Correspondence

Jaenal Arifin, S.Pd, M.M

Gina Yulistiati, SH, M.Si
Sherly Herlina, SE., MM
Niknik Ahmad Munawar, ST., MM., CMA
 TUJUAN MATAKULIAH
CAPAIAN PEMBELAJARAN (KOMPETENSI MATA
KULIAH):
Mahasiswa mampu menerapkan,
mendemonstrasikan dan menulis surat dalam bahasa
Inggris dengan memperhatikan prinsip, kaidah serta
kosa kata yang digunakan dalam penulisan surat
dalam bahasa Inggris secara teliti dan mandiri.
LITERATUR
1. Burt Clifford Bean, 2015. Business
Correspondence. USA: Creative Media Partners.
2. Rama Shankar Sukla, 2018. All letters, Business
Letters, and Business Email, India, Amazon Asia.
3. Rama Shankar Sukla, 2018. Letter Writing, India,
Amazon Asia
 MATERI PEMBELAJARAN
1. BUSINESS LETTER
2. CLAIM AND GOODS DELIVERY LETTER
3. COLLECTION LETTER
4. PAYMENT DEFERRAL
5. E- Mail
6. MEMO
7. INQUIRY LETTER

8. RESPOND TO INQUIRY LETTER / REPLY OF INQUIRY LETTER

9. SALES LETTER

10. ORDER LETTER

11. REMITTANCE LETTER
12. APPLICATION LETTER
 Komposisi Nilai
1.Kehadiran 20%
2.Tugas 20%
3.Formatif 20%
4.UTS 20%
5.UAS 20%
 SESI 11
SALES LETTER

TUJUAN

Mampu membuat surat penawaran (sales/offering

letter)
 A sales letter is a written pitch to attract
potential customers to a product or service. The
goal of a sales letter is to show a customer how
your business will benefit them. When a
consumer thinks about meeting their needs,
they are less focused on the idea of a business
transaction, which can lead to a sale.
Businesses use sales letters in both online and
print formats. Sales letters are a form of direct
marketing that can be effective if they are
composed using persuasive techniques and
strong content. They allow businesses to make
a personal connection with current or
prospective customers.
 How to write a sales letter
FIRST
Write a catchy headline that grabs your
customer's attention.
Tell potential customers what they need in one
sentence. Make it memorable-this may be the
only thing they see.
Example: Grass Roots Web Optimizer can help
you double your customer base without
spending money on digital ads.
SECOND
Hook the reader by identifying what they need and why.
Addressing the unspoken needs of the sales prospect will
connect them to your product. If you can explain why this
product or service will benefit them, your potential customer
will pay more attention to your words.
Example: Your website is an information portal for current
and potential customers. You want to attract web browsers to
find and stay on your page. Spending hundreds of dollars on
digital campaigns may not result in a big sales increase.
Grass Roots Web Optimizer software engages more organic
traffic on your website without the expense.
THIRD

Include bullet points with key information.

A bulleted list will help readers see the information you want
to highlight. Use this list to build on your headline and
hooks.
Example: We offer three ways to increase sales through
online engagement.
• We produce relevant content that attracts readers.
• We use 20% more SEO focused topics than the average
digital marketing agency.
• Our optimized web pages track clicks and send you
customized daily, weekly, and monthly reports.
FORTH
Use testimonials or statistics.
A sales letter should show readers the value of
your product. Include testimonials and statistics
in your bullet points so readers who scan can
quickly see valuable information that helps sell
your product.
Example: "When I started using Grass Roots, I
found their analysis so helpful. It showed me
where customers were clicking on my page so I
knew what was attracting the most attention to
my products." -Cindy Beck, Owner of Lighting
Source
FIFTH
Give readers a call to action.
Your readers need to be motivated to move
beyond the page and do something to act on
your offer. Help them by presenting a clear,
actionable step in your letter. If you are using
email, a direct link or action button should be
included. In print marketing, use graphics and
font to call attention to the action.
Example: Enter your email and website here
and we'll send you a free analysis of SEO
organic traffic.
SIXTH
Offer something to the customer that is
limited in time or quantity.
An effective sales technique is to heighten the
immediacy or make the need feel greater for a
potential customer by introducing a timeline for
a deal. This technique is also used by limiting
the number of items available for the offer.
Giving the consumer a timeframe to take action
is more motivating in this type of sales pitch.
Example: Set up your annual Grass Roots Web
Optimizer software campaign in the next 30
days and your first month of digital
optimization is free.
SEVENTH
Use a postscript (p.s.) to add a guarantee or
personal address.
Using a postscript is another way to connect
with customers and make your letter feel more
personal. It's also another way to emphasize
your offer in a scannable way.
Example: P.S. I hope you'll take advantage of
this chance to grow your organic traffic and
increase sales. Our goal is to help companies
like yours thrive.
 How to make a sales letter more effective?
• Use informal language. Brief, clear sentences and short
paragraphs make you sound more human. A natural tone
will help customers connect to your message and take the
focus off of selling.
• Keep the customer in mind. Write with the mindset of
what you as a customer would like to hear. Make sure your
words answer the question: "What's in it for me?"
• Organize your content. Make sure your ideas flow from
beginning to end. Your letter should have an introduction,
body and a conclusion.
• Include exciting visuals. Graphic design is an important
feature of your letter aside from the written content. One
should complement the other. Keep designs simple and
relevant to current trends
 SAMPLE
Grass Roots Web Optimizer can help you double your customer base without spending money
on digital ads.

Customer Name
Customer Address

Dear Customer,

Your website is an information portal for current and potential customers. You want to attract
web browsers to find and stay on your page. Spending hundreds of dollars on digital campaigns
may not result in a big sales increase. Grass Roots Web Optimizer software engages more
organic traffic on your website without the expense.

We offer three ways to increase sales through online engagement:

• We produce relevant content that attracts readers.

• We use 20% more SEO focused topics than the average digital marketing agency.

• Our optimized web pages track clicks and send you customized daily, weekly, and
monthly reports.

"When I started using Grass Roots, I found their analysis so helpful. It showed me where
customers were clicking on my page so I knew what was attracting the most attention to my
products." -Cindy Beck, Owner of Lighting Source

Our mission is to help businesses increase their online influence to retain and attract new
customers. Enter your email and website here and we'll send you a free analysis of SEO organic
traffic.

Set up your annual Grass Roots Web Optimizer software campaign in the next 30 days and
your first month of digital optimization is free.

Sincerely,

Jim Hudson
Customer Service Manager
Grass Roots Web Optimizer

P.S. I hope you'll take advantage of this chance to grow your organic traffic and increase sales.
Our goal is to help companies like yours thrive.