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Baria Planning Solution
Baria Planning Solution
Average
Annual Duration Total Contract
Opportunities Win Rate Revenue (years) Revenue ($)
Mean
New Sale Renewal Expansion Pilot All
1-Data Engineering
Min 12 4 9 8
Max 85 21 77 65
Mean 24 8 22 20
Standard Deviation 16 3 15 13
Weighted Mean Process Time 20
2-Data Analysis
Min 11 7 9 3
Max 80 31 55 29
Mean 24 12 16 10
Standard Deviation 15 4 10 4
Weighted Mean Process Time 18
3-Proposal Support
Min 18 8 11 6
Max 155 61 107 42
Mean 44 22 29 12
Standard Deviation 30 9 20 9
Weighted Mean Process Time 32
4 - Pricing
Min 4 3 2 3
Max 24 8 16 17
Mean 8 4 6 6
Standard Deviation 3 1 2 2
Weighted Mean Process Time 7
Exhibit 5: Requests for Sales Support, by Quarter (count)
2010
1st 2nd 3rd 4th Annual Quarter
Quarter Quarter Quarter Quarter Total Average
New Sale
Energy Sector 19 17 16 20 72 18.00
Government Sector 8 18 20 8 54 13.50
Manufacturing Sector 22 27 23 34 106 26.50
Retail and Other Sectors 12 10 7 10 39 9.75
Total 61 72 66 72 271 67.75
Renewal
Energy Sector 9 10 5 4 28 7.00
Government Sector 2 5 14 3 24 6.00
Manufacturing Sector 5 5 11 27 48 12.00
Retail and Other Sectors 11 4 2 0 17 4.25
Total 27 24 32 34 117 29.25
Expansion
Energy Sector 2 4 4 3 13 3.25
Government Sector 1 2 5 3 11 2.75
Manufacturing Sector 4 4 3 10 21 5.25
Retail and Other Sectors 4 2 2 0 8 2.00
Total 11 12 14 16 53 13.25
Pilot
Energy Sector 5 6 6 5 22 5.50
Government Sector 4 4 3 4 15 3.75
Manufacturing Sector 7 9 8 12 36 9.00
Retail and Other Sectors 12 7 5 6 30 7.50
Total 28 26 22 27 103 25.75
Total Requests
Energy Sector 35 37 31 32 135 33.75
Government Sector 15 29 42 18 104 26.00
Manufacturing Sector 38 45 45 83 211 52.75
Retail and Other Sectors 39 23 16 16 94 23.50
Total 127 134 134 149 544 136.00
Renewals Won
Energy Sector 8 10 4 4 26
Government Sector 2 4 11 3 20
Manufacturing Sector 4 5 10 20 39
Retail and Other Sectors 8 3 2 0 13
Total 22 22 27 27 98
Exhibit 6: Year Over Year Requests for Sales Support (count)
Government Sector
Requests processed
New Sale 50 54 8.0%
Renewal 23 24 4.3%
Expansion 10 11 10.0%
Pilot 14 15 7.1%
Total 97 104 7.2%
Renewals Won 21 20
Renewal Win Rate 91.3% 83.3%
New Sales Win Rate 24.0% 22.2%
Manufacturing Sector
Requests processed
New Sale 94 106 12.8%
Renewal 44 48 9.1%
Expansion 18 21 16.7%
Pilot 32 36 12.5%
Total 188 211 12.2%
Renewals Won 40 39
Renewal Win Rate 90.9% 81.3%
New Sales Win Rate 12.8% 11.3%
Mean
Process Fully-Loaded Available
Workload Time Resources Cost Work
(requests) (hours) (headcount) ($ / year) Hours* Utilization
Full Year 2010
1-Data Engineering 544 20 8 $70,000 14,080 75.8%
2-Data Analysis 544 18 7 $75,000 12,320 79.4%
3-Proposal Support
Energy Sector 135 32 3 ### 5,280 81.2%
Government Sector 104 32 3 ### 5,280 62.5%
Manufacturing Sector 211 32 5 ### 8,800 76.1%
Medium
Medium
Medium
Low
Medium
Medium
Low