Professional Documents
Culture Documents
Walker, Bradley and Milton (2006) have stated in their book ‘The Innovator’s
Solution’ that competiveness is far more about doing what customers value than what
you think you are good at.
Walker et al. (2006) ……………………………………
OR
In the book ‘The Innovator’s Solution’ it is stated that competiveness is far more
about doing what customers value than what you think you are good at. (Walker,
Bradley & Milton, 2006)
……………………… (Walker et al., 2006)
One Work by Four Authors
Smith, Rosenberg, Shelton and Allen (2001) have stated in their book
‘The Innovator’s Solution’ that competiveness is far more about doing
what customers value than what you think you are good at.
Smith et al. (2001) ………………………………….
OR
OR
OR