Name Muhammad Yasir Ikram (40195)

- 25yrs. older
Age - 45yrs. - 35yrs.
- 55yrs.
Gender Male
Education Level  High school or Equivalent  Master’s degree
 Bachelor’s degree  Doctoral Degree
 Other, please specify
Marital status  Single  Divorced
 Married  Widowed
 Separated

1 2 3 4 5
Strongly Disagree Disagree Neither agree nor disagree Agree Strongly Agree
The importance of brand equity to customer loyalty (Lasser et al., 1995 1 2 3 4 5
1 I can expect superior performance from the heavy equipment of the ○ ○ ○ ○ ○
manufacturer I am evaluating.
2 I can expect trouble-free performance from heavy equipment of the ○ ○ ○ ○ ○
manufacturer I am evaluating.
3 The manufacturer of the heavy equipment I am evaluating fits my ○ ○ ○ ○ ○
personality.
4 The manufacturer of heavy equipment I am evaluating is well regarded by ○ ○ ○ ○ ○
my colleagues.
Link https://scihub.yncjkj.com/10.1108/10610420410546934
Social media engagement and brand equity. (Chahal, Hardeep, Zahay, Debra 2017).
5 Tie-strength significantly influence social media brand engagement. ○ ○ ○ ○ ○
6 Social identity significantly influences social media brand engagement. ○ ○ ○ ○ ○
7 Entertainment significantly influences social media brand engagement. ○ ○ ○ ○ ○
8 Convenience significantly influences social media brand engagement. ○ ○ ○ ○ ○
Link https://scihub.yncjkj.com/10.1108/JRIM-10-2016-0104
Social media engagement and brand Loyalty (Ting, Ding Hooi; Abbasi, Amir Zaib 2020)
9 I am very committed to the page I “like” on Facebook. ○ ○ ○ ○ ○
10 I have a positive attitude toward the page I “like” on Facebook. ○ ○ ○ ○ ○
11 I hold the page I “like” on Facebook in high regard. ○ ○ ○ ○ ○
12 I find the experience with the page that I “like” on Facebook to be ○ ○ ○ ○ ○
pleasurable.
Link https://scihub.yncjkj.com/10.1108/APJML-10-2019-0576
Job satisfaction (Kristianto, 2013)
13 Does the leadership style affect job satisfaction of construction company ○ ○ ○ ○ ○
workers?
14 Does organizational communication affect job satisfaction of construction ○ ○ ○ ○ ○
company workers?
15 Does the leadership style affect the company's performance in handling ○ ○ ○ ○ ○
construction company work?
16 Does organizational communication affect the company's performance in ○ ○ ○ ○ ○
handling construction company work?
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