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,yq;if fzf;fl
P L
; j; njhopyE
; l;gtpayhsu; fofk;
kl;lk; I guPli
; r – 2021 A+iy
(104) tzpfr; #oy;
2021-10-31
(Business Environment) gpw;gfy;
• guPlr
; hu;jj
; pfSf;fhd mwpTWj;jy;fs;
s (ftdkhf thrpf;fTk;): [02.00 – 5.00]
gFjp A
Nehf;fr; Nrhjid tpdhf;fs; (OTQs)
(nkhj;jk; 40 Gs;spfs;)
tpdh 01
,y. 1.1 njhlf;fk; 1.10 tiuahd tpdhf;fSf;F kpfg; nghUj;jkhd tpiliaj; njupT nra;f.
njupT nra;ag;gl;l tpilapd; ,yf;fj;ij mjw;Fupa tpdh ,yf;fj;Jld; ckJ tpilg; Gj;jfj;jpy;
vOJf.
1.2 gpd;tUtdtw;Ws; $l;L Kaw;rp (Joint Venture) xd;wpd; mk;rkhf (feature) mikahjJ vJ?
(1) gjpT nra;tJ fl;lhakhdJ.
(2) ,uz;L my;yJ mjw;F Nkw;gl;l jug;gpdupd; gq;Fgw;wy;.
(4) njhlu;ej
; paq;Fk; vz;zf;fU fhzg;glhJ.
1.6 egu; xUtuhy; fhg;GWjp nra;a Kbahj tplaj;jpw;fhd Xu; cjhuzkhf miktJ :
(1) njhl;lwpaf;$baJ.
(2) Nrkpf;ff;$baJ..
,y. 1.11 njhlf;fk; 1.15 tiuahd gpd;tUk; xt;nthU $w;Wk; rupahdjh my;yJ jtwhdjh
vd;gijf; Fwpg;gpLf. njupTnra;ag;gl;l tpilia (rupahdJ / jtwhdJ) ckJ tpilg;Gj;jfj;jpy;
tpdh ,yf;fj;ijf; Fwpg;gpl;L mjd; vjpNu vOJf.
1.15 mz;ikg; gzk; (near money) vd;gJ 100% jputj;jd;ik ehzaq;fisf; nfhz;l
gzkhFk;.
1.16 2007 Mk; Mz;bd; 07 Mk; ,yf;f fk;gdpfs; rl;lj;jpd; fPo; $l;bizf;fg;glf;$ba
ntt;NtW tifahd ,uz;L (02) fk;gdpfisf; Fwpg;gpLf.
3|Page
gFjp B
(nkhj;jk; 40 Gs;spfs;)
tpdh 02
COCO vd;gJ 2003 ,y; $l;bizf;fg;gl;l xU tiuaWf;fg;gl;l jdpahu; fk;gdp MFk;. COCO
INuhg;gpa re;ijf;F nfhg;guhj; Njq;fha;fis (cyu;ej
; Njq;fha;fs;) Vw;Wkjp nra;fpwJ.
jw;NghJ> COCO ,yq;ifapy; ehd;F ,lq;fspy; njhopw;rhiyfisf; nfhz;bUg;gJld; mjpy;
200 Ngu; Ntiy nra;fpd;wdu;. COCO ,d; jiyik mYtyfk; nfhOk;gpy; mike;Js;sJ.
jiyik mYtyfk; kw;Wk; njhopw;rhiyfs; Mfpatw;wpd; midj;Jj; nraw;ghLfSk; epWtd
tsj; jpl;lkply; (ERP) Kiwiknahd;wpd; Clhf ,izf;fg;gl;Ls;sd.
ePqf
; s; nra;aNtz;bait :
(c) Vw;Wkjp Nehf;fk; nfhz;l xU fk;gdp vd;w tifapy; COCO ,y; jfty; kw;Wk; njhlu;ghly;
njhopy;El;gq;fisg; (ICT) gad;gLj;Jtjd; mD$yq;fs; %d;iwf; (03) Fwpg;gpLf.
(03 Gs;spfs;)
(nkhj;jk; 10 Gs;spfs;)
tpdh 03
SafeGlove vd;gJ ifAiwfs; jahupf;Fk; xU fk;gdpahFk;. mjd; cw;gj;jpj; njhopw;rhiyfs;
fl;Lehaf;fh Rje;jpu tu;j;jf tyaj;jpy; mike;Js;sd. SafeGlove fk;gdpapd; Vw;ghl;bay;
(logistics) Kfhikahsuhd n[dp>
n[dp> SafeGlove ,d; Vw;Wkjpr; nrad;Kiwg;gLj;jYf;Fg;
nghWg;ghf ,Uf;fpwhu;. VjhtJ fly;rhu; NguopTfs;> jpUl;Lfs; my;yJ jP mghaq;fspypUe;J
SafeGlove ,d; Mjdq;fisg; ghJfhg;gJ n[dp ,d; gzpg; nghWg;Gfspy; xd;whFk;. ,e;j
Nehf;fj;jpw;fhf> njhopw;rhiyfs;> fg;gy; Nghf;Ftuj;J epWtdq;fs; kw;Wk; fhg;GWjp
Kftu;fSld; njhlu;rr
; pahd njhlu;ghly;fisAk; xUq;fpizg;igAk; n[dp Nkw;nfhs;s
Ntz;bapUf;fpwJ.
ePqf
; s; nra;a Ntz;bait :
(a) cs;ehl;L kw;Wk; ntspehl;L ehl;ljhuu;fSld; (stakeholders) njhlu;ghliy Nkw;nfhs;Sk;
NghJ> n[dp vjpu;Nehf;ff;$ba %d;W (03) jilfisg; (barriers) gl;baypLf. (03 Gs;spfs;)
(b) SafeGlove ,w;fhd %d;W (03) fhg;GWjp ed;ikfisf; Fwpg;gpLf. (03 Gs;spfs;)
ePqf
; s; nra;a Ntz;bait :
tpdh 05
ePqf
; s; nra;a Ntz;bait :
tpdh 06
`g;gp Rg;gu; vd;gJ ehL G+uhfTk; 300 ,w;Fk; Nkw;gl;l tpw;gid epiyaq;fSld; ,yq;ifapy;
nraw;gLk; xU rpwg;gq;fhbr; rq;fpyp (supermarket chain) MFk;. tpiuthf tpw;gidahfpd;w
gy;NtW tu;j;jf ehkq;fisf; (brands) nfhz;l Efu;Tg; nghUl;fis (FMCG) tpw;gid
nra;tjw;F mg;ghy;. `g;gp Rg;gu; epWtdkhdJ `g;gp Rg;gu; vd;w jdJ nrhe;j tu;jj ; f
ehkj;jpd; fPohd nghUs;fisAk; tpw;gid nra;fpwJ. fha;fwpr; nra;ifahsu;fSk; ghy; nghUs;
jahupg;ghsu;fSk; jq;fSila Gjpa fha;fwpfisAk; ghy; nghUs;fisAk; mUfpYs;s `g;gp
Rg;gu; tpw;gid epiyaq;fSf;F tpw;gid nra;tij ,yFgLj;Jk; Nehf;fpy; ,e;jr; rpwg;gq;fhbr;
rq;fpypapdhy; mz;ikapy; tiyaikg;nghd;W mwpKfg;gLj;jg;gl;lJ.
ghy;g; nghUs; jahupg;ghsu;fs; kw;Wk; fha;fwpr; nra;ifahsu;fs; MfpNahUf;fhd
tiyaikg;ig cUthf;Ffpd;w `g;gp Rg;gupd; ,r;nraw;wpl;lk; Muk;gj;jpy; nkhzuhfiy
khtl;lj;jpy; njhlq;fg;gl;lJ. ,e;jr; nraw;wpl;lj;jpd; Nehf;fk;> Nghf;Ftuj;jpd;NghJ
nghUl;fSf;F Vw;glf;$ba tPzt ; puaq;fisf; Fiwj;jy; kw;Wk; ,ilj;jufu;fshy; <l;lg;gLfpd;w
juFg;gzj;ij ,y;yhkw; nra;jy; Mfpatw;wpd; Clhf rpwpa mstpyhd fha;fwpr; nra;ifahsu;
fspdJk; ghy; nghUs; cw;gj;jpahsu;fspdJk; tUkhdj;ij cau;jJ ; tij cWjpg;gLj;JtjhFk;.
`g;gp Rg;gu; MdJ fha;fwpr; nra;ifahsu;fsplkpUe;Jk; ghy;g; nghUl;fs; jahupg;ghsu;
fsplkpUe;Jk; mtu;fSila cw;gj;jpg; nghUl;fisf; nfhs;tdT nra;tjw;fhf mtu;fSila
,lj;jpw;Nf nrd;W thq;Ftjw;fhd thfd mzp xd;iw Vw;ghL nra;jpUf;fpwJ. ,e;j Vw;ghlhdJ
rpwpa mstpyhd fha;fwpr; nra;ifahsu;fSk; ghy;g; nghUs; jahupg;ghsu;fSk; cau;
tUkhdj;ij <l;Ltij cWjp nra;fpwJ. ,e;jr; nraw;wpl;lj;jpd; njhlf;f ntw;wpahdJ
Etnuypah> fz;b kw;Wk; khj;jis cs;spl;l Vida khtl;lq;fSf;Fk; mjid
tpupthf;Ftjw;fhd rkpf;iQia `g;gp Rg;gupd; Kfhikf;F toq;fpapUe;jJ. jw;NghJ> `g;gp
Rg;gu; MdJ ehL G+uhfTk; 800 rpwpa mstpyhd fha;fwpr; nra;ifahsu;fs; kw;Wk; ghy; nghUs;
jahupg;ghsu;fisf; nfhz;l tiyaikg;nghd;iwf; nfhz;bUf;fpwJ.
`g;gp Rg;gupd; KfhikahdJ> fk;gdpapd; xU epWtd r%fg; nghWg;Glik (CSR) nraw;wpl;lkhf
nkhzuhfiyapy; cs;s NrjdKiw fha;fwpr; nra;ifahsu;fSf;F ,ytrkhf Nrjdg;
grisia (Nrjd cuk;) toq;FtJ Fwpj;J jw;NghJ ftdk; nrYj;JfpwJ. ,e;j CSR
nraw;wpl;lj;jpw;fhd Nrjdg; grisiaj; jahupg;gjw;F jkJ tpw;gid epiyaq;fspy; ,Ue;J
fpilf;Fk; Nrjdf; fopTfisg; gad;gLj;j `g;gp Rg;gu; jpl;lkpLfpwJ. mjd; fha;fwpr;
nra;ifahsu;fSf;F Nrjdg; grisia toq;Ftjw;F mg;ghy;> `g;gp Rg;gu; MdJ Nguhjidg;
gy;fiyf;fof tptrha JiwAldhd ifj;njhopy; xd;wpizT Clhf me;j fha;fwpr;
nra;ifahsu;fSf;Fj; Njitahd njhopy;El;g mwpit toq;Ftjw;Fk; vjpu;ghu;ff
; pwJ.
ePqf
; s; nra;a Ntz;bait :
(a) ,yq;if murhq;fj;jpd; nghUshjhu Nehf;fq;fis mile;J nfhs;tjpy; `g;gp Rg;gupd;
gq;fspg;ig tpgupf;Ff. (05 Gs;spfs;)
(b) PESTEL gFg;gha;itg; gad;gLj;jp `g;gp Rg;gupd; tzpfr; #oiy kjpg;gpLf. (06 Gs;spfs;)
(c) NkNy Fwpg;gplg;gl;l CSR nraw;wpl;lj;ijj; njhlq;Ftjd; %yk; `g;gp Rg;gUf;F
fpilf;ff;$ba %d;W (03) ed;ikfisf; Fwpg;gpLf. (03 Gs;spfs;)
(d) `g;gp Rg;gu; Rw;whly;rhu; epiyNgw;Wj; jd;ikia Nehf;fpa mjdJ tzpf uPjpahd ftdf;
Ftpg;ig topg;gLj;jf;$ba ,uz;L (02) topKiwfis tpgupf;Ff. (04 Gs;spfs;)
(e) njhopy; Kaw;rpahsu; xUtUf;Fj; Njitg;gLk; ,uz;L (02) njhopy; Kaw;rpahz;ikj;
jpwd;fisf; (Entrepreneurship skills) Fwpg;gpLf. (02 Gs;spfs;)
(nkhj;jk; 20 Gs;spfs;)
gFjp C KbT
6|Page
nray; tpidr;nrhy; nrt;it epuy;
Mw;wy; kl;lk; tpguk; nray; tpidr;nrhy; tpidr;nrhy; tiutpyf;fzk;
tiuf (Draw) tiuglk; my;yJ tupg;glnkhd;iwr; rku;g;gpj;jy;
ju;ff; uPjpahf my;yJ fhuzuPjpahf
njhlu;GgLj;Jf (Relate) njhlu;Gfisj; jhgpj;jy;
tplaq;fisAk;
jpl;ltl;lkhf my;yJ njspthf tpguq;fis
mwpT (1) mbg;gil $Wf/
$Wf Fwpg;gpLf(State)
pLf ntspg;gLj;jy;
vz;zf; milahsq;fhz;f / fUj;jpw;nfhz;l gpd;du; Vw;gpirT nra;jy;>
fUf;fisAk; ,dq;fhz;f (Identify) jhgpj;jy; my;yJ njupTnra;jy;
Qhgfg;gLj;jy; epuw;gLj;Jf / gl;baypLf njhlu;Ggl;l cUg;gbfis xd;wd;fo
P ; xd;whf
(List) vOJjy;
7|Page