
; l;g ghlj;Jiwia fw;fpdw
; khztu;fSf;Fk;
njupT nra;af;$ba ghlnkhd;whFk;. ,g;ghlj;ijf; fw;gjd; %yk; ngw;Wf; nfhs;sg;gLfpd;w mwpT> jpwd;> kdg;ghq;F vd;gd
nghJthf rhjhuz tho;f;ifg; gad;ghl;bw;Fk;> cau; fy;tpf;F kl;Lkd;wp tzpftpay; Jiwapd; njhopy;rhu; fy;tpf;Fk;
gad;gLj;Jtjw;Fk; Jizahf mikAk;.
iii
3.0 mbg;gilj; Nju;r;rpfs;
fy;tpapD}lhf tpUj;jp nra;ag;gLk; gpd;tUk; mbg;gilj; Nju;r;rpfs; Nkw;Fwpj;j Njrpa ,yf;Ffis miltjw;F toptFf;Fk;.
(i) njhlu;ghly; Nju;rr
; pfs;
njhlu;ghly; gw;wpa Nju;rr
; pfs; ehd;F Jizj; njhFjpfis mbg;gilahff; nfhz;lit. vOj;jwpT> vz;zwpT> rpjj ; pu mwpT>
jfty; njhopy; El;gj; jifik Nghd;w ehd;F njhFjpfspdbg;gilapy; njhlu;ghly; Nju;rr ; pfs; mbg;gilahff; nfhs;sg;gl;Ls;sJ.
vOj;jwpT : ftdkhfr; nrtpkLj;jy;> njspthfg; NgRjy;> fUj;jwpa thrpjj; y;> rupahfTk; nrk;ikahfTk;
vOJjy;> gad;jUtifahd fUj;Jg; gupkhw;wk;.
vz;zwpT : nghUs;> ,lk;> fhyk; vd;gtw;Wf;F vz;fisg; gad;gLj;jy;> vz;Zjy;> fzpjj
; y;
xOq;FKiwahf msj;jy;.
rpjj
; pu mwpT ::: NfhL> cUtk; vd;gtw;wpd; fUj;ij mwpjy;> tpguq;fs;> mwpTWj;jy;fs;> vz;zq;fs;
vd;gdtw;iwf; NfhL> cUtk;> tu;zk; vd;gtw;why; ntspgg; Lj;jYk; gjpT nra;jYk;.
jfty; njhopyE
; l;gj; jifik : fzpdp mwpT> fw;wypy>; njhopy; Rw;whlypy>; nrhe;j tho;tpy; jfty; njhlu;ghly;
njhopy; El;gq;fisg; (ICT) gad;gLj;jy;.
(ii) MSik tpUj;jp njhlu;ghd Nju;rr ; pfs;
Mf;fk;> tpupej
; rpej
; id> jw;WzpG> jPuk; hdk; vLj;jy;>
gpur;rpid tpLtpjj; y;> EZf;fkhd kw;Wk; gFg;gha;Tr; rpej
; id>
mzpapduhfg; gzp nra;jy;> jdpahs; ,iltpidj; njhlu;Gfs;> fz;Lgpbj;jYk; fz;lwpjYk; Kjyhd jpwikfs;.
Neu;ik> rfpgG
; j;jd;ik> kdpj nfsutj;ijf; fz;zpag;gLj;jy; Mfpa tpOkpaq;fs;.
kdvOr;rpfs;> Ez;zwpT
(iii) #oy; njhlu;ghd Nju;rr ; pfs;
,j;Nju;rr
; pfs; r%fk;> capupay;> ngsjpfk; Nghd;w #oy;fSld; njhlu;GWfpdw
; d.
r%fr; #oy;:
Njrpa ghuk;gupak; gw;wpa tpopgG ; zu;T> gd;ikr; r%fj;jpd; mq;fj;jtu;fs; vd;w tifapy; njhlu;GWk; Ez;Zzu;Tj; jpwd;fSk;
gfpue
; ; jspff
; g;gLk; ePjp> r%fj; njhlu;Gfs;> jdpegu; elj;ijfs;> nghJthdJk; rl;lg+ut
; khdJkhd rk;gpujhaq;fs;> cupikfs;>
nghWg;Gf;fs;> flikfs;> flg;ghLfs; vd;gtw;wpy; mf;fiw.
iv
capupay; #oy;:
thOk; cyF> kf;fs;> capupay; #oy; njhFjp> kuq;fs;> fhLfs;> fly;> ePu>; tsp> capupd jhtuk;> tpyq;F> kdpj tho;T.
ngsjpfr; #oy;:
,lk;> rf;jp> vupnghUs;> rlg;nghUs;> nghUs;fs; gw;wpAk; mit kdpj tho;fi ; f> czT> cil> ciwAs;> Rfhjhuk;>
nrsfupak;> Rthrk;> epjj; piu> ,isg;ghWjy;> Xa;T> fopTfs;> capupd fopTg; nghUl;fs; Mfpatw;Wld; nfhz;Ls;s njhlu;G
gw;wpa tpopgG
; zu;Tk;> Ez;Zzu;Tj; jpwd;fSk;.
fw;wYf;Fk;> Ntiy nra;tjw;Fk;> tho;tjw;Fk; fUtpfisAk; njhopy; El;gq;fisAk; gad;gLj;Jk; jpwd;fSk; ,q;F
cs;sf;fg;gl;Ls;sd.
v
4.0 ghlj;jpll
; j;jpd; Nehf;fq;fs;
kdpj Njit tpUg;gq;fis epiwT nra;tJld; njhlu;Gila gpur;rpidfSf;F epWtd my;yJ mikg;Gf;fis
mbg;gilahff; nfhz;L jPu;Tfis Njbawpaf;$ba Kiwfisf; fye;jhNyhrpg;gjpy; <LgLj;Jjy;.
khw;wkilAk; tzpfr; #oiy mwpe;J nfhs;tjd; %yk;> mjw;F ,iaghf;fk; milaf;$bajhd Maj;jj;ij ntspg;
gLj;Jjy;.
tzpfk; njhlu;gpy; ngw;Wf; nfhs;sg;gLfpd;w rl;lg+u;tkhd mwptpid eilKiw uPjpapy; gad;gLj;Jtjpy; <LgLj;Jjy;.
tzpfj;Jld; njhlu;Gila vz;zf;fUf;fs;> mbg;gilfs; vd;gtw;iw mwpe;J nfhs;tjw;Fk; tpupthd ghltplaq;fis
vspikahf cs;thq;fpf; nfhs;tjw;Fkhd Nju;r;rpfisg; ngw;Wf; nfhLj;jy;.
Kaw;rpahz;ik> Kfhikj;Jtj; jpwd;fis tpUj;jp nra;J nfhs;tjw;Fr; re;ju;gg
; kspj;jy;.
#oiy Nerpg;gtuhf tzpff; fUkq;fis elhj;jpr; nrd;W ,yq;ifia epiyNgwhd mgptpUj;jpapy; <Lglr; nra;jy;.
Njrpa> tya> g+Nfhs uPjpahf tzpfq;fspy; <LgLtjw;Fj; Njitahd mbg;gilj; Nju;r;rpfisg; ngw;Wf; nfhLj;jy;.
,yq;ifapy; rpwe;j tzpf fyhrhunkhd;iw Vw;gLj;Jtjw;Fj; Njitahd kdg;ghq;Ffis fl;bnaOg;gr; re;ju;gg
; k;
toq;fy;.
jpl;lq;fSld; tzpfq;fis Muk;gpgg
; jw;Fk;> mtw;iw elhj;jpr; nra;tjw;Fk; Njitahd gof;fj;ijg; ngw;Wf; nfhLj;jy;.
njhopy;rhu; tfpghfq;fspy; ntw;wpfukhf nrayhw;Wtjw;Fj; Njitahd Nju;r;rpfisg; ngw;Wf; nfhLj;jy;.
r%f> nghUshjhu tpUj;jp fUjp Kfhikj;Jtk;> etPd njhopyE
; l;g Kiwfisg; gad;gLj;Jk; jpwidg; ngw;Wf;
nfhLj;jy;.
cau;fy;tpapy; <LgLtjw;fhd Muk;gj;jpidg; ngw;Wf; nfhLj;jy;.
vi
5.0 Njrpa ,yf;FfSf;Fk; ghlj;jpll
; ,yf;FfSf;Fkpilapyhd njhlu;G
ghlj;jpl;l ,yf;Ffs; Njrpa nghJ ,yf;Ffs;
I II III IV V VI VII VIII
kdpj Njit tpUg;gq;fis epiwNtw;Wjy; njhlu;gpyhd gpur;rpidfSf;F epWtf
my;yJ mikg;Gf;fspyhd mbg;gilapy; jPu;Tfis Njbawpe;J nfhs;sf;$ba
Kiwfis Njbawpjypy; <Lglr; nra;jy;.
khw;wkilAk; tzpfr; #oiy mwpe;J nfhs;tjd; %yk; mjw;F ,iaghf;fkil
tjw;fhd Maj;jj;ij Vw;gLj;jy;.
tzpfk; njhlu;gpy; ngw;Wf; nfhs;Sk; rl;luPjpahd mwptpidr; nraw;ghl;L uPjpahfg;
gad;gLj;Jtjpy; <LgLj;Jjy;.
tzpfk; njhlu;gpyhd vz;zf;fUf;fs;> mbg;gilfs; vd;gtw;iw mwpe;J nfhs;t
jw;Fk;> tpupthd ghltplaq;fis vspikahf cs;thq;fpf; nfhs;tjw;Fkhd Nju;rr ; p
fisg; ngw;Wf; nfhLj;jy;.
Kaw;rpahz;ik kw;Wk; Kfhikj;Jtj; Nju;r;rpfis tpUj;jp nra;J nfhs;tjw;fhd
re;ju;gg
; j;ij toq;fy;.
#oiy Nerpg;gtuhf tzpf eltbf;iffis elhj;jpr; nrd;W ,yq;ifia epiy
Ngwhd mgptpUj;jpapy; <Lglr; nra;jy;.
Njrpa> tya> g+Nfhs uPjpahf tzpfq;fspy; <LgLtjw;Fj; Njitahd mbg;gilj;
Nju;r;rpfisg; ngw;Wf; nfhLj;jy;.
,yq;ifapy; rpwe;j tzpff; fyhrhunkhd;iw Vw;gLj;Jtjw;Fj; Njitahd kdg;
ghq;Ffisf; fl;bnaOg;gr; re;ju;g;gk; toq;fy;.
jpll
; q;fSld; tzpfq;fis Muk;gpgg ; jw;Fj; Njitahd #oiyg; ngw;Wf; nfhLj;jy;.
njhopy;rhu; tfpghfq;fspy; ntw;wpfukhfr; nrayhw;Wtjw;Fj; Njitahd Nju;r;rp
fisg; ngw;Wf; nfhLj;jy;.
r%fg; nghUshjhu tpUj;jp fUjp> Kfhikj;Jtk; kw;Wk; etPd njhopy;El;g Kiw
fisg; gad;gLj;Jk; jpwidg; ngw;Wf; nfhLj;jy;.
cau; fy;tpapy; <LgLtjw;fhd Muk;gj;jpidg; ngw;Wf; nfhLj;jy;.
vii
6.0 ghlj;jpl;lk;
juk; - 12 juk; - 13
300 300
viii
ghlj;jpll
; j;ij ghlrhiyj; jtizf;fika gfpu;e;J nfhs;tjw;F Kd;nkhopag;gLk; jpll
; k;
1k; jtiz Nju;r;rp kl;lk; 1.1 - Nju;r;rp kl;lk; 3.6 tiu 100 Nju;r;rp kl;lk; 18
juk; 12 2k; jtiz Nju;r;rp kl;lk; 4.1 - Nju;r;rp kl;lk; 7.4 tiu 95 Nju;r;rp kl;lk; 16
3k; jtiz Nju;r;rp kl;lk; 7.5 - Nju;r;rp kl;lk; 11.7 tiu 105 Nju;r;rp kl;lk; 19
1k; jtiz Nju;r;rp kl;lk; 12.1 - Nju;r;rp kl;lk; 14.2 tiu 100 Nju;r;rp kl;lk; 23
juk; 13 2k; jtiz Nju;r;rp kl;lk; 14.3 - Nju;r;rp kl;lk; 16.4 tiu 100 Nju;r;rp kl;lk; 21
3k; jtiz Nju;r;rp kl;lk; 16.5 - Nju;r;rp kl;lk; 18.7 tiu 100 Nju;r;rp kl;lk; 19
ix
6.1 juk; - 12w;fhd ghlj;jpll
; k;
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
1 . 0 tzpf m b g ; 50
gilfisAk;>
mt; tzpfq; 1.1 tzpf vz;zf; • tzpf vz;zf;fU • tzpf vz;zf;fUtpid mwpKfg;gLj;Jthu;. 08
fs; nraw; fUtpidg; gFg; • mwpKfk; • Njitfs;> tpUg;gq;fis cjhuzq;fSld;
gLfpd; w gha;T nra;thu;. • NjitfSk; tpUg;gq;fSk; tpsf;F thu;.
#oiyAk; • cw;gj;jpfs; • Njitfs;> tpUg;gq;fSf;fpilNa fhzg;
Njbawpthu; . • nghUl;fs; gLk; NtWghLfis cjhuzq;fisf; Fwpg;
• Nritfs; gpl;L xg;gpLthu;.
• re;ij • cw;gj;jp vd;gij tpsf;Fthu;.
• tzpfq;fspd; gz;Gfs; • kdpjj; Njitfs; tpUg;gq;fs; cw;gj;jp
• tpwg; id my;yJ gupkhw;wk; fspd; %yNk epiwT nra;ag;gLfpd;wJ
,lk;ngwy; vd;gij cWjpg;gLj;Jthu;.
• nghUl;fs;> Nritfspd; • nghUl;fSf;Fk; NritfSf;Fkpilapyhd
nfhLf;fy; thq;fy;fs; NtWghLfis xg;gpLthu;.
,lk;ngwy;. • Njitfs;> tpUg;gq;fis epiwT nra;J
• nfhLf;fy; thq;fy;fs; nfhs;tjw;Fk; re;ijf;Fkpilapy; fhzg;gL
njhlu;r;rpahf ,lk;ngwy;. fpd;w njhlu;igr; Rl;bf; fhl;Lthu;.
• ,yhgj;jpdhy; Cf;Ftpf; • tzpfq;fspd; gz;Gfis cjhuzq;fNshL
fg;gly;. tpgupg;ghu;.
• ,lnuhd;W fhzg;gly;.
• tzpff; fUkq;fs; vd;why; vd;d vd;gij
• tpUg;gq;fs; cUthf;fg;
tpsf;F thu;.
gly;.
• nghUshjhu eltbf;if • toq; f g; g l; l tzpfnkhd; w pd; tzpff;
nahd;whf ,Uj;jy;. fUkq;fisg; gl;bay;gLj;Jthu;.
• tzpff; fUkq;fs; • tzpfq; f spd; Nehf; f q; f is cjhuzq;
• Njitfs; tpUg;gq;fis fNshL tpsf;Fthu;.
epiwT nra;jy;. • nghUshjhunkhd; w pd; tho; j d; i kf; F
• tsq;fSf;Fg; ngWkhdj; tzpfq;fspd; gq;fspg;gpid kjpg;ghu;.
ijr; Nru;j;jy;. ($l;lg;gl;l
ngWkjp)
• tzpf Nehf;fq;fs;
1
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
1.2 tzpfq; fsJ • Ra Njitg; g+u;j;jpg; nghU • RaNjitg; g+u;j;jp Kiwapid tpsf;Fthu;. 06
guk;giyAk; shjhu Kiw • tzpfg; guk;gypd; re;ju;g;gq;fisr; Rl;bf;
mjd; Nghf;F • Neu; cw;gj;jp fhl;Lthu;.
fisAk; mwpe;J • jdpegu; rpwg;Gj; Nju;r;rp • Neu; cw;gj;jpfF; k; Neupy; cw;gj;jpf;Fkpil
nfhs;thu;. • tzpfg; guk;gy; apyhd NtWghLfis tpsf;Fthu;.
• gz;lkhw;W Kiw • gzj;jpd; tsu;rr ; papid (guk;giy)
• Neupy; cw;gj;jp tpsf;Fthu;.
• tpahghuk; • tpahghuj;jpd; fle;jfhy epiyikfisAk;
• gzg; gad;ghL epfo;fhy epiyikfisAk; xg;gpLthu;.
• gzj;jpd; tsu;rr
; p (guk;gy;) • tu;j;jfj;jpw;Fk; tpahghuj;jpw;Fkpilapyhd
• ifj;njhopy; Gul;rp NtWghLfis tpsf;Fthu;.
• tu;j; jfk; • tzpfj;jpw;fhff; fhzg;gLk; Jizr;Nrit
• tpahghuk; fis mwpKfg;gLj;Jthu;.
• Jizr;Nritfs; / • ,yj;jpudpay; tu;j;jfj;jpid tpsf;Fthu;.
tzpfj;jpw;F cjTk; • epfo;fhyj;jpy; ,yj;jpudpay; tu;j;jfkhdJ
Nritfs;. gpugy;akiltjw;fhd fhuzq;fis ntspg;
• jfty; nghUshjhuk; gLj;Jthu;.
• ,yj;jpudpay; tu;j;jfk; • tzpf cyfpd; epfo;fhyg; Nghf;fpidAk;
• tzpfq;fspd; Nghf;F mjd; %yk; tzpfq;fspy; ,lk;ngw;Ws;s
• g+Nfhs uPjpahfg; gut khw;wq;fisAk; tpsf;Fthu;.
yiljy;
• ,yj;jpudpay; tzpfk;
Njhw;wk; ngwy;
• ,yj;jpudpay; gzg;
gad;ghL
2
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
3
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
4
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
1.5 tzpfj;jpd; kPJ • tzpfj;jpd; kPJ mf;fiw • njupT nra;j tzpfnkhd;wpd; cjtpAld;> 06
mf;fiw nrYj; nrYj;Jk; gpuptpdu; mt;tzpfj;jpy; mf;fiw nrYj;Jk; gpuptpdu;
Jk; gpuptpdu;fs; • cupikahsu; / gq;fhsu; fisg; gl;bay;gLj;Jthu;.
tzpfk; njhlu; • Kfhikahsu; • xt;nthU gpuptpdu;fSk; tzpfj;jpd; kPJ
ghf mf;fiw • Copau; mf; fiw nrYj;Jtjw;fhd fhuzq; fis
nrYj;Jtjw;fhd • fld;nfhLj;Njhu; tpsf;F thu;.
fhuzq;fisf; • Efu;Nthu; • xt;nthU mf;fiw fhl;Lk; gpuptpdUk; tzp
Nfl;lwpthu;. • toq;Feu; fj; j pd; kP J mf; f iw nrYj; J tjw; f hd
• vjpu;fhy KjyPl;lhsu;fs; fhuzq;fs; gy;NtWgl;lit vd;gij ntspg;
• muR gLj;Jthu;.
• r%fk; • tzpfj;jpd; kPJ mf;fiw nrYj;Jk; gpuptpdu;
• Vida gpuptpdu; fs; tzpfnkhd;wpw;F Kf;fpaj;Jtk; ngWk;
• tzpfj;jpd; kPJ mf;fiw Kiwapidr; Rl;bf; fhl;Lthu;.
nrYj;Jk; gpuptpdu; mtw; • tzpfnkhd; w pd; ntw; w pfukhd tho; j d;
wpd; kPJ mf;fiw nrYj;J ikf;F mf;fiw nrYj;Jk; gpuptpdu;fspd;
tjw;fhd fhuzq;fs;. vjpu;ghu;gG
; f;fs; njhlu;ghff; ftdk; nrYj;jg;
• tzpfnkhd;wpw;F tzpfj; gl Ntz;Lk; vd;gijr; Rl;bf; fhl;Lthu;.
jpd;kJP mf;fiw nrYj;Jk; • tzpfj;jpd; kPJ mf;fiw nrYj;Jk; gpuptpdu;
gpuptpdu;fspd; Kf;fpaj;Jtk;. fs;> tzpfj;jpd; kPJ fhl;Lk; mf;fiw> mtu;
fSf;F tzpfj;jpd; kPJ mOj;jq;fis
Vw;gLj;Jtjw;FKs;s ,aYik vd;gtw;wpd;
mbg; gilapy; mg;g puptpdu; fspd; Kf;f paj;
Jtj;ijj; jPu;khdpg;ghu;.
5
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
1.7 tzpfj;jpd; mfr; • tzpf mfr;#oy; fhuzpfs; • tzpfj; j pd; kP J jhf; f j; i j Vw; g Lj; J k; 06
#oy; fhuzpfsp • cupikahsu;fs; mfr;#oy; fhuzpfisg; gl;baw;gLj;Jthu;.
d h y ; t z p f q ; • Kfhikahsu;fs; • xt; n thU mfr; #ow; fhuzpfSld;
fspy; Vw;gLj;Jk; • Copau;fs; ,ize; j gyq; f s; > gytP d q; f Sf; f hd
jhf;fq;fisg; • mikg;Gf; fyhrhuk; cjhuzq;fisr; Rl;bf; fhl;Lthu;.
gFj;jha;thu;. • epWtdf; fl;likg;G • tzpfj;jpd; mfr;#oypd; gyq;fSk; gy
• tzpfj;jpd; tsq;fs; tPdq;fSk; tzpff; fUkq;fspy; jhf;fj;ij
• mfr;#oy; fhuzpfSld; Naw;gLj;Jk; Kiwapid EZf;fkhfg; gFg;
njhlu;Gila gyq;fSk; gha;T nra;thu;.
gytPdq;fSk; • gyq;fisg; gad;gLj;jp tzpfj;ij ntw;wp
fukhf;fpf; nfhs;sf;$ba KiwapidAk;
gytPdq;fisj; jtpuj ; J
; f; nfhs;tjw;Fg; gpd;
gw;wNtz;ba topKiwfisAk; tpsf;Fthu;.
1.8 Ntiyr;#ow; • mz;kpa #ow; fhuzpfs; • tzpfj; j pd; kP J jhf; f j; i jNaw; g Lj; J k; 04
(mz;kpa) • thbf;ifahsu; / Efu;Nthu; mz;kpa #oy; fhuzpfisg; gl;baw;gLj;Jthu;.
fhuzpfs; • toq;Feu;fs; • mz;kpa #oy; fhuzpfSld; ,ize;jjhf
tzpfq; fspy; • Nghl;bahsu;fs; cUthfpd;w tzpf tha;g;Gf;fisg; gl;baw;
Vw;gLj;Jk; • re;ijapy; gpuNtrpf;f vjpu; gLj;Jthu;.
jhf;fq;fisg; ghu;j;jpUf;Fk; Gjpa • mz;kpa #oy; fhuzpfSld; ,ize;jjhf
gFg;gha;T tzpfu;fs; tzpfq;fSf;F Vw;gLk; mr;RWj;jy;fisr;
nra;thu;. • gpujpaPlL
; g; nghUl;fis Rl;bf;fhl;Lthu;.
cw;gj;jp nra;Nthu;
6
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
1.9 Ngupdr; #ow; • Ngupdr; (nghJ) #oy; • tzpfj; j pd; kP J jhf; f j; i jNaw; g Lj; J k; 06
fhuzpfs; fhuzpfs; Ngupdr;#oy; fhuzpfisg; gl;bay;gLj;J
tzpfq; fspy; • nghushjhur; #oy; thu;.
Vw;gLj;Jk; • murpay; #oy; • xt; n thU Ngupdr; # oy; fhuzpfisAk;
jhf;fq;fisg; • rl;lr; #oy; tpgupg;ghu;.
gFg;gha;T • njhopy;El;gr; #oy; • xt;nthU Ngupdr;#oy; fhuzpfspdhYk;
nra;thu;. • Fbapay; #oy; (kf;fs; tzpfj;jpw;F fpilf;fg; ngWk; Kf;fpaj;J
#oy;) tj;ijr; Rl;bf; fhl;Lthu;.
• ,aw;ifr; #oy; • Ngupdr;#oy; fhuzpfs; tzpfj;jpd; kPJ
• r%ff; fyhrhur; #oy; Vw;gLj;Jk; jhf;fj;jpw;fhd cjhuzq;fisr;
• g+Nfhs kar; #oy; Rl;bf;fhl;Lthu;.
• Ngupdr; #oy; fhuzpfs; • Ngupdr; # oy; fhuzpfs; mz; k pa #oy;
mz;kpa #oy; fhuzpfspy; fhuzpfspy; Vw; g Lj; J k; jhf; f j; i jg;
Vw;gLj;Jk; jhf;fq;fs;. gFg;gha;T nra;thu;.
• Ngupdr; #oy; fhuzpfSf; • Ngupdr;#oy; fhuzpfSf;fpilapy; ,ilj;
fpilapyhd ,ilj;njhlu;G. njhlu;Gfs; fhzg;gLfpd;wd vd;gjw;fhd
cjhuzq;fisf; Fwpg;gpl;L tpsf;Fthu;.
7
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
2 . 0 tzpfr; 20
#oYf; F
,iaghf; f 2.1 tzpfq; fspdhy; • tzpfq;fspd; r%fuPjpahd • Vw;Wf; nfhs;sg;gl;l tiutpyf;fzq;fsp 08
ki ltjw; F r % f u P j p a h d nghWg;Gf;fs; D}lhf tzpfq; f spd; r%f uP j pahd
tzp fk h d J n ghWg; G f; f is • tpsf;F jy; nghWg;Gf;fis mwpKfg;gLj;Jthu;.
r%fuP j p a hd epiwNtw; Wtjd; • r%fg; nghWg;Gf;fis epiw • tzpfq;fs; r%f uPjpahd nghWg;Gf;fis
nghWg;Gf;f s;> Kf;fpaj;Jtj;ij Ntw;Wtjd; Njitg;ghL. epiwNtw;w Ntz;bajd; Njitg;ghl;bid
tpOkpaq; f s; kjpg;ghu;. • r%f nghWg;Gf;fis epiw tpsf;F thu;.
kP J ftdk; Ntw;w Ntz;ba gpuptpdu; • tzpfq;fspd; r%f uPjpahd nghWg;Gf;fis
nrYj; J k; • cupikahsu; epiwTNtw; w Ntz; b a gpuptpdu; f isg;
Kiwapidf; • Copau;fs; gl;baw;gLj;Jthu;.
Nfl; l wpthu; • thbf;ifahsu; • tzpfq;fspdhy; xt;nthU gpuptpdu;fSf;
• r%fk; Fk; epiwT nra;a Ntz;ba r%f uPjpahd
• muR nghWg;Gf;fisj; jdpj;jdpahf cjhuzq;
• kf;fs; fSld; Kd;itg;ghu;.
• #oy; • tzpf epWtdnkhd;iw cjhuzkhf vLj;J
mJ xt; n thU gpuptpdu; f Sf; F k; r%f
uPjpahd nghWg;Gf;fis epiwT nra;Ak;
Kiwfisr; Rl;bf; fhl;Lthu;.
• r%f uPjpahd nghWg;Gf;fis epiwNtw;W
tjd; %yk; tzpfnkhd;Wf;F fpilf;fpd;w
mD$yq;fisg; gl;baw;gLj;Jthu;.
• rfy gpuptpdu;fspdJk; vjpu;ghu;g;Gf;fis
epiwNtw;wf;$ba Kiwapy; r%f uPjpahd
nghWg;Gf;fis epiwNtw;w Ntz;ba Kiw
apid tpsf;Fthu;.
8
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
9
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
10
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
3 . 0 muRld; 30
njhlu;Gfisg; 3.1 muR tzpfq; • muR • ,yq;i fapYs;s tzpfq; fSf; F murpd; 04
NgzpathW fspy; jiyapLk; • kj;jpa muR jiyaPlhdJ kj;jpa muR> khfhz rig>
tzpfq;f is Kiwapidj; • khfhz rig cs;@uhl;rp epWtdq;fs; vd;gdtw;wpD}lhf
elhj; j pr; Njb awpthu;. • cs;@uhl;rp epWtdq;fs; ,lk;ngWfpdw ; J vd;gjidr; Rl;bf;fhl;Lthu;.
nry; t jd; • muR tzpfq;fs; kPJ nry; • njupT nra; j tzpf epWtdnkhd; i w
N ji tg; thf;Fr; nrYj;Jk; Kiw. cjhuzkhff; nfhz;L mjw;F kj;jpa muR>
ghl;bid • cl;fl;likg;G trjpfis khfhz rig> cs;@uhl;rp epWtdq;fs;
cWjpg; toq; fy;. vd;gd jiyapLk; Kiwapid ntt;Ntwhf
gLj; J thu; . • Nghl;bahsuhjy; tpsf;F thu;.
• thbf;ifahsuhjy; • muR tzpfq; f spy; jiyaP L nra; A k;
• nfhs;iffis cUthf;F gy;NtW Kiwfis tpsf;Fthu;.
jy; • muR tzpfq; f spy; jiyaP L nra; A k;
• rl;ljpll
; q;fis - tpjpj;jy; xt; n thU Kiwf; Fkhd cjhuzq; fis
• Cf;Ftpg;Gf;fisg; ngw; Kd;itg;ghu;.
Wf; nfhLj;jy;. • murplkpUe;J tzpfq;fSf;Ff; fpilf;Fk;
• tup mwtply; cjtpfs;> topfhl;Ljy;fs; vd;gd tzpfq;
fSf; F Kf; f paj; J tk; ngWfpd; w Kiw
apidj; njspTgLj;Jthu;.
11
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
3.3 murpd; ,iwf; • murpd; ,iwf;nfhs;if • murpd; ,iwf; n fhs; i f vd; w hy; vd; d 06
nfhs;iffSf;F • Nehf;fq;fs; vd;gij tpsf;Fthu;.
(gprpff
; y; • mur tUkhdq;fs; • murpd; ,iwf; n fhs; i fia eilKiwg;
nfhs;if) Vw;g • tup tUkhdk; gLj;Jtjd; Njitg;ghl;bidr; Rl;bf; fhl;L
tzpfq; fis • tup tiffs; thu;.
elj;jpr; nry;t • Neu;tup • murpd; tUkhdk;> nryTfs; vd;gtw;wpd;
jd; Kf;fpaj; • Neupy; tup fl;likg;gpid tiuGfs; %yk; Fwpg;gpl;Lf;
Jtj; j pid • tup my;yhj tUkhdq;fs; fhl;Lthu;.
kjpg;ghu;. • mur nryTfs;
12
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
13
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
14
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
4 . 0 gy; N tW 40
tzpf
mikg; G 4.1 mikg;G uPjpahd • mikg;Gf;fs; • mikg;Gf;fs; vd;why; vd;d vd;gij cjhu 02
tiffisAk; v z; zf ; f Ui t • Kiwahd mikg;nghd;wpd; zq;fSld; Rl;bf; fhl;Lthu;.
mtw; i w m wpKfg; g Lj; j p gz;Gfs; • Kiwahd mikg;nghd;wpy; fhzf;$ ba
Ki wa hf cupikapd; mbg; • tzpf mikg;Gf;fs; gz;Gfisg; gl;bay;gLj;Jthu;.
Muk; g pj; J gilapy; tzpf • cupikapdbg;gilapy; • tzpf mikg;Gf;fis tiutpyf;fzg;
elj; j pr; m i kg; G f; f i s tzpf mikg;Gf;fspd; gLj;Jthu;.
nry; tifg;gLj;Jthu;. tiffs; • tzpf mikg;Gf;fis mjd; cupikapdbg;
tjw; f hd • jdpahu; Jiwapd; tzpf gilapy; tifg;gLj;Jthu;.
Njitg; g hl; mikg;Gf;fs; • jdpahu; Jiwf;Fupa tzpf mikg;Gf;fisg;
bidAk; • jdpahSupik tzpfk; gl;bay;gLj;Jthu;.
cWjpg; • gq;Filik tzpfk; • nghJj; (mur) Jiwf;Fupa tzpf mikg;Gf;
gLj; J thu; . • $l;bizf;fg;gl;l fisg; gl;bay;gLj;Jthu;.
fk;gdpfs; • cupikapdbg; g ilapy; tzpf mikg; Gf;
• $l; LwT fis tifg;gLj; jp mtw;i wg; gha; r;ry;
• mur Jiw tzpf mikg; Nfhl;L tiuglj;jpy; fhl;Lthu;.
Gf;fs;
• jpizf;fsq;fs;
• mur$l;Lj; jhgdq;fs;
• cs;@uhl;rp mjpfhu
rigfspd; fPo; ,lk;ngWk;
tzpfq;fs;
• mur fk;gdpfs;
• tpNrl tzpfq;fs;
• mq;fPfhu tzpfq;fs;
• tzpfq;fspd; ,izg;G
15
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
16
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
17
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
18
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
4.7 mur Jiw tzpf • muR tzpfq;fis elhj;jpr; • tzpff; fUkq;fs; murpd; fPo; elhj;jpr; 04
mikg;Gf;fspd; nry;tjw;fhd fhuzq;fs;. nry;tjw;fhd fhuzq;fisf; Nfl;lwpthu;.
gz;Gfisf; • murJiw tzpf mikg; • mur Jiw tzpf mikg;Gf;fis tifg;
Nfl;lwpe;J mt; Gf;fs; gLj;Jthu;.
tzpfq; f spd; • mur $l;Lj;jhgdq;fs; • mur Jiw tzpfq;fSf;fhd cjhuzq;
K f ; f p a j ; J t j ; • mur jpizf;fsq;fs; fis Kd;itg;ghu;.
ijr; Rl;bf; • cs;@uhl;rp mjpfhu rig • mur Jiw tzpf mikg;Gf;fspd; gz;G
fhl;Lthu;. apd; fPo; nraw;gLk; fisf; Nfl;lwpthu;.
tzpfq;fs;
• mur fk;gdpfs;
• mur Jiw tzpf mikg;
Gf;fspd; gz;Gfs;
19
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
5. 0 r%f 20
nghUshjhu 5.1 Kaw;rpahz;ik • Kaw;rpahz;ik • Vw;Wf; nfhs;sg;gl;l tiutpyf;fzq;fis 06
jdpa hs; apd; Kf;fpaj; • tpsf; F jy; fw;gjd; %yk; Kaw;rpahz;ik njhlu;ghd
tpUj; j pf; f hf Jtk;> • Kf;fpaj;Jtk; tiutpyf;fznkhd;iwf; fl;bnaOg;Gthu;.
Kaw; r p mD$yq;fs; • Kaw;rpahz;ikf;Fk; • Kaw;rpahz;ikapd; Kf;fpaj;Jtj;ij
ahz; i kapd; vd;gtw;iw tzpfj;j pw; Fkpilapyhd kjpg;ghu;.
gq;fspg;gpid mwpe;J Kaw;rp njhlu;G • Kaw;rpahz;ikf;Fk; tzpfj;jpw;Fkpilap
kjpg; g hu; . ahsnuhUtuh • Kaw;rpahz;ikapd; yhd njhlu;gpid tpsf;Fthu;.
tjw; f hd mD$yq;fs; • Ka w; r pa hz; i ka pdhy ; jdpe gUf; F k;
mf;fiwapid • jdpahs; epWtdj;jpw;Fk; r%fj;jpw;Fk; nghUshjhuj;
ntspgg; Lj;Jthu;. • epWtd jpw;Fk; fpilf;Fk; mD$yq;fisg; gl;baw;
• r%fKk; nghUshjhuKk; gLj;Jthu;.
• Kaw; rpahz; i kAk; nghU • njupT nra;j Kaw;rpahz;iknahd;iwf;
shjhu mgptpUj;jpAk; ftdj;jpy; nfhz;L mjd; %yk; Kaw;rp
• Kaw;rpahz;ikapd; ahsUf;Fk; epWtdj;jpw;Fk; r%fj;jpw;Fk;
Nghf;Ffs; nghUshjhuj;jpw;Fk; fpilf;Fk; mD$yq;
fis ntt;Ntwhff; Nfhitg;gLj;Jthu;.
• Kaw;rpahz;ikf;Fk; nghUshjhu mgptpUj;
jpf;Fkpilapyhd njhlu;ig tpsf;Fthu;.
20
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
• Njitahd tsq;fisg;
ngw;Wf; nfhs;sy;.
(Rusourcing)
• cz;ikepiyf;F
khw;Wjy; (Actualization).
• gad;fisg; ngw;Wf;
nfhs;sy; (Harvesting)
21
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
• njhlu;ghly; jpwd;fs;
(Communication Skills)
• mbg;gil Kfhikj;Jtj;
jpwd;fs;(Basic Management
Skills)
• Kaw;rpahz;ikg; gz;Gfis
Ak; jpwd;fisAk; tpUj;jp
nra;J nfhs;sf;$ba
Kiwfs;
• Ra kjpg;gLP
• gapw;rp
• fy; tp
• mDgtq;fspd; %yk;
ed;ikfisg; ngwy;.
22
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
6 . 0 rpwpa > 15
e Lj; j u
msthd 6.1 rpwpa> eLj; j u • rpwpa> eLj;ju msT • Vw;Wf; nfhs;sg;gl;l epajpfisf; fUj;jpw; 08
tzpfq;fs; msT tzpfq; tzpfq; fs;. nfhz;L rpwpa kw;Wk; eLj;ju msT tzpfq;
nghUshjhu fspd; gz;G • tpsf; F jy; fSf;F tpsf;fkspg;ghu;.
mgptpUj;jpfF ; fisj; Nfl; • gz;Gfs; • rpwpa kw;Wk; eLj;ju msT tzpfq;fspd;
toq; F k; lwpe;J mtw;wpd; • Kf;fpaj;Jtk; tpNrl gz;Gfisg; gl;baw;gLj;Jthu;.
gq;fspg;gpid K f ; f p a j ; J t j ; • Kaw;rpahz;ikf;Fk; rpwpa> • ehl;bd; nghUshjhu mgptpUj;jpf;Fr; rpwpa
kjpg; g hu; . jpid kjpg;ghu;. eLj;ju mstpyhd kw; Wk; eLj; j u msT tzpfq; f spdhy;
tzpfq;fspw;fpilNaahd fpilf;Fk; gq;fspg;gpid tpsf;Fthu;.
njhlu;Gfs; • rpwpa > e Lj; j u m s T tzpfq; f s pd;
• rpwpa> eLj;ju msT ntw;wpf;F Kaw;rpahz;ik Kf;fpaj;Jtk;
tzpfu;fs; ftdk; nrYj;j ngWk; Kiwapidj; njspTgLj;Jthu;.
Ntz;ba tplaq;fs;. • rpwpa kw;Wk; eLj;ju msT tzpfq;fis
• tzpfj;ij Muk;gpf;Fk; Muk;gpf;Fk;NghJk;> mjid elhj;jpr; nry;
NghJ Yk;NghJk; ftdj;jpy; nfhs;s Ntz;ba
• tzpfj; i j elj;jpr; tplaq;fisg; gl;b ; aw;gLj;Jthu;.
nry;Yk;NghJ • rpwpa kw;Wk; eLj;ju msT tzpfq;fs;
• rpwpa> eLj;ju msT ntw;wpailtjw;F my;yJ Njhy; tpail
tzpfq; f s; Njhy;tpail tjw;fhd fhuzq;fisg; gFg;gha;T nra;
tjw;fhd fhuzq;fs;. thu;.
23
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
6.2 rpwpa> eLj; j u • rpwpa> eLj;jusT tzpfq; • rpwpa> eLj;ju mstpyhd tzpfq;fis 07
msT tzpfq; fis Cf;Ftpg;gjw;F Cf;Ftpg;gjw;F muR vLf;Fk; eltbf;if
fis ntw;wpfu muR Nkw;nfhz;Ls;s fisg; gl;baw;gLj;Jthu;.
khf; f pf; nfhs; eltbf;iffs; • murpdhy; toq;fg;gLk; Cf;Ftpg;Gf;fis
tjw; F fhzg; • epjp rhu;e;j epjp rhu;e;j / epjp rhuhj vDk; tifapy;
gLfpd;w Cf; F • epjp rhuhj tifg;gLj;jpf; fhl;Lthu;.
t p g ; G f ; f i s j ; • Cf;FtpgG ; f;fis toq;Fk; • rpwpa> eLj;ju mstpyhd tzpfq;fSf;F
Njbawpthu;. epWtdq;fs; Cf;Ftpg;Gf;fis toq;Fk; epWtdq;fis
• mur epWtdq;fs; Ak;> mit toq;Fk; Cf;Ftpg;Gf;fisAk;
• Vida epWtdq;fs; cs;slf;fpa ml;ltiznahd;iwj; jahupg;
• toq;Fk; Cf;FtpgG ; f;fspd; ghu;.
tiffs; • njupT nra;j tzpfnkhd;wpD}lhf mjw;F
• MNyhridr; Nritfs; toq;fg;gLfpd;w Cf;Ftpg;Gf;fis ,dq;
• Ma;Tk; njhopEl;gr; fz;L mtw;iw epjprhu;e;j> epjprhuhj vDk;
NritfSk; tifapy; tifg;gLj;jpf; fhl;Lthu;.
• epjp trjpfs; • rpwpa> eLj;ju mstpyhd tzpfq;fspd;
• re;ijg;gLj;jy; trjpfs; ntw; w pf; F Cf; F tpg; G f; f is ngw; W f;
• cl;fl;likg;G trjpfs; nfhLg;gjw;F epfo;fhyj;jpy; eilKiwg;
gLj;jg;gLfpd;w nraw;wpl;lq;fisg; gl;baw;
gLj;Jthu;.
• njupT nra;j tzpfj;jpw;F Cf;Ftpg;Gf;
fis ngw;Wf; nfhLf;fpd;w nraw;wpl;lq;
fisAk;> mjd; %yk; toq;fg;gLfpd;w
Cf; Ftpg;G f; fisAk; ml; ltizg; gLj; J
thu;.
24
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
7 . 0 t z pf q ; 40
fspd; tho;
jd; i kf; F k; 7.1 nfhLf; fy; • gzk; • gzk; vd;gjw;F tpsf;fk; $Wthu;. 04
tsu; r ; r pf; F k; thq;fy;fis • tpsf; F jy; • gupkhw;wj;jpwF
; g; gzj;jpd; Njitg;ghl;bidr;
gzk; kw;Wk; ,yFgLj; j pf; • fUkq;fs; Rl;bf; fhl;Lthu;.
epjp epWt nfhs;tjw; • gzj;jpd; gz;Gfs; • gzj;jpd; fUkq;fis mwpKfg;gLj;jp mtw;
dq; f spdhy; fhfg; gzg; • tiffs; wpd; Kf;fpaj;Jtj;ij cjhuzq;fSld;
toq;fg;gLfpdw ; ghtidapd; • rl;lg;gzk; tpsf;Fthu;.
gq;fspg;gpid Kf;fpaj;Jtj;ij • tq;fpg;gzk; • rpwe; j gzj; j pd; gz; G fisr; Rl; b f;
kjpg; g hu; . cWjpgg; Lj;Jthu;. • mz;kpa gzk; fhl;Lthu;.
• ,yj;jpudpay; gzk; • gupkhw;wj;jpdN; ghJ gad;gLj;jg;gLfpdw; gy;
NtW gz tiffis tpsf;Fthu;.
7.2 ,yq; ifapd; • ,yq;ifapd; epjp epWtd • ,yq;if kj;jpa tq;fpapd; Mz;lwpf;if 08
tzpf tpUj;jpf; Kiwikfs; apid mbg;gilahff; nfhz;L ,yq;if
Fj; Jizahf • tq; fpj; Jiw apYs;s epjp epWtd Kiwikapid tifg;
mikAk; epjp • kj;jpa tq;fp gLj;Jthu;.
epWtd • cj;juT ngw;w tzpf • toq; f g; g l; l epjp epWtdj; njhFjpia
Kiwikfis tq;f pfs; xt; n thU tiffspd; fP o ; NtWgLj; j pf;
mwpe;J • cj;juT ngw;w tpNrl fhl;Lthu;.
nfhs;thu;. tq;f pfs; • xt;nthU tiffSf;FKupa epjp epWtdq;
• itg;Gf;fis Vw;Fk; fis cjhuzq;fSld; tpsf;Fthu;.
Vida epjp epWtdq;fs; • xt; n thU tiffSf;F Kupa epjp epWt
• cj;juT ngw;w epjpf; dq;fs; tzpfq;fspd; nraw;ghLfSf;Fg;
fk;gdpfs; gq;fspg;Gr; nra;Ak; Kiwapidr; Rl;bf;
• $l;LwTf; fpuhkpa tq;fp fhl;Lthu;.
• $l;LwTr; rpf;fdf; fld;
toq;Fk; rq;fk;
25
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
26
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
7.3 ,yq;if kj;jpa • ,yq;if kj;jpa tq;fp • ,yq;if kj;jpa tq;fp njhlu;gpy; mwpKfk; 02
tq;fpapd; njhopw; • Nehf;fq;fs; nra;thu;.
ghLfisj; Njb • njhopwg ; hLfs; / fUkq;fs; • ,yq;if kj;jpa tq;fpapd; Nehf;fq;fis
awpthu;. • ,yq;if kj;jpa tq;fp njspTgLj;Jthu;.
apd; fUkq;fs; tzpfq; • ,yq; i f kj; j pa tq; f papd; njhopw; g hL
fspd; ntw;wpapy; Vw;gLj; fisg; gl;baw;gLj;Jthu;.
Jk; jhf;fk; • ,yq;if kj;jpa tq;fpapd; njhopw;ghLfs;
tzpfq;fspy; nry;thf;Fr; nrYj;Jk; Kiw
fis tpsf;Fthu;.
7.4 tzpf tq;fp • tzpf tq;fpfspd; itg;Gf; • tzpf tq; f pfspdhy; Ngzg; g Lfpd; w 06
apdhy; Ngzg;gL fspd; tiffs;. gy;NtW itg;G tiffis mwpKfg;gLj;J
fpd;w gy;NtW • eilKiwf; fzf;F thu;.
itg;Gf;fs; (Nfs;tp itg;G) • tzpf tq; f pfspdhy; Ngzg; g Lfpd; w
mtw;w pdhy; • Nrkpg;G itg;G gy;NtW itg;G tiffSf;fpilapy; fhzg;
toq;fg;gLfpd;w • epiyahd itg;G gLfpd;w xw;Wik> Ntw;Wikfis xg;gPl;
fld;fs; vd;gd • gy;NtW itg;G tiffs; lwpthu;.
tzpfq; f spd; tzpfnuhUtUf; F Kf; f p • tzpf tq;fpfshy; Ngzg;gLfpd;w gy;NtW
nraw;ghLfspYk; aj;Jtk; ngWk; Kiw. itg;G tiffs; tzpfnuhUtUf;F Kf;fp
tsu;r;rpfspYk; • tzpf tq;fpfspdhy; aj;Jtk; ngWk; Kiwapidr; Rl;bf; fhl;L
Vw;gLj;Jk; toq;fg;gLk; fld;fs; thu;.
jhf;fq;fisr; • tq;fpNkyjpfg;gw;W • tzpf tq;fpfspdhy; toq;fg;gLk; fld;
Rl;bf; fhl;Lthu;. • fld;fs; fis tifg;gLj;jpf; fhl;Lthu;.
• tzpff; fld;
• Efu;Tf;fld;
27
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
7.5 tzpf tq;fpfsp • tzpf tq;fpfspd; Nrit • tzpf tq; f pfspdhy; toq; f g; g Lfpd; w 06
dhy; toq;fg;gL fs; Nritfisg; gl;baw;gLj;Jthu;.
fpd;w Nritfs; • gpujpfu;j;jhr; Nritfis • tzpf tq;fpfspdhy; toq;fg;gLfpd;w xt;
tzpfq; f spd; toq; fy;. nthU NritfisAk; ntt;Ntwhf tpsf;F
nraw;ghLfspy; • Fj;jifr; Nritfs; thu;.
Vw;gLj;Jfpd;w • ,yj;jpudpy; tq;fpr; • mr;Nritfs; tzpf eltbf;iffspd; kPJ
jhf;fj;ij vLj; Nrit (E - Banking) jhf;fj;ijNaw;gLj;Jk; Kiwfis tpsf;F
Jf; fhl;Lthu;. • tPL tiu tq;fpr;Nrit thu;.
(Home Banking) • njupT nra;j tzpf epWtdnkhd;wpw;F
• njhiyNgrp tq;fpr; tzpf tq;fpfspdhy; ngw;Wf; nfhs;sf;$ba
Nrit (Tele Banking) Nrit fisf; Nfl;lwpeJ ; gl;baw;gLj;Jthu;.
• mlFr; Nrit
• ghJfhg;Gg; ngl;lfr;
Nrit
• ntspehl;Lr; nryhtzp
fspd; nfhs;tdTk;
tpw;gidAk;
• fldl;ilr;Nrit
• Neub itg;G eltbf;if
fs;
• gazpfs; fhNrhiy
toq; fy;.
• jd;dpaf;f tq;fpr; Nrit
• ehzaf;fbjk; toq;fy;
• Vida Nritfs;
• tzpf tq; f pr; Nrit
ahdJ tzpff; fUkq;
fspy; jhf;fj;ijNaw;gLj;
Jk; Kiw
28
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
29
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
30
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
8 . 0 t z pf q ; 15
fspd; tho;
jd; i kf; F 8.1 tzpfq; f spd; • fhg;GWjp • ,lu; vd;gjid tpsf;Fthu;. 04
fhg; G Wjpapd; tho;jd; ikf;Ff; • tpsf; F jy; • tzpfq;fs; Kfq;nfhLf;f Ntz;b Vw;gLk;
N ji tg; fhuzkha; mik • ,lu; ,lu;fspd; gl;bay; xd;iwj; jahupg;ghu;.
ghl; b i d Ak; fhg;GWjpr; • tpsf; F jy; • fhg;GWjp vd;gjw;fhd tpsf;fj;ij toq;F
cWjpg; Nritapd; • fhg;GWjp nra;af;$ba thu;.
gLj; J thu; . Kf;fpaj;Jtj; ,lu;fs; • fhg;GWjp nra;af;$ba ,lu;fs;> fhg;GWjp
ijf; Nfl;lwpthu;. • fhg;GWjp nra;a Kbahj nra;a Kbahj ,lu;fs; vd ,lu;fis
,lu;fs; tifg;gLj;Jthu;.
• fhg;GWjpapd; Kf;fpaj;Jtk; • fhg;GWjp nra;af;$ba ,lu;fis tpsf;fp
• fhg;GWjp xg;ge;jk; mjw;fhd cjhuzq;fisf; Fwpg;gpLthu;.
• fhg;GWjp xg;ge;jj;Jld; • fhg;GWjp nra;aKbahj ,lu;fis tpsf;fp
njhlu;GgLk; gpuptpdu; mjw;fhd cjhuzq;fisf; Fwpg;gpLthu;.
• fhg;GWjp xg;ge;jg;gj;jpuk; • tzpfq;fspd; tho;jd;ikf;Ff; fhg;GWjpapd;
Kf;fpaj;Jtj;ij cWjpg;gLj;Jthu;.
• fhg;GWjp xg;ge;jj;ij tpsf;Fthu;.
• fhg;GWjp xg;ge;jj;Jld; njhlu;Gila gpup
tpdu;fis mwpe;J nfhs;thu;.
• fhg;GWjp xg;ge;jnkhd;wpy; cs;slf;fg;gl
Ntz;ba tplaq;fisg; gl;baw;gLj;Jthu;.
31
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
32
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
33
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
9 . 0 t zp ff ; 10
fUkq; f spd;
ntw; w pf; F 9.1 njhlu;ghly; • njhlu;ghly; • njhlu;ghliy tpsf;Fthu;. 05
njhlu;ghliyg; nray;Kiwapd; • njhlu;ghlypd; Kf;fpaj; • tzpff; fUkq;fspd;NghJ njhlu;ghlypy;
gaD Wjp ntw;w pf;F Jtk; fhzg;gLk; Kf;fpaj;Jtj;ijr; Rl;bf; fhl;L
ahfg; gad; cWJizahf • tzpff; fUkq;fSf;fhdJ thu;.
gLj; J tjd; mikAk; • r%ff; fUkq;fSf;fhdJ • r%f eltbf;iffspd;NghJ njhlu;ghlypd;
N ji tg; fhuzpfisj; • njhlu;ghly; nrad;Kiw Kf;fpaj;Jtj;ijj; njspTgLj;Jthu;.
ghl; b id Njbaha;thu;. • njhlu;ghly; nrad;Kiw • njhlu;ghly; nrad;Kiwapidg; gha;r;ry;
cWjpg; apd; mbg;gilfs; Nfhl;L tiuglj;jpd; %yk; fhl;Lthu;.
gLj; J thu; . • mDg;Ggtu; • njhlu;ghly; nrad;Kiwapd; mbg;gilfis
• nra;jp tpsf;F thu;.
• Clfk; • gaDWjp nfhz; l njhlu; g hlnyhd; w py;
• ngWgtu; ,Uf; fNtz; ba gz;G fspd; gl;b anyhd;
• Jyq; fy; iwj; jahupg;ghu;.
• gpd;D}l;ly; • nra;jpnahd;iwj; jahupf;Fk;nghOJ ftdj;
• gaDWjp nfhz;l njhlu; jpw; nfhs;s Ntz;ba tplaq;fs; njhlu;
ghlnyhd;wpy; ,Uf;f Ntz; ghff; ftdk; nrYj; j p re;j u; g; g j;j pw;F g;
ba gz;Gfs; nghUj;jkhd nra;jpnahd;iwj; jahupg;ghu;.
• jpUj;jkhdJ / nrk;ikahdJ
• RUf;f khdJ
• KOikahdJ
• njspthdJ
• newpKiwfSf;Fl;gl;lJ
• cWjpahdJ
• mq;fPfupff
; f;$baJ / ftd
<u;g;GilaJ
• nryT FiwthdJ /rpff ; d
khdJ
• JupjkhdJ
34
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
35
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
1 0 . 0 N ghf; F 20
tuj; J k;
toq; f y; 10.1 tzpfq; f spd; • Nghf;Ftuj;J • tzpf eltbf;iffspd; ntw;wpf;Fj; Njit 04
NritAk; ntw;wpfF; g; • mwpKfk; ahd Nritnahd; w hf Nghf; F tuj; j pid
(Logistics) Nghf;F tuj;jpd; • Nghf; Ftuj;j pd; mbg; gil tpsf;F thu;.
t z pf q ; gaDWjpahd fs; • Nghf; F tuj; j pd; mbg; g il mk; r q; f isf;
fs pd; gq;fspg;gpidg; • tPjp / top Fwpg;gpl;Lf; fhl;Lthu;.
ntw; w pf; ngw;Wf; nfhs; • Clfk; • xt;nthU Nghf;Ftuj;J mbg;gilfSf;F
Fg; gq; sf;$ba Kiw • tY / rf;jp khd cjhuzq;fis toq;Fthu;.
fspg; G r; apidf; Nfl; • jupg;gplk; • khw;Wg; Nghf;Ftuj;J Kiwfis tpgupg;ghu;.
nra; A k; lwpthu;. • gy;NtW Nghf;Ftuj;J • xt;nthU Nghf;Ftuj;J KiwikfSf;F
Kiw Kiwfs; kika mjw;Fupa Nghf;Ftuj;J mbg;gil
a pidj; • ngUe;njUg; Nghf;Ftuj;J fSf; f hd cjhuzq; f is ml; ltizg;
N j b a wp • Gifapujtopg; Nghf;F gLj;Jthu;.
thu; . tuj;J • Nghf;Ftuj;J Kiwfs; xt;nthd;wpdJk;
• ePu;topg; Nghf;Ftuj;J xg;gPlL
; uPjpahd mD$yq;fs;> gpujp$yq;
• thd;topg; Nghf;Ftuj;J fis xg;gpLthu;.
• gy;NtW Nghf;Ftuj;J • Nghf;Ftuj;Jr; Nritapd; Kf;fpaj;Jtj;ij
Kiwfspd; mD$yq;fs;> tpgupg;ghu;.
gpujp$yq;fs; • Nghf;Ftuj;Jr; Nritapid tpidjpwdhf;
• Nghf;Ftuj;jpd; Kf;fpaj; fpf; nfhs;tjw;Fj; Njitahd Kd;nkhopT
Jtk; fis Kd;itg;ghu;.
36
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
37
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
38
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
1 1 . 0 cw; g j; j p 40
fis tpep
Nahfpg; g 11.1 tpahghuj;jpd; • tpahghuk; • tpahghuj;ij mwpKfg;gLj;Jthu;. 06
jw ; F t p a h tiffs; njhlu; • tpsf; F jy; • tpahghuj;ij tifg;gLj;jpf; fhl;Lthu;.
ghuk; gq; gpy; Njbawpthu;. • tpahghuj;jpd; tiffs; • tpepNahfr; nrad; K iwfs; ,lk; n gWk;
fspg; G r; • cs;ehl;L tpahghuk; gy;NtW Kiwfis tpgupg;ghu;.
nra; A k; • nkhj;j tpahghuk; • tpepNahfr; nray;Kiw ,lk;ngWk; gy;NtW
Kiw • rpy;yiw tpahghuk; Kiwfis gha;r;ry; Nfhl;L tiuglj;jpd;
a pidj; • ntspehl;L tpahghuk; %yk; Fwpg;gpl;Lf; fhl;Lthu;.
Njb • Vw;Wkjp tpahghuk; • toq;fg;gl;l gz;lnkhd;wpw;fhd tpepNahfr;
awpthu; . • ,wf;Fkjp tpahghuk; nrad; Kiwiag; gha;r;ry; Nfhl;L tiu
• tpepNahfr; nray;Kiw glj;jpy; fhl;Lthu;.
• tpahghu ,ileLtu;fs; • tpahghu ,ileLtu;fis mwpKfg;gLj;Jthu;.
• nkhj;j tpahghupfs; • tpahghu ,ileLtu;fspd; njhopw;ghLfis
• rpy;yiw tpahghupfs; kjpg;ghu;.
• gpujpepjpfs; / Kftu;fs; • gpujpepjpfis mtu;fs; toq;Fk; Nritf;
• tpahghuj;jpw;F ,ileLtu; Nfw;g tifg;gLj;Jthu;.
fisg; gad;gLj;Jtjdhy; • tpahghuj; j pw; F ,ileLtu; f isg; gad;
fpilf;Fk; mD$yq;fSk;> gLj; J tjdhy; fpilf; F k; mD$yq; f s; >
gpujp$yq;fSk; gpujp$yq;fisf; Fwpg;gpLthu;.
39
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
40
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
41
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
• ru;tNjr mikg;Gf;fs;
• cyf tpahghu mikg;G
(WTO)
• rhu;f; mikg;G (SAARC)
(njw;fhrpa tya
xj;Jiog;Gf;Fkhd rq;fk;)
• Mrpa mgptpUj;jp tq;fp
(ADB)
• Gduikg;G mgptpUj;jp
njhlu;ghd ru;tNjr tq;fp
(IBRD - cyf tq;fp)
• ru;tNjr ehza epjpak;
(IMF)
• tpahghur; rq;fq;fs;> tpah
ghu xg;ge;jq;fs;> ru;tNjr
mikg;Gf;fs; vd;gdtw;wp
dhy; ru;tNjr tpahghuj;
jpw;F Vw;gLk; mOj;jq;fs;
• ntspehl;L tpahghuj;jpd;
Nghf;Ffs;
42
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
11.7 ,yj; j pudpay; • ,yj;jpudpay; tzpfk; • ,yj; j pudpay; tzpfk; > ,yj; j pudpay; 06
tzpfkhdJ • ,yj;jpudpay; tu;j;jfk; tu;j;jfk; vd;gtw;iw mwpe;J nfhs;thu;.
tpahghuj;jpd; • ,yj;jpudpay; tpahghuk; • ,yj;jpudpay; tpahghuj;ij tpsf;Fthu;.
Nkk;ghl;bw;Fg; • tpsf; F jy; • ,yj;j pudpay; tpahghuj; jpd; eilKiw
gq;fspg;Gr; • eilKiwfs; fis tpsf;Fthu;.
nra;Ak; Kiw • mD$yq;fSk;> tiu • ,yj;jpudpay; tpahghuj;jpd; mD$yq;fs;>
apidr; Rl;bf; aiwfSk; tiuaiwfisg; gl;bay;gLj;Jthu;.
fhl;Lthu;. • ,yj; j pudpay; tpahghuk; • ,yj;jpudpay; tpahghuk; eilngWk; Kiw
eilngWk; Kiwfs; apid ntt;Ntwhf tpsf;Fthu;.
• tzpfuplkpUe;J tzpf
Uf;F (B2B)
• tzpfuplkpUe;J Efu;
NthUf;F (B2C)
• Efu;NthdplkpUe;J Efu;
NthDf;F (C2C)
• murplkpUe;J Fbkf;f
Sf;F (G2C)
• tzpfuplkpUe;J murpw;F
(B2G)
• murplkpUe;J tzpfUf;F
(G2B)
300
43
6.2 juk; - 13w;fhd ghlj;jpll
; k;
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
1 2 . 0 jdpe gu; 45
fspdJk; >
mikg; G f; 12.1 Kfhikj; J tj; • Kfhikj;Jt vz;zf;fU • Vw;Wf; nfhs;sg;gl;l tiutpyf;fzq;fisf; 03
fspdJk; jpd; Njitg; • Kfhikj;JtKk;> mjd; fw;gjd; %yk; Kfhikj;Jtk; vd;why; vd;d
Nehf; f q; ghl;bidAk; Njitg;ghLk; vd;gij mwpe;J nfhs;thu;.
fis Kf;fpaj;Jtj;ij • tpidjpwDk;> gaDWjpAk; • K f h i k j ; J t k h d J j d p e g u ; f S f ; F
epiwNtw; Ak; cWjpg; • Kfhikj;J tj;jpd; kl; Lkd; w p mikg; G fspd; Nehf; f q; f is
wpf; nfhs; gLj;Jthu;. Kf;fpaj;Jtk; mile; J nfhs; t jw; F k; mtrpakhdJ
tjw; f hf vd;gij cWjpg;gLj;Jthu;.
Kfhikj; • tpidjpwd;> gaDWjp Nghd;w vz;zf;fUf;
Jtj; j pd; fis mwpe;J nfhs;thu;.
N ji tg; • Kfhikj;Jtj;jpd; Kf;fpaj;Jtj;ij njspT
ghl; b id gLj;Jthu;.
Ak; Kf; f p
aj; J tj; ;
ijA k; 12.2 Kfhikj;Jtr; • Kfhikj;Jtr; nraw;ghLfs; • Kfhikj;Jtk; vd;gJ nrad;Kiwnahd;wh 03
Rl; b f; nrad;Kiw • Kfhikj;Jtr; nrad;Kiw Fk; vd;gijr; Rl;bf; fhl;Lthu;.
fhl; L thu; . fisj; Njb apd; fUkq;fs;. • Kfhikj;Jtj;Jr; nrad;Kiwapid gha;r;
awpthu;. • jpl;lkply; ry; Nfhl;L tiuglj;jpy; fhl;Lthu;.
• xOq;fikj;jy; • Kfhikj;Jtr; nrad;Kiwapd; xt;nthU
• newpg;gLj;jy; fUkq;fisAk; RUf;fkhfj; njspTgLj;J
• fl;Lg;gLj;jy; thu;.
;
44
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
45
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
46
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
47
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
12.9 newpg;gLj;jy; • newpg;gLj;jy; nrad;Kiw • newpg;g Lj;j y; nrad; Kiwf;F upa fUkq; 04
nrad;Kiwapidf; • jiyikj;Jtk; fis vOjpf; fhl;Lthu;.
Nfl;lwpe;J • Cf;fkspj;jy; • newpg;gLj;jy; nrad;Kiwf;F cl;gl;l fUk
mjw;F ,Uf;f • njhlu;ghly; nkhd;whfj; jiyikj;Jtj;jpid tpsf;Fthu;.
Ntz;ba • newpg;gLj;jy; nrad;Kiw • jiyikj;Jtj;jpd; Njitg;ghl;bid Rl;bf;
jiyikj;Jtg; apy; cs;slq;Ffpd;w fUk fhl;Lthu;.
gz;Gfis nkhd;whf jiyikj;Jtk;. • gy; N tW jiyikj; J tg; ghq; F fisj;
tpgupg;ghu;. • tpsf; F jy; njspTgLj;Jthu;.
• jiyikj;Jtg; ghq;Ffs; • jiyikj;Jtg; gz;Gfisg; gl;bay;gLj;Jthu;.
(Styles) • toq; f g; g l; l epfo; n thd; w pd; cjtpAld;
• jiyikj;Jtg; gz;Gfs; jiyikj;Jtg; ghq;FfisAk;> jiyikj;
Jtg; gz;GfisAk; tpgupg;ghu;.
48
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
49
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
50
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
1 3 . 0 tzpfq; 45
fspd;
ntw; w pf; F 13.1 nraw;ghl;L Kfh • nraw;ghl;L vz;zf;fU • nraw; g hl; L vz; z f; f Utpid mwpe; J 03
nraw; i k j ; J t j ; j p d ; • nraw;ghl;L Kfhikj;Jtk; nfhs;thu;.
ghl; L Kf;fpaj;Jtj;ij • tpsf; F jy; • nraw;ghl;L Kfhikj;Jtj;ij tpsf;Fthu;.
Kfhikj; Ak; njhopw;ghL • Kf;fpaj;Jtk; • nraw; g hl; L Kfhikj; J tj; j pd; Kf; f paj;
Jtj; j pd; f i s A k ; N j b • fUkq;fs;/ njhopw;ghLfs; Jtj;ij tpsf;Fthu;.
gq; f spg; awpthu; • nraw; g hl; L Kfhikj; J tf; fUkq; f is
gpid kjpg; xOq;FgLj;Jthu;.
ghu; . • nraw;ghl;L Kfhikj;Jtj;jpd; fUkq;fis
ntt;Ntwhfr; RUf;fkhfj; njspTgLj;Jthu;.
51
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
52
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
53
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
13.7 ,Ug;Gf; fpuak; • nkhj;j ,Ug;Gf; fpuak; • ,Ug;Gj; njhlu;ghd fpuaj;ij tifg;gLj;jpf; 05
njhlu;gpy; ftdk; • ,Ug;Gf; fl;lisapLk; fhl;Lthu;.
nrYj;jp nghUsh fpuak; • ,Ug;Gf; fpua tiffis cjhuzq;fSld;
jhuf; fl;lisf; • ,Ug;Gg; NgZjy; fpuak; njspTgLj;Jthu;.
fzpaj;i jf; • nghUshjhuf; fl;lisf; • nghUshjhuf; fl;lisf; fzpak; vd;gijj;
fzpg;ghu;. fzpak; njspTgLj;Jthu;.
• fzpj; j y; • #j;jpu Kiwf;Nfw;g nghUshjhuf; fl;lisf;
• #j;jpu / rkd;ghl;L Kiw fzpaj;ijf; fzpg;gpLthu;.
• tiuG Kiw • ,Ug;G njhlu;ghd fpua tiffis tiuG
uPjpahff; fhl;b> nghUshjhuf; fl;lis
fzpaj;jpidf; fzpg;gpLthu;.
54
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
• jug;ghJfhg;G
• ju epakk;
• Gs;sp tpgu uPjpahd juf;
fl;Lg;ghL
55
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
14.2 re; i jg; g Lj; j y; • re;ijg;gLj;jy; jj;Jtq;fs; • re;ijg;gLj;jy; vz;zf;fU vd;why; vd;d 04
vz;zf;fUf;fspd; (vz;zf;fUf;fs;) vd;gij tpsf;Fthu;.
guk;giyj; Njb • re; i jg; g Lj; j y; vz; z f; • re;ijg;gLj;jy; vz;zf;fU xt;nthd;iwAk;
awpe;J gy;NtW fUf;fspd; guk;gy; njspTgLj;Jthu;.
re; i jg; g Lj; j y; • cw;gj;jp vz;zf;fU • re;ijg;gLj;jy; vz;zf;fUf;fis xg;gPl;L
vz;zf;fUf;fis • cw;gj;jpgn ; ghUs; vz;zf;fU uPjpapy; gFg;gha;T nra;thu;.
xg;gpLthu;. • tpw;gid vz;zf;fU
56
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
14.3 ,yf;Fr; re;ijg; • re;ijj; Jz;lkhf;fy; • re;ij Jz;lkhf;fy; vd;g jw;F tpsf;fk; 04
gLj;jy; eil • re;ijj; Jz;lkhf;fypd; $Wthu;.
Kiwapidj; ed;ikfs; • Efu;Nthu; re;ijj; Jz;lkhf;fYf;F gad;
Njb awpthu;. • Efu;Nthu; re;ijj; Jz;l gLj;Jfpdw; mbg;gilapidj; njspTgLj;Jthu;.
khf;fypd; mbg;gilfs; • re;ijj; Jz;lkhf;fypd; ed;ikfisr; Rl;bf;
• ,yf;Fr; re;ij fhl;Lthu;.
• re; i japDs; epiyj;j pUj; • ,yf;Fr; re;ij vd;gij mwpe;J nfhs;thu;.
jy; • njupT nra;j cw;gj;jpg; nghUnshd;wpw;fhd
re;ijj; Jz;lkhf;fiyr; nra;J fhl;Lthu;.
• re;ijapy; epiyj;jpUf;ff;$ba Kiwfisr;
Rl;bf;fhl;Lthu;.
14.4 re; i jg; g Lj; j y; • nghUl; fspd; re; ijg; gLj; • re;ijg;gLj;jy; fyit vd;gij tpsf;Fthu;. 06
fyitapidAk; jy; fyit - tzpfupd; • nghUl;fspd; re;ijg;gLj;jy; fyit khwp
mjd; khwpfis ghu;itapy; (4Ps) fis tzpfupd; ghu;itapy; mwpeJ; nfhs;thu;.
Ak; tzpfupdJk; • cw;gj;jp (Product) • Nritf;fhd re;ijg;gLj;jy; fyitapd; khwp
thbf;ifahsupd • tpiy (Price) fis tzpfupd; ghu;itapy; mwpe;J nfhs;
Jk; ghu; itapy; • ,lk; (Place) thu;.
Njbawpthu;. • Nkk;gLj;jy; (Promotion) • re;ijg;gLj;jy; fyitapid thbf;ifahs
upd; ghu;itapy; tpgupg;ghu;.
57
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
58
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
59
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
• tpguj;Jz;L (Rl;Lj;Jz;L)
,Ljy;
• tpguj;J z;L
• tpguj;Jz;by; cs;slq;Fk;
tplaq;fs;
60
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
61
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
1 5 . 0 tzpfj; j pd; 45
ntw; w pf; F
epjp Kfh 15.1 tzpfnkhd; wpd; • epjp Kfhikj;Jtk; • epjp Kfhikia mwpKfk; nra;thu;. 05
ikj; J tj; epjp Kfhikj; • epjp Kfhikj;Jtj;jpd; • epjp Kfhikapd; Nehf;fq;fisj; njspT
jpi dg; Jtj;jpd; njhopw; Nehf;fk; gLj;Jthu;.
gad; g Lj; J ghLfisf; • epjp Kfhikj;Jtj; • epjp Kfhikapd; Nehf;fq;fis epiwNtw;
fpd;w Kiw Nfl;lwpthu;. jPu;khdq;fs; wpf; nfhs; tjw;F vLf;f g;g Lfpd;w epjpj;
a pidj; • KjyPl;Lj; jPu;khdq;fs; jPu;khdq;fisg; gFg;gha;T nra;thu;.
N j b a wp • epjpj; jPu;khdq;fs; • epjpj; jpl;lkplypdJk; fl;Lg;gLj;jypdJk;
thu; . • tzpfnkhd;wpd; epjpj; jpl;l Kf;fpaj;Jtj;ij ntspg;gLj;jpf; fhl;Lthu;.
kplYk;> fl;Lg;ghLk; • epjpj; jpl;lkply; fl;Lg;gLj;jy; vd;gtw;wpw;F
• tuT nryTj;jpl;lk; gad; g Lj; j g; g Lfpd; w fUtpfshf tuT
• fhR tuT nryTj;jpl;l nryTj;jpl;lk;> fhRg;gha;r;ry; $w;W vd;g
ml;ltiz - mwpKfKk; tw;iwj; njspTgLj;Jthu;.
mjd; gad;fSk;
• %yjd tuT nryTj;
jpll
; ml;ltiz - mwpKf
Kk; mjd; gad;fSk;
• fhRg;gha;rr; y; $w;W mwpKf
Kk; mjd; gad;fSk;
15.2 tzpfnkhd; w pd; • tzpfnkhd;wpd; epjpj; • tzpfnkhd; w pd; epjpaP l ; l y; Njitg; g hl; 05
epjpj; Njitapid Njitfs; bidg; gl;bay;gLj;Jthu;.
epiwT nra;tjw; • ePz;lfhy epjpj;Njit • tzpfnkhd;wpd; epjpj; Njitfis tifg;
fhfTs;s khw;W • FWq;fhy epjpj;Njit gLj;Jthu;.
epjpaPl;ly; Kiw • epjpaPl;ly; topKiwfs; • epjpaPl;ly; topKiwfisg; gy;NtW mbg;
fis kjpgg; pLthu;. gilfspD}lhf tifg;gLj;Jthu;.
62
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
63
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
15.5 epjp Kfhikj; • ,yq;ifapd; epjp Kiwik • ,yq;ifapd; epjp Kiwikapid mwpe;J 03
Jtj;Jld; njhlu; • tpsf; F jy; nfhs;thu;.
Gila epjprr; e;ij • fl;likg;G • ,yq;ifapd; epjp Kiwikapd; fl;likg;
apd; gq;fspgg; pid • epjp epWtdq;fs; gpid tpgupg;ghu;.
mwpe;Jnfhs;thu;. • epjpf; fUtpfs;
• epjp cl;fl;likg;G trjp
• epjpr; re;ij
• kj;jpa tq;fp
64
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
15.7 nfhOk;Gg; gq;F • nfhOk;Gg; gq;F gupkhw;wfk; • n f hOk; Gg; gq; F g; g upkh w; w f j; j p i d 05
gupkhw;wfj;Jld; • tpsf; F jy; tpsf;Fthu;.
,ize;j • Kf;fpaj;Jtk; • ,yq;ifapd; nghUshjhuj;jpw;F nfhOk;Gg;
fUkq;fisj; • Kjyhk; jur;re;ijAk; gq;Fg; gupkhw;wfk; Kf;fpaj;Jtk; ngWfpd;w
Njbawpthu;. ,uz;lhk; jur;re;ijAk; Kiwapid tpsf;Fthu;.
• fk;gdpnahd;W nfhOk;Gg; • Kjyhk; epiy> ,uz;lhk; epiyg; gq;Fr;
gq;F gupkhw;wfj;jpy; gjpT re; i jfSf; f pilapyhd NtWghLfisj;
nra;J nfhs;sf;$ba njspTgLj;Jthu;.
Kiwfs; • tiuaWf;fg;gl;l fk;gdpfs; nfhOk;Gg; gq;Fg;
• nghJkf;fSf;fhd ntsp gupkhw;wfj;jpy; gjpT nra;af;$ba Kiw
aPLfs; %yk; apidj; njspTgLj;Jthu;.
• tpwg
; id %ykhd toq;
fy; %yk;
• mwpKfg;gLj;Jjy; %yk;
65
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
15.8 gq;Fr; re;ij • nfhOk;Gg; gq;F gupkhw;wfj; • nfhOk;Gg; gq;Fg; gupkhw;wfj;jpy; gupkhwg;gL 06
apy; gupkhw;wk; jpy; gupkhw;wk; nra;ag;gLk; fpd; w gpi zg; g j; j puq; f i s g; gl; b a y ;
nra;ag;gLk; gpizg;gj;jpuq;fs;. gLj;Jthu;.
gpizg; gj;jpuq; • rhjhuz gq;Ffs; • nfhOk;Gg; gq;Fg; gupkhw;wfj;jpy; gupkhwg;gL
fisAk; mtw; • Kd;Dupikg; gq;Ffs; fpd; w xt; n thU gpizg; g j; j puq; f isAk;
wpd; ed;ikfis • gq;F cj;juTg; gj;jpuk; tpgupg;ghu;.
Ak; mwpe;J • fk;gdpj; njhFjpf;fld;fs; • gpizg;gj;jpu KjyPLfspd; Neu;> Neupy; mD
nfhs;thu;. • mur gpizg; gj;jpuq;fs; $yq; f isj; jdpj; j dpahf njspTgLj; J
• gpizg;gj;jpuq;fspy; thu;.
KjyP L nra; t jd; mD
$yq;fs;
• Neu; mD$yq;fs;
• gq;fpyhgk;
• tl;b
• xJf;fq;fis %yjd
khf;fy;
• cupik toq;fy;
• %yjd ,yhgk;
• gfpuT
; (Spliting)
• Neupy; mD$yq;fs;
15.9 nfhOk;Gg; gq;Fg; • gq;Fr; re;ijapd; Rl;bfs; • gq;Fr; re;ijapd; nraw;ghl;L miltpid 04
gupkhw;wfj;jpd; • midj;Jg; gq;F tpiyr; msg;gjw;Fg; gad;gLj;jg;gLfpd;w tpiyr;
nrayiltpid Rl;b (ASPI) Rl;bfisf; Fwpg;gpLthu;.
kjpg;gPl;Lf;F • S&P - rpwpyq;fh 20 tpiyr; • gq;Fr; re;ijapd; xt;nthU tpiyr;Rl;bfis
cl;gLj;Jthu;. Rl;b Ak; njspTgLj;Jthu;.
• nkhj;j tUkhdr;Rl;b (TRI) • gq;Fr; re;ij tpiyr;Rl;bfspd; Kf;fpaj;
• gq;Fr; re;ijr; Rl;bfspd; Jtj;ij kjpg;ghu;.
Kf;fpaj;Jtk;
66
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
16.0tzpfj; j pd; 45
ntw; w pf; F
kdpj 16.1 kdpjts • kdpjts Kfhikj;Jtk; • kdpjts Kfhikj;Jtj;ij mwpeJ ; nfhs;thu;. 04
ts j; i j Kfhikj;J tj; • tpsf; F jy; • Vida tsq;fSld; xg;gpLk;NghJ kdpj
tpidj;jpwdhf jpd; Kf;fpaj; • Vida tsq;fSld; tsj;jpy; fhzg;gLfpd;w rpwg;Gj;jd;ik
gad; g Lj; J Jtj;ijAk; xg;gpLk;NghJ kdpj apidj; njspTgLj;Jthu;.
fpd;w Kiw mjd; fUkq; tsj;jpd; rpwg;Gj;jd;ik • kdpjts Kfhikj;Jtj;jpd; Nehf;fj;ijj;
apidj; Njb fisAk; Njb • kdpjts Kfhikj;Jtj; njspTgLj;Jthu;.
awpthu; . awpthu;. jpd; Nehf;fq;fSk; Kf;fp • kdpjts Kfhikj; J tj; j pd; Kf; f paj;
aj;JtKk; Jtj;ij Rl;bf; fhl;Lthu;.
• kdpjts Kfhikj;Jtj; • kdpjts Kfhikj;Jtj;jpd; fUkq;fisg;
jpd; fUkq;fs; gl;bay;gLj;Jthu;.
67
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
68
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
69
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
70
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
71
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
17.0tzpfq; f spd; 35
ntw; w pf; F
jfty; 17.1 juTfis • juTfs; • juTf; F k; jftYf; F k; tiutpyf; f zk; 05
Kiwikapd; cUthf; Ffpd; w • jfty; fs; $Wthu;.
gq;fspg;gpidg; Kiwfis • juTf; F k; jftYf; Fkpil • juT> jfty; vd;gtw;Wf;fpilapyhd NtW
ngw; W f; Nfl;lwpe;J apyhd NtWghL ghLfisf; Fwpg;gpLthu;.
nfhs; f pd; w jfty; fis • juT cUthf;fk; • juT cUthf;fr; nrad;Kiwapidj; njspT
Kiwapidj; tifg;gLj;Jthu;. • fUkq;fs; gLj;Jthu;.
Njbawpthu; . • njhopy;El;gk; • jfty;fspd; gz;Gfisr; Rl;bf; fhl;Lthu;.
• jfty;fspd; gz;Gfs; • jfty;fisg; gy;NtW epajpfspd; mbg;gil
• jfty;fis tifg;gLj;Jjy; apy; tifg;gLj;Jthu;.
• toq;fg;gl;l juTfspd; cjtpAld; Njit
ahd jfty;fis cUthf;Fthu;.
17.2 tzpfnkhd;w pd; • jfty; Kiwik • jfty; Kiwik vd;gij mwpe;J nfhs;thu;. 05
jfty; Kiwik • jfty; Kiwikapd; Njitg; • jfty; Kiwiknahd;wpd; Njitg;ghl;ilAk;
apy; fhzg;gLk; ghLk; Kf;fpaj;JtKk; Kf;fpaj;Jtj;ijAk; njspTgLj;Jthu;.
Kf;fpaj;Jtj;ij • jfty; Kiwiknahd;wpd; • jfty; Kiwiknahd; w pd; njhopw; g hL
Ak; njhopw;ghL njhopw;ghLfs; fisj; njspTgLj;Jthu;.
fi s A k; N jb
awpthu;.
72
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
73
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
74
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
17.7 jfty; njhlu;ghl • ,iza tiyaikg; g pd; • ,iza tiyaikg;gpid mwpe;J nfhs; 05
Yf;fhf ,iza gad;ghL thu;.
tiyaikg;gpidg; • ,iza tiyaikg;gpdhy; • ,iza tiyaikg;gpdhy; toq;fg;gLk;
gad;gLj;Jthu;. toq;fg;gLk; Nritfs; Nritfis tpgupg;ghu;.
• cyfshtpa tiyaikg;G • md;whl jdpegu; fUkq;fis ,yFgLj;jpf;
(www) nfhs; t jw; F ,iza tiyaikg; g pd;
• ,yj;jpudpay; jghy; cjtpapidg; ngw;Wf; nfhs;sf;$ba Kiw
(E-mail) apidj; njspTgLj;Jthu;.
• Nfhg;G khw;W ngau;g; • epWtdr; nraw; g hLfis ,yFgLj; j pf;
gj;jpuk; (File Trans fer nfhs;tjw;F ,iza tiyaikg;G cjT
Protocol) fpd;w Kiwapidj; njspTgLj;Jthu;.
• ciuahLk; trjp (Chat) • tzpf epWtdnkhd;W r%f tiyaikg;
• nra;jpf;FO (News groups) gpid Jizahff; nfhs;Sk; Kiwapidr;
• njhiyf;fzpdp (Tele Com Rl;bf; fhl;Lthu;.
puting)
• r%f tiyaikg;G
• KfE}y; (Face book)
• l;tpl;lu; (Twitter)
75
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
1 8 . 0 tzpfq ; 40
fis Muk;
gpg; g jw; F k; 18.1 tzpfj; jpl;l • tzpf vz;zk; (fUj;J) • tzpf vz;zj;jpidj; njspTgLj;Jthu;. 04
tpupTgLj; nkhd;wpd; mbg; • tzpf vz;znkhd;wpidj; • nghUj; j khd tzpf vz; z nkhd; i wj;
Jtjw; F k; gil mk;rq; njupT nra;Ak;NghJ ftdj; njupT nra;Ak;NghJ ftdj;jpy; nfhs;s
tzpfj; fisf; Nfl; jpy; nfhs;sNtz;ba Ntz; b a Ngupd> rpw; w pd fhuzpfis
jpl; l j; lwpe;J tzpf fhuzpfs; tpsf;F thu;.
i j j; jah vz; z j; j pw; F g; • Ngupdf; fhuzpfs; • tzpf vz;zq;fis Ngupd> rpw;wpd gFg;
upg; g hu; . nghUj;jkhd • rpw;wpdf; fhuzpfs; gha;tpw;F cl;gLj;jp> nghUj;jkhd tzpf
tzpfj; jpl;lj; • tzpfj; jpl;lk; re;ju;g;gnkhd;iwj; njupT nra;thu;.
jpidj; jahupg; • tpsf;fk; • tzpfj; jpl;lj;jpid mwpe;J nfhs;thu;.
gjw;fhd Maj; • Kf;fpaj;Jtk; • tzpfj; jpl;lnkhd;wpd; Kf;fpaj;Jtj;jpid
jj;ij ntspg; • jahupf;Fk;NghJ ftdj; njspTgLj;Jthu;.
gLj;Jthu;. jpy; nfhs;sNtz;ba • tzpfj; jpl;lnkhd;iwj; jahupf;Fk;NghJ
tplaq;fs; ftdj;jpy; nfhs;sNtz;ba tplaq;fisr;
• tzpfj; jpl;lnkhd;wpy; Rl;bf; fhl;Lthu;.
cs;slf;fg;gl Ntz;ba • tzpfj; jpl; l nkhd; w py; cs; s lf; f g; g l
gFjpfs; Ntz;ba gFjpfisg; gl;baw;gLj;Jthu;.
• Kd;gf;fk;
• epiwNtw;Wr; RUf;fk;
• tzpf tpguk;
• re;ijg;gLj;jy; jpl;lk;
• nraw;ghl;Lj; jpl;lk;
• kdpj tsj; jpl;lk;
• epjpj; jpl;lk;
• ,izg;Gf;fs;
76
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
77
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
18.3 re; i jg; g Lj; j y; • nraw;ghl;Lj; jpl;lk; • nraw;ghl;Lj; jpll; j;jpid mwpeJ ; nfhs;thu;. 06
jpl; l j; j pw; N fw; g • tpsf; F jy; • nraw; g hl; L j; jpl; l nkhd; w pd; Kf; f paj;
nraw;ghl;Lj; • Kf;fpaj;Jtk; Jtj;ijj; njspTgLj;Jthu;.
jpl;lj;ijj; • cs;slf;fg;gl Ntz;ba • nraw; g hl; Lj; jpl; lnkhd; w py; cs; s lf; f
jahupg;ghu;. tplaq;fs; Ntz;ba tplaq;fis tpgupg;ghu;.
• cw;gj;jp ,aysT • toq;fg;gl;l jfty;fspD}lhfr; nraw;ghl;Lj;
• eilKiway;yhr; nrhj; jpl;lnkhd;iwj; jahupg;ghu;.
Jf;fspd; Njit
• %yg;nghUl;fspd; Njit
• Copau; Njit
• tUlhe;j cw;gj;jp nghJ
Nke;jiyf; fpuak;
• njhopw;rhiy epy
mikTj; jpl;lk;
• fopTg; nghUl;fis
mfw;wy;
• r%f #oy; jhf;fk;
• nkhj;j cw;gj;jpff
; puaKk;
myFf;f puaKk;
• tzpfj;jpid Muk;gpg;g
jw;F Kd;duhd nraw;
ghl;Lf; fUkq;fSk;
mjw;fhd nryTfSk;
78
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
18.4 tzpfj; j pd; • kdpj tsj; jpl;lk; • kdpj tsj; jpl;lj;ij mwpe;J nfhs;thu;. 06
kdpj tsj; • tpsf;fk; • kdpj tsj; jpl; lnkhd;iwj; jahupg;gjd;
jpl;lj;ijj; • Kf;fpaj;Jtk; Kf;fpaj;Jtj;ijj; njspTgLj;Jthu;.
jahupg;ghu;. • cs;slf;fg;gl Ntz;ba • kdpj tsj; jpl;lnkhd;wpy; cs;slf;fg;gl
tplaq;fs; Ntz;ba tplaq;fis tpgupg;ghu;.
• Kaw;rpahsu;fs; / • toq;fg;gl;l jfty;fspD}lhf kdpj tsj;
gq;fhsu; njhlu;ghd jpl;lnkhd;iwj; jahupg;ghu;.
tpguq;fs;
• Kfhikj;Jtj; jpwd;fs;
• mikg;Gf; fl;likg;gpd;
mbg;gilg; gjtpfSk;
nghWg;Gf;fSk;
• mikg;G tiuglk;
• tUlhe;j nryT
79
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
80
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
81
Nju;r;rp Nju;r;rp kl;lk; ghl cs;slf;fk; fw;ww; NgWfs; ghlNtisfs;
• cw;gj;jp nra;ag;gLk;
nghUl;fs; my;yJ
Nritfs;
• Nghl;bapl Ntz;ba re;ij
• tzpfk; ntw;wpailtjw;
Fk;> Nghl;bj;jd;ikapd;
mD$yq;fs; fpilf;fg;
ngWtjw;Fkhd fhuzq;fs;
• gpujhd Kfhikj;Jtf;
FO
• nkhj;j KjyPL
•tzpfu; <LgLj;jpa
msT
•cj;Njr fld; msT
300
82
7.0 ghlrhiyf; nfhs;ifAk; Ntiyj; jpl;lKk;
tzpff; fy;tpg; ghlj;jpl;lk; 18 Nju;r;rpfisAk;> 117 Nju;r;rp kl;lq;fisAk; cs;slf;fpajhFk;. ,r; rfy Nju;r;rpfs;> Nju;r;rp
kl;lq;fis> khztu;fis ikakhff; nfhz;l fw;wy; - fw;gpj;jy; nrad;Kiwfspd; %yk; khztu;fSf;F toq;Ftjw;F
vjpu;ghu;f;fg;gLfpd;wJ. ,r; rfy Nju;r;rp kl;lq;fspd; mbg;gilapy;> mj;Nju;r;rp kl;lq;fspd; ,Wjpapy; khztu;fs; mile;J
nfhs;s Ntz;ba fw;wy; NgWfs; jdpj;jdpahff; fhl;lg;gl;Ls;sJ.
nghJthf ghlrhiy Neu ml;ltizfspy; tUlj;jpw;F ,g;ghlj;jpw;fhf 420 ghlNtisfs; xJf;fg;gl;bUe;jhYk;> ,g;ghl
cs;slf;fj;jpy; tUlj;jpwF
; 300 ghlNtisfSf;F khj;jpuNk jpll
; kplg;gl;Ls;sJ. ,jw;fika juk; 12> 13f;fhf 600 ghlNtisfis
g+uzkhf;ff;$bathW ghl cs;slf;fkhdJ jahupf;fg;gl;Ls;sJ. ,jw;Nfw;g ,g;ghlj; jpl;lkhdJ tUlj;jpw;F Fwpg;gpl;l
ghlNtisfspd; vz;zpf;ifia tplf; Fiwthd ghlNtisfis cs;slf;fpajhfNt jahupf;fg;gl;Ls;sJ. ,k; Nkyjpfg; ghl
Ntisfs;> ghlrhiy kl;lf; fzpg;gPlL ; r; nrad;Kiwfis eilKiwg;gLj;Jtjw;Fg; gad;gLj;j KbAk;. ,jd; %yk; khztu;
fSf;Fj; jkJ fw;wy; mDgtq;fis NkYk; tsg;gLj;jpf; nfhs;tjw;fhd re;ju;gg ; k; fpilf;Fnkd vjpu;ghu;f;fg;gLfpd;wJ.
xt;nthU Nju;rr
; p kl;lj;jpd; fPOk; fhl;lg;gl;Ls;s fw;wy; tpisTfis mile;J nfhs;Sk;NghJ nraw;ghl;L uPjpahd mDgtq;fis
mbg;gilahff; nfhz;L khztu;fspDs; vz;zf;fU uPjpahd miltpid mile;J nfhs;Sk; Kiwf;Nfw;g fw;wy; - fw;gpj;jy;
nrad;KiwahdJ jpl;lkplg;gl Ntz;Lnkd vjpu;ghu;f;fg;gLfpd;wJ. tzpff; fy;tpg; ghlj;jpw;Fg; gad;gLj;jf;$ba gy;NtW
Kiwfspy; ftdk; nrYj;Jk;NghJ nraw;ghl;L uPjpapy; $Ljy; rhu;gpidf; nfhz;ljhd ghl ,izr; nraw;ghLfisAk; ghl
uPjpahd ghlrhiyf; nfhs;iffisAk; eilKiwg;gLj;jy; kpf Kf;fpakhdjhFk;. ,jd; %yk; khztu;fsplk; ,ay;ghff;
fhzg;gLfpd;w jpwikfis ntspf;nfhzu;tjw;Fk;> Mf;fg+u;tkhd rpe;jidfSf;Fk; re;ju;gg ; kspj;jy; Ntz;Lk;. ,jw;fhfg;
ghlrhiyapy; ,yFthf gad;gLj;jf;$ba ghlrhiyf; nfhs;iffs;> Ntiyj;jpl;lq;fs; rpy fPNo jug;gl;Ls;sd.
83
tzpfr; rq;fnkhd;iw my;yJ fofnkhd;iw Muk;gpj;J elhj;jpr; nry;yy;.
tzpftpay; jpdnkhd;iw elhj;Jjy;.
gpuNjr tzpfr; r%fj;Jld; njhlu;Gfis Vw;gLj;jpf; nfhs;tjw;F tpNrl Ntiyj;jpl;lnkhd;iw xOq;FgLj;Jjy;.
tzpfj;Jiwapd; cz;ik mDgtq;fis tFg;giwf;Ff; nfhz;L nry;tjw;fhff; fye;Jiuahly; fUj;juq;Ffis Vw;ghL
nra;jy;.
cz;ikahd tzpf cyfj;jpy; gpuNtrpg;gjw;Fg; nghUj;jkhd fsr; Rw;Wyhf;fis khztu;fSf;F Vw;ghL nra;jy;.
ghlrhiyapd; rpw;Wz;br;rhiy> ghlrhiyf; $l;LwTr; rq;fk;> ghlrhiy tq;fp Nghd;wtw;iw elhj;jpr; nry;tjw;F
tzpff; fy;tpg; ghlj;ijf; fw;Fk; khztu;fis <LgLj;Jjy;.
tzpfj; JiwAld; njhlu;Gila Kf;fpakhd ,lq;fisj; juprpg;gjw;fhfr; fsr; Rw;Wyhf;fis xOq;FgLj;jp mjd;
JizAld; mwpf;ifnahd;iwj; jahupj;jy;.
tzpfj; Jiwapd; Nghf;Ffisr; Rtu;g; gj;jpupifnahd;wpy; fhl;rpg;gLj;jp my;yJ rQ;rpifnahd;iw elhj;jpr; nry;tjpy;
khztu;fis <LgLj;Jjy;.
re;ijnahd;iw xOq;FgLj;jp elhj;Jtjd; %yk; tpiyaply;> tpw;gid> fzf;F itj;jy; Nghd;w eltbf;iffis
xd;Wld; xd;W ,ize;j tifapy; Vw;ghL nra;jy;.
tzpf r%f nghWg;Gf;fs;> tpOkpaq;fs; vd;gtw;iw cs;slf;fpa ehlfnkhd;iw cUthf;fp mij ebj;Jf; fhl;ly;.
,sk; Kaw;rpahz;ik mikg;Gf;fSld; njhlu;gpid Vw;gLj;jp> Nghl;bfs;> ciuahly;fs;> tpthjq;fs; vd;gtw;iw
elhj;Jjy;.
tiyaikg;igg; gad;gLj;Jtjd; %yk; tzpf cyfj;jpd; etPd Nghf;Ffis ,dq;fhzr; nra;jy;.
Nkw;fhl;bathW tzpff; fy;tpg; ghlj;jpw;F tpNrl nraw;ghLfs;> Ntiyj;jpl;lq;fs; vd;gdtw;iwg; ghlrhiyapy; Vw;ghL
nra;tjd; %yk; ,g;ghlj;ijf; $ba nraw;ghL nfhz;l ghlnkhd;whf khztu;fSf;Fk;> r%fj;jpw;Fk; ifaspg;gJ kpfTk;
Kf;fpakhdjhFk;. ,jw;fhfg; ghlrhiyf;F tpNrlkhd nfhs;ifnahd;iwf; fl;bnaOg;gp eilKiwg;gLj;Jtjw;F f.ngh.j.
(cau;juk;) tzpff; fy;tpg; ghlj;ijf; fw;Fk; khztu;fisAk;> mg;ghlj;ijf; fw;gpf;fpd;w Mrpupau;fisAk; cs;slf;fpa
FOnthd;iw cUthf;FtJ kpfg; nghUj;jkhdJ vd Kd;nkhopfpd;Nwhk;.
84
8.0 fzpg;gPLk; kjpg;gPLk;
juk; 13 ,d; ,Wjpapy; Njrpa kl;lj;jpy; kjpg;gPL nra;ag;gLk; f.ngh.j. (cau;ju) guPl;irf;F ,g;ghltpjhdk; mDkjpff
; g;gl;Ls;sJ.
,g;ghltpjhdj;ij mbg;gilahff; nfhz;L ,yq;ifg; guPl;irj; jpizf;fsj;jpd; %yk; elj;jg;gLk; Njrpa kl;lj;jpyhd
guPl;ir Kjyhtjhf 2019 Mk; Mz;by; eilngWk;. ,g;guPl;irapd; tpdhg;gj;jpuq;fspd; khjpup> mjd; jd;ik vd;gd
njhlu;ghfj; Njitahd tpguq;fs; guPl;irj; jpizf;fsj;jpd; %yk; toq;fg;gLk;.
85