Project Outline

Advertising

Make groups of 5-6 members per group

Select a company/ brand (Get it approved by the concerned faculty)
Part-A
 Study its advertisements and their evolution in the last 15-20 years (division of years i.e.
2yrs, 4yrs etc., depending on how quickly they have evolved)
o All print, TV and Social media adverts need to be investigated
 Why this ad
 Who is it targeting?
 What channels used and why?
 Frequency of change in campaign and why?
 Impact of external factors
Part-B
 Come up with an advertising strategy for the next 5-10 yrs. (Depending on how quickly
you want to change your strategy and promote the product)
o Note: You need to incorporate all text book concepts including lectures covered in
the course