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  • Warren Buffett Memo To Managers Reputation

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    Bruno Pinto Ribeiro
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    Warren Buffett Memo to Managers Reputation

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    19 views2 pages

    Warren Buffett Memo To Managers Reputation

    Uploaded by

    Bruno Pinto Ribeiro

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 2
    Memo Tot Berkshire Hathaway Managers (°The All-Stars") ee: Berkshite Directors From; Warren E. Buffett Date: December 19, 2014 This is my biennial letter to reemphasize Berkshir’s top priority and to get your help on succession planning (yours, not mine!) ‘The top provty —trumping everything elo, including profits —is that all of us continue to zealously guard Berkshire’s reputation. We can’t be perfect but we can ty to be. As I've said in these memos for more than 25 years: “We can afford to lose money ~ even a lot of money. But \ve can’t afford to lose reputation ~ even a shred of reputation.” We must continue to measure ‘every act against not only what i legal but also what we would be happy to have writen about ‘on the front page ofa national newspaper in an article written by an unfriendly but intelligent reporter ‘Sometimes your associates will say “Everybody else is doing it” This rationale is almost always a bad one if't s the main justification fora business action, It is totally unacceptable ‘when evaluating a moral decision. Whenever somebody offes that phrase as a rationale, in coffee they are saying that they can’t come up witha good reason. If anyone gives this explanation, tell them to try using it with a reporter or a judge and see how far it gets them, Ifyou see anything whose propriety or legality causes you to hesitate, be sure to give me a ‘all, However, i's very likely tha ia given course of ation evokes such hesitation it's to9|

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