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Q: How can companies ensure they are Q: What are some of the ways that these
measuring the "right" things? metrics can be effectively displayed to upper
management?
A:
Arguably Fundamentally understanding A: How Examples of effectively displayed
the most clients' processes is a cornerstone. the metrics include dashboards and
critical step Prioritizing strong CTQs and metric is balanced scorecards, digital or low-
in ensuring metrics (though correlation or derived tech.
a company causation) focuses on adding value. and The metrics displayed should
measures used is represent the most critical drivers and
the "right" things is to understand its clients' outcomes identified for a business.
needs. Fundamental understanding of a client's
processes or value chain allows a company to important. First, regardless of the tool, the metric
gain critical knowledge of a client's needs and must be based on data that is sufficient, relevant,
therefore CTQs, enabling definition of business representative, contextual and timely. Without the
processes from the client's point of view. data possessing these attributes, the metric based
on this data can lead upper management to bad
assumptions and wrong conclusions.
A common challenge in identifying client-focused
CTQs and metrics is the sheer number identified.
Complex business processes often deliver a Second, the metric must be actionable. An
lengthy list of CTQs, and therefore metrics. While actionable metric is one that is accompanied by
all CTQs are important, the right things to measure specification limits of some sort. "Actionability"
are those that are most critical. It is usually allows upper management to assess current levels
impractical to measure every CTQ or metric and determine whether or not those levels are
identified due to limited time and resources. acceptable.
At this point, a company must develop and utilize Third, metrics should be presented in a format that
an effective means of separating strong from weak establishes a clear "line of sight," cutting through
CTQs and metrics. The means of prioritizing CTQs the business' core processes and, therefore,
depends on the business, its clients and the process owners. Establishing clear accountability
nature of its processes. In most cases, a not only for the quality of the metric, but also the
correlation or (hopefully) causation link can be action taken to improve the metric is critical to the
established between an input and an outcome success of the dashboard, and the business.
through quantitative and/or statistical means. In Upper management should be able to consider a
other cases, it may be as easy as asking the client high-level metric and drill down into the business
and utilizing a prioritization tool such as pairwise to gain a better understanding of where the
comparison or a prioritization matrix. problem originates (drive to root cause).
However the CTQs are prioritized, ensuring that Last, metrics should be presented in a simple
metrics are focused on successfully adding value manner. Do not crowd as many metrics onto the
to the client is the way of ensuring you are dashboard as possible, but rather present the
measuring the right things now and in the future. most critical seven-to-twelve metrics required to
run the business successfully.