The Psychometrics Centre

Cambridge Judge Business School

PEOPLE ANALYTICS:
TRANSFORMING
HR STRATEGY WITH
DATA SCIENCE

OVERVIEW
Today's leaders and managers are operating
in a more dynamic and data-rich
environment than ever before. The effective
combination of strategy and science has
therefore become indispensable to
delivering better outcomes, for both
businesses and for their people.
However, many human resources
professionals are relatively new to
data-driven techniques and most have yet
to explore their full potential in solving a
wide range of people challenges, from
engagement to productivity and beyond.
The People Analytics: Transforming HR
Strategy with Data Science is an intensive
eight-week learning experience for
executives and managers looking to
establish or expand a people analytics
capacity within their organisations.
Integrating the latest findings from in-depth
research by the University of Cambridge
Psychometrics Centre, and practical insight
from industry experts, it equips participants
with the strategic and analytical mindset
needed to meet the ever-changing
demands placed on the modern HR
function.
People Analytics: Transforming HR Strategy with Data Science
The programme:
• Offers practical approaches on how to
formulate and implement a people
analytics function
• Applies management, scientific and
methodological expertise to
organisational data
• Generates insights from people data
that will help to future proof your
business
As a participant, you will learn how to:
• Strategically position a people
analytics function within your
corporate structure
• Organise, analyse, and leverage data
that already exists within your
organisation
• Generate actionable insights from
scientific experiments and data analysis
• Demonstrate both technical and
ethical leadership in how you make
people decisions
“
In this online learning
experience, you will learn the
fundamentals of People Analytics,
and transform how your business
works with its most precious
resource - its people.
“
VESSELIN POPOV
Executive Director,
The Psychometrics Centre
Cambridge Judge Business School
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 People Analytics: Transforming HR Strategy with Data Science

PROGRAMME HIGHLIGHTS

The programme includes a mix of live and recorded sessions with faculty
and guest speakers, applied exercises, interactive discussion groups and
psychometric instruments. We expect participants to dedicate
4-6 hours per week over the eight-week duration of the programme.

Here are some key takeaways you can expect from the
People Analytics: Transforming HR Strategy with
Data Science Programme

Setting up a People Analytics Function:

1. Clarify what it takes in practice to set up a people analytics
function, and how to best position it within your organisation
2. Refine the ways in which you collect, analyse, and maintain
organisational databases
3. Equip your function with the necessary techniques to tackle
the most salient challenges

Generating Actionable Insights:

1. Apply scientific research methodologies to enhance
information quality
2. Experiment with confidence in complex and dynamic
organisational settings

From Description to Prediction:

1. Explore how prediction models are designed and how they
operate to enable more accurate forecasting
2. Be inspired to shape the future through accountable
and data-driven leadership

Using Data to Solve Problems:

1. Learn the language of data science to better manage
analysts working with people data
2. Integrate psychological theory with strategic imperatives to
significantly improve project outcomes

Action Plan for your Organisation:

1. Reflection, discussion and consolidation of each
week's learning
2. Practical guidance and support in implementing
people analytics in practice

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 People Analytics: Transforming HR Strategy with Data Science

WHO IS THIS PROGRAMME FOR?

The programme is focused on helping HR leaders leverage people analytics to achieve

positive change across organisations , individuals, and society, and chart a vision for the
future. It also helps participants foster the perception of people analytics as an expert
strategic function and decision-enabling service, and not merely as a compliance or
reporting function.
This programme is ideal for:
• Mid-level to senior HR professionals from any industry looking to set up or restructure
the people analytics function to leverage data and solve problems. You will understand
the opportunities and risks of big data and machine learning in HR and quantify and
predict the impact of people on business outcomes

• People/data analytics professionals seeking to expand strategic knowledge of people

analytics and integrate untapped data sources to make business-relevant predictions.
You will discover analytical techniques with which to evaluate a range of internal factors,
such as managerial bench strength, high turnover, skills shortages, appraisal frameworks
and more

• Consultants - HR & Analytics who need the technical skills to provide more innovative
and impactful solutions to their clients. You will understand where people data resides
within an organisation and learn to leverage these resources effectively

• Project Managers who need to optimise and better align their teams and initiatives to
corporate strategy. You will broaden your perspective on the many psychological and
behavioural factors that determine the success or failure of strategic projects

• Directors and Functional heads looking to use people analytics to transform their
workplace and make better staffing decisions

• Employee representatives who want to acquire a more sophisticated understanding of

how big data and artificial intelligence are transforming many aspects of the workplace
No prior programming experience is required. The learning objectives of this programme
are applicable across functions, industries and geographies. From traditionally data-rich
environments such as finance, telecoms and technology, to more nascent applications of
data science in government and the public sector, it is clear that people analytics has
tremendous potential. You will acquire the knowledge and perspective required to
effectively translate these opportunities into tangible results for your organisation.

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 People Analytics: Transforming HR Strategy with Data Science

SYLLABUS

Module 1: Strategic Positioning - How do you set up a people analytics function?

• Get an overview of the people analytics landscape

• Determine the appropriate composition and positioning of your team
• Understand how this function enables leadership to inform, optimise and align with
corporate objectives
• Secure your position as an expert decision-enabling service to the business
• Identify the skills, objectives and resources required to achieve professional and
functional maturity

Module 2: Achieving Operational Excellence with Data: How do you organise and
leverage what already exists within your organisation?
• Identify and manage key stakeholders
• Develop a pragmatic approach to people analytics projects
• Find opportunities from data and vice versa
• Identify where relevant data resides within organisations
• Recognise the key benefits of data warehouses
• Conceptualise the role of data warehousing in strategy

Module 3: Root Cause Analysis and Project Tactics - How do you ensure you solve the
right problem within the appropriate timeframe?

• Create project management plans for people analytics

• Explore counter-intuitive hypotheses
• Break down symptoms of people-related challenges into their constituent parts
• Uncover the root causes and tackle them intelligently

Module 4: Designing Successful Experiments - How can you best achieve scientific
rigour and quality within complex and dynamic organisational settings?

• Design experiments and formulate scientific hypotheses

• Compare underlying measurement principles behind experimental designs
• Draw conclusions from data analysis and communicate results to senior leadership
• Apply scientific methods to resolve practical organisational challenges

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 People Analytics: Transforming HR Strategy with Data Science

Module 5: Psychometrics - What role do latent traits have in governing workplace

behaviour and how can psychological data augment people analytics efforts?
• Assess the influence of latent psychological traits on workplace behaviour
• Define criteria against which to evaluate psychometric tests
• Present opportunities and limitations of psychometric data in strategic decision-making

Module 6: Organisational Data Science 1 - How do you go from

description to prediction and what do people analytics projects involve in practice?

• Translate an organisational problem into a data question

• Address corporate challenges using both structured interviews and unstructured text analytics
• Become fluent in statistical and data science terms on a high level, to effectively lead data scientists
• Understand the process of moving from description to prediction to prescription

Module 7: Organisational Data Science 2 - How can you safely and consistently
integrate data into your communication and decision-making strategies?
• Appreciate the differences between machine learning, AI and other predictive models
• Analyse prepared code and simulated organisational data, including internal news boards,
managerial reviews, employee surveys, emails, and unstructured text data
• Deliver written and oral communications to keep stakeholders engaged and invested in the
success of the people analytics function
• Articulate how insight-driven people analytics operations can transform the traditional role and
perception of HR inside and outside organisations

Module 8: Transforming the Workplace - What is your vision for the future of work?
• Analyse inherent limitations of people analytics techniques within ethical scenarios
• Develop strategies for mitigating the diverse array of risks that arise when applying
machine learning to organisational challenges
• Define a personal vision of how people analytics technologies should follow the principles of
ethical leadership, corporate social responsibility, and values-oriented algorithm design
• Examine how people analytics can transform society and the workplace for the better

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 People Analytics: Transforming HR Strategy with Data Science

PROGRAMME FEATURES

The University of Cambridge Psychometrics Centre

The Psychometrics Centre is a multi-disciplinary institute at the University of Cambridge
dedicated to research, teaching, and product development in both pure and applied
psychological assessment. Active in Cambridge since 2005, it has seen significant
growth in recent years as a consequence of the explosion of activity in on-line
communication and social networks.

Orpheus Business Personality Inventory (OBPI)

Participants will take a personality and integrity assessment that was developed by
experts at The Psychometrics Centre and explore how a tool like this can be used to
inform hiring practices and performance analysis.

People Analytics Workbook

This is an action plan that participants will iteratively build upon throughout the
programme. It will support the practical implementation of knowledge gained from
videos, exercises, further reading and other materials.

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 People Analytics: Transforming HR Strategy with Data Science

PROGRAMME FACULTY

Peter Romero
People Analytics Lead, The Psychometrics Centre

Peter Romero has 20 years of experience working at marquee organisations such

as Gartner and SHL, of which he spent six years in Research & Development and
14 years in consulting. Having overseen several global projects in conjunction with
people analytics functions at top organisations, he routinely guides senior leaders
and executives. Educated in Hamburg, Tokyo, and Cambridge, Peter has taught
undergraduate and graduate students at several prestigious universities. He is a
founding member of Advanced Cognition Labs, an interdisciplinary institute
focusing on research in the area of Artificial Intelligence. Peter's research interests
include Natural Language Processing: Algebraic Topology, Deep Learning, Bayesian
Learning; Cybernetics: memetic influence and person-environment interaction in
complex social systems; and People Analytics: multi-agent assessment
methodologies and competency modelling.

Luning Sun
Research Director, The Psychometrics Centre
Research Associate at Cambridge Judge Business School

Luning Sun is a highly experienced psychometrician and researcher, having led

many international research collaborations to advance the field of psychological
and behavioural measurement. These include the ESRC ORA Plus Scheme to
develop the International Cognitive Ability Resource (ICAR), a public-domain and
open-source tool that provides a large and dynamic bank of cognitive ability
measures for use in a wide variety of applications. Luning's research focuses on the
new forms of assessment that are enabled by the advancements in psychometric
theories and techniques. He graduated with a BSc in Psychology from Zhejiang
University, Hangzhou, China in 2008 and received his Master’s degree in
Neurocognitive Psychology from Ludwig-Maximilians University, Munich,
Germany in 2010. He completed his PhD from the Department of Psychology at
the University of Cambridge in 2014.

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 People Analytics: Transforming HR Strategy with Data Science

GUEST FACULTY

Professor John Rust

Founder, Psychometrics Centre
Associate Fellow, Leverhulme Centre for the Future of Intelligence

Anne Pearce
VP Performance and Deployment, Shell

Dr. Roxanne Laczo

Senior Consultant, Hogan Corporate Solutions

Dr. Ian Rothmann

Chief Technology Officer, PsychAI Talent Group

Stephen Fitz
Project Assistant Professor, Keio University Global Research Institute

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 People Analytics: Transforming HR Strategy with Data Science

Suchi Pathak
Co-Founder and Chief Psychologist, Aptology Inc

Dr. Masahiro Fukuhara

CEO and Founder, IGS
Part-time lecturer, Keio University, Graduate School of Economics

Andreas Kyprianou
Global Head of People Reporting and Analytics, Upfield

Dr. Sandra Matz

Associate Professor of Business, Columbia Business School

Dr. Maria Jesus Belizon

Assistant Professor of Human Resource Management,
UCD Michael Smurfit Graduate Business School,
University College Dublin

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 People Analytics: Transforming HR Strategy with Data Science

CASE STUDIES

Google Project Oxygen

One day, Google asked themselves a simple question: ‘Are managers necessary?’. To find the
answer, they ran an experiment with a completely flat organisation, eliminating managers in
engineering in the hope that this would break down barriers to innovation. Did it work? This
case study discusses their approach to the problem and the results. It also complements
learning materials in this programme on how scientific thinking can help your organisation
to address the questions that it most needs answered.

Identifying Top Scientists

A life science company with a new people analytics department wanted to identify the top
performers in R&Ds. The HR team had relatively few quantitative skills but we were able,
using a range of technical and strategic techniques explored in this programme, to
collaboratively uncover flaws in the performance rating system and generate data-driven
insights that changed management practices for the better. Above all, this case study
demonstrates how a people analytics mindset can help HR to secure a permanent seat at the
strategy table.

Performance over Time

A large bank with a mature people analytics team was seeking more innovative ways to
understand the performance of their traders over time. A key barrier was how to leverage the
rich internal datasets while complying with strict internal protocols. We eventually found a
solution from the realm of sports science, but without effective and simultaneous use of ‘soft
skills’, our highly technical solution would never have left the drawing board. This case study
describes a pathfinder project, executed in challenging circumstances, that inspired an
otherwise risk-averse organisation to take their people analytics function to the next level.

Working from Home

With the recent rise in home and remote working globally, new opportunities are emerging
for organisations to better understand the diverse set of factors influencing productivity.
This case study from a large Chinese travel agency presents the results of an academic
experiment into home working practices and explores the implications for people strategy.

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 People Analytics: Transforming HR Strategy with Data Science

THE LEARNING EXPERIENCE

The People Analytics: Transforming HR Strategy with Data Science Programme by

The University of Cambridge Psychometrics Centre is an eight-week programme for
executives and managers looking to develop a cutting-edge people analytics function.

Orientation
The programme consists of of Video Lectures, Live Webinars,
Assignments, Targeted Reading Material, Interactive Q&A Sessions and
Group Discussions.

Goal Setting
Learning goals are set each week and assignments have
weekly deadlines.

Video Lectures
The recorded video lectures are conducted by programme faculty.

Live Webinars
During the programme, there are four live webinars conducted by
programme faculty. Live webinars are usually conducted between
1 p.m. and 3 p.m. UTC on Tuesdays or Wednesdays.

Q&A Sessions
In addition to the live webinars, Course Leaders also conduct Q&A sessions
to help participants clarify any questions they may have about the content.

Follow-Up
A Programme Support Team will follow-up through emails and via phone calls
with participants who need additional support for completing assignments.

Continuous Programme Access

You will continue to have access to the programme videos and
learning material for up to 8 weeks from the programme start date.

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 People Analytics: Transforming HR Strategy with Data Science

CERTIFICATE

Upon successful completion of the programme, participants will be awarded a digital

Certificate of Completion by The University of Cambridge Psychometrics Centre.

Date

Your Name

completed

PEOPLE ANALYTICS: TRANSFORMING

HR STRATEGY WITH DATA SCIENCE

The Psychometrics Centre

Cambridge Judge Business School
Executive Education
University of Cambridge

Vesselin Popov Jane Davies

Executive Director Director
The Psychometrics Centre Cambridge Judge Business School
Cambridge Judge Business School Executive Education
University of Cambridge University of Cambridge

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 People Analytics: Transforming HR Strategy with Data Science

ABOUT CAMBRIDGE JUDGE BUSINESS SCHOOL

Founded in 1990, Cambridge Judge Business School is part of the Faculty of Business and
Management at the University of Cambridge. The reputation of Cambridge Judge Business
School has grown rapidly, and today, it is internationally celebrated as a provider of stimulating
management education, with a particular emphasis on entrepreneurship and innovation
management. With a world-class faculty of over 50 members and a philosophy of collaboration,
the school is a place where people from many disciplines meet and share ideas – policy makers,
entrepreneurs, leaders of industry, regulators, not-for-profit organisations and academics.
Cambridge, and the area surrounding it, is home to a multitude of high-tech businesses and the
school benefits from this proximity by drawing on experienced business founders who can act as
role models to aspiring entrepreneurs and business leaders.

Cambridge Judge Business School Executive Education offers a wide range of open enrolment
and customised programmes. These programmes are designed for organisations, business
professionals, managers, leaders and executives from many different functions who strive for
professional and personal growth. Programmes are developed to help executives and
organisations from both the private and the public sectors achieve operational excellence
and results.

14
Cambridge ideas
have changed the
world. Over 100
Nobel Prizes have
been awarded
to Cambridge
alumni.
 People Analytics: Transforming HR Strategy with Data Science

PROGRAMME FEE & DURATION

Upon successful completion of the programme, participants will be awarded a digital

Certificate of Completion by The University of Cambridge Psychometrics Centre.

Price: USD 2,000

Duration: 8 Weeks

PREREQUISITES

The programme is designed for working professionals and requires working

proficiency in English. All videos are recorded in English. All assignments are
? written in English and are required to be responded to in English.

The programme requires you to have a device and 1 Mbps (or faster)
Internet connection. The device on which you access the programme should
support one of the following browsers:
Chrome 71, Firefox 64, IE 11, Edge 42, Safari 11

ABOUT EMERITUS

Cambridge Judge Business School Executive Education is collaborating with online education provider
Emeritus to offer a portfolio of high-impact online programmes. These programmes leverage Cambridge
Judge Business School’s thought leadership, developed over years of research, teaching and practice.

By collaborating with Emeritus, we are able to broaden access beyond our on-campus offerings in a
collaborative and engaging format that stays true to the quality of Cambridge Judge Business School
Executive Education

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Schedule a call with a
Programme Advisor to
learn how this programme
can support your career

SCHEDULE A CALL

Apply for the programme here

APPLY NOW

This programme is being delivered in

collaboration with Emeritus.

Prospective participants with

questions on the programme are
encouraged to contact Emeritus,
for further information.

Email: info@emeritus.org
Call: +44 122 858 5700

Cambridge Judge Business School

Executive Education
University of Cambridge
Trumpington Street
Cambridge CB2 1AG
United Kingdom

The organisers reserve the right to change

any details of the Programme without notice.
© JBS Executive Education Limited has
copyright of all original material contained in
this brochure.