BIJU PATNAIK UNIVERSITY OF TECHNOLOGY

ORISSA, ROURKELA

SUMMER PROJECT REPORT ON

VIERWERS PERCEPTION ON KAMYAB CHANNEL &

COMPARATIVELY STUDY WITH OTHER REGIONAL CHANNEL

AT

BY
SOUMYA RANJAN PARAMAGURU

BPUT Registration No: 0806286067 of 2008-2010

BPUT Roll No: 0806286067

SRUSTI ACADEMY OF MANAGEMENT

BHUBANESWAR
 CONTENTS
 Table of Contents ……………………………………… 2

 Declaration………………………………………………. 3

 Certificates from Guide ……………………………….. 4

 Acknowledgement …………………………………….. 5

 Executive Summery …………………………………..,. 6

 Chapter: 1 ………………………………...

1.0 - Introduction
1.1 - Company Profile
1.2 - An overview media and
Entertainment industry

 Chapter: 2 (Projects Details) ………………………

2.1 - Project in Brief

2.2 - Research Methodology
2,3 - Questionnaire Designing
2.4 - Projects Constraints

 Chapters:3 (Collection & analysis of Information) …

3.1 - Chapter Summery

3,2 - Data Collection
3.3 - Data Analysis
3.4 - S.W.O.T Analysis

 Chapters:4 (Projects Findings & Recommendations)

4.1 - Chapter Summery

4.2 - Conclusion Derived from
Data Analysis
4.3 - Limitations
4.4 - Recommendations
4.5 - Scope for further studies

 Chapters:5 (Bibliography, Appendices, Questionnaire)

 DECLARATION

I, Soumya Ranjan Paramaguru hereby declare that the summer

project report titled “VIERWERS PERCEPTION ON KAMYAB
CHANNEL & COMPARATIVELY STUDY WITH OTHER REGIONAL
CHANNEL” written and submitted to SRUSTI ACADEMY OF
MANAGEMENT, BBSR by me is my own and its equal copy has not been
reproduced to any other institution/university or published anywhere else.
I understand that such reproducing is liable for punishment in any way the
university deem fit.

Place: Bhubaneswar Soumya Ranjan Paramaguru

Date: Regd. No.-0806286067
CERTIFICATE FROM THE COMPANY/ORGANISATION

(On the letterhead of the Company/ Organisation, given

and signed by the concerned authority in the Company /
Organisation where student has done the Summer
Training.
It should also have Company/ Organisation Seal /Stamp.)
CERTIFICATE

This is to certify that Mr. / Ms.-------------------------------------- of

MAEER’s MIT College of Management (MITCOM) has
successfully completed the project work titled ---------------------
--------------- in partial fulfillment of requirement for the
completion of PGP course as prescribed by the MAEER’s
MIT College of Management (MITCOM).
This project report is the record of authentic work carried out
by him/her during the period from ------- to -------.
He/She has worked under my guidance.

Signature
Name
Project Guide (Internal)
Date:
Counter signed by
Signature
Name
Director
Date:
ACKNOWLEDGEMENT

This project has been a great learning experience for me and I would
like to express my gratitude towards all the people who guided me
throughout, and without whose guidance and support, this project would not
have been completed successfully. It is not possible to mention the names of
all the people who came as more than help for me during the project.
Nevertheless, I cannot stop myself from explicitly coming out about some,
who have guided me through out the project.

I would like to thank KAMYAB TELEVISION (P) LTD. for giving

me the opportunity to work with them and gain first hand practical
knowledge of the media sector.

I am really out of words to express my heartfelt gratitude to my

external guide Mr. Chandrakanta Nayak, Asst. manager of marketing dept.
His contribution has been outstanding, as regards invaluable advice on all
aspects of the project, irrespective of the specialty boundaries. He stood as
an embodiment of inspiration during my entire stay with the company. I am
also thankful to him for showing confidence in me and providing this
opportunity.

Back at the institute, I found my faculty to be ever obliging, catering

to the academic aspects of the project. My internal guide Mr. G.D. Mishra
(Director Of SAM) helped me on each occasion he was sort for. He has been
a source of knowledge and inspiration.
I am very thankful to Mrs. Devidutta D. Mohapatra (Lect. Of M.M.),
my friends & other who has been very beneficial for me. They gave me such
a invaluable support and guidance throughout the project.

To sum up, my experience with Kamyab Television (p) ltd. has been a
valuable one. The value addition was enormous and influence long lasting. I
thank every one once again.

Soumya Ranjan Paramaguru.

 EXECUTIVE SUMMARY

INTRODUCTION:

KAMYAB TELEVISION (P) LTD. is news with entertainment

based channel. On the holy day of Ram Navami on 3rd April, 2009 the test
signal was fired from the channel wholly owned teleport installed at 159,
Alaka Building at Unit-II, Bhubaneswar. Commercial transmission resumed
from 10th of May. Curtain raisers for the ‘Rathyatra’ were telecast from 17th
June to 23rd June. On 22nd June live bulletins rolled out of the Kamyab news
studios followed by the live telecast of ‘Rathyatra’ on 24th June,’ Bahuda’
on 3rd July, ‘Suna Bhesa’ on 5th July and ‘Niladri Bijay ‘ on 6th July night.
The channel has set out to cover all happenings, events and news stories
emerging from the state in

PROJECT TITLE: VIERWERS PERCEPTION ON KAMYAB

CHANNEL & COMPARATIVE STUDY WITH OTHER REGIONAL
CHANNEL

OBJECTIVE OF THE RESEARCH:-

 PRIMARY OBJECTIVES

 Definition of perception

 Viewer’s perception on specific Brand

 Viewer’s perception on Kamyab Television

 SECONDARY OBJECTIVES

 Comparative study with other Regional channel

RESEARCH METHODOLOGY:-

The main objective of the project was to find viewer’s perception

on Kamyab Television and with other Regional Channel. This was done
through an extensive data research and collection.

Analysis for perception purpose was done based on this sample

size of 100 and their feedback taken based on questionnaire.

Data were collected from both primary and secondary sources.

Different websites and other databases give us ample data required. Primary
data were collected by personal contacts or references from the relatives.

KEY FINDINGS:-

 OTV & ETV are the one of the fastest growing channel in Orissa.

 The survey revealed that Kamyab TV channel is the main competitor

of the OTV channel.

 The viewer’s convenient time of watching news & program is

Evening to Night.

 Most of the viewers prefer to watch the news between7 -8 hrs.

 Peoples are interested to watch all types of news.

 The viewers often like to watch programs regarding Current Affairs

from the International segments.

 The viewers are satisfied with the existing Regional channels.

  Regarding the quality factors most of the viewers had opinion that the
new readers and reporters should have excellent language fluency,
presentation, skills good personality and excellent interpersonal skills.

RECOMMENDATION:-

 To give some more importance to real-estate in

business slot, which is the most beloved arena for investors.

 Promote information contribution from the people

like sharing amateur video footage on anything of public interest.

 Environmental/Ecological issues are no longer

branded as issues of some nature fanatics, is well accepted among the
educated Keralites.

 India being a fast developing nation it is appropriate

to give more coverage to the developments and success stories in the field
of science and technology.

 Introducing successful entrepreneurs, craftsmen,

technicians, small scale industrialists, farmers etc, from the neighborhood
may attract local population, especially in the rural areas.

 Add more discussions on local issues regarding the

welfare of the society.

 Maximum news should be conveyed at a limited

period of time, as everyone lacks time to be spend in front of televisions

 The news should be considered with priority.

 To include more live news.

 The programs need to be scheduled according to the
viewer’s convenience.

 The news presentation should be unbiased.

 To deliver the relevant news with more accuracy.

[CHAPTER 1]
INTRODUCTION

Company Profile

An overview of media
&
Entertainment industry
 COMPANY PROFILE
KAMYAB TELEVISION (P) LTD
 INTRODUCTION
Globally, the media industry is embarking on one of the most
significant and dynamic eras of change. The Indian Entertainment and
Media (E&M) industry is poised to grow at 19% compound annual growth
rate (CAGR) to reach Rs 83,740 crore by 2010 from its present size of Rs
35,300 crore, according to the FICCI - PricewaterhouseCoopers report on
Indian Entertainment and Media Industry. Economic growth, rising income
levels, consumerism, coupled with technological advancements and policy
initiatives taken by the Indian government that are encouraging the inflow of
investment are the key drivers for the entertainment and media industry
India. The industry has been forecast to outperform the economic growth in
each year, till 2010.
“Two factors that will contribute to the growth of the industry are
low media penetration in lower socio-economic classes and low ad spends in
India. Media experts are of the opinion that today media penetration is poor
in lower socio-economic classes, but efforts to increase it even slightly are
likely to deliver much higher results, simply due to the absolute numbers
being large.
 Indian advertising spends as a percentage of GDP -- at 0.34
percent -- is abysmally low, as opposed to other developed and developing
countries, where the average is around 0.98 percent. Advertising revenues
are vital for the growth of this industry. “While today the low ad spends may
seem like a challenge before the E&M industry, it also throws open
immense potential for growth,” points out the report. This potential can be
estimated by the fact that “even if India was to reach the global average, the
advertising revenues would at least double from the current level of around
INR 132 billion,” as per the report.

KAMYAB VISION DOCUMENT

Penetration

Changing lifestyles and increasing disposable income levels has

facilitated the increasing penetration levels of the media and entertainment
industry. Recent estimates indicate that around 68.0% of total adult
population has access to the conventional forms of media. The urban middle
class population has grown over the years and currently accounts for over
40.0% of the total population. The southern states have a distinct edge in
terms of media penetration. For instance, Tamil Nadu and Kerala have
penetration levels of over 80.0% in case of mass media. Similarly, in the
case of televisions, penetration levels increased to an estimated 75.0% of all
urban households in the country. Satellite channels have been the fastest
growing category in this segment. The penetration is much high in urban
areas in comparison with semi-urban and rural areas. Gujarat, Andhra
Pradesh, Maharashtra, Punjab have higher penetration of cable TV in
comparison to other states in India.

The Coming of Regional Channels

The satellite television and software (content) industries are all

set to witness a surge in demand in the coming years. Increasing emergence
of regional channels is the major growth driver behind this likely growth.
Subsequent to the advent of satellite television in the early ‘90s, regional
channels are currently in focus. The Orissa story promises a lot in 2009 with
competition gearing up in the electronic media sector with the advent of new
private satellite channels. Five new channels have joined the fray of the
existing five, to take satellite television channel tally to ten, while two more
new channels are waiting in the wings.

Kamyab Television (P) Ltd is one such successful story. On the

holy day of Ram Navami on 3rd April, 2009 the test signal was fired from the
channel wholly owned teleport installed at 159, Alaka Building at Unit-II,
Bhubaneswar. Commercial transmission resumed from 10th of May. Curtain
raisers for the ‘Rathyatra’ were telecast from 17th June to 23rd June. On
22nd June live bulletins rolled out of the Kamyab news studios followed by
the live telecast of ‘Rathyatra’ on 24th June,’ Bahuda’ on 3rd July, ‘Suna
Bhesa’ on 5th July and ‘Niladri Bijay ‘ on 6th July night. The channel has set
out to cover all happenings, events and news stories emerging from the state
in
Economic growth story of Orissa?

According to Centre for Monitoring Indian Economy (CMIE)

study of investment trends in states, Orissa ranked right on top, ahead of
Karnataka, Gujarat and Maharashtra and if the Mckinsey report is to be
believed, its 7.1 per cent growth rate over the next decade will be highest in
the eastern states. It is hoped that the mega projects will eventually power
the media sector in a big way.

Major investment in key sectors in Orissa

STEEL SECTOR Rs.1.77 Lakh Crore (44.25%)

POWER SECTOR Rs.1.12 Lakh Crore (28%)
ALUMINIUM SECTOR Rs. 68,000 Crore (17%)

TOTAL Rs. 4 Lakh Crore

(70% of which is for projects in steel and power sectors)

Factors impacting the growth of Kamyab Television (P) Ltd.

While supply is likely to increase the demand too is increasing.

Increased TV penetration also has potential. TV homes could grow from
112 million to 200 million nationwide. Similar growth is expected in the
state of Orissa.
The latest PricewaterhouseCoopers report on the media and
entertainment industry predicts that the medium will continue to grow at
22 per cent Compounded Annual Growth Rate (CAGR) for the next four
years taking the television industry from its current size of Rs 19,100
crore (Rs 191 billion) to Rs 51,900 crore (Rs 519 billion) by 2011. Even
with the current recession in vogue the industry estimates have been
scaled down to a marginal 5 %. It is hoped that the Compounded
Annual Growth Rate (CAGR) is likely to be 17% to 19% in the next
four years.
Local advertising expenditure is zooming in the state. Private education
sector in the state have contributed in a big way towards this growth.
The state has more than 43 private campuses, offering Engineering, Bio-
technology & Management studies, besides more than 12 Medical &
Nursing Colleges in the state. The mushrooming of tutorials and
computer training institutes in the urban and semi-urban centres have
contributed significantly towards the growth of advertising revenues of
the state.
National Television networks see future in regional markets space.
Companies say markets are underserved and there is huge untapped
advertising revenue, be it in real estate or retail.
Regional channels enjoy 30-35% of viewer ship share according to
different industry estimates.
Estimates of advertising revenue accrue to them vary 25-30% of total
advertising spends on television.
Therefore with industry and markets enlarging a new channel will
always manage to find a place.

MISSION KAMYAB

Make the most from the positive indicators in the market in spite of
recessionary trends.
Kamyab hopes to make an impact by the end of 2009 as one of the
leading Oriya television channels in the state of Orissa
With innovative content planning
Sensible business plans that will help us to survive the high costs and
intense competition.
Tighter programmes, better ratings,
To fulfill the growing aspirations of the masses for new content across
the state.

POSITIVE FACTORS

Market for local and region specific news channels

The bullish industry reports also offer an excuse to take the leap. ADEX
India, a division of TAM Media, reports that television advertising grew
at a healthy 22 per cent in 2006.
According to the latest Pitch-Madison Advertising Outlook report, the
electronics media industry will grow at 22 per cent in 2008, which will
be a 3 percentage points more than the growth it achieved in 2007.
The latest PricewaterhouseCoopers report on the media and
entertainment industry predicts that the medium will continue to grow at
22 per cent Compounded Annual Growth Rate (CAGR) for the next four
years taking the television industry from its current size of Rs 19,100
crore (Rs 191 billion) to Rs 51,900 crore (Rs 519 billion) by 2011.
Do reports exaggerate numbers? No way, says Timmy Kandhari,
executive director of the media and entertainment practice at PWC. "The
industry is easy to understand. The Indian economy is growing, and in a
growing economy companies allocate more funds to advertising."
Channel owners are training their eyes on subscription revenue as well.
After all, at Rs 12,000 a year, it is almost twice the size of television
advertising estimated to be between Rs 6,000 crore and Rs 7,000 crore
(Rs 60-70 billion).  "This will grow to 25,000 crore (Rs 250 billion) in
four years," says KPMG's media practice head Rajesh Jain.
Increased TV penetration also has potential. TV homes could grow from
112 million to 200 million. And cable penetration (read pay TV market)
could grow from the current 70 million to all TV homes. Entry of CAS
and new DTH players like Reliance ADAG and Sun TV will expand the
pay TV market.
"Organised distribution will boost revenues. So will the greater demand
for TV software in the export market and across media platforms.
Positive business outlook for the sector?
The fact is, it's expanding and of the total media market, television will
be 50 per cent by 2011."
However, Chawla says many serious long-terms players are entering the
market too.The market may be fragmenting but it can absorb these
changes. How many channels have shut down in India in the last 10yr.
An Overview: Media & Entertainment
Industry

 The Indian Entertainment and Media Industry have out-performed the

Indian economy and is one of the fastest growing sectors in India. It is
rising on the back of economic growth and rising income levels that India
has been experiencing in the past years. This is significantly benefiting
the entertainment and media industry in India as this is a cyclically
sensitive industry and it grows faster when the economy is expanding.

 An added boost to the entertainment and media industry in India is from

the demographic point of view where the consumer spending is rising
due to increasing disposable incomes on account of sustained growth in
income levels and reduction of personal income tax over the last decade.
 Other than the demographic and economic impetus provided by the
Indian economy that is helping the entertainment and media industry to
grow at this rapid face, there are several other factors, which are
contributing to this high growth rate. Some of these are Low Media
Penetration in lower socio-economic classes.

 Table below gives the media penetration in various segments of the E&M
Industry today. As would be evident, the media penetration is varied
across segments and across the socio-economic classes. A common
factor, however, across the segments is the fact that though the media
penetration is lower in lower socio-economic classes, in terms of absolute
numbers, the penetration is much higher in these classes. Hence, efforts
to increase the penetration even slightly in these lower socio-economic
classes are likely to delivery much higher results simply due to the higher
numbers
 Indian Advertising spends, as a percentage of GDP is only 0.34 per cent,
which is way below the percentages for both developed and developing
countries. This provides an immense potential for growth in since
advertising revenues are key to every segment in the Indian entertainment
and media industry. Even if India were to reach the global average, the
advertising revenues generated would almost be equal to the current
advertising revenues, which are estimated at about US$ 2.5 billion for
2005 fiscal.
ROOT WHICH GENERALLY USED IN ‘C & S’ SIGNAL TOO

REACH CONSUMER
[CHAPTER 2]
 PROJECT DETAILS

Chapter Summery

Project in Brief

Research Methodology

Questionnaire Designing

Projects Constraints

CHAPTER SUMMARY

The chapter mainly concentrates on the Project Brief, Purpose

and scope of the study by explaining the diagnosis of the problem, research
methodology and the procedures followed for collecting the primary and
some secondary data. In project brief, objectives have defined. Then the
purpose and scope of the project has given in which problem diagnosis and
 hypothesis formulation has discussed. Then different methods and
procedures for collecting data from primary and secondary sources have
discussed.
Finally, various Project Constraints have also highlighted

PROJECT IN BRIEF

PERCEPTION
Perception is the process by which organisms interpret and
organize sensation to produce a meaningful experience of the world.
Sensation usually refers to the immediate, relatively unprocessed result of
stimulation of sensory receptors in the eyes, ears, nose, tongue, or skin.
Perception, on the other hand, better describes one's ultimate experience of
the world and typically involves further processing of sensory input. In
practice, sensation and perception are virtually impossible to separate,
because they are part of one continuous process.

Thus, perception in humans describes the process whereby

sensory stimulation is translated into organized experience. That
experience, or percept, is the joint product of the stimulation and of the
process itself. Relations found between various types of stimulation (e.g.,
light waves and sound waves) and their associated percepts suggest
inferences that can be made about the properties of the perceptual process;
theories of perceiving then can be developed on the basis of these inferences.
Because the perceptual process is not itself public or directly observable
(except to the perceiver himself, whose percepts are given directly in
experience), the validity of perceptual theories can be checked only
indirectly.

VIEWER’S PERCEPTION ON SPECIFIC BRAND

‘A brand for a company is like a reputation for a person. You earn
reputation by trying to do hard things well.’
– Jeff Bezos,
Building a powerful brand is all about creating the strongest positive
perception in the minds of your customers. But your existing customers
already have a perception – one that’s the result of all the experiences over
time they’ve had in dealing with your company and, if you employ staff,
your people too.
 VIEWER’S PERCEPTION ON KAMYAB TELEVISION
It is a probably new channel in media market of orissa. So it is not
well spread in Orissa. But in 5 months it is well spread in city Khurda
Bhubaneswar, Cuttack, Jajpur also in Balasore & Bhadrak . It is a satellite
channel, so soon it quite popularized in all over Orissa as well as in India.
During my survey I have found that only few viewers are aware about that
channel. I have found that only 13% of viewers prefer to watch kamyab tv
out of 100 sample size. Most of viewers prefer to watch OTV & ETV. But
those are watching Kamyab Tv they like it’s news very much. According to
them the news in kamyab TV are so authentic & good in depth & it have
capability to compete with the OTV news.
One other thing the viewers like that it co ntain some entertainment
shows like Jatra, Cartoon shows, Bikram betal. Viewers are most prefer jatra
& bikrambetal shows. But some viewers have bad ipmresion due to its bad
anchoring & unstructured presentation.

LIST OF OTHER ORIYA LANGUAGE CHANNEL

Indian Public Channels

 DD National (Odia) :-

(DD 1) was inaugurated by Doordarshan on the year 1982.

The service has been extended to the entire state in phased manner by
installing Terrestrial Transmitters of different capacities (HPTs, LPTs,
and VLPTs) at different parts of the Odisha state.
 DD Oriya (DD 6) :-

A true Odia channel speaking in unadulterated Odia with

good content.It is a one and only best and Complete Odia channel in
Odisha, 24 Hour Odia family entertainment channel from
Bhubaneswar.Most of its programmes are produced at Doordarshan
Kendras of Bhubaneshwar, Sambalpur and Bhawanipatna.

General Entertainment

 ETV Odia :-

TV Odia is a regional Odia language Indian cable television

station. It is the flagship channel of the Hyderabad based ETV
Network.It was started and promoted by Ramoji Rao. It is one of the
most viewed odia TV channel in Odisha. ETV Oriya serves regional
and national bulletins, MAHANAGAR bulletin and current affair
based programmes along with other entertainment programmes.

Many of these serials are typically in the mould of

American soap operas blended with some odia culture.

 Tarang TV :-

Tarang Television, commonly known as Tarang TV, is one

of the odisha’s most popular Odia-language based general
entertainment channel. Based in Bhubaneswar, it is owned by Orissa
Television Ltd.Tarang is a digitally encrypted 24x7 Odia
Entertainment channel. The channel carries a bouquet of fresh
 content, packaged attractively. It gives the viewers wholesome family
Entertainment ranging from light-hearted-feel-good family shows to
period drama and reality shows. The channel is aimed at entertaining
Odias across the globe who long for quality content from their own
land. It also promises a feel-at-home ambience to the viewers outside
odisha and helps them stay connected with their culture and tradition.
TarangTV's programming is targeted towards family audiences. Some
of its most successful programmes to date include JHOOM ODISHA
JHOOM, SHREE JAGANNATH, JAY VEER HANUMAN,
BHAGYA CHAKRA, JIBANA JAMUNARE, SUNAYANA, DEVI,
BOHU, INDRAJAAL, EXCUSE ME PLEASE, CHITRA TARANG,
SURABHI and BOL HARI BOL.

 Superstar Josh TV :-

Josh TV is a 24 hour Odia satellite Oriya Television

Channel, with its headquarters at Bhubaneswar, Odisha, India. It is
promoted by the Josh television of Odisha. The programmes of
“Super Star JOSH” Channel are based on entertainment and
infotainment. The aim of this channel is to entertain viewers of Odisha
who enjoy watching movies, music, mega serials, short stories, plays,
Video Jockeys, astrological advises, beauty tips, recipes, tourist spots,
different cultural programs and ceremonies or events carried out in
different parts of Odisha. The channel covers the latest happening of
 Odia and Hindi film industries too. News of upcoming movies,
albums, models, gossip of film personalities, growth of FM channels
in Orissa and also interview of some famous persons related to media
as well as some reputed personalities of Odisha of whom we are proud
of, is the prime content of this satellite TV channel.

Supestar Josh TV was established in the year 2009.This well known

television channel is one such channel aired for the Odia-speaking
viewers that caters to the interest of an entire family.

 Kanak TV :-

General family entertainment channel from EASTERN

MEDIA LTD

 Sataya TV :-

General family entertainment channel

MOVIES

 Ollywood TV :-

Odia Movie channel

MUSIC

 Tarang Music :-

Tarang Music is a 24-hour music channel led by the well-

known Orissa Television Ltd of India. The channel features Odia
 music from Ollywood and Various other music videos from Odisha.
Most of the shows in Tarang Music require call-in audience
participation, where the callers speak to a video jockey and request
songs that may be dedicated to their loved ones.

NEWS

 OrissaTV(OTV) :-

OrissaTV or OTV is a regional Oriya language Indian

cable television station. It is the flagship channel of the
Bhubaneswar-based Orissa Television Network.It was started and
promoted by Mrs Jagi mangat Panda. Orissa Television (OTV) is
the first private electronic Media in the state of Odisha. Launched in
1997 in the twin cities of Bhubaneshwar and Cuttack & slowly
spread to all major towns of the state.Then it became the premier
source of news, current affairs and entertainment for the people of
odisha. It is most viewed Odia TV channel in the world.Programming
is done apart from a large viewership in odisha, OTV has a following
in other regions of india with large odia speaking population,
including the Bangalore, Vizag, Surat, New delhi, Mumbai, Chennai,
Hyderabad.

 Naxatra News :-

Naxatra News, the news and current affairs channel on

odisha, is the first 24 hour news channel of NK Media Ventures and
has taken giant strides ever since its inception in 2009. It is the first
24-hour Odia current affairs and news channel in Odisha. Promoted
 by Prabhat Ranjan Mallick , naxatranews is the group’s maiden foray
into media. The group is keen to go beyond the channel and
ultimately become a symbol of convergence media, through a
synergized growth in electronic and other media as well.

Naxatra Profile

Naxatra News is a part of NK Media Ventures. Naxatra

News airs local, national and international news, with the focus being
more on local news. The channel has tied up with Associated Press
Television News (APTN) for its news content. Apart from news, there
would be various infotainment-based programmes as well as talk
shows and panel discussions on current issues

SCOPE OF KAMYAB TELEVISION

In Orissa there are few news channel are present than entertainment
channel. So there is a bright future in news sector. In Orissa only OTV is
dominated as news channel because it was a old & 1st news channel. Already
Kamyab TV run about 5 month & it is also well popularized in between
short period. Kamyab TV is a news cum entertainment channel. The News
in kamyab tv are well structured & good in depth & also have good quality
of entertainment shows.
 COMPETITION WITH OTHER REGIONAL CHANNEL

Kamyab tv have good competitors like OTV, ETV, Taranga,

Taranga music, Josh TV Naxatra & Kanak TV etc. But in news channel
there are only OTV, Naxatra & Kanak TV present against Kamyab TV. Otv
is a old & 1st news channel in Orissa, so it is a tough competitor .but Naxatra
& Kanak TV are newly lunched & they are not well popularized among in
Orissa, so they are also survivalance like Kamyab TV. One positive factor
about Kamyab TV is that it have good quality of news & some
entertainment shows which can be attract more viewers. It has no threaten
from Josh TV, Satya TV etc.

RESEARCH METHEDOLOGY
To define any research problem and give a suitable solution for
the problem, a sound research plan is inevitable. Research methodology
underlines the various steps involved by the researcher in systematically
solving the problem with the objective of determining various facts.

Research Design
 A research work will be successful, only with a sound research
design .The research design for the purpose of the study is Analytical in
nature.

The major purpose of analytical research is to analyze the state affaires as it

exists at present. Analytical research includes survey and in-depth analysis
of variables. The research plan calls for gathering primary and secondary
data. The Sampling Method adopted for the present study is Simple
Random Sampling

Methods of Data Collection

In this research, the collection of data is from various sources and the are
two types.

1. Primary Data

2. Secondary Data

 Primary Data

Primary data collection was mainly done through the mainly done
through questionnaires, direct interview. The respondents were approached
personally and were requested to fill up the questionnaire.

 Secondary Data

Secondary data was collected from Company records, Internet,

and books.
 Variables of the Study
The Regional channels of Bbsr’s preference were assessed on the
basis of the following variables – Mega serials, Reality shows, accuracy of
the news, Presentation Style, Jatra shows, Oriya movies etc.

The preference of an additional Regional channel were assessed on the basis

of the following factors – satisfied with the existing channels, competitive
scope for additional channel, dominating channel i.e. Otv, Etv. etc.
Research instrument
The instruments adopted for the primary data collection is through
“QUESTIONNAIRE”.

 Nature of questions in a questionnaire

 Pretesting of questionnaire
A pre-testing of questionnaire was conducted with 15 questionnaires,
which were distributed and all of them were collected back as completed
questionnaires.
On the basis of the doubts raised by the respondents, the questionnaire
was re-drafted to its present form.

Sampling Plan
Sampling plan includes sampling unit used in the survey. It also
includes the sampling size and the sampling procedure used for the survey.

Sampling unit
The sampling unit is the Television Viewers.
 Sampling size
The sample size was selected based upon simple random sampling.
For the purpose of study 50 samples are taken from one district.

Sampling Frame
The study has been carried out in the east Bhubaneswar town such
as places- Niladri vihar, Saileshree vihar, Damana, Chandrasekher pur etc.

Period of the study

The research periods were from 10th July to 25th August 2009.

Sampling Procedures
Simple Random sampling in the district of BBSR.

Contact Method
The method used to contact the respondent was direct interview. The
researcher selected direct contact method because there is no scope of
contacting the dealers through telephone or direct mail. By telephone
interview the respondent’s characteristics and environment cannot be
observed. The response rate for mail survey is low. Hence the resulting
sample will not be representative one.

Analysis of Data
Data’s are analyzed through analytical statistics using correlation,
the hypothesis are tested.

Presentation of data
Percentage method, tables and charts are used to present the data.

QUESTIONNAIRE DESIGNING

A good questionnaire must be concise, focus, easy to understand

language. Questionnaire should be designed as per the objective to get right
feedback. A questionnaire has a mix of following 4 major scales, which
help us in analyzing the attitude of the people. The scales are Nominal,
Ordinal, Interval and ratio scale.
 1. NOMINAL SCALE:
This type of scale is mostly used in the opening so that respondents feel easy
in answering. This scale helps in mutually exclusive classification of units
i.e. there is no case of may be in this.
2. ORDINAL SCALE
This type of scale is used for knowing a relativity of a unit as this includes
ranking and it is a type of comparative scale as respondents mainly compare
the parameters and then rank accordingly.
3. INTERVAL SCALE
This type of scale is of non-comparative in nature here respondents mainly
rate the parameters by their individuality and not comparing it with others.
4. CONSTANT SUM SCALE
This scale is used to know the quantum of the preference i.e. a respondent
will say that he/she buys branded products or non-branded products but in
what percentage? is a big question, this scale helps in knowing the quantum.

PROJECT CONSTRAINT

The constraints faced in this project were:

 The scope of the study restricted to only few areas.

 Subscribers may not give an accurate data.

 Busy nature of the respondents.

 Sample size limited to 100.

 Respondent’s bias towards the certain entertainment channels.

 Lack of response from customers & resistance was yet another factor
that damped the spirit of the researcher.

 Viewers are not so much aware with that channel.

[CHAPTER 3]
COLLECTION & ANALYSIS OF INFORMATION
 Chapter Summery

Data Collection

Data Analysis

S.W.O.T Analysis

CHAPTER SUMMARY

This chapter mainly concentrates on Data collection and Data

analysis part of the project. As the methodology and procedures followed for
the collection of data explained in the previous chapter, this chapter
concentrates on the actual data collected and the analysis of the data and
observations are given. For survey purpose, a sample of 100 viewers
selected to fill the questionnaire. Then, based on the data, analyze part has
done. A short interview has asked to the viewers who want to become
advisor. Finally, the observations have summed up to get the actual results
and recommendations for improvements.

DATA COLLECTION

We have collect both primary and secondary data for the project.
Primary data were collected through questionnaire and databases from
company and secondary data were collected from books, websites & also
from internal guide.

 Primary Data
 Primary data collection was mainly done through the mainly done
through questionnaires, direct interview. The respondents were approached
personally and were requested to fill up the questionnaire.

 Secondary Data

Secondary data was collected from Company records, Internet, and books.

ANALYSIS

Analysis is based on the information collected from questionnaire

interview in east BBSR & my sample size was 100. To have an in-depth
analysis let’s start with the question-wise analysis:
There were 13 questions in my questionnaire from that I get these results.
All of my survey was cable and satellite users and over 15 year age.
1) Do you watch Regional channel?

Yes No
During my survey I have found that most of the viewers prefer to
watch Regional channel, here is the analysis

VIEWER'S PERCEPTION TOWARDS REGIONAL CHANNEL

2%

Yes No

98%

2) Which type of connection do you have in your home?

Ortel connection

Any Dish tv connection

ANALYSIS
 TYPE OF CONNECTION

30%

Ortel Any dish Tv

70%

3) Which channel you use to watch?

OTV
ETV
KAMYAB TV
NAXATRA
TARANGA
 TARANGA MUSIC

ANALYSIS

35

30
30
27

25

20 19

15
13

10
8
6
5
5 4
3 3
2
1
0
OTV ETV KAMYAB TV NAXATRA TARANGA TARANGA MUSIC

4) When would you like to watch Regional channel?

Morning
Afternoon
Evening
Night
 Uncertain

ANALYSIS

80

71
70

60

50

40

30

20
15

10 8
3 3
0
Morning Afternoon Evening Night Uncertain

5) Which type of program do you like?

Reality Shows
Family Drama/Mega Serial
Movies & Songs
 News
Game Shows

ANALYSIS

FAVORITE PROGRAME

Reality Shows 2

Mega Serials 35

Movies & Songs 5

News 55

Game Shows 3

6) Are you satisfied with the quality of channel?

Strongly agree
 Agree

Strongly disagree

Disagree

Uncertain

ANALYSIS

From analysis I found that most of the people are strongly agree with
OTV, ETV, TARANGA channel & agree with KAMYAB TV,
NAXATRA channel but uncertain about TARANGA music.

7) What are the programs do you want in a new channel?

ANALYSIS

During my survey I found that most of viewers prefer to add first of

all good Mega Serials then quality News, Educational shows,
Discovery Shows, Cooking shows, Vastu, Decoration shows, learning
Cartoon shows etc.

8) What should be the content of the programme?

Religious
 Culture based
Informational based
Knowledge based
Entertainment based

ANALYSIS

% OF PROGRAME BASED

Religious based 2

Culture based 30

Informational based 20

Knowledge based 20

Entertainment based 28

9) What would you like to add in your favorite programs that you have
been mentioned above/
 Cartoons
Hollywood Movies
Mythological Programs
Mega Serials
Any Other

ANALYSIS

ADDITIONAL FAVORITE PROGRAMS

Mega Serials Mythological Programs
Hollywood Movies Cartoons
18% 5%

14%
64%

10) Do you like the way of anchoring of anchor in the programs?

Strongly agree
Agree
 Strongly disagree
Disagree
Uncertain

ANALYSIS

Most of viewers are strongly agree with ETV, OTV channel & agree
with Taranga but disagree with the KAMYAB TV, TARANGA
MUSIC channel. And uncertain about NAXATRA channel.

11) Would you like to watch hollywood movies (Dubbed in oriya)?

Yes
No

ANALYSIS

% of LIKING OF HOLLYWOOD MOVIES DUBBED IN ORIYA

15%

Yes No

85%

12) Any other suggestion would you like to give.

ANALYSIS

In this question advices have taken from viewers for Kamyab Tv.

SWOT ANALYSIS
 Kamyab SWOT analysis:

a) Strength:

I. Provide accurate news

II. Detailed reporting (depth news of topic)

III. No biasness to political party

IV. variety in program i.e. contain some entertainment shows

b) Weakness

I. Less TRP.

II. Bad anchoring & no star anchor

III. Low quality of visualization.

c) Opportunity

I. In news sector scope is bright.

II. It

d) Threats

I. Dominated by OTV & ETV.

I. New channels are also launching.

[CHAPTER 4]
PROJECT FINDINGS & RECOMMENDATIONS

Chapter Summery

Limitations

Recommendations

Conclusion Derived from

Data Analysis

Scope for further studies

CHAPTER SUMMARY

This chapter is the concluding chapter of the report concentrating

on, the conclusions which were derived from the analysis of the data which
was collected and was discussed in the previous chapter. There were some
constraints and limitations in the project, which proved to be hurdles for the
most accurate results. Those constraints and limitations are discussed in
brief and finally recommendations were highlighted. This project was
mainly concentrating on customer’s needs/priorities, and the ways to
increases the sales of insurance products. Since, India is very far to go in this
sector. Hence, there is a large scope for further studies.

CONSTRAINTS/LIMITATIONS

The constraints faced in this project were:

 The scope of the study restricted to only few areas.

 Subscribers may not give an accurate data.

 Busy nature of the respondents.

 Sample size limited to 100.

 Respondent’s bias towards the certain entertainment channels.

 Lack of response from customers & resistance was yet another factor
that damped the spirit of the researcher.

 Viewers are not so much aware with that channel.

FINDINGS

 OTV & ETV are the one of the fastest growing channel in Orissa.
  The survey revealed that Kamyab TV channel is the main competitor
of the OTV channel.

 The viewer’s convenient time of watching news & program is

Evening to Night.

 Most of the viewers prefer to watch the news between7 -8 hrs.

 Peoples are interested to watch all types of news.

 The viewers often like to watch programs regarding Current Affairs

from the International segments.

 The viewers are satisfied with the existing Regional channels.

 Regarding the quality factors most of the viewers had opinion that the
new readers and reporters should have excellent language fluency,
presentation, skills good personality and excellent interpersonal skills.

RECOMMENDATIONS
 To give some more importance to real-estate in
business slot, which is the most beloved arena for investors.
 Promote information contribution from the people
like sharing amateur video footage on anything of public interest.

 Environmental/Ecological issues are no longer

branded as issues of some nature fanatics, is well accepted among the
educated Keralites.

 India being a fast developing nation it is appropriate

to give more coverage to the developments and success stories in the field
of science and technology.

 Introducing successful entrepreneurs, craftsmen,

technicians, small scale industrialists, farmers etc, from the neighborhood
may attract local population, especially in the rural areas.

 Add more discussions on local issues regarding the

welfare of the society.

 Maximum news should be conveyed at a limited

period of time, as everyone lacks time to be spend in front of televisions

 The news should be considered with priority.

 To include more live news.

 The programs need to be scheduled according to the

viewer’s convenience.

 The news presentation should be unbiased.

 To deliver the relevant news with more accuracy.

 CONCLUSION

It is clear that television is no longer just a means of entertainment;

specialized channels are also equally gaining popularity. Even channels that
are focused on specific field like news are also facing tough competition. In
Orissa key players are ETV, OTV Regional channel. The research shows
that Kamyab TV have to show strong challenge in terms of presentation
skills, news coverage and popularity.

In purview of commercial position advertisements are the bread and

butter for all private owned channels. Evidently this points to importance of
extensive research in to the socio-political changes that the viewers are
interested to listen and learn.

“Every news channel has to be neutral and clear in their position to gain
popularity and attract more viewers”.
 SCOPE FOR FURTHER STUDIES
The present study aimed at evaluating perception on Kamyab TV
& Competitive analysis with other Regional Channel in Orissa. With the
growing popularity of digital broadcasting, viewers have chance to watch
various programs. However, they may have trouble choosing just one among
many programs. As a result, there is a scope to determine how much the
result of an evaluation reflects viewer perception by comparing the variation
of subjects’ satisfaction and the variation of objective evaluation criteria.
`Digital broadcasting offers big scope for commercial marketing'. The
present study can be further researched with reference to viewer’s
preferences and satisfaction level with DTV – Digital Television, in
comparison with the cable operators providing the services.
[CHAPTER 5]
THANK YOU

BIBILOGRPHY

APPENDICES

QUESTIONNAIRE

BIBILOGRAPHY
BOOKS: -

1) Marketing management by Philip Kotler

2) Marketing management by Rajan Saxena

INTERNET:-

1. www.brandcreative.net
2. http://en.wikipedia.org/wiki/Tarang_TV

3. www.scribd.com

SEARCH ENGINES: -

www.google.com

QUESTIONNAIRE