Companies that are using big data

HR Analytics

The term 'big data' refers to extremely large sets of digital data that may be analysed to
reveal patterns, trends and associations relating to human behaviour and interactions.
Companies can use this information to their advantage; automating processes, gaining
insight into their target market and improving overall performance using the feedback
readily available.

Here are some of the businesses integrating big data and how they are using it to boost
their brand success.

AMAZON
The online retail giant has access to a massive amount of data on its customers;
names, addresses, payments and search histories are all filed away in its data
bank. While this information is obviously put to use in advertising algorithms,
Amazon also uses the information to improve customer relations, an area that
many big data users overlook. This allows for a faster, more efficient customer
service experience that doesn't include having to spell out your name three times.

AMERICAN EXPRESS
The American Express Company is using big data to analyse and predict
consumer behaviour. By looking at historical transactions and incorporating more
than 100 variables, the company employs sophisticated predictive models in place
of traditional business intelligence-based hindsight reporting. This allows a more
accurate forecast of potential churn and customer loyalty. In fact, American
Express has claimed that, in their Australian market, they are able to predict 24% of
accounts that will close within four months.

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NETFLIX
The entertainment streaming service has a wealth of data and analytics providing
insight into the viewing habits of millions of international consumers. Netflix uses
this data to commission original programming content that appeals globally as well
as purchasing the rights to films and series box sets that they know will perform
well with certain audiences.

ACCENTURE ANALYTICS
Accenture Analytics utilizes one of a kind way to extract hidden data through
sensors, third party searches, and dedicated analytics into Artificial Intelligence
and Machine Learning to deliver information-driven solutions. Accenture has
cooperated with well-known organizations, for example, SAS, Microsoft, Oracle
and HP. The organization company commands more than 2000 data scientists.

APPLE INC.
Apple is an expert in using advanced technology. So, they are using big data
technologies and now they become involved in big data analytics, with the
technology driving their plenty of decisions. The data collected by them is used by
the company to consider the best approach towards consumers with its new
products and services. By using big data, Apple can find how people are using
apps in real life and change future designs to fit with customer preferences.

SPOTIFY
Spotify is a company that has genuinely accepted Big Data. They use numerous
inventive data techniques to reform how we listen and enjoy music. This company
has lots of users and it is fully a data-driven company. They use intel about
components like songs' playtime, where they are being streamed, what sort of

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device is being used for streaming, and when they are being played. All that data
is providing the music-tech industry with wonderful insights to affect listeners'
experience. Spotify has also launched Spotify for Artists, which gives artists and
their administration access to data so they can improve their promotion and entity.
Also, Spotify is using big data for its "fans first" ambition. This permits artists to give
their most devoted fans admittance to particular offers on show passes, singles,
and many more. Simply, Spotify uses big data for digitizing the taste of users,
developing personalized content, for enhanced marketing through targeted ads,
Spotify wrapped, and so on.