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• Sophisticated

• Classic
• Charming
• Craftsmanship
• Authentic
• Traditional Aesthetics
• Understated
• Contemporary Silhouette
• Chique garments
• Textiles inspired colour palette

• Good quality • India based


• Timeless • Traditional
• Social media • Aesthetic
• Premium brand • Craftsmanship

• Celebrities • Confident look


• High end fashion • Feel fashionable
• Traditional and young • Ethically responsible
• Upper middle class women

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