a. What is the advertisement about?

The advertisement is all about the things that when paired together it will become perfect just
like Jollibee’s Crispylicious, Juicylicious Chicken Joy and Jollibee’s Meatiest and Cheesiest
Jolly Spaghetti together with the endorsement of Bea Alonzo and John Lloyd Cruz.

b. Who is the potential target audience of the

advertisement?

The potential target audience of the advertisement is those people who is waiting for the
comeback of one of Philippine Cinema's most iconic pairs which is Bea Alonzo and John
Lloyd Cruz. Also, the people who loves Jollibee.

c. What technique(s) were evident in the

advertisement? Cite evidence for each technique used.

The techniques that were evident in this advertisement is Testimonial because they feature
an individual which is Bea Alonzo and John Lloyd Cruz. They also use Slogans which is
“Crispylicious Juicylicious Chicken Joy” and “Meatiest and Cheesiest Sweet Sarap Jolly
Spaghetti”. Lastly, they also use Attention-getting headlines which is “One of Philippine
Cinema's most iconic pairs for Jollibee's Perfect Pair”.

d. Is the ad effective? Explain.

Based on the views of the ad I can say that it’s effective because it reaches 20+ million
people just in short amount of time which we can say that some of those 20+ million people
bought the product that Bea and John Lloyd is endorsing in the ad.

e. What aspects of the advertisement will you

change? Retain? Why?
I will not change anything on the advertisement on that said I will retain all of it. The lines, the
cinematography, the individuals on the ad and the techniques that they use on the it is
already perfect just like the product that they are endorsing and many people liked it.