MEDIA PLAN FOR ACCU - CHECK

Vehicles CPM Size No. of Insertions

NEWSPAPER
The Times of India 0.00054 800 sq.cm 3
Indian Express 0.0023 800 sq.cm 4

The Economic Times 0.00199 800 sq.cm -

Dainik Bhaskar 0.0002 800 sq.cm 2

The Hindu 0.0005 800 sq.cm 2

The Deccan Chronicles 0.00096 800 sq.cm 2

Mid - Day 0.00044 800 sq.cm 4

Punjab Kesari 7.5E-05 800 sq.cm -
Daily Thanthi 7.1E-05 800 sq.cm -
Dainik Jagran 0.00015 800 sq.cm -
Rajasthan Patrika 9.4E-05 800 sq.cm -
MAGAZINE
India Today (W) 108.2 400 sq.cm 2

Business World (W) 500 400 sq.cm -

Outlook (W) 170.98 400 sq.cm 2

Dalal Street Investment

700 400 sq.cm -
Journal (F)

Express Hospitality (F) 1428.5 400 sq.cm -

Money Today (F) 0.10082 400 sq.cm -
Reader's Digest (M) 475.25 400 sq.cm -
Sport Star (W) 106.67 400 sq.cm 3
Chitralekha (Gujrat) (W) 124.2 400 sq.cm -
The Week (W) 225.6 400 sq.cm 3
Femina (W) 249.8 400 sq.cm -
Total Amount

SCHEDULE
No. of Insertions
1st Week The Times of India Indian Express India Today (W)

2nd Week Outlook (W) Mid - Day Indian Express

3rd Week The Times of India The Week (W) The Hindu

4th Week The Deccan Chronicles The Hindu India Today (W)
5th Week The Times of India Sport Star (W) Mid - Day
6th Week Indian Express Outlook (W) Dainik Bhaskar

7th Week Dainik Bhaskar Mid - Day Indian Express

8th Week Mid - Day Sport Star (W) The Week (W)
R ACCU - CHECK
Reason for Vehicle (Selection and Non -
Amount Selection)
APER
10,848,000 Newspaper has good readership
5,280,000 Newspaper has high CPM

- Newspaper irrevelant to the product

4,110,400 Newspaper has good reach

2,752,000 Newspaper has good prestige

2,512,000 Newspaper has good reach

1,084,800 Newspaper has good readership

- Newspaper has low reach
- Newspaper has low CPM
- Newspaper has low readership
- Newspaper irrevelant to the product
ZINE
1,360,000 Magazine has good reach

Magazine is not so relevant compared to the

- other publication

780,000 Magazine has good readership

- Magazine irrevelant to the product

- Magazine has low reach

- Magazine has low CPM
- Magazine has low readership
360,000 Optimum use of product by Athlete
- Magazine has low readership
825,000 Magazine has good reach
- Magazine has low readership
29,912,200

DULE
 The Week (W)

Sport Star (W)

-
The Deccan Chronicles
-

Sport Star (W)