FAKULTAS REKAYASA INDUSTRI

PENGEMBANGAN PRODUK - IEH3D3

by : Budhi Yogaswara – BYG 93650004
Ully Yunita Nafizah – UYZ 17920079

THE QUALITY FUNCTION DEPLOYMENT (QFD)

budhiyogas@telkomuniversity.ac.id, ullyyunita@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI

QUALITY FUNCTION DEPLOYMENT (HOUSE OF QUALITY)

What
Interrelationships
How
Relationships How to Satisfy
How Much Customer Wants

Competitors
Analysis of
What the
Customer Relationship
Wants Matrix

Technical
Attributes and
Evaluation

budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI

QFD DEFINITIONS

• QFD is a process – a methodology – for planning products (R.G. Day)

• QFD is a system for product development that converts the Voice of the Customer into
the voice of design, development, and implementation, including measurable, operable,
and controllable action plans. (The QFD Institute)
• “QFD is a cusomer-driven process for planning products…” (Pyzdek)
• “Quality Function Deployment is used to systematically and structurally convert
customer wishes into critical product and process aspects at an early stage.”
(Rampersad)

budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI

BACKGROUND

The need for Quality Function Deployment (QFD) was driven by two related objectives:
• To convert the users’ needs (or customers’ demands) for product benefit into
substitute quality characteristics at the design stage
• To deploy the substitute quality characteristics identified at the design stage to the
production activities
If these two objectives were met, the result would be a product designed and produced
that met the users’ needs and customers’ demand for product benefit

budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI

THE QFD PROCESS

budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI

THE QFD PROCESS

Ab cd

Determine the Survey Customers for Develop the customer

voice of Customers importance ratings and portion of the matrix
Develop the technical
competitive evaluations
portion of the matrix

Develop a
Compare proposed design manufacturing planning
concepts, synthesize the best chart
Develop a process planning
Develop a part planning matrix for priority
matrix for priority process requirements
Analyze the matrix. Choose
design requirements
priority items

budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI

ASPEK UTAMA MATRIKS

1. Customer Information
2. Technical Information :
• Something that should be work on to satisfy the
voice
• Measureable
• Global in nature, one that does not imply any
specific design intent
Development of a QFD matrix is a flexible issue
that is dependent of:
• The type and extent of the data
• The type and complexity of the product
• The Team
• Time constraints
• Organizational readiness
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI

HOUSE OF QUALITY
Bagian A : Berisi data atau informasi yang diperoleh dari hasil
penelitian pasar tentang kebutuhan dan keinginan
konsumen
Bagian B : Berisi tiga jenis data, yaitu :
a. Tingkat kepentingan kebutuhan dan keinginan
konsumen
b. Data tingkat kepuasan konsumen terhadap produk
yang dihasilkan oleh perusahaan dan produk pesaing
c. Tujuan strategis untuk produk atau jasa baru yang
akan dikembangkan
Bagian C: Berisi persyaratan-persyaratan teknis untuk produk atau
jasa baru yang akan dikembangkan. Data ini diturunkan
berdasarkan informasi yang diperoleh mengenai kebutuhan
dan keinginan konsumen (matriks A)

budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI

HOUSE OF QUALITY
Bagian D : Berisi penilaian manajemen mengenai kekuatan hubungan antara
elemen-elemen yang ada pada bagian persyaratan teknis (matrik
C) terhadap kebutuhan konsumen (matrik A) yang
dipengaruhinya. Kekuatan hubungan ditunjukkan dengan
menggunakan simbol tertentu.
Bagian E : Menunjukkan korelasi antara persyaratan teknis yang satu dengan
persyaratan-persyaratan teknis yang lain yang terdapat dalam
matrik C. Korelasi antara kedua persyaratan teknis tersebut
ditunjukkan dengan menggunakan simbol-simbol tertentu.
Bagian F : Berisi tiga jenis data, yaitu :
a. Urutan tingkat kepentingan (ranking) persyaratan teknis
b. Informasi hasil perbandingan kinerja persyaratan teknis
produk yang dihasilkan oleh perusahaan terhadap kinerja
produk pesaing
c. Target kinerja persyaratan teknis produk baru yang
dikembangkan

budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI

HOUSE OF QUALITY EXAMPLE

Your team has been charged with designing a

new camera for Great Cameras, Inc.
The first action is
to construct a
House of Quality

budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI

HOUSE OF QUALITY EXAMPLE

Interrelationships

How to Satisfy
Customer Wants

Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants

What the Technical

customer
Attributes and
Evaluation

wants
Customer
importance
rating
(5 = highest)
Lightweight 3
Easy to use 4
Reliable 5
Easy to hold steady 2
No double exposures 1
budhiyogas@telkomuniversity.ac.id
 Rox Tahx Qu
ST Tritrack

Maniray 2
START WITH THE NEEDS STATEMENT
# NEED Imp
1 The suspension reduces vibration to the hands. 3 • •••• ••
2 The suspension allows easy traversal of slow, difficult terrain. 2 •• •••• •••
3 The suspension enables high speed descents on bumpy trails. 5 • ••••• ••
4 The suspension allows sensitivity adjustment. 3 • •••• ••
5 The suspension preserves the steering characteristics of the bike. 4 •••• •• •
6 The suspension remains rigid during hard cornering. 4 • ••• •
7 The suspension is lightweight. 4 • ••• •
8 The suspension provides stiff m ounting points for the brakes. 2 • •••• •••
9 The suspension fits a wide variety of bikes, wheels, and tires. 5 •••• ••••• •••
10 The suspension is easy to install. 1 •••• ••••• ••••
11 The suspension works with fenders. 1 ••• • •
12 The suspension instills pride. 5 • •••• •••
13 The suspension is affordable for an amateur enthusiast. 5 ••••• • •••
14 The suspension is not contaminated by water. 5 • ••• ••••
15 The suspension is not contaminated by grunge. 5 • ••• •
16 The suspension can be easily accessed for maintenance. 3 •••• ••••• ••••
17 The suspension allows easy replacement of worn parts. 1 •••• ••••• ••••
18 The suspension can be maintained with readily available tools. 3 ••••• ••••• •••••
19 The suspension lasts a long tim e. 5 ••••• ••••• •••••
20 The suspension is safe in a crash. 5 ••••• ••••• •••••
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI

HOUSE OF QUALITY EXAMPLE

Interrelationships

How to Satisfy
Customer Wants

Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants
Low electricity requirements

Technical
Attributes and
Evaluation
Aluminum components

Auto film advance

Ergonomic design
Auto exposure
Auto focus

How to Satisfy
Customer Wants

budhiyogas@telkomuniversity.ac.id
 ESTABLISH METRICS AND UNITS

Need #s
Metric #
Metric Imp Units
1 1,3 Attenuation from dropout to handlebar at 10hz 3 dB
2 2,6 Spring pre-load 3 N
3 1,3 Maximum value from the Monster 5 g
4 1,3 Minimum descent time on test track 5 s
5 4 Damping coefficient adjustment range 3 N-s/m
6 5 Maximum travel (26in wheel) 3 mm
7 5 Rake offset 3 mm
8 6 Lateral stiffness at the tip 3 kN/m
9 7 Total mass 4 kg
10 8 Lateral stiffness at brake pivots 2 kN/m
11 9 Headset sizes 5 in
12 9 Steertube length 5 mm
13 9 W heel sizes 5 list
14 9 Maximum tire width 5 in
15 10 Time to assemble to frame 1 s
16 11 Fender compatibility 1 list
17 12 Instills pride 5 subj
18 13 Unit manufacturing cost 5 US$
19 14 Time in spray chamber w/o water entry 5 s
20 15 Cycles in mud chamber w/o contamination 5 k-cycles
21 16,17 Time to disassemble/assemble for maintenance 3 s
22 17,18 Special tools required for maintenance 3 list
23 19 UV test duration to degrade rubber parts 5 hours
24 19 Monster cycles to failure 5 cycles
25 20 Japan Industrial Standards test 5 binary
26 20 Bending strength (frontal loading) 5 MN
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI

HOUSE OF QUALITY EXAMPLE

Interrelationships

How to Satisfy

High relationship
Customer Wants

Competitors
Analysis of
What the

Medium relationship
Relationship
Customer
Matrix
Wants

Low relationship Technical

Attributes and
Evaluation

Lightweight 3
Easy to use 4
Reliable 5
Easy to hold steady 2
No double exposures 1

Relationship matrix
budhiyogas@telkomuniversity.ac.id
 LINK METRICS TO NEEDS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

Time to disassemble/assemble for maintenance

Attenuation from dropout to handlebar at 10hz

Cycles in mud chamber w/o contamination

UV test duration to degrade rubber parts

Time in spray chamber w/o water entry

Special tools required for maintenance

Damping coefficient adjustment range
Minimum descent time on test track
Maximum value from the Monster

Bending strength (frontal loading)

Lateral stiffness at brake pivots

Japan Industrial Standards test

Maximum travel (26in wheel)
Metric

Time to assemble to frame

Lateral stiffness at the tip

Monster cycles to failure

Unit manufacturing cost
Fender compatibility
Maximum tire width
Steertube length
Spring pre-load

Headset sizes

Wheel sizes

Instills pride
Rake offset

Total mass
Need
1 reduces vibration to the hands. • • •
2 allows easy travers al of slow, diff icult terrain. •
3 enables high speed descents on bumpy trails. • • •
4 allows sensitiv ity adjustment. •
5 preserves the steering characteristics of the bike. • •
6 remains rigid during hard cornering. • •
7 is lightweight. •
8 provides stiff mounting points f or the brakes. •
9 fits a wide variety of bikes, wheels, and tires. • • • •
10 is easy to install. •
11 works with fenders. •
12 instills pride. •
13 is affordable f or an amateur enthusiast. •
14 is not contaminated by water. •
15 is not contaminated by grunge. •
16 can be easily accessed f or maintenance. •
17 allows easy replacement of worn parts. • •
18 can be maintained with readily available tools. •
19 lasts a long time. • •
20 is safe in a crash. • •
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI

HOUSE OF QUALITY EXAMPLE

Interrelationships

How to Satisfy
Customer Wants

Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants

Technical
Attributes and
Evaluation

Relationships

Low electricity requirements

between the

Aluminum components
things we can do

Auto film advance

Ergonomic design
Auto exposure
Auto focus

budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI

HOUSE OF QUALITY EXAMPLE

Interrelationships

How to Satisfy
Customer Wants

Competitors
Analysis of
What the
Relationship
Customer
Matrix
Wants

Technical
Lightweight 3 Attributes and
Evaluation

Easy to use 4
Reliable 5
Easy to hold steady 2
No double exposures 1
Our importance ratings 22 9 27 27 32 25

Weighted
rating
budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI

HOUSE OF QUALITY EXAMPLE

Interrelationships

How to Satisfy
Customer Wants

Company B
Competitors

Company A
Analysis of
What the
Relationship
Customer
Matrix
Wants

Technical
Attributes and
Evaluation
How well do competing
products meet customer
wants

Lightweight 3 G P
Easy to use 4 G P
Reliable 5 F G
Easy to hold steady 2 G P
No double exposures 1 P P
Our importance ratings 22 5
budhiyogas@telkomuniversity.ac.id
 BENCHMARK ON CUSTOMER NEEDS

Gunhill Head Shox

Rox Tahx Quadra

Rox Tahx Ti 21
ST Tritrack

Tonka Pro
Maniray 2
# NEED Imp
1 The suspension reduces vibration to the hands. 3 • •••• •• ••••• •• •••
2 The suspension allows easy traversal of slow, difficult terrain. 2 •• •••• ••• ••••• ••• •••••
3 The suspension enables high speed descents on bumpy trails. 5 • ••••• •• ••••• •• •••
4 The suspension allows sensitivity adjustment. 3 • •••• •• ••••• •• •••
5 The suspension preserves the steering characteristics of the bike. 4 •••• •• • •• ••• •••••
6 The suspension remains rigid during hard cornering. 4 • ••• • ••••• • •••••
7 The suspension is lightweight. 4 • ••• • ••• •••• •••••
8 The suspension provides stiff mounting points for the brakes. 2 • •••• ••• ••• •• •••••
9 The suspension fits a wide variety of bikes, wheels, and tires. 5 •••• ••••• ••• ••••• ••• •
10 The suspension is easy to install. 1 •••• ••••• •••• •••• ••••• •
11 The suspension works with fenders. 1 ••• • • • • •••••
12 The suspension instills pride. 5 • •••• ••• ••••• ••• •••••
13 The suspension is affordable for an amateur enthusiast. 5 ••••• • ••• • ••• ••
14 The suspension is not contaminated by water. 5 • ••• •••• •••• •• •••••
15 The suspension is not contaminated by grunge. 5 • ••• • •••• •• •••••
16 The suspension can be easily accessed for maintenance. 3 •••• ••••• •••• •••• ••••• •
17 The suspension allows easy replacement of worn parts. 1 •••• ••••• •••• •••• ••••• •
18 The suspension can be maintained with readily available tools. 3 ••••• ••••• ••••• ••••• •• •
19 The suspension lasts a long time. 5 ••••• ••••• ••••• ••• ••••• •
20 The suspension is safe in a crash. 5 ••••• ••••• ••••• ••••• ••••• •••••
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI

HOUSE OF QUALITY EXAMPLE

Interrelationships

How to Satisfy
Customer Wants

Competitors
Analysis of
What the

Failure 1 per 10,000

Relationship
Customer
Matrix
Wants

Technical
Attributes and
Evaluation

Panel ranking
Technical
attributes

2 circuits
2’ to ∞
0.5 A

75%
Company A 0.7 60% yes 1 ok G
Technical
evaluation Company B 0.6 50% yes 2 ok F
Us 0.5 75% yes 2 ok G
budhiyogas@telkomuniversity.ac.id
 BENCHMARK ON METRICS

Gunhill Head Shox

Rox Tahx Quadra

Rox Tahx Ti 21
ST Tritrack

Tonka Pro
Maniray 2
Need #s
Metric #
Metric Imp Unit s
1 1,3 Atten uation from dropou t to h andlebar at 10h z 3 dB 8 15 10 15 9 13
2 2,6 Sp ring pre-load 3 N 550 760 500 710 480 680
3 1,3 Maximum valu e from th e Mon ster 5 g 3.6 3.2 3.7 3.3 3.7 3.4
4 1,3 Minimum d escent t ime on test track 5 s 13 11.3 12.6 11.2 13.2 11
5 4 Dampin g coefficien t adjustment ran ge 3 N-s/m 0 0 0 200 0 0
6 5 Maximum travel (26in wh eel) 3 mm 28 48 43 46 33 38
7 5 Rake off set 3 mm 41.5 39 38 38 43.2 39
8 6 Lateral stif fness at the tip 3 kN/m 59 110 85 85 65 130
9 7 Tot al mass 4 kg 1.409 1.385 1.409 1.364 1.222 1.1
10 8 Lateral stif fness at brake p ivots 2 kN/m 295 550 425 425 325 650
1.000 1.000
1.000 1.125 1.000 1.125 1.000
11 9 Headset sizes 5 in 1.125 1.250 1.125 1.250 1.125 NA
150 150
180 140 150 170 150
210 165 170 190 190
230 190 190 210 210
12 9 Steertu be leng th 5 mm 255 215 210 230 220 NA
26in
13 9 Wh eel sizes 5 list 26in 26in 26in 700C 26in 26in
14 9 Maximum tire widt h 5 in 1.5 1.75 1.5 1.75 1.5 1.5
15 10 Time to assemb le t o frame 1 s 35 35 45 45 35 85
16 11 Fend er compatibilit y 1 list Zef al none none none none all
17 12 Instills p ride 5 su bj 1 4 3 5 3 5
18 13 Unit manu factu ring cost 5 US$ 65 105 85 115 80 100
19 14 Time in sp ray ch amber w/o water entry 5 s 1300 2900 >3600 >3600 2300 >3600
20 15 Cycles in mud ch amber w/o contamin ation 5 k-cycles 15 19 15 25 18 35
21 16,17 Time to d isassemb le/ assemb le for maint enance 3 s 160 245 215 245 200 425
hex,
long pin
22 17,18 Sp ecial tools req uired f or mainten ance 3 list hex hex hex hex hex wrnch
23 19 UV test du ration to d egrade rub ber parts 5 hou rs 400+ 250 400+ 400+ 400+ 250
24 19 Monst er cycles to f ailure 5 cycles 500k+ 500k+ 500k+ 480k 500k+ 330k
25 20 Jap an Ind ustrial Stand ard s t est 5 binary pass pass pass pass pass pass
26 20 Ben din g stren gth (fron tal load in g) 5 MN 55 89 75 75 62 102
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI

HOUSE OF QUALITY EXAMPLE

Completed House
of Quality

budhiyogas@telkomuniversity.ac.id
BYG 2018 - PENGEMBANGAN PRODUK - IEH3D3 TEL U – FAK. REKAYASA INDUSTRI

THE QFD

The name QFD expresses its true purpose, which is satisfying customers (quality) by
translating their needs into a design and assuring that all organizational units
(function) work together to systematically break down their activities into finer and
finer detail that can be quantified and controlled (deployment)

Referensi
www.qfdcapture.com
QFD – Ronald. G. Day
QFD – Lou Cohen
etc.

budhiyogas@telkomuniversity.ac.id