Referring to Dasani, we can remember quite familiar slogans such as: Designed to make

a difference."Treat yourself well. Every day One of them has made Dasani's brand: Can't
live without it. The slogan was introduced by the Coca-Cola company by breaking
through a TV, print, and outdoor campaign on Monday. The company was promoting
getting outdoors and staying hydrated with a bottle of Dasani. And this is the report
from the Dasani advertising photographer about this tagline.
Going off the original ad, I took a picture of my friend pouring water on herself. I wanted
to keep the original vibe promoting getting outdoors, so I took it with the view of a field
and mountains behind her. I topped it off with the DASANI logo in the bottom left corner
and added the "Can’t Live Without It" slogan with an emphasis on LIVE.
From the tagline above, my main target audience was people who preferred Dasani
bottled water over others. I was also trying to target people who were adventurous and
loved getting outdoors to show that Dasani is the water that you want to take on an
adventure with. This ad matching was fun to pursue, mainly because I was given an
excuse to see my friend drenched for fun. I think that this ad campaign is important
because we should always be promoting the adventure of the outdoors while also
staying hydrated with safe and clean water from Dasani.

To continue our presentation, we want to bring to everyone a story about self-love by a

girl named Brittani. Self- love to her is being completely at peace with your mind, your
body, and your soul.

Though the journey of self love for her it has been a rocky one. She spent years of loving
everyone else, taking care of everyone else, and putting herself last.

When she was diagnosed with her mental health in 2008; Depression, Anxiety, Britatni
went into what’s next for her. She focused on what she wanted.you know, the typical
life that we’re told when we’re young adults.

She went to college, and during college she had a pivotal moment in her life. She was at
an all time high in all her mental health and taking care of everyone else and she was
FORCED to take care of herself.. She was lost, alone, and falling into addiction and had
enough.

It wasn’t until she was woken up with a huge wake up call. Her brother committed
suicide. She found herself actually opening up to the fact of - life is now! She got to shift
- AGAIN!
From that point , she has shifted into putting herself first.

When I put myself first - I was able to give from a full cup, and not an empty one.

When I put myself first - I was able to heal my relationships around me.

When I put myself first - I was able to actually love myself unconditionally.

THIS - is what self love is! Loving yourself FIRST! Because YOU matter and YOU deserve
it!