Professional Documents
Culture Documents
A Thesis
Presented to the
Senior High School Department
Technological Institute of the Philippines- Manila
In Partial Fulfillment
Of the Requirements for
Practical Research 2
By:
12-ABM-A1
Chapter One
Introduction
1.1.1 Rationale
As you can see in this day forward everyone has the ability to
create their own market in many forms, but not everyone has the
capability to handle their own, focusing mainly on street vendors since not
Marketing is not that easy or hard as long as you have the skills you need
small or big since aside from the products you’re selling, having a
marketing strategic abilities is also the one that can greatly affects one’s
sales. It can also guide and emphasizes the path you are taking to reach
different unique strategies that could help their business increase its
marketable ability considering that there are many factors that can change
one’s business to either its victory or demise. The researchers chose this
topic because for as much as they see and experienced it is the strategic
method that are used in each business that makes the competition
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between the party thrilling and abrupt series of price reduction that can
attract customers.
The study will take place in the streets of Quiapo, Manila where
will be from street vendors. One of the biggest problems faced by food
vendors is how will they increase their sales or profit based in the
strategies they used considering there are many elements and factors that
would disturb their strategies. The problem occurs in the streets of Quiapo
Salaam Tanzania”
using qualitative content analysis. The result shows that, the MCS that the
street vendors use are frail or weak and is quite similar, though, the price
and marketing skills among street vendors are a factors that can be highly
know or not aware about what they can offer. This means that there is an
marketing skills.
1.1.4 Seriousness
by the street vendors are really significant into one’s business since some
of the business which are noticed by the researchers that are not using
markets that are utilizing these strategies in their market. This is needed in
order for the vendors to best determine the future direction of their
business.
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that can be used in attracting the consumers of the business. This study
various strategies and skills in the market can help street food vendors
analyze the situation and better grasp the position the vendors were in:
following:
i. Age
ii. Gender
4. Based on the result of the study, can the skills and ability of
This study will help people, especially, the one who are in business, not
just to give awareness but for them to gain deeper knowledge about the
Consumer -They are the one affected because of the dynamic change of
commodities’ price. This can help the consumer to know how the
strategies of a certain vendor works and the effects of the price regarding
information gathered from this study will help them identify their problems
which may lead to better strategies that will help them to increase their
income.
wherein learners could strengthen their ideas and enable them to develop
their skills.
Incoming entrepreneur - This study will help them get the idea on how
strategies works and its importance in a business. Also, they can know the
business would have external and internal factors that will affect the
must put out a carefully thought plan. So that the business will always be
research regarding the street vendors' survival strategies. It is said that the
directly to the government. It is also said that those illegal street vendors
are mistreated by the city government just because they occupy public
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riverbank of Banjir Kanal Barat even though they are prohibited or ousted
by the government just for them to survive in their daily lives or to provide
their daily needs in life. In this, it proves that they their lives were very
rough, and they even need to risk their lives just to fulfill their family needs.
And since those street vendors are not educated or does not have enough
educational skills in terms of business, no enough capital, the only way for
them to brawl for their lives was influenced by the word "bonek" which
means "brave to fight for their lives and for the family they love". In the
society the only option you got is being a street vendor for you to survive
or provide your need. Second the reason why street vendors used public
spaces is because there are limitation and that is the reason why it is
easy to peddle merchandise and lastly because of the lack attention of the
urban that can be a solution for the street vendors in Mumbai for them to
blend or fit in the modern society. Because some of the street vendors in
Mumbai could not integrate or blend to the usual public space look and
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that they failed to fit in. They represent poverty as they were viewed in the
city. However, it is said that it is inappropriate, foolish and unfair if they just
remove them because they still provide goods and services to the citizens
or customers. And that is the only way or business they can do to earn a
living. They even tried to oppose and argued to the government just to
street market will be remove to the city. And it proves that even a street
Independent Dependent
Variable Variable
techniques are the independent variable which therefore can either affect
can abruptly change the income of vendors, it can either cause the
research to this coverage only, the study which are not controlled by the
to be part of the Study. The research will not be formed without the help of
concern.
capacity; ability.
overthrow; ruin.
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Chapter Two
Introduction
studies of the researchers which are both from local and foreign sources.
This part includes the brief analyzing, summarizing, and critical thinking for
details of the chosen topic will be the one focused by the researchers.
Vendor’s strategies in the name of business are the main focus of the
study whether this could change their income or not, of course each has
their own unique strategy and gimmick in attracting a lot of customers but
topics will essentially give researchers the capability of breaking down the
(Integrative Review)
(PennState Extension, 2019) Street food is wide variety that offers
from burger and fries to specialty gourmet. Then being said, the first step
in the business plan is to know the kind of food you will be serving. If you
plan to serve typical street food, you need to know how you will shine
among your competitors. In any kind of food, you will be serving, you
always have to think that you must give them quality not the quantity, you
must give them a good quality of foods you will be serving. The strategy
you will be making is not only in the events that you wished to target, but
on the things like, how many competitors will be present in the events you
are going and also the people that will be there. This part is not easy, but
you can always begin on thinking about the street vendors related to
secondary option and gourmet street in an event where food is the main
focus. Even if you have the good elements in business, you fail on things.
Although thinking of, it is not your fault, you need to be ready for the
success of your street food depends on the promotion that your products
will have. The branding become effective if it has strong and memorable
story on how you started your business. Social media can also help you to
have potential customers. These are the few things you need to cover for
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are scattered everywhere in the Philippines they are commonly found near
Philippines are banana cue each of these banana cue vendors their own
of the banana cue unique to other competitors. Aling Nena makes sure
that her costumers are satisfied with the taste of her banana cue. Another
banana cue vendor named jocelyn Bayani her strategy is buying cheap
(Mjoka, J., Selepe, M., Du Preez, C., 2018) Street food vendors
sold different foods to make their product stand out of its competitors. The
food vendors will have the same target customer the biggest one that will
contribute them is the students then the community. The students will
become their number one priority since they have more numbers. The
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food vendors will also have to pick a certain location which there are
people staying in the area all the time. Street food vendors will always go
where the people are because where the customers have gathered, food
(Theoretical review)
whereas it is about putting yourself into the shoes of your rivals and
coping with the environment you are in for you to survive. Just like in the
research, the street vendors find ways to provide for their daily needs and
cope with the environment or places they are in for them to endure a living
or day.
(Systematic review)
be seen that it is changing from time to time. Street vendors shows that
even though they are forced by organized political force they resist
avoid or resist the power of authorities since they continue to clear public
places which is the place of street food vendors. Street vendors and
the two key stakeholders both must use their power to collaborate and
work together for the improvement of well-being of the vendors and the
general places the regulators want to protect, simply they must use their
ability to benefit both parties. To further deepen the study, they must
stated that street vendors are those who are positive for the organization,
the progress of the city, and the alternative is that a lot of street vendor
needed. However, this section of the more strategic the location is, the
more street vendors will appear working as street vendor is simple and
profitable, and that's why an individual selects this street vendor work
even when the country is setting currency crisis storms. Therefore, this
oppressed individuals, along with this, so road sellers need a solution and
corporation.
participants are in the management of street vending and their roles; the
approaches, if any; and finally, the reasons why challenges with street
street vendors, two Lusaka City Council (LCC) representatives, one Local
The results showed the involvement of the LCC and the USVEF in road
sales management. LCC's role is to ensure that sales do not take place in
2007, which calls street sales as a public nuisance. The USVEF is the
awareness. Other policies planned by the LCC and the Local Government
Ministry are: gazette the streets of the CBD into particular merchandise;
recognized and valued type of trade; and public partnering with the private
the research further showed that challenges with the management of road
sales persisted due to: elevated levels of poverty and absence of formal
streets of Lusaka.
(Methodology review)
(Rajabu, N., 2015) Qualitative research methods are the one used
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themes in the data. The said data has been collected in two phases, the
first phase is the part were conducting one on one interview has been
regarding with the study for the researchers to be able to clearly explore
the idea of the respondents. The second phase was done through focus
group discussion wherein five to six groups were administered for the
discussion to start. The idea of this is to know and share all the experience
speak. The study was carried in Dar es Salaam, the economic hub of
Tanzania since it is the most populated and it has the largest number of
street food vendors. Furthermore, they are selected for the convenience,
done through the word of mouth, personal selling, points of sale display,
price reduction, free product technique, and place location as the most
gives another piece of chaat (the food the vendor sells) to his first-time
positive attitude towards the costumers not only that his unique to his
which to establish the of their small business. They have to project an eye-
Street vendors talk to their customers at all, but some to create a bond
with them and have a nice impact on both the customer and food vendor.
Business strategies was quite limited and varied in line with the
the migrant workers. Street vending changes urban life; having new
many of the street vendors are easily to adapt and flexible but not all of
(Integrative Review)
that you will make your customers to have a memorable experience about
your business, your personality will help you, if you talk to your customers
they can have a good time buying your product. In a business, the
just a small amount of time, the headlines or signage will help a business
to let the people know what product are you selling. Also, through the
headlines, you can tell your potential buyers what you can do for them and
you will lead to have a lot of engagement to tour customers and you can
have more higher sales. You should know where the people are or where
does the people go because it can help you to have higher success in
selling your products. A vendor put a lot of effort to bring their business to
the people. You also need to remember that you need to be the best
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among the others, you have to find a perfect product so that you can be
different to others or you can have a twist so that you can attract more
people. If you start in something good in the start it will give a reputation to
the buyers. You need to know what really is your product, because it gives
other feeling to the customers if the vendors knows his/her product well,
they can give you good advice about certain products, their expertise is
one of the things you are buying. You can also encourage by using only
your mouth because it helps a customer to have more loyalty in your store
or business. If you are speaking in the right language help you to invite
customers, the way that you are going to promote and the language itself
individually. There are different things on how you can attract your
small business, you will not miss to have a chitchat with the vendors while
enjoying your food for example. Also using headlines/signage can help
always think about where the people are, it is like knowing where people
often go or where is a popular spot for you to sell your products. Just need
to make sure you have a special thing that others do not have, make sure
your product is different from the other, buy before that you need to know
your product or why really is your product. This kind of things will help to
(Theoretical Review)
gray man a person trying to blend or fit in the society for them to survive in
street food vending in Guwahati: Survival strategy Stated that street food
2.1 Synthesis
business plan is to know the kind of food you will be serving not just to
know but to fully commit yourself to the identity of the food you are trying
to make or serve. If the path you want to take is serving typical street
foods, one must truly know how one will shine among the competitors
since having the typical street foods mean having many competitors and
for you to be able to standout one must look for different kinds of product
among the others is important and having a perfect product as well since
being unique and having a twist can attract more people. But that Is just
the start in the long process of success of your street food and it depends
on the factors presented. One of this is the promotion your product will
have like giving fliers or using new media as a way of promotion but this is
not the only thing that can help you reach your goal. Creating an eye-
catching stall and foods which will also impact the customers perception
experience can also help one in having a successful business and the
vendor’s positive attitude will make this do. Since in all of the small
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businesses, of course, one will not have missed the chance of having a
small chitchat with the customers. We all knew that street vendors talk to
their customers at all, but in some cases some tend to create a bond with
them and have a nice impact on both the customer and food vendor.
While in the middle of it you can enlighten the potential buyers about the
things one can do which means highers sales. And as Zagare have said “it
is about putting yourself into the shoes of your rivals and reason out from
their perspective”. is the most important part the paper has to say since
being a street food vendors always tend to have many competitors and to
overcome them and the problems arising, and to survive the demise one
Mjoka, J., et., al. presented that as anyone can see street food
vendors are scattered everywhere, in every country you go to, they often
establish the of their small business. they can be found near sidewalks,
consumers and the other one they often rely to is their location which can
cause great impact on the sales. They reason out why street vendors
present, which cause for them not to occupy spaces with their own
numerous strategic methods are applied by the vendors not just to share
done through the word of mouth, personal selling, points of sale display,
price reduction, free product technique, and place location as the most
common promotion strategies used by street vendors. Not only that but as
part timers can have the opportunity in the place of street vending since
persevere and strategic. They have the opportunity since other vendors
helps them in terms of sustaining the wage given to them that many
migrant workers would want, but taking in mind that adapting to markets
are easy and flexible but only a few can only manage to survive.
when it comes in business they brawl for their lives is the influence by the
word “bonek” that means “brave to fight for their lives and for the family
they love. These are some of Eko Handoyo and Avi Budi Setiawan
Chapter Three
Methodology
choice and research design which are chosen by the researchers. More,
this process will increase the reliability and validity of the data of the
whether different strategies has the effect with the street vendor’s income.
obtain information in the world.” Also the author added that this method is
of the respondents and the questions. The profile contains the socio-
the subject for the study, the street vendors for them to be able to use
accomplishing the survey; (1) first of which is that the participants will be
from the participants with the inclusion of the literature review and the
background of the research as a guide for the participants. (2) Second one
answers and response for the questionnaire survey. (3) Third one is to
collect the responses from the participant. (4) Lastly, analyze the
researchers and their research adviser have the access in keeping the
amount of copies provided to the participants of the study that includes the
different business strategies and skills that will definitely help the street
number of thirty participants chosen for this study. Thirty respondents are
least thirty respondents can have enough exact mean and deviation
limit theorem. The data will be collected on hand by the researchers from
the participants which are the street-food vendors to satisfy the needed
researchers will gather 30 street food vendors to help them with the
information. The selected food vendors will only come from Quiapo,
Manila, and nowhere else to avoid unreliable data regarding with the topic.
The collected data of the researchers will be further analyze to figure out
will use Statistical Test specifically, the Multiple Regression to analyze and
given data. Standard Deviation shows how the measurement of the data
gathered are spread out. Skewness and Kurtosis showed how high the
method posed by the street food vendors is effective or not and R. Square
income.
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