Mobile Marketing

Campaign
Colgate Dental Camp
 Mentor

Dr. Amit Kumar Agarwal

Team
- Anurag Thakur
(18101006)
- Arpit Bharadwaj
(18100010)
- Mayank Chourasia
(18100032)
 Table of contents

01 02 03
Problem Business Mobile
Statement Objectives Marketing
Campaign
 Problem
Statement

To design a mobile marketing

campaign for Colgate Dental
Camp targeting the rural
market (dark-media
geography).

Objective: is to gain maximum

participation in dental health
camps being conducted in
village
Image credit : indiatimes.com
 Business
Objectives

- To get penetration in
dark-media geography.
- Increase sales of the
dental products like the
toothpaste and brush.
- Create brand awareness
among the rural
consumers of dental
goods.
Image credit : colgate.com
Marketing Campaign Approach
1.FM ads for reach and audience
penetration.
2. Mobile communication through call
for engagement and call to action.
3. Further spread of information about
colgate at the camp.
1. FM ads
- Ads will be put up on all FM channels of the given
area for spreading the awareness about the Colgate
dental camp.
- The ads will be short and compact and will contain
the following information.
- The event basic information like date and time
- The gift hamper that every participant will get.
- Free checkup for all
- Fun content just a missed call away

The last point in the ad will lead to the next part of

the campaign which will ensure user engagement
and boost participation in the dental camp.
2. Mobile Communication
- As the toll free number would be projected in the ads
it will get hits.
- The aim of this communication is to engage the
target audience and convert them into participants
of the camp.
- This mobile communication will contain interesting
stories related to dental issues like a conversation
between teeth and oral germs.
- Between ads there will be call to action and free
goodies available to all participants.
3. Marketing in the camp
- Final marketing drive will be done in the camps to
promote colgate products.
- Banners and standings will be put up.
- The goodies and its experience will serve up as first
point of contact between the consumers and colgate.
- Doctors recommending colgate products for
protection against different oral infections will also
boost its influence.
Thank You