2010-2011

Products and brands Body shap Health woMuscle fitnFit King Relax Excer
Selectorized Equipments. 250.5 361.6 278.6 159.6 194.4 209.8
Plate Loaded equipments 452.5 424.5 393.6 266.8 183.4 213.9
Multi Gym equipments 354.5 382.9 406.5 302.6 194.6 214.2
Benches and racks equipment 221.6 348.5 207.6 171.5 126.2 97.7
Cardio Fitness Equipments 0 474.6 556.2 324.5 252.4 122.6
Spa equipments 0 227.4 194.5 124.7 108.8 115.9
Fitness Accessories 285.9 238.5 279.6 179.4 117.5 152.6

Products and brands Body shap Health woMuscle fitnFit King Relax Excer
Selectorized Equipments. 0.024 0.066 0.07 0.016 0.094 -0.028
Plate Loaded equipments 0.155 -0.025 0.03 0.068 0.01 0.09
Multi Gym equipments 0.055 0.065 0.089 -0.036 0.096 0.025
Benches and racks equipment 0.026 0.045 0.046 0.075 -0.029 0.057
Cardio Fitness Equipments 0 0.046 -0.05 -0.025 0.054 0.025
Spa equipments 0 0.024 0.095 0.087 0.098 0.089
Fitness Accessories 0.109 0.035 0.07 -0.035 0.045 0.056
 2011-2102
Products and brands Body shape Health woMuscle fitnFit King Relax Excer
Selectorized Equipments. 256.512 385.4656 298.102 162.1536 212.6736 203.9256
Plate Loaded equipments 522.6375 413.8875 405.408 284.9424 185.234 233.151
Multi Gym equipments 373.9975 407.7885 442.6785 291.7064 213.2816 219.555
Benches and racks equipment 227.3616 364.1825 217.1496 184.3625 122.5402 103.2689
Cardio Fitness Equipments 0 496.4316 528.39 316.3875 266.0296 125.665
Spa equipments 0 232.8576 212.9775 135.5489 119.4624 126.2151
Fitness Accessories 317.0631 246.8475 299.172 173.121 122.7875 161.1456
 Health Works (2010-2011)
Products Relative MarketGrowth rate
Selectorized Equipments. 1.2965220509 4%
Plate Loaded equipments 0.938121547 12%
Multi Gym equipments 0.9419434194 12%
Benches and racks equipment 1.5726534296 3%
Cardio Fitness Equipments 0.8532901834 14%
Spa equipments 1.169151671 11%
Fitness Accessories 0.834207765 5%

Health Works BCG Matrix 2010-2011

20%
Question Marks Stars
[Y VALUE],
[Y
Cardio
VALUE]Multi
VALUE],Plat
[Y VALUE]
e Loaded
Gym
Spa Equip.
Growth Rate

10% [Y VALUE],
Fitness
[Y VALUE]
Accessories [Y VALUE],
Selectorized
Benches
Dog Cash Cow
0%
0 1 2
Relative Market Share
 Health Works (2011-2012)
Products and brands Relative MarketGrowth Rate
Selectorized Equipments. 1.2930661317 5%
Plate Loaded equipments 0.7919207864 13%
Multi Gym equipments 0.9211843358 13%
Benches and racks equipment 1.6017766413 4%
Cardio Fitness Equipments 0.9395174019 15%
Spa equipments 1.0933436631 12%
Fitness Accessories 0.7785437662 6%

Health Works BCG Matrix 2011-2012

20%
Stars Question Marks [Y VALUE], Stars
[Y VALUE]
Cardio
[Y VALUE],
[Y VALUE],
Spa Equip
PlateMulti
Loaded
Gym
Growth Rate

[Y VALUE]
[Y
10%
Fitness
VALUE],Sele
E], Accessories [Y VALUE],
ctorized
s Benches
h Cow Dog Cash Cow
2 0%
0 1 2
Relative Market Share