How To Use This Tool

The purpose of this "Content Calendar" is to

a) Help you plan your overall year of content.
b) Plan and schedule content for each platform.
c) Remember to complete some of the maintenance activities (comment back, pin to top, change cover photo etc.)

You can always add and remove as much detail as you want from each of the tabs. Use this as a starting point. Depending o
your objectives you may have to make some changes.

Section 1 = Annual Calendar

The first section is where you plan out your year with any key events, dates, promotions, campaigns and sales that you know
content around. We have added in some common national events to also help you get started.

Section 2 = Content Calendar

This second section is where you can start to plan out the details for each post on each platform. It's also where we list the
maintenance items that you need to remember to do such as promoting and boosting posts, liking and commenting, pinning
cover photos. We suggest coping this tab and creating a new one for each month.

Section 3 = Social Media Stats

In this section, you can monitor the growth and metrics of your accounts. We have listed some of the basic metrics but you
more specific metrics depending on your campaigns and objectives.

This tool is a guide and a starting point. Feel free to change, add and remove any sections that don't work for you.

Enjoy!

Katt Stearns
www.KattStearns.com
Katt@KattStearns.com
Company Name
2016 Annual Calendar
January February March
Week 1 2 3 4 1 2 3 4 1
Company Key Dates

Company Campaigns/ Contests

Community Events

National Holidays/ Events

New Years Day 1
Family Day 8
Valentine's Day 14
St. Patrick's Day
Good Friday
International Women's Day
Remembrance Day
Easter Sunday
Mothers Day
Victoria Day (May Long Weekend)
National Wine Day
National Cheese Day
Father's Day
Pink Day 24
Canada Day
National Friendship Day
Teacher's Day
Thanksgiving Day
Halloween
Christmas
New Year's Eve
Black Friday
Breast Cancer Awareness Month
Movember
National Inspiration Role Model Month
New Years Day 1
Civic Holiday
Labour Day
Red Cross Month
International Women's Day
World Water Day
Purple Day - Epilepsy Awareness
Daffodil Days - Cancer Awareness
Parkinson's Awareness Month
World Autism Awareness Day
World Health Day
Earth Day
National Day of Mourning: Remembering lives lost or injured in the workplace
Speech and Hearing Awareness Month
National Nursing Week
Safe kids week
World Asthma Day
Melanoma Monday
World No Tobacco Day
Recreation and Parks Month
World Environment Day
Clean Air Day
National Aboriginal Day
International Youth Day
World Humanitarian day
World Heart Day
Terry Fox Run
Healthy work place month
International Walk to School Month
Fire Prevention Week
World Food Day
National Seniors Day
Diabetes Month
Lung Cancer Awareness Month
World Diabetes Day
International Day for the Elimination of Violence Against Women
International Day of Disabled Persons
National Day of Remembrance and Action on Violence Against Women in Canada
World Laughter Day 10
National Hug Day 21
World Wetlands Day 2
World Cancer Day 4
Rose Day 7
World Wildlife Day 3
World Sleep day
International day of Forests
April fools Day
Star Wars Day
Greenery Day
World Turtle Day
World Oceans Day
World Population day
National Sports Day
Skyscraper Day
World Vegetarian Day
World Animal Day
World Habitat Day
Orange Shirt Day - honour children who survived the Indian Residential School system
Earth Month
National Wildlife Week
First day of Spring
First day of Summer
First day of Fall
First day of Winter
March April May June July
2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3

17
25
8

27 5
8
23
25
4
19
23
1
2
8
22
26

2
7
22
28

22-28
30- 5
3
4
30 - 5

5
5
21
12
19
18
21
1
4
4
23
8
11

10 - 16
20
20
July August September October November December
4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1

11

5
10
31
1
5

29
18

9 - 15
16
1

14
25
3
6
29
3
1
4
3
30

22
December
2 3 4

25
31
21
Company Name
Completed
Assigned to
Assigned to
30-May-16 31-May-16
Monday Tuesday
Company Key Days
Other
Holiday/Special Days
Contests/ Campaigns Residences Detailed
Theme Days Local Business Focus Feature
Blog Posts

Facebook (5-7 x per week)

Post

Review and Respond to Comments x x

Comment on 1 - 5 Other Pages x
Pin Post to Top
Update Cover Photo
Promote Post
Advertisement
Twitter (2-5 x per day)

Tweet #1

Tweet #2

Tweet #3
Comment on 1 - 5 other posts x x
Review and Respond to Mentions x x
RT x1-2 (Lists) x x
Follow 20 - 50 accounts x
Follow Friday
Thank New Followers Review x
Pin Tweet to Top
Promote Post
 Advertisement
Instagram (5-7 x per week)

Post

Like/Comment 5-10 Accounts x

Follow 10-20 Accounts x
Update Link in Bio
Unfollow
Add hashtags to posts x x
Promote Post
Advertisement
Google + (Blog Posts)

Post

Comment on 1 - 5 Other Pages x

Update Cover Photo
Review Reviews
LinkedIn
Post
Like/Comment 5-10 Accounts x
Promote Post
Advertisement
Pinterest
Post
Like/Comment 5-10 Accounts x
Add hashtags to posts x x
Promote Post
Advertisement
Platform

Platform
 1-Jun-16 2-Jun-16 3-Jun-16
Wednesday Thursday Friday

Community Photo Design Inspiration Blog Post/Quote

x x x
x x
x

x x x
x x x
x x x
x x
x
x x

x
x x
x x

x x x

x x

x x

x x
x x x
 4-Jun-16 5-Jun-16 6-Jun-16
Saturday Sunday Monday

Community Photo

x x x
x

x x x
x x x
x x x
x

x
 x
x

x x x

x
x x x
 7-Jun-16 8-Jun-16 9-Jun-16
Tuesday Wednesday Thursday

Blog Post/Quote Local Business Focus Design Inspiration

x x x
x x

x x x
x x x
x x x
x

x
x
 x
x

x x x

x x

x
x x x
 10-Jun-16 11-Jun-16 12-Jun-16
Friday Saturday Sunday

Residences Detailed
Feature

x x x

x x x
x x x
x x x
x
x
x
x
x

x x x

x
x x x
 13-Jun-16 14-Jun-16 15-Jun-16
Monday Tuesday Wednesday

Local Business Focus Community Community Event

x x x
x x

x x x
x x x
x x x
x x

x x
x x
x x

x x x

x x

x x

x x
x x x
 16-Jun-16 17-Jun-16 18-Jun-16
Thursday Friday Saturday

Design Inspiration Blog Post/Quote

x x x
x

x x x
x x x
x x x
x
x
x
 x
x

x x x

x
x x x
 19-Jun-16 20-Jun-16 21-Jun-16
Sunday Monday Tuesday

Local Business Focus Community

x x x
x

x x x
x x x
x x x
x

x
 x
x

x x x

x
x x x
 22-Jun-16 23-Jun-16 24-Jun-16
Wednesday Thursday Friday

Community Event Design Inspiration Blog Post/Quote

x x x
x x

x x x
x x x
x x x
x x
x
x x
x x
x x

x x x

x x

x x

x x
x x x
 25-Jun-16 26-Jun-16 27-Jun-16
Saturday Sunday Monday

Local Business Focus

x x x
x

x x x
x x x
x x x
x

x
 x
x

x x x

x
x x x
 28-Jun-16 29-Jun-16 30-Jun-16
Tuesday Wednesday Thursday

Community Community Event Design Inspiration

x x x
x

x x x
x x x
x x x
x

x
 x
x

x x x

x
x x x
 1-Jul-16 2-Jul-16 3-Jul-16
Friday Saturday Sunday

Blog Post/Quote

x x x
x

x x x
x x x
x x x
x
x
x
x
x

x x x

x
x x x
 4-Jul-16 5-Jul-16 6-Jul-16
Monday Tuesday Wednesday

Local Business Focus Community Community Event

x x x
x x

x x x
x x x
x x x
x x

x x
x x
x x

x x x

x x

x x

x x
x x x
 7-Jul-16 8-Jul-16 9-Jul-16
Thursday Friday Saturday

Design Inspiration Blog Post/Quote

x x x
x

x x x
x x x
x x x
x
x
x
x
 x
x

x x x

x
x x x
 10-Jul-16 11-Jul-16 12-Jul-16
Sunday Monday Tuesday

Local Business Focus Community

x x x
x

x x x
x x x
x x x
x

x
 x
x

x x x

x
x x x
 13-Jul-16 14-Jul-16 15-Jul-16
Wednesday Thursday Friday

Community Event Design Inspiration Blog Post/Quote

x x x
x x

x x x
x x x
x x x
x x
x
x x
x x
x x

x x x

x x

x x

x x
x x x
 16-Jul-16 17-Jul-16 18-Jul-16
Saturday Sunday Monday

Local Business Focus

x x x
x

x x x
x x x
x x x
x

x
 x
x

x x x

x
x x x
 19-Jul-16 20-Jul-16 21-Jul-16
Tuesday Wednesday Thursday

Community Community Event Design Inspiration

x x x
x

x x x
x x x
x x x
x

x
 x
x

x x x

x
x x x
 22-Jul-16 23-Jul-16 24-Jul-16
Friday Saturday Sunday

Blog Post/Quote

x x x
x

x x x
x x x
x x x
x
x
x
x
x

x x x

x
x x x
 25-Jul-16 26-Jul-16 27-Jul-16
Monday Tuesday Wednesday

Local Business Focus Community Community Event

x x x
x x

x x x
x x x
x x x
x x

x x
x x
x x

x x x

x x

x x

x x
x x x
 28-Jul-16 29-Jul-16 30-Jul-16
Thursday Friday Saturday

Design Inspiration Blog Post/Quote

x x x
x

x x x
x x x
x x x
x
x
x
 x
x

x x x

x
x x x
 31-Jul-16 1-Aug-16 2-Aug-16
Sunday Monday Tuesday

Local Business Focus Community

x x x
x

x x x
x x x
x x x
x

x
 x
x

x x x

x
x x x
 3-Aug-16 4-Aug-16 5-Aug-16
Wednesday Thursday Friday

Community Event Design Inspiration Blog Post/Quote

x x x
x x

x x x
x x x
x x x
x x
x
x x
x x
x x

x x x

x x

x x

x x
x x x
 6-Aug-16 7-Aug-16 8-Aug-16
Saturday Sunday Monday

Local Business Focus

x x x
x

x x x
x x x
x x x
x

x
x
 x
x

x x x

x
x x x
 9-Aug-16 10-Aug-16 11-Aug-16
Tuesday Wednesday Thursday

Community Community Event Design Inspiration

x x x
x

x x x
x x x
x x x
x

x
 x
x

x x x

x
x x x
 12-Aug-16 13-Aug-16 14-Aug-16
Friday Saturday Sunday

Blog Post/Quote

x x x
x

x x x
x x x
x x x
x
x
x
x
x

x x x

x
x x x
 15-Aug-16 16-Aug-16 17-Aug-16
Monday Tuesday Wednesday

Local Business Focus Community Community Event

x x x
x x

x x x
x x x
x x x
x x

x x
x x
x x

x x x

x x

x x

x x
x x x
 18-Aug-16 19-Aug-16 20-Aug-16
Thursday Friday Saturday

Design Inspiration Blog Post/Quote

x x x
x

x x x
x x x
x x x
x
x
x
 x
x

x x x

x
x x x
 21-Aug-16 22-Aug-16 23-Aug-16
Sunday Monday Tuesday

Local Business Focus Community

x x x
x

x x x
x x x
x x x
x

x
 x
x

x x x

x
x x x
 24-Aug-16
Wednesday

Community Event Design Inspiration Blog Post/Quote

x x x
x x

x x x
x x x
x x x
x x
x
x x
x x
x x

x x

x x

x x
x
x x

x x
x x
x x
Company Name
Social Media & Web Statistics
2016

Social Media Statistics Starting Jan Feb Mar Apr

Facebook
Facebook Fans
Facebook Total Reach N/A
Facebook Engaged Users N/A
Twitter
Twitter Followers
Twitter Impressions N/A
Twitter Engagement N/A
Twitter Clicks to Website N/A
Instagram
Instagram Followers
Instagram Engagement N/A
Google+
Views
Pinterest
Pinterest Followers
Pinterest Impressions N/A
Pinterest Engagement N/A
LinkedIn
Connections
Engagement N/A
YouTube
Connections
Engagement N/A
Web/Google Analytics
Sessions
Users
Page Views
Pages per Session
Average Session Duration
Bounce Rate
% New User Session
May Jun Jul Aug Sep Oct Nov
Dec Total

0
0
0

0
0
0

0
0

0
0
0

0
0

0
0

0
0
0
0
0
0
0