A Research Project Report ON: 'A Study of Consumer Buying Behaviour With Special

“A STUDY OF CONSUMER BUYING BEHAVIOUR WITH SPECIAL
REFERENCE TO BIG BAZAAR, KANPUR’’
A
Research PROJECT REPORT
ON
‘’A STUDY OF CONSUMER BUYING BEHAVIOUR WITH SPECIAL
REFERENCE TO BIG BAZAAR, KANPUR”
Submitted in partial fulfillment of the requirement
For the award of the degree of Master Of Business Administration.
Department Of Business Administration
SESSION (2019-2020)
Under the guidance of : Submitted by:

Ms. VAISHNAVI VERMA Name – Shweta Sharma
Asst professor. MBA- 4th Semester
Vision Institute Of Management Roll No. 1888770036
VISION INSTITUTE OF MANAGEMENT HATHIPUR , KANPUR

AFFILIATED TO
AKTU- LUCKNOW
DECLARATION
I, hereby declare that this submission is my own work, It contains no matter

previously published or written by another person, nor has this material to a substantial
extent been accepted for the award of any other degree or diploma of the
university or other institute of higher learning.
Shweta Sharma
1888770036
ACKNOWLEDGEMENT
“Expression of feelings by words makes them less significant

when it comes to make statement of gratitude”
It gives me pleasure to express my most profound regards and

sense of great indebtedness and sincere gratitude to my project
guide Ms. VAISHNVI VERMA for their guidance in preparing this
report.
I would also like to thank my co-trainees who gave guidance and

support during the completion of the project.
I would also like to extend my sincere thanks to all my faculty

members who helped me a lot at every step of the project.
Hereby, I am deeply obliged and highly indebted to my family

members for moral support.
My special thanks to my project guide Mr. Dhiraj Saha (Project

manager) who helped me out from time to time during the project.
CONTENTS
1 Executive Summary
2 Industry Profile
3 Market Trends
4 Retail and India
5 Title of the project
6 Aims and Objective of the study
7 Scope and Significance of study
Company Profile
Board of Members
Future Group Manifesto
8 Literature Review Group Vision
Group Mission
Core Values
Promotional Activities
Joint Ventures
9 Research Methodology
10 Analysis with Secondary Data
11 Demographic Representation
12 Findings
13 Recommendations
14 Limitations
15 Conclusions
16 Bibliography
17 Appendices Questionnaire
LIST OF TABLES AND FIGURES
1 Knowledge of Big Bazaar Fig 1
2 Shopping Preference Fig 2
3 Bulk purchases Fig 3
4 Location Fig 4
5 Offers Fig 5
6 Quality Fig 6
7 Service Fig 7
8 Factors influence the customer to visit Big Bazaar. Fig 8
9 Media Role Fig 9
10 Advertisements Fig 10
11 Rate your Opinion Fig 11
12 Helping Media Fig 12
13 Customer Satisfaction Fig 13
14 Plans at Big Bazaar Fig 14

EXECUTIVE SUMMARY
Retail Sector is the most booming sector in the Indian economy.

Some of the biggest players of the world are going to enter into the
industry soon. It is on the threshold of a big revolution after the IT
sector. Although organized retail market is not as strong as of now,
but it is expected to grow manifolds by the year 2018. The sector
contributes 10% of the GDP, and is estimated to show 20% annual
growth rate by the end of the decade. The current growth rate is
estimated to be 8.5%.
The retail market is most fragmented in the world and only 2% of the
entire retailing business is in the organized sector. There are about
300 new malls, 1500 supermarkets and 325 departmental stores being
built in the cities very soon.
I considered the Big-Bazaar Kanpur for studying the

consumer expectation, and what are the factors that influence to
customer to walk-in, in BIG BAZAAR Kanpur.
Consumers now want the cheapest, biggest and the quickest

products/services from their retailers. They are moving towards the
‘eastern’ model, the changing behavior the Indian customers.
The project involves three main aspects namely Industry Profile,
Company Profile And Analysis Part. In industry profile about the
retail sector, in company profile history of the organization,
achievements; a detailed study has been made. In the analysis part,

objectives and data collection method, sampling design, sampling
size, sampling method and mainly I have analyzed the collected
primary data using SPSS, the primary data have been collected
through questionnaires. Finally findings, recommendations, limitations
and conclusion are derived.
CHAPTER 1
INTRODUCTION
INDUSTRY PROFILE
The Indian retail industry is the fifth largest in the world.

Comprising of organized and unorganized sectors, India retail
industry is one of the fastest growing industries in India, especially
over the last few years. Though initially, the retail industry in India
was mostly unorganized, however with the change of tastes and
preferences of the consumers, the industry is getting more popular
these days and getting organized as well. The US-based global
management consulting firm, A T Kearney, in its Global Retail
Development Index (GRDI) 2012, has ranked India as the fifth
most attractive nation for retail investment, among 30 emerging
markets.
Indian retail industry is second largest employer after agriculture,

employing more than 35 million people with wholesale trade
generating additional 5.5 million employments, accounting for over
10 percent of the country‘s GDP and around 8percent of the
employment, as per the National Sample Survey (NSS) 2009-10.
India retail sector is estimated to touch US$ 833 billion by 2013
and US$ 1.3 trillion by2018, with a compound annual growth rate
(CAGR) of 10%, which is quite lucrative.
Retail industry in India is at the crossroads. It has emerged as one

of the most dynamic and fast paced industries with several players
entering the market. But because of the heavy initial investments

required, break-even is difficult to achieve and many of these players
have not tasted success so far.
However the future is promising; the market is growing, government

policies are becoming more favorable and emerging technologies are
facilitating operations. Indian Retail Market Segment Food Fashion
Leisure & entertainment Fashion accessories
INTRODUCTION
Retail is India’s largest industry accounting for over 10 per cent of the
country’s GDP and eight per cent of the employment. The industry in
India has emerged as one of the most dynamic and fast paced ones
with several players entering the market. The Indian retail market is
expected to grow from US$ 300+ billion to US$ 400+ billion at the rate
of approximately 7-8% per year by 2018. Driven by changing
lifestyle’s, strong income growth, western influence and favorable
change in demographic patterns, Indian retail is expanding at a rapid
pace.
Retail market essentially comprises:
➢ Shopping centers: there is an increase in the number of
shopping centers in both tier-I and tier-II cities. India can expect to
have 600 new shopping malls by 2018.
➢ Food retail
➢ Kid’s retail
➢ Agriculture and Floriculture
➢ Electronics goods market.
“Retailing is a distinct, diverse and dynamic sector” . “It is an activity of
enormous economic significance to most developed nations”. It
generates revenue and wealth for nation, encourages investments and
brings technological advancements.
Stated that “it brings employment and creates wealth of the economy”.
“It is a vibrant part of our changing society and a major source of
employment” Retailing performs activities at larger level so it requires
massive manpower to handle and manage it’s operations. Retailing
also helps society in general by providing goods and services in
reasonable price and increasing their standards of living. “Retailing
activity can be viewed as a significant contributor to the economy in
general”.
Retailing is the set of activities that markets products or services to

final consumers for their own personal or household use. It does this
by organizing their availability on a relatively large scale and supplying
them to consumers on a relatively small scale.” Retailing makes
products and services available in large quantities. Retailers produce
or order the products/services in bulk so they can take advantage of
economy of scale and thus they can formulate competitive pricing
strategies. Products and services are generally sold through the store
or on the internet.
❑ Market Trends, Challenges & Opportunities
1. Across BRIC countries, the food and grocery (F&G) segment is

clearly driving retail growth. For eg, retail food sales dominate the total
retail market in Brazil, accounting for almost 54 percent of the total
retail sales, while Russia is the fastest growing retail food sales market
in the world, with the potential to again double in size by 2008.
1. The prevalence of English as a language of communication

to a very great extent facilitates material sourcing and
business communication. While India and Russia pose no
problems in this regard, Brazil and China present
communication problems for foreign companies.
2. The importance of governments that are quick on decision-
making and passing liberal trade laws cannot be
emphasized enough. In China, for instance, being a non-
democratic country makes it easier for foreign investors to
do business sans bureaucratic red-tapism (in comparison
to a democratic country like India), the obvious reason
being that the political establishment is not directly
accountable to the people.
3. Growing urbanization and metropolitan saturation is
leading to the expansion of retail formats and investment
opportunities towards tier-II cities and rural hubs across all
four countries.
4. Continued economic reforms together with the growth of
organized retail (especially in the F&G segment) have led
to growing rural incomes, triggering off far-reaching, social
impacts. The upcoming ‘Golden Quadrilateral' plan for
roadways in India, which is to connect the four cities of
Delhi, Kolkata, Mumbai and Chennai, will have massive
economic and social repercussions on rural and semi-rural
clusters along the vast network. In China too, the

government plans to create a rural retail network covering
70 percent of all villages by 2008.
❑ Retail and India
India's imminent urbanization process has implications for demand for

housing, urban infrastructure, location of retail, and demand for
consumer durables.
The on-stream infrastructure development will drive growth in the

transportation sector, spur demand for vehicles, increase real estate
values along the “Golden Quadrilateral” corridor, and potentially boost
construction of suburban homes as people escape congested cities.
Plus, it will open up thousands of villages en route to a global
audience and effectively integrate them with the growing Indian
economy.
• Growth of the Retail market, to a great extent, is the dependent on

the size of the country's consuming class and the rate of growth of GDP,
especially disposable incomes.
• India is the world's second most populous country and its GDP
growth is likely to surpass that of China by 2015.
• It is estimated that India's GDP will surpass that of the US before

2050, to make it the world's second largest economy.
• Reflecting on the robust growth in India's GDP, consumer

expenditure (in current prices) grew at a relatively high pace of nearly 10
percent per annum over the past two years.
• India's advantage lies in the fact that it has the largest young
population in the world – over 890 million Indians are below 45 years of
age. The median age for India is 25 years as compared to 28 years for
Brazil, 33 years for China and 38 years for Russia.
• There are more English speaking people in India than on the European
continent.
• The retailing industry in India, estimated at USD 270 Billion in 2006, is

expected to double to USD 440 Billion by 2018.
• The size of the organized retailing market in 2006 stood at USD 12.4
Billion in 2006, thereby making up a mere 4.7 percent of the total retailing
market.
• Clothing, textiles and fashion accessories constitute the second largest

block.
• For the year 2007, the India Apparel Report 2007 expects growth of
organized retail to touch 40 percent. From 2008 onwards (until at least 2010),
organized retail is expected to register around 45 percent growth in India.
• Total retail in India, which registered 5.7 percent YoY growth from 2004-
2006, to range between that and 6 percent YoY growth over the next 3-4
years.
• With these growth percentages and following from our estimates for 2006,
the future estimates* for organized retail in India: 2007– Rs.77, 000 crore; 2008
– Rs.111, 500 crore; 2009 – Rs.162,000 crore; and 2010 – Rs.235,000 crore.
(*Estimates based on 2006 prices).
• All new players – Reliance Industries, Bharti Retail/ Wal-Mart, AV Birla
Group – have shown interest towards developing these two formats, along with
wholesale, cash & carry outlets, while India's largest retailer.
– Retail India Ltd. – has a continuous store rollout schedule for its BIG
BAZAAR hypermarkets and Food Bazaar supermarkets.
STORE FORMAT COMPANY

Company and Business Group
BUSINESS GROUP
BIG BAZAAR Future Group
Hypermarkets
Giant RPG Group
Food World RPG & Dairy Farm
Supermarkets Nilgiris Nilgiris
Food Bazaar Future Group
Discount Stores Subhiksha Viswa priya Group
Margin Free Markets Independent

Retailer
Metro Cash & Carry Germany's Metro
Cash & Carry
Group
Ebony DS Group
Globus R Raheja Group
LifeStyle Landmark Group
Department
Pantaloon Future Group
Shoppers Stop K Raheja Group
Westside Trent Ltd.
Music World RPG Group
Tanishq TATA
Specialist Retailing
Health & Glow RPG Group
Crossword Shoppers Stop & ICICI Ventur
CHAPTER 2
PROJECT REPORT
❑ Title Of The Project
As we are now in the era of booming retailing lot of organization are entering
into the retail market. In India Future Group Future Group company is one of
the greatest retailing companies with its retail format called Big Bazaar. In my
summer Implant project I’m doing live project, on a ‘’A STUDY OF
CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO BIG
BAZAAR, KANPUR ‘to improve customer walk-in at big bazaar) and also to
know what the factors are which customers think before visiting Big Bazaar.
❑ Aim for the study
BIG BAZAAR has newly established its Kanpur store on 2007 at Rave Moti
mall Gutaiya, Kanpur. The BIG BAZAAR has done analyzing of projects to
know the consumer expectation, consumer satisfaction level and now the BIG
BAZAAR has gained good grip on the Kanpur market, but still want to increase
the walk-in in Big Bazaar. So the main need for the study is to know how to
increase the walk-in Big Bazaar.
❑ Objectives of the study
1. My study is on determining the customers buying behavior in BIG

BAZAAR in respect to product variety, brands provided, place where it
is situated, offers and discounts etc.
2. This market field survey will help in knowing the present customers
preferences which motivate them to do shopping from BIG BAZAAR
than from regular stores.
3. The study also identifies how BIG BAZAAR can improve its marketing
strategies to attract new customers and retain existing customers.
❑ Scope of the study
This report is based on the study conducted at Big Bazaar, Kanpur. It

aims at understanding the company‘s establishment, organization
structure, departments, techniques, marketing strategies and the

advantages it is having over the competitors.
With the help of this report company could find out the challenges ahead,
because the study is based on the survey conducted with the help of
questionnaire which was consisted of the questions related to the
consumer of BIG BAZAAR Kanpur, and through this report the BIG
BAZAAR can more focus on the consumer expectation towards increase
walk-in, in BIG BAZAAR Kanpur.
❑ Significance of the study
The project helped me to have an insight of the customer perception towards

BIG BAZAAR Kanpur, the concept of consumer thinking process towards
shopping. As a consumer what are the expectations towards BIG BAZAAR
Kanpur. And what are the different offers executed by BIG BAZAAR during my
SIP project. And it was more about live project and, I was able to understand
different aspects with regards BIG BAZAAR Kanpur.
❑ Literature Review
Future Group
COMPANY PROFILE
Future Group's vision is to, "Deliver Everything, Everywhere, Every time to

Every Indian Consumer in the most profitable manner." One of the core values
at Future Group is, 'Indianess' and its corporate credo is - Rewrite rules, Retain
values.
Board members
✓ Mr. Kishore Biyani, Managing Director
Kishore Biyani is the Chief Executive Officer of Future Group and Managing
Director, Future Group Retail India Ltd. He started off his entrepreneurial
career with manufacturing and distribution of branded men’s wear products.
In 1987, Kishore Biyani led the group’s foray into modern retail with the
opening up of the first department store Future Groups in Kolkata. In 2001, he
created and evolved a pan-Indian, class-less model – Big Bazaar, a
hypermarket chain, followed by ‘Food Bazaar’, a supermarket chain, which
blended the look, touch and feel of Indian bazaars with western hygiene. This
was followed by Central, a first of its kind seamless mall located in the heart of
major India
✓ Mr. Gopikishan Biyani, Whole time Director

Gopikishan Biyani, is a commerce graduate and has
more than twenty years of experience in the textile
business.
✓ Mr. Rakesh Biyani, Whole time Director

Rakesh Biyani, is a commerce graduate and has been actively involved in
category management; retail stores operations, IT and exports. He has been
instrumental in the implementation of the various new retail formats.
✓ Mr. Ved Prakash Arya, Director

Ved Prakash Arya, is an engineer by training and is a graduate of the Indian
Institute of Management, Ahmedabad. Prior to joining Future Group Retail, he
was the CEO of Globus.
✓ Mr. Shailesh Haribhakti, Independent Director

Shri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a
Certified Internal Auditor. He is the Deputy Managing Partner of Haribhakti &
Co., Chartered Accountants and past president of Indian merchant Chambers.
He is on the Board of several Public Limited Companies, including Indian
Petrochemicals Corporation Ltd., Ambuja Cement Eastern Ltd. etc. He is on
the Board of Company since June 1, 1999.
✓ Mr. S Doreswamy, Independent Director

S. Doreswamy, is a former Chairman and Managing Director of Central Bank
of India and serves on the board of DSP Merrill Lynch Trustee Co and Ceat
Limited among others.
✓ Dr. D O Koshy, Independent Director

D. O. Koshy, holds a doctorate from IIT, Delhi and is the Director of National
Institute of Design (NID), Ahmedabad. He has over 24 years of rich experience
in the textiles and garment industry and was instrumental in the setting up of
NIFT centres in Delhi, Chennai and Bangalore. He is a renowned consultant
specializing in international marketing and apparel retail management.
✓ Ms. Bala Deshpande, Additional Director

Bala Deshpande, is Non-Executive Director, ICICI Venture Funds and also
serves on the boards of Deccan Aviation, Nagarjuna Construction, Wels pun
India and Shoppers’ Stop Ltd, among others.
✓ Mr. Anil Harish, Independent Director

Anil Harish, is the partner of DM Harish & Co. Associates
& Solicitors and an LLM from University of Miami. He also
serves on the board of Mahindra Gesco, Unitech, IndusInd
Bank and Hinduja TMT, among others.
FUTURE GROUP MANIFESTO
• “Future” – the word which signifies optimism, growth, achievement,

strength, beauty, rewards and perfection. Future encourages us to
explore areas yet unexplored, write rules yet unwritten; create new
opportunities and new successes. To strive for a glorious future brings to
us our strength, our ability to learn, unlearn and re-learn our ability to
evolve.
• Future Group will not wait for the Future to unfold itself but create future
scenarios in the consumer space and facilitate consumption because
consumption is development. Thereby, we will effect socio-economic
development for our customers, employees, shareholders, associates
and partners.
• Our customers will not just get what they need, but also get them where,
how and when they need. We will not just post satisfactory results, we
will write success stories. We will not just operate efficiently in the
Indian economy, we will evolve it. We will not just spot trends, we will set
trends by marrying our understanding of the Indian consumer to their
needs of tomorrow.
❑ Business Description
Future Group Retail (India) Ltd. The Company's principal activity is to operate
chain retails stores in names of Big Bazaar, Food Bazaar, Central and Future
Groups. The BIG BAZAAR is the discount store, which offers a wide range of
products under one roof. The products include apparels and non-apparels such
as utensils, sports goods and footwear. The Company also has its presence
into gold retailing by launching Gold Bazaar. The Company's Food Bazaar
provides a range of food and grocery products ranging from fresh fruits and
vegetables, staples, FMCG products and ready-to-cook products. The Central
offers a chain of stores including books and music stores, global brands in
fashion, sports and lifestyle accessories, grocery store and restaurants. The
Future Group retail stores focus largely apparels and accessories
❑ Group Vision
Future Group shall deliver Everything, Everywhere, Every time for Every Indian
Consumer in the most profitable manner.
❑ Group mission
• We share the vision and belief that our customers and stakeholders shall
be served only by creating and executing future scenarios in the
consumption space leading to economic development.
• We will be the trendsetters in evolving delivery formats, creating retail
reality, making consumption affordable for all customer segments – for
classes and for masses.
• We shall infuse Indian brands with confidence and renewed ambition.

• We shall be efficient, cost- conscious and committed to quality in
whatever we do.
• We shall ensure that our positive attitude, sincerity, humility and
united determination shall be the driving force to make us successful.
❑ Core Values
• Indianness: confidence in ourselves.

• Leadership: to be a leader, both in thought and business.
• Respect & Humility: to respect every individual and be humble in our
conduct.
• Introspection: leading to purposeful thinking.
• Openness: to be open and receptive to new ideas, knowledge and
information.
• Valuing and Nurturing Relationships: to build long term relationships.
• Simplicity & Positively: Simplicity and positively in our thought, business
and action.
PROMOTIONAL ACTIVITIES
• Big Bazaar“Isse sasta aur accha kahin nahi”

Shop till you drop! BIG BAZAAR has democratized shopping in India and is so
much more than a hypermarket. Here, you will find over 170,000 products
under one roof that cater to every need of a family, making BIG BAZAAR
India’s favorite shopping destination.
At Big Bazaar, you will get the best products at the best prices -- this is our
guarantee. From apparel to general merchandise like plastics, home
furnishings, utensils, crockery, cutlery, sports goods, car accessories, books
and music, computer accessories and many, many more. BIG BAZAARis the
destination where you get products available at prices lower than the MRP,
setting a new level of standard in price, convenience and quality.
If you are a fashion conscious buyer who wants great clothes at great prices,
BIG BAZAAR is the place to be. Leveraging on the company’s inherent
strength of fashion, BIG BAZAAR has created a strong value-for-money
proposition for its customers. This highlights the uniqueness of BIG BAZAAR
as compared to traditional hypermarkets, which principally revolve around
food, groceries and general merchandise.
Boasting of an impressive array of private labels, BIG BAZAAR is continually

striving to provide customers with a ‘complete’ look. So be it men’s wear,
women’s wear, kids wear, sportswear or party wear, BIG BAZAAR fashions
has it all!
BIG BAZAAR has clearly emerged as the favorite shopping destination for
millions of its consumers, across the country, it’s success is a true testament to
the emotional bonding it has established with the Indian consumer, on account
of its value offerings, asp rational appeal and service levels. We believe BIG
BAZAAR is a true pan-Indian model that can enter into most towns in India and
democratize shopping everywhere.
• 26th January, 2007..., 15th August, 2007… India’s Sabse Sasta Din
The acceptance and loyalty that BIG BAZAAR has garnered over the years,
was well evident on 26th January 2006.
On the day India celebrates its Republic Day, the company honored the
consumer by calling it the ‘Maha Savings Day’. Shoppers at all BIG BAZAAR
and Food Bazaar outlets across the country were offered products at prices
never heard before in the history of shopping.
The offers were spread across categories from electronics to utensils, from
apparel to furniture and food. This event received tremendous response from
the regular and an entirely new set of shoppers, which resulted in nearly 2
million people visiting the stores on that day. And most stores were able to post
record sales for a single day.
• Pan India Model

Riding on the consumption boom that the country has been witnessing over the
past couple of years, the company further expanded its foray into the value
space by adding 10 stores during the year 2005-06, entering new cities like
Vishakhapatnam, Pune, Lucknow, Indore, Mangalore and Rajkot. The
excellent performance of these new stores, further fortified the mass appeal of
BIG BAZAAR as a true, family-shopping destination. The total number of BIG

BAZAAR outlets as on June 2006 stood at 30 stores and over 1.20 million
square feet of retail space.
• FASHION FOCUS
BIG BAZAAR continues to be a fashion-led delivery format, with fashion
comprising about 40 per cent of its revenues. Fashion got a further fillip
through the standardization of the visual merchandise at all existing and new
stores. The communication focused on it being the fashion destination of the
masses.
• BIG BAZAAR Getting Bigger

An interesting development has been the increase in the categories and
micro merchandising at Big Bazaar. New categories like consumer
electronics, furniture, communication, food and beverage, pharmacies,
beauty retail, salons, books, stationery and music are being added and BIG
BAZAAR is getting bigger in space. A BIG BAZAAR store measuring more
than 150,000 square feet opened in Bangalore in October 2006. This takes
BIG BAZAAR to the next level.
• Private Label Initiatives

On the private label front, the company increased its share of private brands as
a percentage of the total fashion revenues from about 40 per cent in 2004-05 to
over 50 per cent in 2005-06. For the year under review, the private label
fashion category also witnessed a significant growth over the past year by
nearly 120 per cent.
• BIG BAZAAR Fashion-Private Label Brands

BIG BAZAAR has gradually introduced private labels in fashion over the last
few years. Every year, new private labels are introduced to increase their share
over other brands.
Some of the private labels launched include:
City
A brand of T-shirts with smart lines and remarks, it is targeted at the young and
young-at-heart. It comes in 3 lines-pink for women; green for pre-teens and
blue for men.
Knighthood
It is the men’s formalwear brand with a wide range that includes formal shirts,
trousers, suits, blazers and basic men’s accessories like ties and
handkerchiefs.
DJ&C
India`s cool answer to international labels is positioned for the 20-35 year age
group. It targets both men and ladies and the range includes designer denims,
casuals, street-wear and campus-wear.
DJ&C Sports
This is a unisex sportswear range for the age group of 20-40 years.
Shatranj
The men’s ethnic wear range consists of kurtas, kurta pyjama sets and heavy
sherwani sets.
Shyla
True to its tagline `what women want’, Shyla offers a complete range of
formal/semi-casual line of ladies tops, trousers, skirts, etc.
Srishti
The complete ethnic wear range offering a range of traditional designs for
ladies, encompasses both salwar kameez sets and mix-n-match/fusion wear.
Pink n Blue
The kids’ brand range created to celebrate the spirit of childhood, has the blue
range for boys and pink for girls. There is an infant line available as well. Pink n
Blue covers the entire apparel needs of kids right across t-shirts, shirts, jeans,
trousers, shorts, dresses and ethnic-wear/occasion-wear.
• FOOD BAZAAR
At the same time it offers best quality products at wholesale prices to a wide
cross section of the India population. Food Bazaar effectively blends the look,
touch and feel of the Indian bazaar with the choice, convenience and hygiene
that modern retail provides.
The food and grocery division of the company was launched in 2002-03 and
has grown to 47 stores nationwide at the end of the current financial year. Most
stores are located within Big Bazaar, Central and Food Bazaar offers a variety
of daily consumption items, which include staples, soaps and detergents, oils,
cereals and biscuits. On the product category side, the primary segregation is
done on the basis of staples, fresh produce, branded foods and home and
personal care products.
• Home Solutions Retail India Ltd.

Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the home
improvement and consumer electronics retailing segment. It caters to home
management requirements and products, including furnishings and textiles,
furniture, consumer electronics, home electronics and home services. It
operates retail formats like Home Town, Furniture Bazaar, Collection I, E-Zone,
Electronics Bazaar and Got It.
• Future Capital Holdings

Future Capital is the financial arm of the group and is involved in asset
management (both private equity and real estate funds) with plans to get into
other financial services including insurance, credit and other consumer related
financial services.
• Coverge M retail (India) Ltd

Converge M Retail (India) Ltd., leads the group’s foray into the communication
and IT products segment. It operates formats like M-Port, M Bazaar and Gen
M.
• Indus League Clothing Ltd.

The group owns a majority stake in Indus League Clothing Ltd., one of the
leading apparel manufacturers and marketers in India. Some of its leading
brands include Indigo Nation, Scullers, Urbana, Urban Yoga and Jealous.
• Galaxy Entertainment Corporate Ltd.

The group owns a stake in Galaxy Entertainment Corporate Ltd. that
operates chains like Bowling Company, Sports Bar and Brew Bar.
❑ JOINT VENTURES COMPANIES
• Planet Retail Holdings Ltd.

The group is a joint venture partner in Planet Retail Holdings Ltd., which operates sports,
lifestyle and leisure retail chain. It also owns the franchisee and distribution rights of brands
like Marks & Spencer, Guess, Debenhams and Puma in India.
• Foot mart retail
Footmart Retail is a joint venture with Liberty Shoes and is engaged in the retailing of
footwear products in India.
• GJ Future Fashions
GJ Future Fashions is a joint venture with kid’s apparel manufacturer - Gini & Jony.
• Capita Land Retail India
The group is a joint venture partner in CapitaLand Retail India, along with Singapore-based
CapitaLand Limited. The company provides retail management services to retail properties
owned or managed by various group companies and investment funds.
• ETAM Future Fashions India Pvt. Ltd.
ETAM Future Fashions India Pvt. Ltd., is a joint venture with French-retailer, ETAM and the
group. The company is involved in manufacturing and distribution of women’s fashion and
lingerie products.
PLANS OF KEY PLAYERS IN INDIA
• Future Group Retail: Expansion into all possible formats of retail across
categories and segments. Approximately 30 million sq.t by FY10. Turnover
expected to touch Rs.30,000 crore ($6.67 billion) by FY10-11.
• Reliance Retail: About Rs.30,000 crore ($6.67 billion) investment to set

up multiple retail formats with expected sales of Rs.90,000 crore ($20 billion)-
plus by 2009-10.
• RPG: Planning IPO, 450-plus Music World stores and 50-plus Spencer's
Hyper covering 4 million sq.ft area by 2010.
• Lifestyle: Rs.450 crore ($90 million) investment in next five years to

expand on Max Hypermarkets and value retail stores, Home and Lifestyle
Centers.
• K Raheja Corp.: Operates Shoppers' Stop, Crossword, In orbit Mall,

Home Stop and Hypercity. To open 55 hypermarkets across India by 2015.
• Subhiksha: 750 stores and Rs.650 crore ($145 million)-plus estimated

sales by March 2007.
• Piramyd Retail: 1.75 million sq.ft of retail space and 150 stores in next
five years.
• Trent Ltd.: To open 27 more stores across its retail formats, adding one
million sq.ft of space in the next 12 DLF malls.
• VISHAL Group: Plans include an IPO and investment close to Rs.1,250

crore ($278 million) by 2010, targeting 220 outlets, taking its cumulative retail
space to five million sq.ft and sales turnover to Rs.5,000 crore ($1 billion).
• Bharti Retail: With back-end tie- up with Wal-Mart, Bharti is pumping in

Rs.31,500 crore (US$ 7 billion) in creating a nationwide retail network,
including 100 hyper malls and several hundred small supermarkets
❑ RESEARCH METHODOLGY:
A. Research Objective
The objective of research is to identify push and pull factors which
affect the consumer buying decision related to 4ps of marketing that is
price, place, product and promotion
B. Sources of Data
1. Primary Source- The primary data was collected by means of a

survey. Questionnaires were prepared and customers of the BIG
BAZAAR at branches were approached to fill up the questionnaires.
2. Secondary Source- In order to have a proper understanding of the
customer service of BIG BAZAAR a depth study from the official
websites of the BIG BAZAAR and the articles from various search
engines like Google, yahoo search and answers.com.
3. RESEARCH DESIGN The research design is exploratory till

identification of customer services parameters. Later it becomes
descriptive when it comes to evaluating customer perception of
customer service of the big bazaar.
Descriptive research, also known as statistical research, describes

data and characteristics about the population or phenomenon being
studied. Descriptive research answers the questions who, what,

where, when and how.
4. SAMPLING PLAN
a) Sampling Units: Customers of Big bazaar.

b) Sample Technique: Random Sampling.
c) Research Instrument: Structured Questionnaire.
d) Contact Method: Personal Interview.
5. SAMPLE SIZE:
The survey was conducted in the city of Kanpur with two branches of
BIG BAZAAR situated in Rave Moti Mall and Z Square Mall, with 100
customers as respondent.
ANALYSIS WITH THE SECONDARY DATA
With the data collected from the secondary source we can clearly interoperate
that the costumer will prefer to visit BIG BAZAAR more during offer period. In a
time frame of two month there were totally three different offers were executed.
And the response was good. During the weekends, Sunday and Saturday and
also during Wednesday the customer walk-in, is normally high, when we
compare to normally day’s.
Analysis and Interpretation

1. Knowledge of Big Bazaar
Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 100 100.0 100.0 100.0
Figure 1
✓ Analysis
From the survey we can come to know that 100% respondents are known the BIG
BAZAAR in Kanpur City.
✓ Interpretation
The study shows that the BIG BAZAAR known by all the 100 respondents Where we
have done survey in Kanpur.
2. Shopping Preference
Cumulative
Stores Name Frequency Percent Percent
Big Bazaar 70 70 70
VISHAL Mega Mart 9 9 79
Spencers 8 8 87
KIRANA Shops 13 13 100
Total 100 100
Shopping Preference
1.2
0.8
0.6 #REF!
0.4
0.2
Figure 2
✓ Interpretation
• 7o% of people generally like shopping at Big Bazar
• 9% of people generally like shopping at VISHAL Mega Mart
• 8% of people generally like shopping at Spencers
• 13% of people generally like shopping at KIRANA stores
From the above we can make it out that more than half that is 70% of customers prefer
visiting Big Bazar for shopping than comparing to other outlets.
3. Bulk Purchase
Cumulative
Frequency Percent
Percent
Big Bazaar 54 54 54
VISHAL Mega
13 13 67
Mart
Spencers 10 10 77
Total 100 100
60
BULK PURCHASES
50
40
30
Frequency
20
10
0
Big Bazaar Vishal Mega Mart Spencers Kirana Shops
Figure 3
✓ Interpretation
• 54% visit BIG BAZAAR for bulk purchase
• 13% visit VISHAL for bulk purchase
• 10% visit spenders for bulk purchase
• 23% visit KIRANA shops for bulk purchase.
From the above we can make it out that more than half that is 54%of customers
prefer visiting BIG BAZAAR for bulk purchasing compared to other outlets.
4. Location
Cumulati
Stores name Frequency Percent ve
Percent
Big Bazaar 51 51 51
Spencers 14 14 74
Total 100 100
LOCATION
60
50
40
30
Frequency
20
10
0
Big Bazaar VISHAL Mega Mart Spencers KIRANA Shops
Figure 4
✓ Interpretation
• 51% customers preferred BIG BAZAAR as convenient location for
shopping
• 9% customers preferred VISHAL as convenient location for
shopping
• 14% customers preferred SPENCERS convenient location for
shopping
• 26% customers preferred KIRANA Shops as convenient location
for shopping.
5. Offers
Cumulative
Stores Name Frequency Percent
Percent
Big Bazaar 63 63 63
Spencers 10 10 80
Total 100 100
Offers
80
70
60
50
40
Frequency
30
20
10
0
Big Bazaar VISHAL Mega Mart SPENCERS KIRANA Shops
Figure 5
✓ Interpretation
• 63% of customers preferred the offers of BIG BAZAAR for
shopping.
• 7% of customers preferred offers of VISHAL for shopping
• 10% of customers preferred offers of SPENCERS for shopping
• 20% of customers preferred offers of KIRANA for shopping.

Most of the customers felt that the offers provided by BIG BAZAAR are
good than compared to the other retail outlet.
6. Quality
Frequency Percent Cumulative Percent

Big Bazaar 68 68.0 68.0
VISHAL Mega Mart 16 16.0 84.0
SPENCERS 6 6.0 90.0
KIRANA Shops 10 10.0 100.0
Total 100 100.0
QUALITY
80
70
60
50
40
30 Frequency
20
10
0
Big Bazaar VISHAL Mega SPENCERS KIRANA Shops
Mart
Figure 6
✓ Interpretation
• 68% of customers found good quality products in BIG BAZAAR

• 16% of customers found good quality products in VISHAL
• 6% of customers found good quality products in SPENCERS
• 10% of customers found good quality products in KIRANA .
Customers find good quality products at BIG BAZAAR than the other
retail outlets.
7. Service
Cumulative
Frequency Percent
percent
Big bazaar 65 65 65
Vishal mega mart 16 16 81

Spencers 9 9 90
Kirana shops 10 10 100
Total 100 100
Service
80
60
40
Frequency
20
0
Big Bazaar VISHAL Mega SPENCERS KIRANA Shops
Mart
Figure 7
✓ Interpretation
• 65% of customers found good service provided by BIG BAZAAR
• 16% of customers found good service provided by VISHAL
• 9% of customers found good service provided by SPENCERS
• 10% of customers found good service provided by KIRANA shops.
Most of the customers found the service provided by BIG BAZAAR is
good than compared to others.
8. Factors influence the customer to visit Big Bazaar.
Factors Frequency Percent Valid Percent

Cumulative Percent
Attracted by adds 23 23 23 23
Word of mouth. 31 31 31 54
Because of family force 1 1 1 55
Shopping experience 7 7 7 62
All product in one roof 21 21 21 83
Offers 9 9 9 92
Low price 3 3 3 95
Bulk purchase 5 5 5 100
Total 100 100 100
Factors that influence the customer to visit Big Bazaar.
Bulk purchase
5%
Low price
3%
Offers Attracted by adds
9% 23%
All product in one r
21%
Word of mouth.
Shopping experiance
31%
7%
Because of family fo
1%
Figure 8
✓ Inference:
The chart shows factors influence the customer to visit Big Bazaar. Out 100
respondents 31% of customers visiting because of offers, 23% because of
attracted by ads, 21% are visiting because of all products are available in one
roof. It means most influencing factors are offers, advertisements, and all
products available in one place.
9. Media Role:
Cumulative
Valid print media 26 26.0 26.0 26.0
telivision 66 66.0 66.0 92.0
internet 4 4.0 4.0 96.0
others 4 4.0 4.0 100.0
Total 100 100.0 100.0
Figure 9
✓ Analysis
Out of 100 respondents 26% people have come across the print media adds,
66% people have come across TV adds,4% people have come across by
internet media,4% people by others media.
✓ Interpretation By our survey most of the people means 66% have come
across television media which ads come from TV.
10. Which are the advertisements you come across?
Cumulative
Valid Television ads 72 72.0 72.0 72.0
Hordings,bordings&pai
4 4.0 4.0 76.0
ntings
standees & drop downs 6 6.0 6.0 82.0
Leaflets & pamplets 12 12.0 12.0 94.0
others 6 6.0 6.0 100.0
Total 100 100.0 100.0
others
Leaflets & pamplets
Standees & drop down
Hoardings, bordings&pa
television ads
Figure 10
✓ Analysis
Out of 100 respondents 72% people have come across the TV ads,4% people
have come across hoardings, boarding’s & paintings,6% people have come
across standees & drop downs, 12% people have come across leaflets &
pamphlets, 6% people have come across other advertisement.
11. Rate your opinion:
Cumulative
Valid good 80 80.0 80.0 80.0
average 20 20.0 20.0 100.0
Total 100 100.0 100.0
100
80
60
40
20
0
good average
Figure 11
✓ Analysis
Out of 100 respondents 80% people has given opinion as good about the Big
bazaar.other 20% people has given their opinion as average.
✓ Interpretation
From the survey it is clear that 80% people are having good opinion about big
bazaar,
12. According to you which media will be help full for getting
information about Big Bazaar?
Cumulative
Valid TV advertisement 66 66.0 66.0 66.0
Hoardings 12 12.0 12.0 78.0
road shows 6 6.0 6.0 84.0
pamplets 14 14.0 14.0 98.0
wallpaints 2 2.0 2.0 100.0
Total 100 100.0 100.0
Figure 12
✓ Analysis
Out of 100 respondents 66% people are getting information about BIG
BAZAAR by TV ads,12% are getting by hoardings,6% people are getting by
road shows, 14% are getting by pamphlets,2% are getting by wall paints
13. Customer satisfaction.
Frequency Percent Valid PercentCumulative Percent

Excellent 19 19 19 19
Good 77 77 77 96
Very poor 4 4 4 100
Total 100 100 100
Customer Satisfaction
90
80
70
60
50
40
Frequency
30
20
10
0
Excellent Good Very poor
Figure 13
✓ Inference
The chart shows that 77% of customer satisfaction is good, 19% of customer
satisfaction is excellent, 4% is satisfaction is very poor. The average customer
satisfaction to words BIG BAZAARB is good.
14. Plans made by the customer before visiting big Bazaar.
Plans Frequency Percent Valid Percent Cumulative Percent

To purchase 40 40 40 40
Just to visit 29 29 29 69
To know about the new offer. 5 5 5 74
To know the new product 4 4 4 78
If good offers found then
to purchase 22 22 22 100
Total 100 100 100
Plans at Big Bazaar

If good offers
found then to
purchase
22%
To know the new

product To purchase
4% 40%
To know
about the new
offer. Just to visit
5% 29%
Figure 14
✓ Inference:
From the above graph it is clear that plans made by the customer before coming big bazaar.
Out of 100 respondents 22% of them come to purchase, 29% just to visit, 40% to know
about the new offers, 4% is to know the new products, 22% is to if good offers found then to
purchase. It means that most the customer will visit to know the new offers.
15. Customer normally purchasing sections.

a. FMCG
FMCG Frequency Percent Valid Percent Cumulative Percent
Yes 29 29 29 29
No 71 71 71 100
Total 100 100 100
FMCG sections normally purchase.
Y es
29%
No
71%
✓ Inference:
Out of 100 respondents 29% of customer normally purchase Fast moving
consumer goods.
b. Food items.
Food items Frequency Percent Valid Percent Cumulative Percent

Yes 48 48 48 48
No 52 52 52 100
Total 100 100 100
Food sections you normally purchase
Y es
48%
No
52%
✓ Inference:
Out of 100 respondents 48% of customer normally purchases food items.
c. Apparels
.
Apparels Frequency Percent Valid Percent Cumulative Percent
Yes 52 52 52 52
No 48 48 48 100
Total 100 100 100
Appearels sections normally purchaset

No
48%
Y es
52%
✓ Inference:
Out of 100 respondent 52% of customer normally purchase from apparels.

d. Electronics.
Electronics Frequency Percent Valid Percent Cumulative Percent

Yes 14 14 14 14
No 86 86 86 100
Total 100 100 100
Eletronic sections normally purchase
Yes
14%
No
86%
✓ Inference
Out of 100 respondent 14% of customer purchase electronics items.
Demographic Representation
Table A. Frequency of the Respondents visiting “Big Bazaar” store.
Frequency of Visit Number of Respondents Percentage
Once in a week 51 51%

Twice in a week 10 10%
Once in fortnight 27 27%
Once in a month 10 10%
OCCASIONALLY 2 2%
TOTAL 100 100%
Analysis and Interpretation: About 51% of the respondents would like to visit
the store once in a week; this day will be mostly weekends .i.e. Saturdays and
Sundays. Very 10% respondents would like to visit twice in a week and once in
a month. About 27% of the respondents would find it ideal to visit once in a
fortnight, which is second highest frequency of visiting the stores. And at last
only 2% of the respondents would like to visit occasionally as most of them do
not want to miss the experience of shopping or due to need that arise for the
products.
Chart showing the Frequency of Respondents visiting BIG
BAZAAR stores
Table 6
Once in a Week
Twice in a week
Once in fortnight
10% 2% Once in a month

Occasionally
27% 51%
10%
Table B. Respondents interviewed
GENDER Number of Respondents Percentage (%)

MALE 57 57%
FEMALE 43 43%
TOTAL 100 100%
Analysis: The survey consists of 57% of male respondents and 43% of female
respondents. Given the gender distribution for the study the male respondents
are more than the female respondents.
Chart showing the distribution of gender:
Table no.1
60
50
40
No.of respondents 30 MALE
20 FEMALE
10
0
MALE FEMALE
Gender
Table C. Age wise distribution of the respondents.
Age Number of Respondents Percentage (%)

15-25 Years 24 24%
26-35 Years 25 25%
36-45 Years 23 23%
46-55 Years 23 23%
56 and above 5 5%
TOTAL 100 100%
Analysis and Interpretation: The above table shows that people of all the
ages visit the store except in the age category of 56 and above. So from the
above table you can say that the store has a very good mix of respondents
when it comes to age wise distribution. The middle aged customers also
customers also would like to come as much as the young customers. The age
distribution of the respondents visiting the store is spread equally. So from the
above table we can infer that customers across all the ages visit the store and
the store has a good age mix of the customers visiting the store.
Chart showing the age wise distribution of the Respondents visiting the
store.
Table No.3
30%
24% 25%
25% 23% 23%
No of respondents
15-25 Years
20%
26-35 Years
15% 36-45 Years
10% 46-55 Years

5% 56 and above
5%
0%
15-25 Years 26-35 Years 36-45 Years 46-55 Years 56 and above
Age
Table D. Occupation distribution of the respondents.
Occupation Number of Respondents Percentage (%)

Student 22 22%
Business man 9 9%
Government employee 23 23%
Private employee 23 23%
House wife 23 23%
TOTAL 100 100%
House wife, 23
Student, 22
Business
Private man, 9
employee, 23
Government
employee, 23
Analysis and Interpretation:
From the above table we can say that almost all the occupations have
equal number of respondents except for the business man option which
constitutes about 9% of the respondents. Other all the occupation is
distributed almost equally.
Table E; What are the expectations from Big Bazaar?

(Rank the following by placing 1 beside the one, which you expect the
most, and 2nd accordingly)
✓ Offers of Big Bazaar
Ranks Frequency Percent Cumulative Percent
1 28 28.0 28.0
2 41 41.0 69.0
3 11 11.0 80.0
4 11 11.0 91.0
5 4 4.0 95.0
6 5 5.0 100.0
Total 100 100.0

Offers Of Big Bazaar

50
40
30
20
Frequency
10
0
1 2 3 4 5 6
Offers Of Big Bazaar
✓ Variety of Products
Rank Frequency Percent Cumulative Percent
1 21 21.0 21.0
2 6 6.0 27.0
3 38 38.0 65.0
4 18 18.0 83.0
5 9 9.0 92.0
6 8 8.0 100.0
Total 100 100.0
Variety of Products
40
30
20
10
Frequency
0
1 2 3 4 5 6
Variety of Products
✓ Shopping Experience in Big Bazaar

1 20 20.0 20.0
2 10 10.0 30.0
3 20 20.0 50.0
4 15 15.0 65.0
5 12 12.0 77.0
6 23 23.0 100.0
Total 100 100.0
Shopping Experience in Big Bazaar

30
20
10
Frequency
0
1 2 3 4 5 6
Shopping Experience in Big Bazaar

✓ Quality of Products
Frequency Percent Cumulative Percent
1 5 5.0 5.0
2 27 27.0 32.0
3 20 20.0 52.0
4 13 13.0 65.0
5 17 17.0 82.0
6 18 18.0 100.0
Total 100 100.0
Quality of Products
30
20
10
Frequency
0
1 2 3 4 5 6
Quality of Products
✓ Low Price Offered
1 22 22.0 22.0
2 21 21.0 43.0
3 2 2.0 45.0
4 18 18.0 63.0
5 35 35.0 98.0
6 2 2.0 100.0
Total 100 100.0
Low Price Offered

40
30
20
10
Frequency
0
1 2 3 4 5 6
Low Price Offered
✓ New Products
1 2 2.0 2.0
3 11 11.0 13.0
4 22 22.0 35.0
5 22 22.0 57.0
6 43 43.0 100.0
Total 100 100.0
New Products
50
40
30
20
Frequency
10
0
1 3 4 5 6
New Products
✓ Would you like to visit BIG BAZAAR again?
Cumulative
Valid decently 80 80.0 80.0 80.0
not sure 20 20.0 20.0 100.0
Total 100 100.0 100.0
100
80
60
40
20
0
defenetly not sure
✓ Analysis
Out of 100 respondents 80% people said that they definitely visit
again,20% people said as not sure.
✓ Interpretation
From the study more people want to visit again to big bazaar.
FINDINGS
The overall project is mainly of” Analysis on customer of big bazaar. At Kanpur
In this project the major findings are as follows
During the project period there are totally 3 different types of offers executed
(apart from weekends offers) by big bazaar. And the customer walk-in was
very good in these offers days.
✓ The consumer walk-in, in BIG BAZAAR is very high during the offer
periods.
✓ 81% of the customers prefer to visit BIG BAZAAR due to the
availability of the variety of products.
✓ 75% of customers of Kanpur prefer to visit big bazaar.
✓ 63% of Kanpur customer thinks that there are always any new offers
before visiting big bazaar.
✓ 63% of customers of BIG BAZAAR expect good offers from big
bazaar.
✓ 74% consumers are satisfied with the offers from BIG BAZAAR
Kanpur.
✓ 68% of the customers are satisfied by the quality of the products at
Big Bazaar
✓ 66% customers visit BIG BAZAAR for purchasing rather than a visit.
✓ 65% of the customers are satisfied by the service provided at Big
Bazaar
✓ Most of the customers would definitely visit BIG BAZAAR again.
Recommendations
The overall project is mainly of Analysis on customer of BIG BAZAAR it nothing

but how to increase consumer walk-in in big bazaar. In this project the major
recommendations are as follows.
✓ During offers period’s BIG BAZAAR has to provide transportation
facilities to increase customer walk-in .
✓ Transportation facilities during offers.
✓ Providing awareness about the new offers to the loyal customers
✓ Ambience with proper ventilation and sitting arrangements and
restaurant.
✓ Separate ladies rest room..
✓ Providing membership cards.
✓ Since the Tv Advertisement is most attractive media as per the
respondents view, company can concentrate on TV ads by making
them more attractive and in a medium that’s understandable by
people of in and around Kanpur city, to inform about any new deals
like ANNIVERSARY CELEBRATION Offers & SAB SE SASTA
DIN.,
✓ Hoardings & Paintings are good source of advertisements so
company has to concentrate on this advertising aspect Hoardings
& Paintings has to be increased & placed in more crowded
areas.
✓ BIG BAZAAR has to concentrate on more offers & may provided
discounts, more exchange offers.
✓ Now a days Radio & Internet are good source of medias company
has to give more advertisements on these medias, to reach
maximum people.
LIMITATIONS
• The research was conducted in Kanpur city only, so analysis and
recommendations may not be applicable to other cities.
• Sample size was 100; I feel this small size cannot represent the whole
company.
• The study was conducted in Kanpur city only, so all the information sought is
restricted to this city only.
• Some respondent refused to participate in the survey and that in turn may have
affected the result of the study.
Conclusion
I conclude the project stating that the customer of Kanpur are satisfied with
offers, and they still needs good offers in future days. And the BIG BAZAAR
has been doing good in terms of understanding customer expectation and
providing them good offers and products in terms of fulfilling their expectation.
During the project I came to know about the different offers of big bazaar, what
a normal consumer thinks before walk-in at big bazaar. And the different
factors which influence customers to visit big bazaar. And the factors which we
need focus to improve customer walk-in at BIG BAZAAR Kanpur.
The consumers preferences are changing & they are moving from
Traditional KIRANA stores to Modern Retail outlet. It’s the main challenge to
the Modern retail outlets to attract the customers towards them from that of
competitors. To attract more customers companies have to carryout the
promotional activities in unique way. BIG BAZAAR has maintained that
uniqueness & has succeeded in attracting customers.
The advertisement of the company like TV ads, print media & pamphlets are
good advertisements which made its place in minds of customer to find

BIGBAZAAR differently. As the competition is becoming stiff in the market the
activities conducted by the company are unique, that have brought fruitful
result to the company. Among them Advertisement is one of the leading
activity or unique among all other activities & has high influence on the
customer walk-in.
✓ BIBILIOGRAPHY
1. Marketing research - A Parasurama ,Dhruv Grewal, R Krishna.

2. It happened in India – Kishore Biyani
✓ Weblography
❑ www.Future Group.com
❑ www.wikipedia.com
❑ www.marketingprofs.com
❑ www.investopedia.com
QUESTIONARIE
Dear Sir/Madam,
I request you to please co-operate & fill the questionnaire to facilitate our study. Your
information will be kept confidential & will be used only for study purpose.
Name: ____________________
Address (location): _________________________
Sex: Male Female
Please let me know a little more about yourself.
Please specify your Age group (years);
(a) 18-25 (b) 26-40 (c) 41-50 (d) Over 50
Please specify your monthly household income (Rs.);
(a) Less than 10,000 rupees/month (b) 1,0000 to 20,000 rupees/month
(c) 20,000 to 30,000 rupees/month (d) Over 30000 rupees/month
.Occupation:
Business Employee Professional House wife Student
1) Are u aware about BIGBAZAAR?
Yes No
2) Where do you generally prefer to shop?(skip to Q 12)
BIG BAZAAR VISHALmart SPENCERS Grosaary(KIRANA) shops
Other……
3)
Rate the following factors in accordance with the retail shops where you would
like to buy? (On the scale of 1 – 5 where 1 being the highest and 5 is least)
Big Bazaar VISHAL Spencers KIRANA shops Others
1. Bulk purchase
2. Location
3. Offers
4. Credit Facility
5. Goodwill
6. Quality
7. Service
4) What are the factors that influence you to visit Big-Bazaar?
a) Attracted by ads b) Word of mouth c) Because of family force
d) Shopping experience e) All products in one roof
g) Low Price f) Offers
5) Which media you come across related to BIGBAZAAR ads?
Print media Television Internet Radio Others
6) Which are the advertisements of BIGBAZAAR you come across?
Television Ads Hoardings, Boardings & Paintings
Leaflets & Pamphlets Others ……………
7) What is your opinion about advertisements?
Very good Good Average Bad Worst

8) Do you think advertisements of BIGBAZAAR were use full?
a) Very informative
b) Helps in identifying BIGBAZAAR as differently
c) Highly influences to visit BIGBAZAAR & purchase
9) According to you, which media will be helpful to you for getting information about
BIG BAZAAR?
a) TV ads b) Hoardings c) Road shows
e) Wall paints d) Pamphlets
10) To what extent are you happy with Big Bazaar’s products/prices/ services
Parameters Highly Satisfied Satisfied Neithr satisfied nordissatisfied Highly

dissatisfied dissatisfied
1. Products
2. Prices
3. Services
11) Rate satisfaction level regarding shopping at BIGBAZAAR
Highly Satisfied Neither satisfied dissatisfied Highly

dissatisfd
Satisfied nor dissatisfied
11) . If not BIG BAZAAR where do you go for shopping? .
Reasons ……………………………………………………………… …………..
12) What is special about Big bazaar? (Rate the parameters from 1-5)
Parameters 1[Extreme poor] 2[poor] 3[Fair] 4[Good] 5[Very Good
1. Service
2. Offers
3. New
Products
4.Variety
5. Quality
6.Advertise-
-ment
7. Shopping
Experience
13) . What is your purchase plan before coming to Big-bazaar?
a) To purchase b) Just for visit c) To know about the new offer
d) To know the new products e) If good offer found than to purchase.
14) Which are the sections you normally purchase the product?
FMCG Food items Apparels Electronic e) others……………
15) . How often do you visit BIG BAZAAR?
First time Once a week Twice a week
Weekends Once a month Anytime During festival

16) . What are the expectations from Big bazaar?
(1which you expect the most, and 2nd accordingly and 6 is least )
Offer Quality Variety
Low price Shopping Experience New products
17) Would you like to visit BIG BAZAAR again ?
(a) Definitely (b) Not sure (c) No
If No, (Please specify the reasons)
18) Suggestions or comment for further improvement of
BIG BAZAAR _______________________________

…………………………………………………………………………………………………………
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A Research Project Report ON: 'A Study of Consumer Buying Behaviour With Special

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A Research Project Report ON: 'A Study of Consumer Buying Behaviour With Special

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“A STUDY OF CONSUMER BUYING BEHAVIOUR WITH SPECIAL

REFERENCE TO BIG BAZAAR, KANPUR’’

Submitted in partial fulfillment of the requirement

For the award of the degree of Master Of Business Administration.

Department Of Business Administration

Under the guidance of : Submitted by:

VISION INSTITUTE OF MANAGEMENT HATHIPUR , KANPUR

I, hereby declare that this submission is my own work, It contains no matter

“Expression of feelings by words makes them less significant

It gives me pleasure to express my most profound regards and

I would also like to thank my co-trainees who gave guidance and

I would also like to extend my sincere thanks to all my faculty

Hereby, I am deeply obliged and highly indebted to my family

My special thanks to my project guide Mr. Dhiraj Saha (Project

LIST OF TABLES AND FIGURES

1 Knowledge of Big Bazaar Fig 1

2 Shopping Preference Fig 2

3 Bulk purchases Fig 3

8 Factors influence the customer to visit Big Bazaar. Fig 8

9 Media Role Fig 9

11 Rate your Opinion Fig 11

12 Helping Media Fig 12

13 Customer Satisfaction Fig 13

14 Plans at Big Bazaar Fig 14

Retail Sector is the most booming sector in the Indian economy.

I considered the Big-Bazaar Kanpur for studying the

Consumers now want the cheapest, biggest and the quickest

achievements; a detailed study has been made. In the analysis part,

The Indian retail industry is the fifth largest in the world.

Indian retail industry is second largest employer after agriculture,

Retail industry in India is at the crossroads. It has emerged as one

entering the market. But because of the heavy initial investments

However the future is promising; the market is growing, government

Retailing is the set of activities that markets products or services to

❑ Market Trends, Challenges & Opportunities

1. Across BRIC countries, the food and grocery (F&G) segment is

1. The prevalence of English as a language of communication

clusters along the vast network. In China too, the

❑ Retail and India

India's imminent urbanization process has implications for demand for

The on-stream infrastructure development will drive growth in the

• Growth of the Retail market, to a great extent, is the dependent on

• It is estimated that India's GDP will surpass that of the US before

• Reflecting on the robust growth in India's GDP, consumer

• The retailing industry in India, estimated at USD 270 Billion in 2006, is

• Clothing, textiles and fashion accessories constitute the second largest

STORE FORMAT COMPANY

Margin Free Markets Independent

❑ Title Of The Project

❑ Aim for the study

❑ Objectives of the study

1. My study is on determining the customers buying behavior in BIG

❑ Scope of the study

This report is based on the study conducted at Big Bazaar, Kanpur. It

structure, departments, techniques, marketing strategies and the

❑ Significance of the study

The project helped me to have an insight of the customer perception towards

Future Group's vision is to, "Deliver Everything, Everywhere, Every time to

✓ Mr. Gopikishan Biyani, Whole time Director

✓ Mr. Rakesh Biyani, Whole time Director

✓ Mr. Ved Prakash Arya, Director

✓ Mr. Shailesh Haribhakti, Independent Director

✓ Mr. S Doreswamy, Independent Director