STRENGTHS WEAKNESSES

1. Go-to place for the perfect blend of 1. No male clothing or accessories line.
Indian designs with a sense of 2. The consumer base growth isn't as
international fashion. high as expected .
2. Wide range of consumer base in terms 3. Competition is high in this category
of dressing choices as it redefines of brand lines, as it depends on
traditional Indian into today's trends and celebrity association,
contemporary era. which can change anytime.
3. Huge involvement with celebrities
and famous personnelles, which leads
to indirect marketing.
4. Proven brand loyalty, as the brand has
gained respect and trust over the past
52 years.
5. Locations for the stores are at the
hotspots which makes it reachable for
the targeted crowd, but keeps it
approachable for the non-target
market too.
OPPORTUNITIES
1. Introduce and expand a line for men's
clothing and accessories.
2. Create an affordable product line for
the average general buyer.
3. Expand the cosmetics line , as natural
and sustainable is what is in demand
now.
THREATS
1. In the drive to be eco friendly and
sustainable, the expense of fabrics is
high.
2. Keeping up with the new trends
along with keeping the authenticity
of the original brand can reduce and
limit the development of products.