Professional Documents
Culture Documents
Digital Markeitng Course Module
Digital Markeitng Course Module
Intro To Marketing
Types Of Marketing
History of Marketing
Why Marketing
Case Studies Of Branding
Module 2 - Digital Marketing Intro
Intro To Digital Marketing
Modules Of Digital Marketing
Why Digital Marketing Buzz
Opportunities In India & Growth Projection
Module 3 - Planning Digital Marketing Campaign
What is Business Objective
Role Of Business Objective In Digital Marketing
Use Cases Of Business Objective
Keyword Targeting
Topic Targeting
Placement Targeting
Creation of responsive Ad Copy
Headline & Description Copywriting
Use of CTA Buttons
Use of custom Colors
Optimizing Landing Page
Module 27 - Video Ads- Part I
Creation of In-stream Skippable Ads
Creation of Video Discovery Ads
Creation of Bumper Ads
Creation of non-skippable instream Ads
Creation of Outstream Ads
Video Ads- Part II
Location targeting
Budget Setup
Bidding for Display Campaigns
Audience Targeting [ demographic, in-market, affinity ]
Keyword Targeting
Topic Targeting
Placement Targeting
Video Ads- Part III
Module 31 - LinkedIn
Why LinkedIn is Important for Marketing?
Various Account Levels in LinkedIn
Profile
Group
Page
Creating a Business Page on LinkedIn
Optimization of LinkedIn Page
LinkedIn Page Insights
Live Exercise: Creation Of a Business Page & Getting Insights from the Page posts.
Marketing Ways on LinkedIn Platform
Setting Up a LinkedIn Campaign
Policies of LinkedIn to Start Marketing
Various Marketing Goals To the Successful Business
Targeting the Specific Audience on LinkedIn Platform
Installation of LinkedIn Pixel Code into the Website
Remarketing With LinkedIn for the Potential Audience
Getting the Insights from the Campaigns.c
Module 32 - Twitter
Why Twitter Is Important for Marketing?
Creating a Twitter Account ( Business )
Optimization of Twitter Account
Twitter Account Insights
Live Exercise: Creation Of a Business account on Twitter & Getting Insights from
the Tweets
Marketing Ways on Twitter Platform
Setting Up a Twitter Campaign
Various Marketing Goals To the Successful Business
Targeting the Specific Audience on Twitter Platform
Installation of Twitter Pixel Code into the Website
Remarketing With Twitter for the Potential Audience
Getting the Insights from the Campaigns.
Module 33 - Instagram
Why Instagram Is Important for Marketing?
Creating a Instagram Account ( Business )
Optimization of Instagram Account
Instagram Account Insights
Various Content Ideas for Daily Postings
Live Exercise: Creation Of a Business account on Instagram & Getting Insights from
the Posts on Instagram.
Module 34 - Video Marketing Introduction
Module 35 - Fundamentals Of YouTube Pages And Best Practices
How to Upload a video on YouTube Channel
Checklist for Uploading a Video
Various Tools For Extracting the Video Tags of Competitors Videos
Live Exercise: Uploading a Video with the Checklist Provided in session
Module 36 - YouTube Channel Beautification
Customization of YouTube wall & Channel
Best Practices to get more Viewers and Subscribers
Creation of Playlists and placing them on the YouTube Wall
Unlocking the Various Features of YouTube for the Channel Created
Live Exercise: Creating Playlists
Module 37 - YouTube Analytics
Tracking the Performance of your YouTube Channel
Various Factors to improve the quality of videos using the Insights of Channel
Understanding the Sources for the videos to target your audience
Live Exercise: Analyzing the Insights from the videos uploaded
Module 38 - YouTube Monetization
Can we Earn Money using YouTube?
Monetization
What is the Eligibility Criteria for Earning Money on YouTube?
Becoming a Partner for YouTube in Order to Monetize
Creation of Adsense Account
Linking the YouTube Channel with Adsense Account
Module 39 - Email Marketing Modules
Importance of Email Marketing
Organizing Mailing List
How to Avoid Spam & being Blacklisted
A/B Testing
Automation of Emails
Types Of Email Campaigns
How to engage New Users
Email marketing tools & metrics
Live Exercise: Email Marketing & List Creation
Module 40 - Affiliate Marketing
What is Affiliate Marketing?
How Affiliate Marketing Tracking works
How to find Affiliate Marketing services / products to promote
What are Affiliate Networks
Affiliate Marketing Tools & Plugins
Affiliate Marketing Bidding Strategies
Affiliate Marketing Tips to increase earnings
Module 41 - Resume Building
Mock Interview Sessions
Resume Building
Building a strong LinkedIn profile to shortlist.