1. Develop on EFE matrix for banking industry in Malaysia.

A. Identify firm’s existing vision, mission, goals, and objectives. Propose a new visionand mission
statement for the company
Maybank is Malaysia’s leading bank and has a major presence on Southeast Asia's
financialmarket.Maybank is additionally positioned 91st in The Financier's 2015 Top 1000
World Banks(as at July 2015) and is positioned 362 in the Forbes Worldwide 2000 Driving
Organizations.Maybank, the leading financial services provider in ASEAN, is passionate
about its workers andcelebrates the region's diversity continuously. Maybank has always
sought to concentrate onproviding the best consumer experience, based on its humanized
financial service mission,whether for customer service or the society around the country.
The Maybank Gathering works through its three primary business columns: Gathering
Peoplegroup Money related Administrations, Gathering Worldwide Banking and Gathering
Protection,and Islamic Protection. The Maybank Gathering use the model to utilize Islamic
fund to use itspresent framework and systems to circulate its items and administrations on
the three mainstaysof its business. Simultaneously, Maybank's global business activities are
installed in everybusiness column.
a. Maybank's retail establishment offers a thorough scope of funds, including
 Retail shopper items and administrations.
 SMEs and average size organizations (through business banking) going from Riches the
board.
 Charge cards to Business Advance Arrangements.
 Protection and Islamic protection establishment.
 Maybank likewise offers standard protection (life and general).
 Islamic protection or Islamic protection (family and general protection).
 Long haul reserve funds and venture items for people, families, and organizations.
B. Evaluate firm’s external and internal environment.
 External Environment
An enormous number of studies have indicated that the organization's outer condition
influencesits development and gainfulness. These outside natural conditions have made dangers
fororganizations and furthermore brought chances, which thus majorly affect corporate
vitalactivities. Correspondingly, the development of business banks is likewise compelled by
theiroutside ecological conditions.
 Key External Factors Weight Rating Weighted
Score
Opportunities
1. Bank policy to lower the benchmark interest rate 0.03 3 0.09
2. demand for goods and services decreases 0.04 3 0.12
3. consumer lifestyle 0.04 3 0.16
4. awareness and community movement towards the 0.03 4 0.12
environment
5. the status and reputation of the company in the 0.05 3 0.15
eyes of the public
Threats
6. there is a threat from hackers 0.04 4 0.16
7. Conventional storage 0.03 4 0.12
8. global economic conditions 0.05 3 0.15
9. agreement between ASEAN countries in 0.04 3 0.12
implementing the ASEAN Economic Community
10. Bank policy to lower the benchmark interest rate 0.03 3 0.09