INTELLECTUAL PROPERTY RIGHTS AND INDUSTRIAL LAWS

SUBMITTED TO SUBMITTED BY
RAGHI K.K KRITHI KK
ASSISTANT PROFESSOR III BBA
DEPT OF COMMERCE ROLL NO : 35
SNM COLLEGE MALIANKARA DEPT OF COMMERCE

DIFFERENT TYPES OF TRADE MARK

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1.Microsoft has always emphasized the importance of smart typography,
their logos are always era-appropriate and great at representing the various
aspects of their diverse products. 

2.Japan’s top automotive companies include Toyota which has been in business
since 1937. Toyota’s current logo design process lasted for about 5 years. The
ellipses design symbolizes the union of Toyota and its customers.

3. The leading social media platform has one of the most recognizable initial
logos. Facebook used to carry a wordmark logo or a symbol containing a brand’s
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full name. Later on, the brand decided to go with a lettermark in its current
design.  Using initial logos is a common move for well-established brands in an
industry. This Zuckerberg owned platform has a blue logo which is a popular
choice for social media brands.

4. Tesco speaks of trustworthiness for its products, represented in its famous

logos. The use of blue and red colour suggests prosperity. The colours come from
the British flag where the company had its headquarters. The font used in the
logo is especially founded for Tesco

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5.   NBC has a bright logo with six brilliant colours, each depicting the company’s
six divisions. The peacock in white, faces towards the front. This shows the
company’s strategy to look into the future rather than the past .