Name: M.

Yasir Ikram (40195)

Class: Monday 6:30
Assignment: RMS

 Brand Equity (4 Question): - (Independent Variable)

Q1: How do I fix, enrich or improve my company culture?
Q2: How can I get the most out of my company's mission, vision, and values?
Q3: How do I launch a new product or service line so that it fits with my existing brand?
Q4: What are the fundamental components I need for a successful brand?

(Dependent Variable)

Q1: Regression model consisting of brand image as dependent variable with brand awareness as
independent variable should be significant.

Q2: Regression model consisting of brand equity as dependent variable with brand awareness as
independent variable should be significant.

Q3: Regression model consisting of brand equity as dependent variable with brand image as
independent variable should be significant.

Q:4 Regression model consisting of brand equity as dependent variable with brand awareness
and brand image as independent variable should be significant, but the coefficient of brand
awareness should not be significant.

 Brand Loyalty: -

Q1: What variable is brand loyalty?

Q2: Is brand loyalty a behavioral variable?

Q:3 What are the factors influencing brand loyalty?

Q:4 How can brand loyalty be measured?

 Employee Performance:
Q1: What are the three biggest influences on employee performance?

Q2: How do you monitor employee performance?

Q3: What is the effect of job satisfaction on employee performance?

Q4: How does job satisfaction positively affect job performance?

What Is Brand Equity And How do you measure it