Brand Profile

Brand Profile

BOHOPANNA is a local baby & kids clothing brand from Indonesia that
was founded in 2017 by Devy & Irene, who have a deep creative &
business passion. It all began when Devy was pregnant with her first
son and faced difficulty in finding premium quality & eye-pleasing
clothing for the baby. The genuine love as mothers who always want
the best for their children has driven Devy & Irene to built BOHOPANNA.
Each of BOHOPANNA's products is carefully made & examined to
provide excellent quality and visually pleasing babies & kids clothing
with a fair price point to serve a wide range of audience.

Target Audience: @bohopannaofficial

Young adult parents BOHOPANNA Official Shop

25-40 y/o
SES C to A BOHOPANNA Official Store

bohopanna.com
Product Categories
Tops, bottoms, sets, pajamas, accessories (swaddle, bib, bonnet,
socks, mitten booties, hat, bow)

Price Range
IDR 13,500 - IDR 266,000
USD 0.9 - USD 19

Best Selling Products

Top & bottom sets, pajamas
Brand Profile

Bonnels as Indonesian premium baby care brand, with pure nature based
ingredients is very dedicated in providing products that are organically
crafted, alongside with well nurtured ingredients to achieve an incredibly
safe baby and family focused care products. Bonnels symbolizes
protection, nurturance, happiness and relieves to all mothers. We also
truly believe in the beneficial quality that herbal plants have.

Target Audience: @bonnels.id

Mothers Bonnels Official Shop

20-35 y/o
SES B to A Bonnels Essential Oils

bonnels.id
Product Categories
Essential oils, diffuser, functional spray, massage oil

Price Range
IDR 139,000 - IDR 1,088,000
USD 9.5 - USD 75

Best Selling Products

Starter pack (diffuser 100ml & 3 essential oils), relieve essential oils,
starter pack (diffuser 300ml & 3 essential oils)
Brand Profile

Letter in Pine was founded in 2017 as a solution from a parent himself,

Adhi, to create high-quality toys with eye-pleasing designs for kids.
Rooted in good designs and artisan-made, Letter in Pine provides one
of a kind montessori toy sets for Indonesian babies and toddlers. Each
sets of Letter in Pine toys are unique and non-identical due to its
hand-crafted process of pine wood. In the future, Letter in Pine aims to
grow even further as a furniture brands for babies by providing a
one-stop solution for parents who want to create their kids’ room
aesthetically pleasing and stimulating for their kids.

Target Audience: @letterinpine

Young adult parents

Letter in Pine Official Shop
25-35 y/o
SES B- to A
Letter in Pine Toys
Product Categories
Wooden toys, rattan toys, felt toys. Mojo Fun animal toys

Price Range
IDR 15,000 - IDR 1,620,000
USD 1 - USD 112

Best Selling Products

Wooden toys
Brand Profile

Monomom was established to provide and support mothers who

are still working full time and has to nurse their baby. Monomom
was created so they can look and feel cool while doing both at
the same time.

Target Audience: @monomom.co

Active mothers Monomom Official Shop

20-30 y/o
SES B+ Monomom Baju Menyusui

Monomom
Product Categories
Nursing inner, bra, tops, dresses, bottoms, pajamas sets,
accessories (nursing cover, apron, bag, breast pump, breast pad)

Price Range
IDR 9,000 - IDR 289,000
USD 0.62 - USD 19

Best Selling Products

Nursing inner
Brand Profile

Nyonya nursing wear (NNW) is a nursing wear brand which aims

to provide comfortable yet premium clothing for pregnant
women and new mothers who want to look stylish, confident,
and at ease while doing their job whether as a mother, a career
woman, or both.

Target Audience: @nyonya_nursingwear

Female
Nyonya Nursing Wear Official Shop
21-35 y/o
SES B to A
@nyonyanursingwear

Nyonya Nursing Wear

nyonyanursingwear.com
Product Categories
Nursing inner, bra, tops, dresses, bottoms, outwears, mom & baby
sets, family sets, accessories (swaddle & mask)

Price Range
IDR 35,000 - IDR 1,199,000
USD 2.4 - USD 82.7

Best Selling Products

Men’s tops & nursing tops
Brand Profile

Established in December 2018, Sabine & Heem is named after

the founders’ children names. Created by happy parents with
big dreams and honest goals, Sabine & Heem embodies
charming and timeless design that would appeal to modern
audience.

Target Audience: @sabineandheem

Female Sabine & Heem Official Shop

A mom with kids
23-35 y/o Sabineandheemofficial
SES B+
Sabine & Heem
Product Categories
Tops, pants, dresses, sets. playsuit, accessories (sunnies, hat, bibs,
headband, bonnet, socks, mirror)

Price Range
IDR 140,000 - IDR 315,000
USD 10 - USD 25

Best Selling Products

Sets, tops, playsuit
Brand Profile

Soleram aims as a one-stop baby & kids lifestyle shopping

online outlet. Soleram is a store offering convenience,
affordables and best buys for babies and toddlers. A perfect
choice of your kids daily outfit inspiration. It’s everything your
baby needs in one check-out. While continuing to expand
vertically to other relevant sub-categories such as: accessories,
kids toys, etc, Soleram also producing its own products.

Target Audience: @inisoleram

Female
Soleram Official Shop
A mom with kids
25-35 y/o inisoleram
SES B
Product Categories
Tops, bottoms, outwears, dresses, sets, shoes, accessories (hat,
sunnies, socks), toys, cutlery

Price Range
IDR 15,000 - IDR 250,000
USD 1 - USD 18

Best Selling Products

Pants & sets